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My dying wish is for an owl/camel hybrid, which I call camowl.

Halloween Crunch Cereal, 2011!

Hey, need a costume? The generous ghouls from HalloweenCostumes.com have put up a free costume (your choice, up to $75) for a contest of my choosing.

I say, let's make this an easy one. Click here to send me an e-mail (Make sure the subject line says "COSTUME CONTEST!") before 11:59 PM Tuesday, and consider yourself entered. UPDATE: The deadline has passed. Winner to be announced! I'll figure out some way to draw a winner randomly on Wednesday, so don't worry about it going to one of my friends. Because I don't have any.

I've seen this company all around the Internet horror circuit, and they're good folks with great stuff. And no, I'm not getting paid for this. They asked if I wanted to do it, and for this tiny bit of effort, one of you is getting a free look for Halloween. Simple as that!

Least I can do is make sure they're properly plugged: Visit HalloweenCostumes.com, because whether you win or lose this contest (and face it, you'll probably lose), it's an excellent place to find masks and gloves and photos of Slave Leia variants.

On with the show!

Halloween Crunch is back, and it's...technically the same as it always is, unless you count the updated box art. And you should, because it's terrific box art. Maybe the best yet.

It's just so gloomy. Even within special Halloween edition cereals, it's rare to see the box art enter such gothic territory.

Don't you understand the level of restraint Quaker Oats' artists had to endure to make a box this dark and brownish? Every impulse told them to go heavy on the bright oranges and neon greens. All precedent dictated that they weren't "finished" until cartoon ghosts with smiles as big as their heads were slapped on there. I love that they didn't do it. I love such stupid things.

Here, proof! Take a look at the 2009 version of the box, which is so comparatively goofy that I now hate myself for ever liking it.

Yeah, in case you couldn't tell, I'm banking on the artist behind this year's box Googling his work, finding X-E and contacting me. It's proximity to fame that carries me through, you see. It's why I keep Kamala and the woman who played Seinfeld's mother on my buddylist. They never answer my messages.

Since the cereal itself is unchanged, I probably don't need to review it again. BUT I WILL.

Basically, it's regular Cap'n Crunch with ghost-shaped Crunchberries thrown in. Thing is, they look nothing like ghosts, more closely resembling cysts than haunted spirits. But then, a cereal with crunchy cysts is undeniably Halloweeny.

If cysts seem like a stretch to you, at least admit that they look more like whales than ghosts. I won't admit it, because whales aren't the least bit Halloweeny. To admit it would crush the fragile construct that is my reality.

Like previous editions, 2011's Halloween Crunch has a gimmick fresh out of Great Bluedini Academy. Those ghosts aren't just there to look like cysts. They're also there to turn milk green!

Actually, they turn any liquid green, including water. This was fortuitous, because the last time I allowed milk into my apartment was fuggggin neeeevaaaahhh. That vile concoction is only acceptable when mixed with ten other ingredients to form something totally unlike milk. I've occasionally purchased milk to take proper cereal photos, but I'm putting my foot down. No more milk on X-E.

The red ghosts have dried bits of green dye hidden inside, which explode when wet and turn everything around them that same color. It's a neat trick, but by now you're wondering if there's any real point to this article, because outside the box art, you've heard this story before.

Well, yeah, there is a point. I'm just burying it, out of sheer habit. Once we get to the back of the box, the point of this article is made clear.

Gone are yesteryear's word searches and crossword puzzles, gleefully replaced by "Cap'n Crunch's Pumpkin Template." Oh, this will do nicely. My own Cap'n Crunch jack o' lantern! It isn't what I always wanted, but that's only because I was too uncreative to wish for it.

Yeah, we're going to make this.

It wouldn't be easy, though. I had to cut out the back of the box, scan it, resize it, print it, tape it to a pumpkin, and then do that entire process three more times because I kept printing patterns that were too large for my pumpkin. But nothing as game-changing as a Cap'n Crunch jack o' lantern comes easy.

I'm not very good with pumpkin patterns, and I'm especially "not very good" with pumpkin patterns cut from the backs of cereal boxes. My old "Trix o' Lantern" proved this.

There were directions, and I thought I was following them. In retrospect, it's clear that I was not. I concede that I may have been digesting the key phrases and disregarding what I took to be pointless minutia, but I still don't know how I went so wrong, so fast.

So, as I describe this process to you, know that it isn't the real process. It's my version of the process, which involved stabbing a pumpkin ten thousand times with a letter opener.

It seemed like a good idea at the time.

When I got up to the serious cutting, I was completely out of my league. Nothing made sense. I had a pumpkin with ten thousand wounds, forming a shape that not even barely resembled Cap'n Crunch. What was I supposed to do with this? If this year's Halloween Crunch has one fault, it's the lack of an 800 number for pumpkin assistance. I bet such a hotline would play awesome music when you're on hold.

I did what I could, but once large chunks Cap'n Crunch's face started falling off, I had to throw in the towel. I can deal with a junky pumpkin, but if this thing broke, you would've heard my screams. I don't care if you live in a jar, inside another jar, underwater, in a secret pool on Mars. You would've heard them. Think "falsetto."

I see Andromeda, or maybe a monkey, but no Cap'n Crunch. Oh well. Even if my jack o' lantern didn't come out right, the thirty-seven seconds I spent carving it was still a blast.

All told and all in, A+ on this crazy Crunch. Let's review: Spooky gothic box, cysts that turn liquids green, and the invitation to carve a malformed gorilla into a pumpkin. Never before has breakfast been such an event. This is one of those "little things" that can make anyone's Halloween season really feel like the Halloween season.

And just because I don't want to waste the photo, here's the Halloween Crunch store display at Walmart:

Unseen is some strange old lady who was positively determined to watch me take this photo.

I know taking photos in Walmart is unusual, but come on. She was giving me the kind of look typically reserved for those viewing a criminal act involving fire and cats. I told her that if she needed a friend, don't look to a stranger. Then I stabbed her to death and spelled out more lyrics with her entrails.


Hey, my plot worked! I received an e-mail from Tony Cesare, a creative director at HuaGaard Creative, who had a hand in this year's Halloween Crunch box design! Here's what Tony had to say:

"I'm not certain if contacting you will contribute to any 'fame' but I am the Creative Director for this year's Halloween Crunch packaging, along with an amazing artist named Chris Nolan. We are thrilled you liked the design!

Your observations are spot on. Typically our Halloween Crunch packages (we do them all) trend toward fun and kid safe. I typically don't get an opportunity to work on this brand so when I did, I wanted to create a different feel, something atmospheric and gloomy, not quite as kid friendly. We were pleasantly surprised when the client chose it.

We found your attempts at the Cap'n carving to be hilarious! A quick stop at the drug store for a pumpkin carving kit might help, then again even we realized that this carving would be a serious challenge! Thanks again for the kind words, always nice to have your efforts appreciated."

Tony, Chris and I have become fast friends. We're going to the zoo today, we're going to the zoo.

Posted by Matt on 10/11/2011. E-mail me!



Discussion Thread: 63 comments

I didn’t clarify shipping with them, so we’ll just assume it’s all good. :)

And that dish is like my own personal hell. I’m no vegetarian by any stretch, but lamb, or worse, veal, absolutely revolts me. (For some reason, I must admit that mayo seems less offensive on lamb that it does on anything else. There’s some cancel-out play in effect.)

Chestnuts roasted by Matt @ 10/11/2011 2:42 PM


I don’t have any real hangups with food (all my issues seem to be with language instead) though I find lamb and game meats to be kind of gross. I’ll drink the hell out of some milk, in part because it’s clean and white, and in part because it annoys vegans. The instant a vegan tries to reason with me about the perversity of drinking the milk of another animal, I’m dying for a glass of milk. In that way I suppose they have the upper hand, because they can make me want something I didn’t want just a minute ago, simply by manipulating my throbbing spite gland.

That said, “brown sauce” is just ugly. All we know about it is that it is sauce, which is meaningless, and that it is brown. Its very brownness defines it, and in that, the brownness encompasses everything it touches.

No sir, I do not believe in Brown Sauce.

Chestnuts roasted by Rev. Spite Makes Right @ 10/11/2011 2:49 PM


I don’t have much experience with brown sauce. If it’s like oyster sauce, count me in.

Chestnuts roasted by Matt @ 10/11/2011 2:55 PM


It’s not like anything. It’s just brown. It tastes brown. It applies brown moisture to your food, and seeps into every element, infusing it all with a brownish quality.

Unless Guise was talking about GRAVY, which is different.

Chestnuts roasted by Rev. Spite Makes Right @ 10/11/2011 2:57 PM


Brown Sauce is more…well, technically a malt vinegar base, blended with tomato, dates, tamarind extract, sweetener and spices..but Brown, very much Brown.

Matt, what about venison? Venison is great. I make a mean mini-venison burger at Christmas time. I say mean not because of how awesome it tastes with the winter berry and red onion chutney, but because of the fun explaining what venison is to the kids that ask.

Chestnuts roasted by Guise @ 10/11/2011 3:03 PM


I hate milk, but I don’t mind using it on sugary cereal and in my cooking. But drinking it? Fuuuuuuuuuck dat.

Also lamb is…bleh. Like, you know how ground beef has this weird smell while you’re cooking it? I hate that smell; it makes me gag. Lamb smells like that, only ten times worse. Hork.

Chestnuts roasted by Annette @ 10/11/2011 3:06 PM


Double post!

“Brown sauce” sounds sort of like Worcestershire sauce.

Chestnuts roasted by Annette @ 10/11/2011 3:08 PM


I can’t even SAY Worcestershire sauce. I have to mumble it, whenever it comes up in conversation. Which is surprisingly often for some reason.

But Worcestershire sauce is great. It’s like God’s backwash. Not so with brown sauce. Down with brown, I always say. Not always.

Can’t believe how many of you are milk haters. Though I think I recall X-E Matt once saying he hates ham, and really, how do you try to speak logically to someone like that?

Chestnuts roasted by Rev. Spite Makes Right @ 10/11/2011 3:14 PM


I don’t have anything against milk. But I typically only have it with cereal or I put it in my coffee(if I’m out of half & half). I used to like veal when I was growing up, but I’m not too much of a fan of it these days. Venison is awesome though. I never had it until I moved up here(8 years ago), and it is delicious(as long as whoever is cooking it knows what they’re doing). My father-in-law cooks some damn good venison(and he hunts the deer himself).

Chestnuts roasted by Jason @ 10/11/2011 3:16 PM


Brown Sauce is not worcestershire sauce, it is nothing like worcestershire sauce. This is most clearly demonstrated by the fact that at one point you could buy both worcestershire sauce crisps (still can) and brown sauce crisps, as well as ketchup flavoured, marmite flavoured, english mustard flavoured, etc

Chestnuts roasted by Guise @ 10/11/2011 3:23 PM


…I don’t even know what marmite is. Is it brown?

Chestnuts roasted by Annette @ 10/11/2011 3:24 PM


I’m sure it is. I will research this FOR SCIENCE…

“The British version of the product is a sticky, dark brown paste with a distinctive, powerful flavour”

YUM.

Chestnuts roasted by Rev. Spite Makes Right @ 10/11/2011 3:26 PM


Marmite is yeast extract. Yup, a product that goes by the description ‘yeast extract’. As opposed to Bovril which is ‘beef extract’.

What they are extracting, I don’t know…nor do I want to.

Chestnuts roasted by Guise @ 10/11/2011 3:41 PM


I think I’ve got one stranger that a person who hates milk: my brother-in-law hates water. WATER. H2O. The building blocks of all life. He doesn’t drink it.

I can understand if you prefer to drink other things, but not drinking it at all? I can’t get my head around that one. And it’s not even a snobby “I only drink filtered, bottled, purified, reverse-osmisified-water” type of thing – he doesn’t drink it in any form (except as a base for things he does like, such as soda or beer).

Chestnuts roasted by tanta07 @ 10/11/2011 4:06 PM


I remember marmite. It smells like a bottle of vitamins. Or maybe that was Vegimite.

Chestnuts roasted by Bill @ 10/11/2011 4:58 PM


Bill, that’s vegimite (which sounds close to a hygiene product), marmite smells like sniffing burnt leather-wrapped, weeks dead bunnies.

Chestnuts roasted by Guise @ 10/11/2011 5:08 PM


You english really know how to eat, I’ve got to hand it to you. Do you put that burnt brown bunny paste on your boiled meat sarnies or does it just go into the sunday stew?

Chestnuts roasted by Rev. Spite Makes Right @ 10/11/2011 5:10 PM


Marmite is some of the foulest stuff I have ever had the displeasure of consuming.

One time we convinced a colleague that it was chocolate, though. the look on her face was hilarious.

Chestnuts roasted by Cameron T. @ 10/11/2011 5:14 PM


Would an ancient box of Yummy Mummy and Frute Brute be the ultimate XE finds?

I don’t mind milk in recipes or cereal, but I can only drink white milk if I dump a gallon of syrup in it (chocolate, carmel, strawberry, etc.) No trouble drinking flavored milks (in fact, a drank the new Quik Strawberry Banana flavoe yesterday. Pretty good). I even like Milknog, which is half milk and half eggnog.

Chestnuts roasted by King JLA @ 10/11/2011 5:17 PM


Myself, I have no trouble with milk (with the noted exception of buttermilk… that’s just torture). However, a cereal-alternative (enjoyed by many an ‘O.G.’), is BEER! (But not typically a stout, I don’t think…) I tried it once, but it was more like a dare.

JUNKY PUMPKIN is now the new name of my Halloween Tribute band…

Chestnuts roasted by Tank Rambo @ 10/11/2011 5:45 PM


I just posted this and somehow it got deleted. WordPress says I’m posting too quickly, yet I know this was the only comment I have posted anywhere in the past 4 hours.

Anyway.

Marmite is the devil’s bile, jarred. Europeans have somehow been duped into spreading it on toast.

Brown sauce is thick A1. Literally. They have the same ingredients and everything.
(I hate to be a doooosh here, but I couldn’t help but enjoy that my blog today featured brown sauce, then I come over here and people are debating brown sauce.)

Chestnuts roasted by DunkyBasketball @ 10/11/2011 5:54 PM


I tried using stencils on my pumpkins for the first time last year and I liked it. I’m no artist so it was more fun for me. Otherwise I end up with the lame, plain jane triangle eyes, etc.

I poked my stencils with one of those corn holder things that looks like a tiny piece of corn. Plus it poked two holes at once which is great when you’re lazy.

Chestnuts roasted by Amy @ 10/11/2011 7:08 PM


Tanta07 You REALLY need to convince your brother in law to drink water! It’s as you said, a major building block of life. You need it to flush out your body and rejuvenate it. Plus, it doesn’t even really have a flavor. So what’s to dislike? Also gravy rocks! ANY kind, ANY color! End of story! Sam goes Bacon , and Cheese!!! As for Milk, I occasionally drink it as a beverage,Strawberry and Chocolate Milk are tasty, but I mostly use it as an ingredient in cooking and in cereal.

Chestnuts roasted by ULTRAMAN @ 10/11/2011 7:09 PM


My big food hate is Tomatoes – which is the devil’s fruit. And not the good devil, no no. It’s the devil which remakes Hellraiser and other classic films. The *bad* kind of devil. Just the thought of eating it makes me wretch a little.

Thanks to this, I can never go to Italy, or indeed most restaurants. Especially when coupled with my equal hatred of Garlic.

Marmite is weird – over here in the UK, their entire marketing campaign is based on how much people hate it (with sayings like “the marmite effect” being common usage for something which people either love or hate). Again, I don’t like it.

I do like eating Steak and Kidney pies, and other typical British gross foods; so who knows…

Chestnuts roasted by Mr Adam We @ 10/11/2011 8:15 PM


I like milk. But only skim milk. I don’t like my milk too thick unless we’re talking a milkshake. Never liked any gravy but the red tomato variety. I’m also not a big fan of white potatoes. I don’t drink buttermilk, but it’s wonderful for a wide variety of baked goods. I love anything pumpkin, from seeds to puree to pudding to pie.

I wish they had this Halloween Cap’n Crunch at work. That’s one of the coolest examples of seasonal limited-edition cereal box art I’ve ever seen. Someone did a good job making it look spooky enough for adults like us, yet still tempting for the little guys.

Chestnuts roasted by starwenn @ 10/11/2011 9:17 PM


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