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04/14/2006 Entry: "Coke BlaK Attack!"

Thursday started off typicially enough. I got to work, I checked to see how many more of my Sea-Monkeys died, I hit up every e-mail account I use except the one that actually relates to my job, and I pretended to be on the phone whenever I heard somebody annoying behind me in fear of them striking up one of those terrible "HAY it's the morning let's discuss stuff" conversations. Then I get a real call. It's from Kev, friend and coworker. "Matt, you know about this Coke coffee shit?" I knew where he was going with this. Word had already spread about Coca-Cola's troop of oompas, who were scouring the city this week to give everyone with a free hand a bottle of "Coke BlaK," a new soda enhanced with "coffee essence." They mark "coffee essence" in fairly large print right on the labels, thereby obliterating 100% of the potential heterosexual male market. I digress -- Kev told me to head down to 42nd. The Coke Folks were about to give away four hundred million bottles of BlaK. I didn't have my camera, but he did. Needless to say, I told my project manager that I had to cancel a meeting to handle a "family emergency" that could be magically rectified in the time it took for me to leave the building, walk to 42nd and grab as much Coke BlaK as the oompas would let me carry. Meanwhile, this is what Kev was seeing...

With the speed and efficiency of a top secret spy organization, Coke's team of magicians emptied an unmarked truck containing no less than FOUR HUNDRED TRILLION bottles of Coke BlaK, which were then poured into no less than FOUR HUNDRED MILLION big giant tubs filled with ice. Their goal: Get as many pedestrians to drink the holy drink as possible. Nobody turns down a free sample, and only an idiot would turn down a free sample that came in a glass bottle with a Coke logo on it. This was going to be hot, and after cursing out the elevator for taking too long using such horrible words that I'm almost going to feel like I have to apologize to it tomorrow, I arrived. I arrived, I looked up, and I shouted to God: "Yo big man, you behind this?"

While the assorted worker bees, tourists and vagrants were initially perplexed, everyone soon realized that people were giving out free soda, and if this wasn't a reason to act like you had cancer and they were handing over limited quantities of the cure, I don't know what is. The crowds went absolutely crazy. Hands, feet, heads...everywhere. So, so, so many heads, hands and feet. Though Coke's peeps mandated that everyone was only allowed one bottle, it was very easy to circumvent that spiteful bit of lameness by pocketing each bottle before walking up to the next vendor. I left with two, and I feel like an asshole because I totally could've nailed eight or nine if I had any balls. Then again, nothing will grow testicles faster than the idea of a gigantic, absolutely GIGANTIC soda corporation believing in shady market research and mass-producing a soft drink with the term "coffee essence" printed on the label.

I kid, really I do. Truth is, I've been looking forward to Coke BlaK's debut to the point where you'd swear Coke BlaK was debuting on Christmas morning. I love it when new sodas come out, even bad ones. That's not to say that Coke BlaK is bad or anything, but it's certainly weird, and every time I read "BlaK" I keep thinking they must've named it after one of the girls from En Vogue. But that wouldn't make sense, because everyone in En Vogue died years ago when I killed and ate them.

Look at all that Coke BlaK. And that's just one of the thirty billion tubs. I swear I heard someone in the background yapping about how "there's starving kids in China."

Managing to lift three bottles and two swank cardboard Coke BlaK carriers between us, Kev and I slowly walked back to the office, relishing our victory in a sea of hundreds upon hundreds of others who were doing the same. There wasn't a soul in Times Square without a bottle of complimentary Coke BlaK, but for all of this clever/shrewd/whatever marketing to work, the drink really needed to not be awful. I'm happy to report that Coke BlaK is NOT awful. I will never buy it, but it's not awful.

In a way, it's actually almost sort of halfway to good. Picture cream soda with a splash of cold coffee, but with the psychosomatical edge of drinking it out of a fucking Praise Jesus awesome glass Coca-Cola bottle. (Hopefully the glass bottle thing is for keeps and wasn't just a special deal for today's promotion.) The flavor is in no way overpowering or offensive, relying more on the merits of having a label that says "COFFEE" than, you know, actually tasting like coffee. For me, this one's all about presentation. Glass bottle, revised swirly brown/off-white Coke logo color motif, and the coke-rem de coke-rem -- black bottle caps. I'm so happy soda companies finally realized how badass black bottle caps are, because I've been saying it for years and I prefer to think that the reason they use them now is completely on me. Disagree and I'll smash my bottle and cut you with whatever part is left in my hand.

It's sleek, it's upscale, it'll probably cost more than most other sodas, and it comes in a glass bottle. It's Coke BlaK. Something hovers over the "a," but I'm not sure how to type it.

You know what the BlaKmobile does? Sits around looking pretty.

More Images From The Greatest Event Of This Lifetime:

REPLIES: 132 comments

Well, I'm a sucker for all things Coke, so count me in. And just because I'll never get this chance again, first?

Chestnuts roasted by Timbo @ 04/14/2006 02:11 AM EST

But will this stuff fade into the same obscurity as Crystal Pepsi and Coke II??

Chestnuts roasted by flygrl358 @ 04/14/2006 02:14 AM EST

I tasted it and it was OK. I drink more and I wanted to die. I couldn't finish it. It got to the point where it was almost as bad as Jones Holiday Soda. I will never buy it again. Look for it to go the way of Pepsi Blue. Some things should never be attached to the Pepsi or Coke name. I do love the bottle though.

Chestnuts roasted by King Chachi @ 04/14/2006 02:17 AM EST

Add me to the list of people who think that the bottle design is great. I'll probably try the stuff just because I don't want to be the only person in a conversation about it saying that I haven't had it. Plus, once again, the design is spot-on.

"You know what the BlaKmobile does? Sits around looking pretty."

That made me laugh out loud.

Chestnuts roasted by Matt(#2?) @ 04/14/2006 02:31 AM EST

At work, I got a free sample from our Coke rep last week, as I'd been bugging him to try it. And you know what? Sorry, Matt...don't cut me too deep...It's *AWFUL*! Just take flat Coke and pour it into cold, bitter coffee that was made eons ago and voila! - Coke Blak. And the aftertaste....blech!

Now the new Dr. Pepper Berries and Creme...I'm eager to try that. Has anyone out there tried this new Dr. Pepper yet?

Chestnuts roasted by Jason @ 04/14/2006 02:44 AM EST

Bottle design does look cool...but I will likely never drink it. I HATE coffee. With a passion. Horrible, nasty stuff...

Chestnuts roasted by Cameron T. @ 04/14/2006 02:44 AM EST

Hi there.. it's Coca-Cola Blk. You can copy and paste the funky symbol from me if you like wink

Here in Europe we have something similar, a cola + coffee mixture, but it isn't from the big guys! Looks good, hope you enjoy.

Chestnuts roasted by Soj @ 04/14/2006 03:15 AM EST

I'm quite interested to try it, but it takes me a while to try the latest "drink crazes." I think it was more than a year after the release of Code Red that I had my first can and the initial and perpetual addiction that followed.

Oh, Crystal Pepsi, that takes me back. How sad not enough people liked it.

But Coke and coffee??? I have my doubts. I'm a coffee nutball and as being such despise sugar in my beautiful brew. Then again, a mocha every so often is just what this doctor ordered.

Matt, I can't tell from the pics, but are those UPS drivers handing out the freebies or is it just a coincidence that they look exactly the like UPS drivers? Coincidence . . . or conspiracy?

Now I have to know.

Chestnuts roasted by inkmage @ 04/14/2006 03:15 AM EST

And another thing, because it's hard to keep this rambler from rambling, does anyone remember a Coke product test marketed in the mid-90's that was sorta Coke, sorta Dr. Pepper, sorta fruity-like. I think it might have been called OK. That's probably why it failed, because it was simply okay. The thing that was memorable about it though was the can and the specially crafted vending machine with pop-art sorta comic-book-esque illustrations of some vacous dude's face. It was all black and white too--correction; black and silver if memory serves . . . and maybe some red. Or did I just dream this stupid experiment by the kooks at Coke?

Chestnuts roasted by inkmage @ 04/14/2006 03:19 AM EST



Chestnuts roasted by Matt(#2?) @ 04/14/2006 03:36 AM EST

Glass bottles sound like the only good thing about it. I don't like coffee, and I especially wouldn't like it in my Coke.

Chestnuts roasted by Mars @ 04/14/2006 04:10 AM EST

Costs the same as an energy drink here in the Boston area. Like 2.09 after tax, bottle deposts, etc. We have had it here for well over a month, from around the time FOX started the American Idol Blak campaign.

I think it tastes pretty good. Good mixer, actually, toss in a little vodka and it's balls to the wall mang.

Chestnuts roasted by goeatweeds @ 04/14/2006 07:30 AM EST

I've tried the new Berries and Cream Dr. Pepper. I really like it. I think it's better than the Cherry Vanilla Dr. Pepper, mainly because the Cherry Vanilla Dr. Pepper didn't really taste any different from regular Dr. Pepper to me. The Berries and Cream, however, has a distinctive taste separate from regular. It's hard to describe the taste, but the Berries and Cream kinda reminded me of a grape soda mixed with Dr. Pepper. And you can definitely taste a hint of the cream flavour. All in all, I enjoy it.

Chestnuts roasted by Threnodaemis @ 04/14/2006 07:37 AM EST

Dammit, I went out and searched high and low for Coke Blak yesterday in the middle of a fucking THUNDERSTORM and you're getting it handed to you for free.

I hate you. So so much. You wanna come over and rip the heads off my dolls while you're at it?


Chestnuts roasted by Mystie @ 04/14/2006 07:54 AM EST

Every time a new soda comes out and it is written up here, I feel a need to try it to "fit in". But I actually want to try this one. Jones holiday on the other hand was a cruel cruel joke.
Yes, OK Soda was meant to be the "suicide" that you made for yourself at the fountain, all mixed up for you. I know I've babbled it so many times before, but I Loved That Soda! And I bet if I love Blak too, they'll rip it off the market too.

Chestnuts roasted by kb @ 04/14/2006 08:00 AM EST

The scene opens. A guy is walking down the street, cell phone in one hand, coffee in the other. Cut to a guy coming from the other direction, also talking on the cell phone, drinking Coca-Cola. They collide. Fluids are exchanged.

"You got Coca-Cola in my coffee!"

"You got coffee in my Coca-Cola!"

They pause. Hesitantly, they drink.

"God, that's wretched. I should cut you."

"Kill it with fire."

Chestnuts roasted by Jedoc @ 04/14/2006 08:21 AM EST

actually coffee flavored cola has been done before, although in a lot less impressing container. Google "Pepsi Kona" and you'll see the horror.

Chestnuts roasted by misterCQNZR @ 04/14/2006 08:54 AM EST

Well Im a sucker for all things coke and that's why im committing suicide

Chestnuts roasted by nutmilk @ 04/14/2006 09:43 AM EST

I'm gonna try this stuff today. I am also a soda addict, so I always like trying new flavors. However, I am hesitant to try Berries & Cream Dr. Pepper, especially since I'm such a DP fan. I think I'm one of the very few people who enjoyed (and even remember) Dr. Pepper Red Fusion.

Chestnuts roasted by Jeff @ 04/14/2006 09:49 AM EST

Pepsi Kona was my shit. But I don't drink soda anymore, so I will miss out on this. Actually, I lied - i do drink some Jone's soda every once in a while. Maybe I will take a sip of Coke BlaK.

Chestnuts roasted by Geoffinsanity @ 04/14/2006 09:55 AM EST

I liked it - I imagine it would taste awesome with some vodka and cream. A sort of Colorado Bulldog thing.

Chestnuts roasted by Darren @ 04/14/2006 10:07 AM EST

Anyone remember Pepsi Light? It was pretty much the same thing as Pepsi Twist. I remember drinking it 82-83ish.

Chestnuts roasted by Michael @ 04/14/2006 10:20 AM EST

I'm addicted to Blak and I'm not afraid to say it. I'm also addicted to Hubba Bubba Bubblegum Soda (which is now back on the market after a 15 year hiatus). The flavor reminds me of a Coke float with chocolate ice cream.

Chestnuts roasted by 737Boy @ 04/14/2006 10:22 AM EST


Is nice with vodka.

Chestnuts roasted by drinkumgood @ 04/14/2006 10:32 AM EST

We've had Coke BlaK for about 2 months here in Houston - and yes, they are in that glass bottle. The only thing that sucks about it is that it was freakin $4.99 for a 4 pack at the grocery store! :-0

It is very good though, and everyone that has tried it concurs with my feelings.

Chestnuts roasted by JAmes @ 04/14/2006 10:33 AM EST

Hee, just saw a clever King Kong/Glad bags commercial.
I am a coffee lover, though this weekend was the first time I've drunk it black (waiter came by and swooped the additives). I felt like it was a rite of passage or something. My usual preference is a really strong brew, but with lots of cream and a dash of sugar. I don't know if I can hang with the Blak...maybe if it was spiked.

Chestnuts roasted by squee4242 @ 04/14/2006 10:49 AM EST

Haven't tried it yet. I just wanted to point out how cool it was that there was a Fanta ad at the bottom of the coke article...SODA RULES!

Chestnuts roasted by Scooter Libby @ 04/14/2006 10:51 AM EST

I tried Coke BlaK last week, it was very similar to Pepsi Latte, which I tried when I was in Thailand. It (referring to both Coke BlaK and Pepsi Latte) tastes like the respective cola on first taste, then briefly crosses paths with coffee flavor as it runs through your mouth and has a coffee aftertaste. Not at all bad, just interesting. A good one time experience (and souvenier bottle for my strange bottle collection) but sadly I have gone BlaK and will be going back.

My First Pepsi Latte:

Chestnuts roasted by Barry @ 04/14/2006 10:55 AM EST

I miss OK cola so much.
Well, I think I miss what the cans looked like more, I'm not sure if Daniel Clowes actually did the artwork for them but it was a darn good imitation if it wasn't.

Chestnuts roasted by Glitter Godzilla @ 04/14/2006 11:14 AM EST

. . . How is it pronounced? Because a radio announcer this morning called it "Coke Blake". They may have been dumbtarded.

Chestnuts roasted by Julie @ 04/14/2006 11:15 AM EST

Yeah I like Coke Blak a lot, being a heterosexual male aside. It costs 5.69 for a 4-pack here in Austin, but one day every Randalls in town offered 4 for 1.99. So I basically just loaded up my car and vowed to never buy it again. I can't wait until they make even more seemingly gross stuff, like Coke with "orange juice essence".

Chestnuts roasted by Eddie Lightning Frog @ 04/14/2006 11:19 AM EST

this stuff is excellent. i was first hesistant to try it, but i'm glad i did. too bad it's 5.79 for a four pack.

Chestnuts roasted by matt g @ 04/14/2006 11:26 AM EST

I tried it, liked it at first, but I couldn't even finish the 8 oz. bottle. Halfway through it starts to get to you and make you not want to drink it for a good while. yet as I think about it now, i want to drink another half bottle again.

Chestnuts roasted by Pancake @ 04/14/2006 11:31 AM EST

I like Coke and I like coffee, but found that I don't like Coke Blak. Have the remaining 3 bottle sitting in my fridge. Ick.

Chestnuts roasted by Law Dog @ 04/14/2006 11:43 AM EST


I think it's supposed to be pronounced "Black," but the line over the A, if taken literally, means it's a long vowel sound.

Chestnuts roasted by mtrox @ 04/14/2006 11:46 AM EST

@Pancake: buy only half bottles then smile.

When it crosses the ocean I'm certainly going to give it a go. I thought Vanilla Coke was gross, but it actually kind of tastes nice. It doesn't beat a real scoop of vanilla ice cream in your coke though. That stuff is delirious although it probably doesn't sound that way wink.

I wonder what this Blak thing will taste like.

Thank you, Coca Cola marketing gods for dousing us with your miracles of product placement. May your bonuses be forever high.

Chestnuts roasted by Jorge @ 04/14/2006 11:46 AM EST

Oh god, this stuff is completely awful. It's like flat, cornsyrup water and coffee flavoring that have been mystically included in the same bottle, but have not managed to mix together.

The result is something that tastes like you would imagine tongue kissing keith richards first thing in the morning would taste like.

Chestnuts roasted by Carbontetra @ 04/14/2006 11:47 AM EST

I work at a groccery store (yeah yeah, laugh it up), and I've seen exactly one person buy a single bottle within the past week. Even if it IS good, it's dead in the water.

Chestnuts roasted by Jurodan @ 04/14/2006 11:48 AM EST

Chestnuts roasted by Jeff @ 04/14/2006 09:49 AM EST
I'm such a DP fan.
(Jeff there is other forums where this sort of thing should be discussed big grin)

But in terms of this new coke atrocity, Ive had it and quite frankly would rather drink glycol.

Chestnuts roasted by Colby @ 04/14/2006 11:54 AM EST

First free Diet Mountain Dew? Now free Coke with "Coffee Essence"? I wish I lived in NYC...

Chestnuts roasted by Reid @ 04/14/2006 11:58 AM EST

im just wondering, how many of you like coffee to begin with. if you dont, that is probably why some of you dont like it. i personally havent tried it yet

Chestnuts roasted by theranter @ 04/14/2006 11:59 AM EST

I tried it today and like it. It's a little sweet, though. I also tried the TAB energy drink-BLECHH!! Now that's gross.

Chestnuts roasted by m @ 04/14/2006 12:12 PM EST

Was this yesterday, 4/13? It can't be today 4/14 because it's cloudy in NYC.

And you got the scene all wrong, Jedoc.

It's like this:

The scene opens. A guy is walking down the street, cell phone in one hand, coffee in the other. Cut to a guy coming from the other direction, also talking on the cell phone, drinking Coca-Cola. They collide. Fluids are exchanged.

"You got Coca-Cola in my coffee!"

"You got coffee in my Coca-Cola!"

Officer Blak steps in and says "What's going on here?"

You should know the rest of the story if you watched Family Guy.

Chestnuts roasted by Schwhat @ 04/14/2006 12:14 PM EST

" But that wouldn't make sense, because everyone in En Vogue died years ago when I killed and ate them."
If it wasn't for my The Cheat-like hot tea drinking reflexes, the screen would have been soaked.

Chestnuts roasted by kingklash @ 04/14/2006 12:25 PM EST

Schwhat: If you ever compare me to Family Guy again, I will kill you where you stand.

Oh, I can't stay mad at you. C'mere.

Chestnuts roasted by Jedoc @ 04/14/2006 12:25 PM EST

"Jeff there is other forums where this sort of thing should be discussed." - Colby

Sorry. That was my first post on the X-E blog. I've been wanting to get into the action for a while now.

Chestnuts roasted by Jeff @ 04/14/2006 12:29 PM EST

I wasn't overly impressed with it. But I'd like to try it with some Jack daniels or something.

It was cheap too. I got a four pack here in san Francisco from Safeway for $2.50 But I did have to get the guy to get it out of the back room for me as they hadn't even bothered to put it on their shelves yet. I don't think I'll be buying this on a regular basis.

Also was it just me, or does it seem overcarbonated?

Chestnuts roasted by Chappy @ 04/14/2006 12:33 PM EST

I posted this on another thread but it seems appropriate to post it again now. Berries and Cream Dr. Pepper tastes like Creme Savers with a little Dr. Pepper aftertaste. It was not bad actually. I would probably not drink it if I wanted a nice refreshing soda, but I might drink it if I wanted to eat Creme Savers but was too lazy to unwrap 20 of them.

Chestnuts roasted by LuLu @ 04/14/2006 12:35 PM EST

glitter godzilla-yep "OK Cola" was Clowes work- a buddy who was a fan of his work(esp his whole anti-corporate stuff) called him on it at a Q&A & got the mother of all dirty looks from Clowes

Chestnuts roasted by don raymond @ 04/14/2006 12:37 PM EST

Oh, and about the line thingy over the work "BlaK". In the press releases and things it is written as a straight line (which bothers me, since that would be pronounced "Blake"wink. But on the bottle, it's written more artistically and it is kind of a wavy line. Which still serves no apparent purpose except to look pretty. If they want to fancy-up their vowels, they ought to at least use the correct diacritical markings.

Chestnuts roasted by LuLu @ 04/14/2006 12:39 PM EST

I think Pespi tried this already and as I recall it was a total flop. (Pepsi Kona?)

Chestnuts roasted by meghan @ 04/14/2006 12:55 PM EST

It sounds nasty

Chestnuts roasted by Treasure Tropper! @ 04/14/2006 01:02 PM EST

Welcome aboard, Jeff! smile

Chestnuts roasted by Matt @ 04/14/2006 01:05 PM EST

Hm. I maybe drink one soda a month, and I don't drink coffee, but I want to taste this. I will try any weird Coke product at least once, especially if it comes in a glass bottle.

Chestnuts roasted by violetdied @ 04/14/2006 01:52 PM EST

That picture of all the Coke BlaK bottles sitting in the tub reminds me of something unsettling. Kind of like the pictures of all the oil-soaked animals on shore after an oil spill. Creepy.

Chestnuts roasted by jazzy @ 04/14/2006 02:03 PM EST

I'm also a huge fan of DP. That's Dr. Pepper, not the other thing that you perverts are thinking of. All this talk about pop in glass bottles made me do a little looking. Has anybody tried this stuff? Click here.

It's supposed to be extra-good DP in glass bottles, but for $23 a case, I'm not sure if I want to order any.

Chestnuts roasted by spaz307 @ 04/14/2006 02:05 PM EST

I dunno. I thought Vanilla Coke would never have caught on (even though I was home-brewing it for years), but sure 'nuff...

When will a national company start marketing Black Cherry soda?? Stewarts is about the biggest I can think of that makes the stuff.

Chestnuts roasted by Oliver Haddo @ 04/14/2006 02:06 PM EST

after finishing it about 5 minutes later i got real bad farts for a good hour wtf? did it give anyone else the farts?

Chestnuts roasted by w i l l e e @ 04/14/2006 02:30 PM EST

What is Pepsi gonna name there rip-off of this? I think it's kind of hard to rip off Coke Blak. Pepsi Dark or Pepsi Fudge? Coke BlaK just seems disgusting ot me. But hey, I never liked anything outsaide a regular soda. Including Crystal Pepsi. That shit was disgusting too.

Chestnuts roasted by Rixliss @ 04/14/2006 02:59 PM EST

Anyone who cared about it: http://crystalpepsi.captainmike.org/

The only Crystal Pepsi fansite in the universe, hopefully.

Chestnuts roasted by Rixliss @ 04/14/2006 03:02 PM EST

Absolutely WRETCHED!

I tried it last weekend. This stuff will end up being the punchline to jokes.

Chestnuts roasted by Hoo_doo_man @ 04/14/2006 03:05 PM EST

I am a DP fan as well, and the Berries and cream is good, although the Fusion was better.

Anyone remember Aspen soda, yummy apple flavor!

Chestnuts roasted by sdspidy @ 04/14/2006 03:15 PM EST

i can't phathom that soda being good enough for me to even try to try. the coffee craze was like SO 10 years ago, coke. get with it.
anyways, does anyone else remember crystal pepsi leaving a disgusting film in your mouth? when i think about crystal pepsi all i can remember is the way it left my mouth coated in a slime. i could have made that memory up though.

Chestnuts roasted by Rebecca @ 04/14/2006 03:28 PM EST

i just read Jeff's post about dr. pepper red fusion. i must have missed whenever they were first marketing that, because i always thought dp red fusion was the same as regular dp - but red. i remember for the longest time me and my friend were like "red fusion? what does that mean?" and the ever elusive answer was never revealed until today, when i decided to look it up. it's described as "a variety of fruit flavors". i'm still confused.

Chestnuts roasted by Rebecca @ 04/14/2006 03:36 PM EST

simply the best !!!!!!!!!!!!!!!!!!!!!

Chestnuts roasted by bobo3cat @ 04/14/2006 03:53 PM EST

Man, that is crazy. And yet looking at the dude with the sunglasses in the back of the truck I can't help but think... how better to deliver a terrorist attack than to give out free poisened stuff to people in New York as a fake promotion?

Chestnuts roasted by Ronald MacKinnon @ 04/14/2006 04:06 PM EST

The plot thickens...


so, what is a "nasal A"?

Chestnuts roasted by Jeff @ 04/14/2006 04:30 PM EST

I'll try it, although I'm not a coffee guy at all. I remember watching Kelly Ripa and John O'Hurley try it on Regis and John spit it out. Not a good way to promote it. I also haven't seen the Berries and Cream Dr. Pepper yet.

Off-Topic: The Corey Haim werewolf flick "Silver Bullet" is on the HBO Zone channels today. I'll watch it.

Chestnuts roasted by JLAJRC @ 04/14/2006 04:32 PM EST

So, I'm sitting here with a bottle of this stuff and I'm about to try it. Let's see...

Oh God, what foul demon from hell created thee?

Actually, it isn't so bad. It tastes a little like a caramel frappe from Starbucks. Sorta. Not really. I'm just trying to find a way to describe the junk and I got nothin'.

Still love the design, though. It's even better up close.

Chestnuts roasted by Matt(#2?) @ 04/14/2006 05:26 PM EST

Update: It goes really well with Mini Reese Cups. Yum.

Chestnuts roasted by Matt(#2?) @ 04/14/2006 05:29 PM EST

There has already been a JavaCola for a long time. Awesome stuff. Coke should have just copied their recipie instead of trying to be clever.

Chestnuts roasted by j @ 04/14/2006 05:50 PM EST

Just so y'all know, Toys R Us is doing a "buy one, get one half off" promo for Lego sets. I don't know if it's a local thing or national. I got Slave I and the Arc-170 fighter. Tomorrow (and maybe the day after) I'm going to have a fun-filled afternoon. Over 900 pieces of Lego goodness!

Chestnuts roasted by spaz307 @ 04/14/2006 06:09 PM EST

OMG, I love you. You are too funny!

Dammit, I just spent 3 weeks in NYC- and none of them were this week. All I got were stupid promoters for "American Inventors." I would have preferred to see Coke Blak. C'est la vie.

Chestnuts roasted by dcsportschick @ 04/14/2006 06:11 PM EST


I think that's an unfair companion. I would eat anything with mini Reece's. I would eat a can of Drano as long as I could chase it with a peanut butter cup.

Chestnuts roasted by mtrox @ 04/14/2006 06:19 PM EST

First impressions: Bottle was very cool. Initial sniff produced an oder of what I would describe as a dead moose. I've never tasted dead, rotting moose, but I imagine that Coke BLaK is pretty close to it.

Chestnuts roasted by theduke @ 04/14/2006 06:21 PM EST

I tried Coke BlaK when I saw it in the gas station... the bottle was the same, and nary a 'coffee' implication to be had.
I figured it was a Coke energy drink or something.
I ended up not taking more than the initial gulp; it was revolting!
I also grabbed a bottle of the Berries and Cream Dr Pepper, and was very interested in it.
Alas... I also grabbed a bag of the new Wasabi Funyons and didn't open the DP until after trying the funyons (which are great!), and didn't get an enjoyable flavor at all! Will be trying it again when I'm not eatting something funky!

Chestnuts roasted by Ralyin @ 04/14/2006 06:26 PM EST

matt -- just wanted to say that you're not alone in the "surfing the 'net at work" gpoup.. - i'm in the office right now, and would rather be reading lame power rangers fan fictions than doing what they pay me for..

Chestnuts roasted by Review the World @ 04/14/2006 06:48 PM EST

I don't really like coffee, so I doubt I'll like this.

They were handing out GLASS bottles? Doesn't that seem...unsafe? I mean, you can drink like a fish on the streets of New Orleans, but heaven help you if it's in a glass bottle, even if it's soda, the cops will kill you.

I tried Dr. Pepper Berries and Cream last night, wasn't actually so bad. I was pleasantly surprised. Of course, drinking it out of a crazy straw helped.

Chestnuts roasted by Mara @ 04/14/2006 07:01 PM EST

Barry -

Is the soda seriously called "latte" and coffee flavored? Does it at least have cream flavor too? Because seriously, "latte" means "milk" in several languages, and refers specifically to a milky coffee in English.

Chestnuts roasted by Mara @ 04/14/2006 07:16 PM EST

Heh. I work in one of those "big brother is watching you" type offices. They actually record all our phone calls and can monitor every movement of our computer screens. The record some of our phone conversations with computer video and we go over a few of them once a month as part of our Quality Check.

BUT the people in my department (boscovs.com customer service) are totally cool. So we often goof off and throw paper airplanes at one another and have discussions on like, everything on TV. Lost, CSI, Mythbusters, Sopranos, Surreal Life, etc etc. The other day we had a discussion on soda. Today we had a discussion about buttsecks.

Chestnuts roasted by Mystie @ 04/14/2006 07:29 PM EST

I would drink Pepsi before I would drink Coke with Coffee in it. I will stick to my Vanilla Coke, I still got 4 cases left. I actually made Vanilla Coke Popsicles today, mmmm so good, maybe ya'll should make Coke Blak popsicles?

Chestnuts roasted by IHAQ @ 04/14/2006 07:59 PM EST

I tried that Coke Blak, it tastes pretty nasty alright. Coffee and soda do not mix in my opinion.

I did try the berries and cream Dr. Pepper that they have in some markets, it's pretty good. It's sweeter than the average drink but the berry taste is still very present. Nice stuff.

I'd like to try that Dublin Dr. Pepper sometime. The drink is bottled in Dublin, TX (where the company is based) and it is different from others in that instead of corn syrup they use straight up cane sugar. I hear you can buy it online.

Chestnuts roasted by mjf7583 @ 04/14/2006 08:24 PM EST

Dude, you guys only got your freebies on Thursday? The Blakmobile and said attendents were in front of Penn Station on Wednesday ... AND ... some of my buddies snagged their free samples in a hermetically sealed time-capsule-esque plastic tube, numbered for collection and all of that shit. The one I am planning on stealing from the chick in the cube in back of me is #420 out of 1000 or something. I figure I've got a date with eBay destiny with this one, if I wait it out a year or so.

As for the taste, it's not bad. Syrupy Coke, coffee ice cream without the cream. It's got "Shitty Liquor Hangover Drink" written all over it though. Which makes me think I'll be cracking into one tomorrow morning.

Chestnuts roasted by LemurCat @ 04/14/2006 09:03 PM EST

Jesus, Coke Blak would KILL me....caffeine, coke, coffee- all BAD things for me and my ulcer filled belly...yet I want to try it so bad! I'm going on a road trip this week, and I know I will not be able to resist gas station after gas station shoving those nice looking bottles in my face....

Chestnuts roasted by Muppet Baby @ 04/14/2006 10:18 PM EST

First of all, happy birthday to me. I'm 27 today. My uncle, biological father, and youngest sister took me to Applebees, and then I went and blew a wad of cash on movies from the FYE across the parking lot (gotta love shopping centers, especially new ones).

Second, no, I haven't tried Coke BlaK yet, though I have heard about it. Has anyone else seen the new Dr. Pepper Berries & Cream? Apparently the second in their "Soda Fountain Classics" line, I don't know how long it's been around, but I only saw it in the Audubon Acme this week...and it's on sale. I can't resist a new soda flavor that's on sale.

And thankfully, this one is pretty good, better than the Dr. Pepper Cherry Vanilla. It really does taste like berry and cream soda. If you like berries and you like cream soda, both the diet and the regular are highly recommended.

Chestnuts roasted by starwenn @ 04/14/2006 10:52 PM EST

Thanks, kb for mentioning "suicide" drinks. I haven't thought of that term since jr. high. You totally made my day.

Chestnuts roasted by Carri @ 04/14/2006 10:57 PM EST

Happy B-day to starwenn!!!

Chestnuts roasted by Carri @ 04/14/2006 10:59 PM EST

I actually like the hstuff. Add some Kaluah and vodka, split the bottle in half makkes two very palatable drinks.

Chestnuts roasted by JWR @ 04/15/2006 01:16 AM EST


Chestnuts roasted by AL Creed @ 04/15/2006 02:34 AM EST

Because I've been on a Little Shop of Horrors kick lately I have to start this entry by saying "When I was younger, just a bad little kid" I learned the term suicide as it applied to mixed soft drinks. So I got the idea to come out with a line of official Suicide mixed drinks. They'd be the standard Dr. Pepper and Sprite, or Orange and Pepsi, sorta mixes but they'd have names and graphics pertaining to different ways or implements of suicide. There'd be "The Noose," the "Skyscraper Swan Dive," the "Overdose" etc. At the time I thought I was brilliant and would make a million bucks if I could sell this marketing idea. Was I morbid or just creative?

As I grew up I realized, why market mixed drinks that people make themselves? But these days it's all in the marketing. You can sell tap water for 10 bucks as long as the plastic bottle has some beautiful underwater graphics on it. So maybe someone will market my idea, someone reading this very blog, and if you swipe the idea, may God have mercy on your soul before I enact my revenge . . .

Because when I was a kid I also thought someone should make a Star Wars version of Battleship. This was 1985 or so, and what-da-ya-know, fifteen years later, some bastard stole my dumb childhood idea.

By the by, thank you Matt #2 for the oh-so thorough OK information. I really did like that dude's face on the can. I still remember the exact place the vending machine was located in our high school as the powers that be sold our education out to big business. DAMN THEM ALL!!!

Chestnuts roasted by inkmage @ 04/15/2006 03:17 AM EST

Well, I'm home for Easter, and let me just tell you it's good to be back in lovely blustery New Mexico. Wait, no. Not good. That other thing. "Hellish." The wind's blowing sixty miles an hour and we're drier than we have been at any point since 1905. Looks like I'm going to be spending my Easter weekend on the front of a fire truck. Cheers.

Chestnuts roasted by Jedoc @ 04/15/2006 08:59 AM EST


I think your idea for marketing Suicide drinks is genius!! It may not go over well with a lot of people, but I think you could find a niche. (Until you get sued because somebody decided to commit suicide solely because of the drink, and you are completely responsible for their actions.) I still think it's brilliant.

Chestnuts roasted by LuLu @ 04/15/2006 09:40 AM EST

Pepsi Kona was actually only test marketed in the greater Philadelphia area, so while I remember the product well and view Coke Blak as little more than a Pepsi Kona rip off, 99% of the country has no idea such a product ever existed.

Chestnuts roasted by Kudo @ 04/15/2006 10:01 AM EST

I have never heard of the term "Suicide" for when you mix sodas up at the soda fountain, my best friend calls that blend "swamp water"

I have never heard of the term "Skyscraper Swan Dive" either but I like it.

Way too many quotation marks.

I don't even remember the OK soda but it sounds interesting. Too bad Max headroom was in the pepsi commercials they could of used him in the OK soda commericals. On the Wiki page about it, they had two hotlines, and one was a dateline number and one was in spanish.

That pepsi latte can and the concept looks GAWD awful!! The combos they think up. I do surveys online so I know ideas for some products, and I seen the dessert delights or whatever it is before all ya'll. I even had to rate from 1-5 the ideas they had for names for the thing. w00t.

I got paid yesterday and so I bought a guitar and an amp from somebody I met on craigslist and I went to Fry's and I bought an xbox DDR pad and ultramix. So go me.

Chestnuts roasted by Goob @ 04/15/2006 10:49 AM EST

Burger King actually encourages the suicide method at their fountains. They've even got little recipes hanging there (2 parts this, 1 part that), but they all sound pretty icky.

Chestnuts roasted by squee4242 @ 04/15/2006 11:42 AM EST

Oddly enough, we've had Coke Blak in Michigan since the end of March. No joke.

Try adding a pinch of milk to it sometime, it's even better that way.

Chestnuts roasted by Timmy @ 04/15/2006 01:03 PM EST

Rix, I think they'd bring back the Pepsi Kona name before trying to think up something original.

And after days of searching, I finally found a 4-pack! I hope this is worth the $6 I paid for it...

UPDATE! I Took 1 sip of the first bottle and I have this to say: HOLY JESUS MUTHA F CHRIST!!!!

Dear god, I felt like I was gonna die or puke or something. Will adding milk really make it taste slightly better?

Chestnuts roasted by Invader Norbert @ 04/15/2006 02:03 PM EST

I tried it. Not trying to match Matt's opinion, but it's drinkable, just not good.
And, being the coffee snob that I am, I have to say the coffee flavor is very Taster's Choice.

Chestnuts roasted by kb @ 04/15/2006 02:48 PM EST

You should have tried the suicides I concocted in the early days of diet sodas. The Saccharine Days of Diet Sodas. Some of them tasted the way Tetsuo looked in Akira.

Chestnuts roasted by kingklash @ 04/15/2006 02:51 PM EST

I liked getting "suicide" Slush Puppies. They were the bee's knees.

Chestnuts roasted by mtrox @ 04/15/2006 03:43 PM EST


I'm from Waco, where Dr Pepper was invented. Dublins are indeed wonderful, wonderful things. You can buy them by the case at the Dr Pepper museum here, and at some places in Waco/the surrounding areas. Dublin itself is not the home of DP (that's in Dallas, now), but it is the last US bottling plant to still use Pure cane sugar. Dublin's about an hour and 10 minutes from Waco...

Chestnuts roasted by Cameron T. @ 04/15/2006 03:44 PM EST

I'm probably the only human being left on the face of the planet that still drinks Coke with Lime, so I'm probably not one to judge, but the stuff sounds interesting to me. Wouldn't mind giving it a try.

I've always been a sucker for new soft drinks. MD Code Red, Vanilla Coke, Diet Cherry Vanilla Dr. Pepper, tried 'em all. Sure, this odd compulsion of mine has lead me astray on more than one occasion (*cough*Crystal Pepsi*cough*), but by and large, no complaints!

Waiting for the Berries & Cream Dr. Pepper...

Chestnuts roasted by The Mad Maple @ 04/15/2006 05:46 PM EST

hey Norbert: haha, that was great. Holy Jesus Mutha F Christ! I laughed!

Pepsi Blue sucked, Live Wire rocks, Code Red sucked, all these new ones are pretty much sucky except for Holiday Spice, yeah I liked that shit...maybe for next year!

Crystal Pepsi, I always called it Crystal Clear Pepsi...I loved it. I remember buying it for ski club trips in 7th grade with those little potato strips, the crispy ones in the tiny cans. They were great too!
I kinda like the Black Cherry Vanilla Coke, but really how much shit do they need to add to shit? Like Dr. Pepper. Don't people drink it for the "Dr. Pepper" taste, and not some crazy ass berry cream flavor?

Chestnuts roasted by kidneyboy @ 04/15/2006 06:52 PM EST

I like my Black Cherry Vanilla Coke with rum.

But right now I'm still working on this half-case of Shouting Orange Tangergreen. It's Tangeriffic.

Chestnuts roasted by Mystie @ 04/15/2006 07:40 PM EST

Thanks for the birthday greetings, Carri! big grin

I remember Pepsi Kona. I had no idea it was only avalible in the Philly area, because I fondly recall seeing it in stores in Cape May County. My mother swore by it. No wonder it vanished so quickly.

Coke With Lime is alright, but I think Black Cherry Vanilla Coke is my new favorite flavor.

Chestnuts roasted by starwenn @ 04/15/2006 08:48 PM EST

Happy Birthday, starwenn! 27 is a cool age (I'm 24, yet this is what my 27 year old friends tell me!)

I lived in a house with 8 roomates a few years ago and we all got addicted to Vanilla Pepsi....then we heard it was going to be taken off the market. So, we went to the grocery store at 2 AM and bought an entire shelf. We then lived off our supply for the summer. Good times. I loved that Vanilla Pepsi- it was like drinking a float.

Chestnuts roasted by Muppet Baby @ 04/15/2006 09:43 PM EST

Hey! Hand over that SNT, bro!

Chestnuts roasted by Mystie @ 04/15/2006 09:48 PM EST

SNTs are so 90s

Chestnuts roasted by dohopoki @ 04/15/2006 10:19 PM EST

Update - I picked up a 4-pack of the stuff during my break at work yesterday. Once it was properly refrigerated for a while, I tried it. Not bad... I actually enjoyed it.

I added an S to my name since there appears to be another Jeff. You know, because I'm sure people care.

Chestnuts roasted by Jeff S @ 04/15/2006 10:23 PM EST

I just tried Coke Blak, I'm not sure what to make of it, not the worst thing I've ever had but not the poison I was afraid it might be.

About Crystal Pepsi, that was what first brought me to XE. It was actually around this time of year two years ago. I heard a Crystal Pepsi reference on an episode of Fooly Cooly and did a search that lead me to that Captian Mike site, which had a link to XE and it's been love ever since.

Chestnuts roasted by Realm @ 04/16/2006 12:10 AM EST

cold coffee drinks rule. coke blak is no exception. i recommend not chugging this drink...drink it one drink at a time and i figure tons of people will like this.

Chestnuts roasted by slick @ 04/16/2006 07:48 PM EST

HMMMM, The New Coca~Cola Blak.
I betting Coke is going to flunk this taste-test! Maybe they wont. But history has a tendency to reapeat itself...remember Pepsi Kona? The bottle is appealing to the eye, it begs you to try it. At first the taste is "un-expected", because to me, you weren't expecting it to taste as good as it does. As for the majority, it's another fad, something for the moment. I don't think they'll buy into it. And when they don't... I have cases and cases of the stuff! But you just can't beat the REAL THING...Good ol' regular Coca~Cola, in glass bottles of course!

Chestnuts roasted by Cokeman @ 04/17/2006 01:58 AM EST

ohh, just thought it was ironic that when Coke blak debued in New York, the Coke Blak that they gave away expires on September 11th. of this year. You can see in one of the photos above. Did anyone else notice this?

Chestnuts roasted by Cokeman @ 04/17/2006 02:17 AM EST

I haven't had the balls to try it yet. Reading over everyone's comments I just have to ask does anyone remember 7-UP Gold?

Chestnuts roasted by Jason @ 04/17/2006 02:43 PM EST

Soon, I will see Blaks being sold here, in Lima (we have Dasani too!! the world is in danger!!!)

Chestnuts roasted by Yelinna @ 04/18/2006 01:16 PM EST

I was hoping it would taste more like "Manhattan Special", which is a kick-ass carbonated coffee beverage, but alas, it was yicky. I still have one in my office fridge for a rainy day.

Chestnuts roasted by jim @ 04/18/2006 02:08 PM EST

I got to try Coke Blak last week and thought it was horrible. I like Coke and I drink coffee daily, but this stuff was nasty. On first sip it was ok, then the more you drink the worse it got. And the aftertaste was awful.

The Berries and Cream Dr. Pepper was ok. Tasted like a Cream Soda with a little bit of berry flavor. Probably won't buy it again though.

Chestnuts roasted by Stacey @ 04/18/2006 03:55 PM EST

Glass bottles? Big deal, here on pei (prine edward island), we can ONLY drink pop from glass bottles, personal size, and the larger size. Canned pop is acutally illegal to sell here.

Cool article though!

Chestnuts roasted by Daniel @ 04/19/2006 12:35 AM EST

Prince Edward Island.

I'm half asleep.

Chestnuts roasted by Daniel @ 04/19/2006 12:39 AM EST

Ok, I'll be the weird one and say that I liked Blak. So sue me, I live in Vegas. Now, if you want to try something really nasty, try either Moxie (an old American soda), or Beverly (made by Coke for the Italian market). Both are nasty enough to make dog's vomit taste better.

Chestnuts roasted by DigitalEyeris @ 04/19/2006 05:16 AM EST

Wow, that new Coke BlaK looks pretty kick-ass, if you don't mind my saying. While Coca-Cola spinoffs has a spotty record when it comes to spin-offs, (Coke with Lime and Vanilla Coke, anyone?), this one actually looks really cool.

'Probably tastes like the flat side of a manure shovel, but that's besides the point. smile

Chestnuts roasted by Alex Poirier @ 04/19/2006 03:25 PM EST

Hey I'm from Tasmania, Australia, and am writing an assignment on Coca-Cola's Blak IMC campaign - however I can't actually see any of the ads, cause they only exist in the US and France. Can anyone please tell me about any of the ads you've seen on TV, in magazines (which magazine) etc?? I would be pretty stoked if someone could give me a hand!! Cheers.

Chestnuts roasted by scottw0 @ 04/20/2006 05:47 AM EST

coke blak is merely the commodification of the coffehouse staple, the 'electric chair'...2 shots of espresso dropped carbomb style into an icy coke and drunk fast.

tried it this morning and realized that icy cold is the key to this drink, and it does seem that coke really means this as its entry into the energy drink elixir-style beverage market and not the refreshing soda-style beverage market.

so drink fast!

Chestnuts roasted by xe @ 04/20/2006 01:07 PM EST

I love this stuff. I hope it stays. If it starts to fade away, I will buy enough to last me the rest of my life.

Chestnuts roasted by Sara @ 04/20/2006 07:11 PM EST

Just tried it, and to my surprise it is good. I am not a coffee drinker by any means, nor do I enjoy any energy drinks. I do however love CocaCola. With my school and work schedule, I hope to use this drink as that extra boost I need late in the day. I hope it stays (and maybe they produce it in 2-liter bottles wink hehe )

Chestnuts roasted by Reid @ 04/20/2006 07:42 PM EST

OK, this stuff is NASTY! What were they thinking? Whoever came up with the idea needs to get fired.

Chestnuts roasted by John @ 04/21/2006 08:45 PM EST

Blak is great. Or I think so at least. I'm about to go see if I can find a four pack at Walmart or something.

Oh and the "suicide" mix drink thing... When I was in little league baseball all the kids drank "Dynamite" which I believe was just a mix of Coke, DP, Sprite and Red (red being cherry coke or fruit punch etc). The "Red" taste should usually come across pretty strong along with the DP.

And I made a coffee energy drink a few months ago. I bought a red bull, poured it over two shots espresso and put it over ice. Voila! "Radioactive Sunrise"

Chestnuts roasted by Chris L @ 04/23/2006 04:00 PM EST

Has anyone tried this with JD yet? I did today and it is freaking awesome. It think it is something like that whole Red Bull and Vokda thing. Perhaps Coke did thier R&D in Lynchburg, TN?

Chestnuts roasted by Jason @ 04/23/2006 04:25 PM EST

I recently tried this Coke Blak and I knew I wasn't going to like it the moment I smelled it. Coke and coffee together is disgusting.

Chestnuts roasted by Hart704 @ 04/23/2006 04:56 PM EST

Hey, tried coke black (pronounced blek)on the first of april no foolin.It is not bad except for the fact that I'm allergic to aspertame.Unfortunatley I did not realize this particular ingredient was included until after the onset of a freindly little migraine .But on a brighter note I do remember 7-up Gold and it was the fondest of my cola (or un-cola) memories ,reminiscent of tamarind flavored cola popular among mexican immigrants.

Chestnuts roasted by jason @ 04/24/2006 10:00 PM EST

Coke Blak was horrible. I thought I'd give it a try and regretted it from the first sip. But paying two bucks for a bottle I wasn't going to just dump it so I finished it off... Nice caffeine buzz though. smile

Chestnuts roasted by Michael @ 04/26/2006 02:17 AM EST

just to reply to the person who questioned what pepsi's rip-off would be called...well, it's coke who did the ripping-off, because pepsi already tried this coffee-cola thang several years ago, with 'pepsi-kona'...i loved the stuff (and yes, i LOVE coffee), but, unfortunately, it was only test-marketed 100 miles away from me, and, after my first two cases were depleted, i never found it again...real shame...(but that 'pepsi-latte' stuff from overseas looks identical to the 'kona' can, so, ya' never know...)...all i can say is, pepsi, bring it back (and let people know that you did it first, cause ya' know how coke fanatics can be)!!!

Chestnuts roasted by rocky-o @ 04/26/2006 10:51 AM EST