Black Friday.

It’s 3:30 in the morning and I’m just now sitting down to write this. If it comes out wonky, that’s my excuse.

I’ve never been a Black Friday maniac, but since so many stores were opening unusually early this year, I felt I had to take part. It had nothing to do with the discounts: I simply enjoy shopping in the middle of the night. Add in hundreds of strangers, and it’s like some kind of mutant party.

The big stores were scheduled to open at midnight, if not earlier. I told Ms. X of my planned adventures last night, and while willing to join in, I can’t say that she was ecstatic. Actually, she was banking on me being too tired from Thanksgiving’s normal festivities to actually do it. By the thirty-seventh time she asked if I’d had enough turkey, I caught on.

But I wasn’t going to miss this. No amount of tryptophan could stop me. We headed out at around 12:30, wondering if this was really going to be as insane as the news people always say it is. We’ve gone to Black Friday sales before, but nowhere near the peak hours. Even though the various circulars promoted everything from $3 DVDs to $200 42″ televisions, I just couldn’t imagine Best Buy being that busy in the middle of the night.

Holy fuck, was I wrong.

The drive towards Staten Island’s big retail area was pleasant. We had the roads to ourselves, and Christmas music was on the radio. We seemed to be the only people moving or making noise.

I started imagining awesome department store visits, where no more than twenty competing buyers would stand in my way.

Those dreams were soon shattered. I’ve never seen lines like this in my life. NEVER. Not at Disney World, not at the debut for any huge movie. The line to get into Best Buy stretched so far back that we literally could not see the end of it. I won’t be so hyperbolic as to call it a “mile long line,” but suffice to say, I wouldn’t have waited on that giant human python even if Best Buy was selling 42″ televisions for $0.

There’s a Toys “R” Us in the same plaza. The line to get in there was shorter, but still too long to even attempt an entrance. I better not find out that there was a costumed Geoffrey giraffe in there. There’s irked, and there’s crushed.

I started to wonder about what drives people to go through this. The line is just the start of it. There’s also the fact that you stand very little chance of getting the best deals, since those items are in such short supply. Then there are the wars with other customers who want the same things you do. The stores might have ticket systems and other methods of organization for some items, but surely not all of them.

I then remembered that I am totally not in the Black Friday demo. I am not a teenager. I don’t have children. I treat money like I’m allergic to it, and empty my wallet as effortlessly as I breathe.

If I was still a kid, hell yes, I see the appeal. I saw groups of teens delighting in the insanity, with the focus seeming less on bargains and more on hanging out. I get it.

I saw adults wandering around with huge, overstuffed bags – clearly, they were doing Christmas shopping cram sessions. Okay, yes, I get that too. It’s an annoying night, but in the long run, maybe you’ll save a few hundred dollars if you shop heavily enough. Worth it.

Since the larger stores were impossible to crack into, we hit the Staten Island Mall. In your terms, consider it Everymall, USA. I had no idea that it was even going to be open, but it was, and it was pretty packed.

There was such a weird ambiance in there, but I mean it in a good way. When you hear about Black Friday, it always sounds like torture. It’s something you endure. Maybe that’s how it was at Best Buy, but in the mall, everyone seemed pretty happy. Actually, I can’t remember the last time I’ve seen a mall filled with so many smiling people. Probably because I can’t remember the last time I was actually in a mall. Last Christmas in Woodbridge, maybe? Before they ditched the Playmobil store?

Of all the stores, I’d say maybe 25% of them were open. Possibly less. Some were cramped, others completely empty. (In the “empty” cases, I had no idea why some of the stores bothered to open at all. One only sold stuff like fancy clocks and overpriced flasks, and they weren’t running any notable sales.)

Whenever we heard a screaming child, he or she really stood out. It takes a special breed of parent to drag a seven-month-old around a crowded shopping mall at two in the morning.

In greater quantities were the students of every high school in my city, fluttering around the mall like it was a Saturday afternoon in July. They were having so much fun. I envied them. Then I realized that I’m twice their age. Then I hated them. That mental process took about four seconds from start-to-finish.

We browsed and browsed and browsed. Some good deals, some great deals, but nothing that made us okay with a 30 minute checkout wait. Hell, even Spencer Gifts’ line had to be that long. I had no idea that 10% off tit-shaped coffee mugs could create such a fire.

One of the clothing stores had a great gimmick going. Before entering, each would-be customer got to spin a wheel, which dictated the level of their discount. They were putting an awful lot of faith into the woman working that wheel. If I was in the market for women’s shoes, and my wheel spin gave me a 5% discount, wouldn’t I just disappear for five minutes and then go for another spin? I could wear a fake mustache and pretend to be Russian. “40%! This very good I accept!” Real Russians leave words out.

It dawned on me that I wouldn’t be happy until I bought something. Everyone else was buying things. Everyone was skipping around the mall with bags that seemed to weigh four ounces at most – like in a TV commercial. If I wanted to be a part of Black Friday, I wouldn’t be doing a very good job by going home with nothing.

So, I bought that dinosaur cookie at the mall’s only open coffee shop. It wasn’t on sale and it was featured in no circular, but it was something, dammit.

On the ride home, we drove past Best Buy and Toys “R” Us again, to see if the lines had shortened. They hadn’t. Then I remembered that Target was also open, and at the risk of making Ms. X’s eyes explode, decided that we had to go. Christmas only comes once a year, but so does Black Friday.

Target was crowded, but it didn’t seem more crowded than it would on any other major shopping day between now and Christmas.

Until we noticed the line, that is. Holy God Shit. I don’t know how Target came up with this strategy, but it was awful. The line was enormous, but Target had organized it so that it winded in, out and around seventeen aisles, like a dozen giant “S’s” dropped in a massive pile. People were freaking, because the line was structured to enable other customers to conveniently “not notice” that there was “more line” behind where they chose to jump on.

Maybe that was the best option, all things considered. After all, had the line been organized in anything resembling a straight shape, it would’ve reached the next closest Target store. Which is in New Jersey.

I had my eye on a few things, but since it was stuff like Starburst-flavored candy canes, we mutually agreed that there would be better times to purchase them.

Still, as we were parking back home, we both admitted that it was a blast. A weird blast, but whatever. There was a certain energy to it all that you’re not going to see duplicated on any other day. It’s not just about the sheer volume of customers, because Black Friday is almost never the busiest shopping day of the year.

I think it was just the whole bizarro nature of it. You’re shopping in the middle of the night. Everything in the distance is dark, but everything close to you is as bright as Vegas. Everyone should be asleep, but no one is. Plus, as a night owl, it’s nice to have one day a year where the only places to go at 2 AM aren’t bad diners and 7-Elevens.

More so than anything else, it was like seeing the holiday season come alive with my very own eyes. There it was! The hustle, the bustle! The light strands and blaring music! Half-off tags and noisy plastic bags! Santa’s little makeshift workshop, right there in our local mall!

At least I got the dinosaur cookie.

Got a snowman cookie, too. But Dino ate him.

Dinosaurs can be cruel.

This entry was posted in 2011 Christmas Season, General. Bookmark the permalink.

61 Responses to Black Friday.

  1. I’m glad I didn’t have to work this Black Friday. I’m still unemployed, but thankful.

  2. After getting out of the Muppets movie late Thursday night, we drove across the street to Target to get a look at all the people waiting in line outside.

    As a person who has had to work on holidays, I hated every single person in that line. If they were not there, the nice, underpaid Target employees could be at home with their families, sleeping off the tryptofun, which is where they would prefer to be, I’m sure.

  3. The only Black Friday sales I have ever shopped and will ever shop are Amazon’s (and other online sales). I woke up at 7:30 claimed a lightning deal I wanted and rolled over and went back to sleep. Never got out of bed or interacted with another despicable human being.

    @BJ, it’s called Black Friday because supposedly many of the retailers are operating in the red for most of the year until the day after Thanksgiving, which used to be the start of the Christmas shopping season (though I think that starts in April now), when they would see their books reach the black for the first time due to the Christmas sales push.

    To all who’ve seen The Muppets now, isn’t it great? I loved it so much. .

    My high school’s football team came from behind in the last minute of a playoff game last night to beat the number 1 ranked, undefeated team in the state last night. I was there and I lost my voice yelling (high school football is a big deal in South Georgia). This morning, I’m exhausted. I plan to finish decorating for Christmas (got my tree up Wednesday but haven’t had a chance to finish the rest of the apartment yet). Looking forward to all the college football rivalry games today, especially my alma mater Georgia playing Georgia Tech. Then tonight, I have a date to see the play of A Christmas Carol. Remember the woman I went out with the first time just before Halloween? The one who hated Halloween? Well, we’ve gone out a few more times. She loves Christmas so there’s hope.

  4. spooky says:

    my black friday actually started on Wednesday. I woke up and went to work at 1pm. Got off work at 10:30 and drove 2 hours directally Dad’s home for thanksgiving. Visited a Friend. Slept maybe 2 hours, woke up and visited my old boss. Slept say 4 hours, woke up. Happy thanksgiving. Went to Moms house after that. Drove 2 hours back to house with enough time to get ready for work at Midnight thanksgiving/Black Friday morning. Worked 8 hour shift at Kohls. Was insane. Went home slept for maybe 3 hours. Went to work 8 hour shift at Office Depot. Got off and went home and had a stiff drink. Slept.

    Was a 3 day Black Friday, and my shoes (and feet) will never be the same. I will not be repeating this I hope, ever again.

  5. Lucy says:

    I spent my Black Friday in Times Square and it was pretty uneventful. The whole place was practically empty compared to the last few days. I was flying out of New York that day, so I had to buy souvenirs for my friends and family. Surprisingly, I waited for fewer than 10 minutes in any line and I was not pressed for time.

    However, Black Friday in Los Angeles is like stepping into the 7th level of Hell. The lines were insanely long (some stretched for blocks) and the people were insane. I had to buy a pair of shoes (since mine were ruined to the point of unwearable)that day. I’d rather go barefoot than waiting in line at Target for 3 hours. Never again.

  6. WFBuckley says:

    @ Brandon

    Sorry to do this to you but you are completely wrong on the term Black Friday. The term comes from Philadelphia Police Department. It referred to the traffic jams and overcrowded sidewalks. That is the origin.

  7. Terry Kepner says:

    I went to Target at about 1PM and noted that almost ALL the Black Friday stuff was still there. There were only three of four pallets that were empty, but the 55″, 45″ 32″ 23″ 22″ 19″ flatscreen TV’s were still stacked around, as was a stack of about 40 Wii’s (the xbox spot was barren), so I don’t know if that store had a particularly bad day or if that was typical for all.

    The only thing I was interested in was the musical keyboard and they still had a dozen or so there, so I was happy. Then I hit up Staples for a chair. Again, they had plenty (the cheap laptops and cheap PCs were are gone, though). And that was my Black Friday shopping (oh, except to go to the Credit Union which was offering 3-month $1,000 CD’s with 10% rates (one per person).

  8. I worked at Toys R Us on Black Friday. I will never do that again as long as I live.

  9. Saristotle says:

    I’m back from a really long posting absence. I think I posted as Skywalking last time I was here. Getting a real job teaching means less time to hang out online. Freshmen Comp takes up a lot of free time, what with grading and grammar and such.

    My Black Friday involved a casino trip, where I blew a hundred bucks in about three hours, but did eat at a decent buffet, and then was dragged to Sam’s Club to spend this coupon we’d gotten with my membership. Turns out we had to spend fifty bucks, and I saw nothing in there I really wanted or needed, so I let Mom use the coupon for a floor polishing dodad. I don’t even know. The store was pretty peaceful and calm as of about seven, and didn’t look like it had gotten as crazy as some places.

    Walmart on Saturday though…it looked like a hurricane had hit that place, and hit it really hard. It was like a ghost town in the christmas decoration and food aisles, I swear. Home Goods and World Market were pretty normal, actually, which was kind of a relief. 😀

  10. @stephen_od says:

    I did black friday a couple years ago, and it was almost more than I could stand. That being said, I did pick up on that holiday magic. The energy was electric, and it was easy to get caught up in it. I think I spent $50. Everyone I went with spent at least five times that, so i think I failed. In any case, it was fun.

    I haven’t done it since because… well, it was crazy! I can’t handle that crap every year.

  11. Kirjava says:

    Ugh, I hate the idea of Black Friday – we don’t have it here but I work at a grocery store and I can imagine the employees’ pain.

    Also, someone mentioned self checkout lanes saving companies money. Our store has them and somehow I wonder if that’s true. The damn machines make it so easy for people to get away with stealing.

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