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My dying wish is for an owl/camel hybrid, which I call camowl.

Holiday Pop-Tarts Extravaganza!

I was never big on Pop-Tarts as a kid. It wasn't an active hatred. Our paths just never seemed to cross. If only Kellogg's had gotten the idea to make Pop-Tarts based on every conceivable event years earlier. I have so much lost time to make up for. I can't eat this many Pop-Tarts.

Over the course of X-E history, I slowly grew an appreciation for them. After experiencing Pop-Tarts based on SpongeBob and Darth Vader, it was hard not to.

These days, I must be the 877th biggest Pop-Tarts fan on the planet. Whoever controls them has created such an amazingly strong bond between Pop-Tarts and various holidays. I feel like I'll never successfully celebrate anything again until I've toasted a Pop-Tart based on it.

This holiday season, there are so many special edition Pop-Tarts to choose from. Below are two. One's for Christmas, and the other is for Thanksgiving. I'll start with Christmas. You knew I would.

I believe these are new for 2011, but I've been wrong before. Meet Frosted Sugar Cookie Pop-Tarts, which are everything they claim to be, and better than you're likely assuming.

Don't underestimate these Pop-Tarts. I know the theme seems a little all over the place, and that there are no ultimate buzz words in the title. Dig deeper.

First, the box. Allow your eyes to move beyond that blazing yellow. What's left? ICY BLUE. The true color of Christmastime. Red and green are merely the rooks to Icy Blue's king.

Also note the trees on the box. Like enormous wands of ICY BLUE cotton candy. By the time you notice the snowman who betrays his sentience with the positioning of his left arm, you're ready to wrap this shit and put your name on the tag.

Then, the Pop-Tarts themselves. Incredible. They're supposed to smell like sugar cookies, and they do, but to stop there would be a great disservice to this pastry paradise Kellogg's has forged for us.

There were seventeen people I wanted to kill earlier tonight. After smelling these Pop-Tarts, it went down to twelve. I forgave and forgot. The air was too delicious to hate anything.

The insides are filled with whitish ooze that looks a bit like the aftermath of a cystic supernova, but if you can forgive that, it tastes like something people should only get to taste after they've completed some great deed. It's like eating warm cookies covered in melted cake frosting, but even cooler since it's inside-out.

The top of each Pop-Tart is slathered with dried frosting. Since these are "Printed Fun" Pop-Tarts, each also bears a strange holiday cartoon within that dried frosting.

Really bizarre stuff. If you bought a package of Christmas stickers from a mom & pop gas station's semi-attached gift shop in West Caldwell, this is sort of what they'd look like.

Take the above two. On the broken Pop-Tart, there are mice exaggerating the size of their fishing catches, while flicking their tongues like snakes. On the other, a polar bear and two penguins ride a toboggan with their arms outstretched. I guess that isn't as weird as the mice, but it still isn't what I'd expect to see on a Kellogg's Pop-Tart.

My favorite thing about all of these holiday Pop-Tarts are the wacky recipes they come with. I can never turn them down. There are so many possibilities that thrill me, and yet, so few that I ever make an attempt to capitalize on. For some reason, I never flake on a wacky Pop-Tarts recipe. In all likelihood, it's not the best area of focus if I want to be more than a suicide case with a shitty car by age 40.

This time, they challenge you to make "Sugar Cookie Cutouts" out of Pop-Tarts. I accepted their terms.

Basically, you just cut out the character shapes from each pastry, decorate with frosting, and call it a night. This is a far cry from the time they had me smoosh 45 Halloween Pop-Tarts into the shape of a graveyard.

When it came time to decorate the cookies, my creativity took a powder. When I wasn't settling for random dots, I was writing the word "tree" on a cookie that did not feature any trees. But at least we can now estimate what it'd look like if three transients who were barely exiting a K-hole decided to paint Pop-Tarts.

And again, check out the images printed on each pastry. Or at least the turtle, who uses his own shell as a sled. I have a hard time believing that these images were custom made. Did some guy die and leave Kellogg's the licensing rights to a stock illustration catalog from 1936? I really, really hope so.

I should mention that Kellogg's also brought back those Gingerbread Pop-Tarts, but since I've already covered them to the point of making a gingerbread house out of the goddamned box, I won't again.

Course, I reviewed this next one before, too. But I have my reasons for bringing them back:

I've been sitting on these Frosted Pumpkin Pie Pop-Tarts since mid-September. Found them the same day I located the Halloween ones.

I reviewed Pumpkin Pie Pop-Tarts once already, and that was enough. I'm not here to talk about what they look like, smell like or taste like. I'm here to turn them into motherfucking turkeys.

With this, we now have solid proof that Pumpkin Pie Pop-Tarts are an official Thanksgiving flavor. No room for doubt. Turkeys belong to Thanksgiving, especially when they're represented as mutant Pop-Tarts with exaggerated wattles made of cake frosting.

Okay, they suck. In my defense, I didn't have the necessary tools. No circle-shaped cookie cutter. No tips for my tubes of icing, which led to the sorriest bunch of homemade piping bags ever created. I was also somewhat limited to black icing, which made the candy turkeys appear to have leprosy. But that's nothing to laugh about.

Using candy corn for feathers, they resemble turkeys decently enough. I kinda blew it on the wattles, unless we're to assume that certain turkeys keep them on their foreheads. I'm down with the notion, but I can't figure out how they'd accomplish it. Elective surgery? I doubt it. Name me a vain turkey.

Kellogg's also included instructions on turning the cardboard box into turkey-shaped pins. I'll save that for next Thanksgiving. I need things to look forward to.

Posted by Matt on 11/09/2011. E-mail me!



Discussion Thread: 69 comments

Congrats Jay!

Pictures on PopTarts…not sure I could do it. I like the frosting-free ones if I ever have em. But pumpkin may be good enough to break that rule.

I want snow.

Chestnuts roasted by kb @ 11/10/2011 12:21 AM


I just mixed some Sierra Mist Cranberry Splash with some of that Simply Apple juice, and man, it is good.

Chestnuts roasted by Annette @ 11/10/2011 12:50 AM


Keep wanting to try those flavors of pop tarts, and heck, does it matter if pop tarts are toasted? Or are they just as good raw? I hate having to use a toaster, hate the electrical smell, and the crumbs from who knows when.

@Jay, congratulations.

@linkedsilas I’ve seen organic versions of pop tarts, you could buy them and pretend that they are the pumpkin pie or sugar cookie variety!

@JohnManyJars, ROTFL about the fact that those are supposed to be made by little kids, but most likely involved 4 art school grads and photoshop. Or were assembled by some type of professional food assembler, then tackled by photoshop and the art school grads!

@Rev and everyone else, whatever happened to the Advent Calendar Wikki?

Chestnuts roasted by Tresjolie9 @ 11/10/2011 2:17 AM


They don’t have to be toasted, I’d bet plenty of people eat them without doing that.

Chestnuts roasted by Matt @ 11/10/2011 2:27 AM


I Love those pumpkin pie Pop Tarts! I already have an extra box of them stowed away in case of a toaster pastry-related emergency. Pro tip: if you buy them at Wal-Mart you get 16 instead of 12. Personally I’m more than willing to drive over the Delaware River and into PA to go to the giant 24 hour Wal-Mart for 4 more pumpkin pie Pop Tarts and pay less for them any day. My boyfriend and I already polished off a box around Halloween and I made those turkeys out of the box and they turned out pretty good. So give them a try Matt.

Chestnuts roasted by Adriana @ 11/10/2011 2:31 AM


@Matt

Do you toast them? Or do you prefer yours raw? I always feel like I’m the only one who eats them raw, because toasters are pointless and take up valuable counter space?

Chestnuts roasted by Tresjolie9 @ 11/10/2011 2:32 AM


Congratulations DrummerJay!

I’ve got Toaster Strudels in the freezer, oh yeah!!
These look too damn sweet for me. I like cherry the best, or raspberry. The cookie dough and ice cream sundae ones are just nasty. They need to stick to their core flavors and stop with the flair! ;)
oh well, they’re better than shredded wheat!

Chestnuts roasted by kidneyboy @ 11/10/2011 2:33 AM


I must admit that I appreciate Pop-Tarts more as I would a painted picture than food, but for my money, you gotta toast them. You want those insides gooey and hot.

Chestnuts roasted by Matt @ 11/10/2011 2:44 AM


Raw poptarts suck, they need to be warm and red in the middle, just like a baby.

Chestnuts roasted by kidneyboy @ 11/10/2011 9:47 AM


The thing that impresses me most about these pop tarts is the images on them. We have gone through a box here, and have not seen ANY of the winter scenes that you took pictures of here… I am contemplating how many creatures from the animal kingdom doing wintry things pictures they have printed on these pop tarts. At least two dozen. I like to open them just to see what whacky hijinks our animal friends are up to… and they smell like Mmmmmmmm POP TART sugar shock HEAVEN!

Chestnuts roasted by kittygirl @ 11/10/2011 10:20 AM


Vegans don’t eat any products with or produced by animals. Vegetarians will eat products produced by animals

Chestnuts roasted by linkedsilas @ 11/10/2011 10:19 PM


this listing is officially the first real heart pitter pattering joy of christmas I’ve felt this season.

As always, you bring the holiday home in ways my heart understands.

Chestnuts roasted by spooky @ 11/11/2011 12:31 AM


Awww, I knew the pins were at the bottom of the box and was looking forward to seeing you make them.

I really can’t read your stuff on payday, because I make it a priority to stop by the store on the way home so that I can buy insane amounts of things I neither need or have ever considered in my life. 10 boxes of Pop Tarts? Why the fuck not!

Chestnuts roasted by Meredith @ 11/11/2011 4:18 PM


I now also have burning questions for artist friends of mine. One just stopped working for a company where she designed the graphics that would show up on shirts for Target, Hot Topic, ect. She had to do “Ghetto Bugs Bunny” and “Urban Transformers”, just to name two. I need to ask her if she thought the prospect of being assigned to draw the graphics that would show up on holiday Pop Tarts would be enough for her to set herself on fire using her art degree.

Chestnuts roasted by Meredith @ 11/11/2011 4:21 PM


I just wanted to say that, since I read this article, I’ve looked at virtually every grocery store and Wal-Mart in my immediate area in an attempt to find these Pop Tarts — especially the Pumpkin Pie variety — to no avail.

Damn you, retail establishment.

Chestnuts roasted by BlakeMP @ 11/12/2011 1:57 PM


I remember when you used the box for the house! I was shocked! What could have been so delicious was destined for failure before it had a chance.

Chestnuts roasted by Reesie @ 11/13/2011 12:09 AM


So, back in August I told everyone I know that I was on the hunt for pumpkin pie PopTarts, I now own about 70.

Also, PopTarts MUST be toasted. That sugary goo has to burn you as you devour it. Plus, toasting takes time, and at work, toaster breaks are meant to be cherished.

But, I swear, last year’s smelled like fresh-baked pie when toasted. This year, no dice.

Chestnuts roasted by echolimafoxtrot @ 11/22/2011 12:18 AM


Cooking poptarts in a toaster is ok when the crumbs fall in the toaster. It actually smells sort of good if they don’t get so burnt it smells burnt. Pumpkin Candles, with Pumpkin Pie Poptarts.. perfect combo in an apartment. I just wish these weren’t so limited in release. I found the Gingerbread Poptarts, the Sugar Cookie Poptarts, and the Snowman Poptarts. But I can’t find the Pumpkin Pie ones. I had those last year though, they were really good cooked or not cooked.

Chestnuts roasted by HootyHaHa on YouTube @ 12/10/2011 2:29 PM


To one of the people up on the list talking about how you can’t find them anywhere. In the past when I could not find Mountain Dew Pitchblack I’d send an email to 7-11 , all 3 in my area. And in about a week they’d be stocked with it. You can also ask for a manager and request they order them.
I share your irritation. It annoys me that managers or people who order products do see these items on the list, or all they have to do is look, but they never seem to order any variety. It’s like they just want to stick with the norm and never step outside the box of regular drinks or snacks.
Try finding Cherry Lemonade Nerds anywhere :) They’re AMAZING, but so limited. I finally found some at Toys R Us. I’m going to start going back there now instead of Wal-Mart when I need to buy games or check out toys for flashback purposes.

Chestnuts roasted by HootyHaHa on YouTube @ 12/10/2011 2:34 PM


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