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My dying wish is for an owl/camel hybrid, which I call camowl.

For Christmas…This Year…The Hess Truck’s Here!

Marred by an unexpectedly busy work schedule and the yearly epic struggle to make my Advent Calendar deadlines, I haven't been doing nearly enough "normal blogs." This has to change, because Christmas is a time for sentences and paragraphs.

I hope you're all having a terrific season so far. Mine has been interesting in a completely boring way. December has been so busy that it's barely had a chance to register as "Christmas month," and yet, there are so many little things constantly happening to set it apart from any other time of year. The radio tunes, obviously. The multicolored glow of old lights, strung hastily around our front windows. The seven foot audio-animatronic Jason Voorhees in a Santa hat.

I suppose that would be Reason #1224 why Christmastime is awesome. Even if your impossible goal is to spend the entire month waist deep in nothing but cocoa and holiday movies, being faced with the usual sucky grind somehow seems...less sucky.

And of course, there's always the chance for the errant oddball adventure, like when I drove halfway across the city at 1 AM last night to get a Hess Truck.

Yeah, no joke. I am such a wild and crazy lunatic, free of the shackles of mindless conformity. Or maybe it's not such a big deal to drive to gas stations for toys at 1 AM, I dunno.

Anyway, so I get there, and it's one of those Hess stations with an attached mini-mart. While advertised as a 24-hour store, the truth is that -- after a certain hour -- they lock the place down and force customers to place orders through a small window on the front wall. And when I say "window," it's actually more like the pull-down hatch on a streetside post box.

So it's 26 degrees outside, windy as all fuck, and here I am, standing outside a Hess station, asking for toy trucks through a hole in the wall. Through the glass, the Hess staffer looked at me much in the same way a person would look at the mythological Lernaean Hydra, finally fetching my Hess truck after moments of stunned silence.

In summary: I got this year's Hess Truck.

Only, it's not exactly a "truck." Actually, it isn't a truck at all, but rather a race car with a baby race car inside it. More on that in a minute.

If you're having trouble discerning why you're reading about gas stations and toy cars during X-E's Christmas Spectacular, you have been living under the legendary, proverbial rock. For decades, Hess has annually released a new toy truck (or some other vehicle) during the holiday season, complete with catchy, jingly television ads.

By keeping this tradition going since 1964, Hess has managed to turn a gas station-branded line of vehicle toys into a tried and true Christmas classic. This is likely the most amazing feat in known history.

I was never huge on toy cars as a kid. I was always more of an action figure guy. I liked toys with heads. Still, Hess Trucks managed to wiggle their way onto most of my yearly wishlists, simply because they felt so wholesome and Christmassy. (I've been lame like that even since childhood.) Honestly, I think I took it as the closest I'd ever get to Ralphie's kid brother's "zeppelin moment" at the end of A Christmas Story. Red Ryder be damned, I wanted that fucking blimp.

Over the years, these Hess vehicles have just gotten stranger and stranger. We've had old failthfuls like fire trucks and whatnot, but we've also seen everything from Hess monster trucks to Hess space shuttles. This year's edition seems positively benign compared to Hess's esoteric past, but your opinion may change after seeing its special secret.

The main attraction is shown above -- a good-sized, sleek, shiny race car with all sorts of blinking lights and sounds. The lights have been tucked into every possible orifice of the car. It'd look really great under a Christmas tree, because of all the lies that holiday movies and TV specials have told me, the one that stings most is that people actually leave battery-operated toys turned on under the tree. This fabrication seriously needs to become a reality.

As for the sounds, they're all button-activated, and run the usual gamut of horns and bleeps and vrooms. Nothing too odd. No ostrich howls.

The hood pops open to reveal another, smaller race car, with additional working lights and a pull-back-and-let-roll action feature. I think all toy cars should come with other toy cars inside them. I'm totally getting a Prime/Roller vibe from this duo. I wonder if the big car cries when the little car wanders off and gets into trouble. I hope so.

As usual, the quality of this year's Hess "truck" is superb. It's as good or better as any similar toy car on the market, though you may be hard-pressed to find another race car with a smaller race car inside to compare it to. I can't remember how much Hess charged me for it, because the whole experience of buying it at 1 AM has become a blur of exhaustion, freezing cowind and shame.

Holy sweet mother of Mary...Santa swinging the checkered racing flag at the end of that commercial is the most mindblowingly insanely awesome thing I have EVER seen. I haven't rewound-and-rewatched one second of video that many times in a row since seeing Lynn Peltzer's crazy expression after the Gremlins suddenly turned on Johnny Mathis's Christmas LP.

Oh, the commercial names the price. 24.99. Now you know.

Posted by Matt on 12/12/2009. E-mail me!



Discussion Thread: 76 comments

I just signed up for Secret Santa at the last minute, and so should you! And YOU! Click my name to sign up, or at least check it out and see that there are no demanding jerks signed up, just kids who want to have fun.

Chestnuts roasted by Amy @ 12/12/2009 1:00 PM


No Hess trucks here in Texas, but we did have Texaco trucks/banks for a long time, before Texaco got bought by Shell.

ABC Family is showing Rudolph and Frosty’s Christmas in July right now. Wow, there are a LOT of obscure Rankin/Bass specials.

Chestnuts roasted by Cameron T. @ 12/12/2009 1:05 PM


Jay Firestorm – I feel happy that someone else did something special with their new cars. When we’d get a new one, we would wait until we got home to open the package, and have the other cars stand around it, trying to figure out a way to “release” the mysterious captive vehicle from his plastic prison. :)

Chestnuts roasted by Kal @ 12/12/2009 1:50 PM


Cameron, are they really showing that? Wow! My dad recorded it on VHS back when I was like four or five years old. I used to watch it all the time but until recently, I was pretty sure I was the only one that had ever heard of it. A lot of people say it’s bad, but I thought it was kind of a cool idea. Very ambitious.

Chestnuts roasted by Annette @ 12/12/2009 2:18 PM


I hate my TV for not carrying ABC Family anymore. I missed out on the Rankin-Bass marathons! But speaking of which, Cartoon Network is showing “Olive, The Other Reindeer” now.

My Grandma used to buy the HESS Truck for me every Christmas since I was born (’87). The last 2 years she became incapacitated into a nursing home (she’s fine, but she lives there now), so I’ve been getting them now.

I was watching the Flintstones Christmas special, and realized, that they’re celebrating Christmas, despite the fact that Jesus Christ has not been born yet. Crazy world.

Then there’s the bigger anachronism of them performing a version of “A Christmas Carol.” They kind of justify it by saying it was written by “Charles DickenSTONE,” but that’s still kind of far-fetched, even for the Flintstones.

Chestnuts roasted by Invader Norbert @ 12/12/2009 2:25 PM


I suppose you could solve all Flinstone anachronisms by ret-conning it and claiming it takes place in a post-apocalyptic future.

The dinosaurs are the result of genetic engineering.

Yeah, that’s it.

Yeah, so Frosty in July: Rudolph’s nose won’t glow, and there’s a scene where he rubs his nose in glitter in a vain attempt to get the glow back. I swear it looks like a drug addict taking a snort.

Chestnuts roasted by Cameron T. @ 12/12/2009 2:45 PM


I get a Hess truck every year from my one remaining grandmother. It’s really cute how she includes batteries as if I am going to play with. Maybe this year I might.

In other news I got my first present of the year! It was delivered to my office mail room. Turns out it was an old ex that still held a little grudge. She turned Alton Brown against me. Merry Christmas indeed. :(

http://i161.photobucket.com/albums/t201/veggiemacabre/get-attachmentaspxalton.jpg

http://i161.photobucket.com/albums/t201/veggiemacabre/get-attachmentaspxalton2.jpg

Ouch…

Chestnuts roasted by Bill @ 12/12/2009 3:03 PM


Wow Bill, that’s…really something.

Chestnuts roasted by Annette @ 12/12/2009 3:10 PM


That Hess car looks great. I’ve been seeing commercials for it all over the place. I kind of want one for myself.

The AC has been great this year. Full of some reall funny moments. I’ve been reading it from my iPod touch and it really looks great on this thing, but typing takes some getting use to.

Chestnuts roasted by Darth Galvatron @ 12/12/2009 3:27 PM


Nice. I was going to pick one up this year, but haven’t gotten to it. The wife’s out for a bit, so I may sneak off now.

Chestnuts roasted by Dann @ 12/12/2009 3:42 PM


Bill…Wow. Even I think that’s harsh, bur then again, I’d really get him to write THAT in the book of my ex who broke up with me in cold blood. Thank Leviathan that I no longer hold a grudge.

But on a more positive note, “Rudolph & Frosty’s Christmas in July” isn’t THAT bad. I’d consider it as comparing “Big Top Pee-Wee” to “Pee-Wee’s Big Adventure.” Both have their merits, high points ans fans, but the first one was better.

It’s plot can be summed up like this: Big Top Pee-Wee, but stick in Rudolph as the protagonist, and he has to save Frosty and his family from the movie’s version of the Winter Warlock, who had given Frosty and his family the power to not melt in the heat in exchange for Rudolph’s glow.

The movie does, however, feature lots of Rankin-Bass continuity porn, with appearances by Rudolph, Frosty, Frosty’s wife Crystal (introduced in Frosty’s Winter Wonderland), their kids (new to the movie), Santa & Mrs. Claus (who refer to each other as “Mama” & “Papa” like in the original special), Big Ben (The whale from “Rudolph’s Shiny New Year”) and Jack Frost.

Chestnuts roasted by Invader Norbert @ 12/12/2009 3:44 PM


There are only three commercials that signify, to me, that Christmas is here: 1) The M&Ms meeting Santa Claus, 2) The Campbell’s Soup Snowman, 3) The Hess Truck commercials. Welcome, Christmas!

Chestnuts roasted by Nate @ 12/12/2009 4:34 PM


Hess Schmess, nothing heralds the coming of Christmas like a bunch of Hershey’s Kisses arranged in bowling pin formation, jingling out “We Wish You A Merry Christmas.”

Christmas in July is great, but not in the traditional “great” sense. Like in every Rankin/Bass massacre, everyone overacts hilariously.

“SOOOO! POWERFUL! YOUR! FORCE! OVERWHELMS ME!!!”

My favorite bit is when Rudolph confronts Winterbolt. Winterbolt laughs, “Ha-ha, ha-ha, ha-ha, haaaa!” Pan down to his snakes, who are hissing “Haaah-haaah, haaah-haaah, haaah-haaah!” It’s hysterical.

Chestnuts roasted by Mars @ 12/12/2009 4:47 PM


39th!! Woohoo!!!

Chestnuts roasted by The John Show @ 12/12/2009 5:46 PM


I seem to remember my cousin having a Hess truck years ago, which is odd, because there ARE Hess stations in Georgia, but there aren’t any anywhere near us.

Wow, Bill, that IS pretty harsh. But look at it this way: 1. You’ve got an autographed Alton Brown book. 2. It’s probably a pretty good read.

Chestnuts roasted by Teddy Ray @ 12/12/2009 5:50 PM


Pretty awesome and classy car(s). I wish Bossleman’s in Nebraska sold their own Christmas trucks(cars).

Chestnuts roasted by Jimmy @ 12/12/2009 5:52 PM


Annette and Norbert, I think it’s actually kind of funny. My friends say that this is something that typically happens to me. One of my favorite TV personalities disses me for Christmas. But, the book is awesome so that’s pretty good.

Chestnuts roasted by Bill @ 12/12/2009 5:57 PM


Bill – I just laughed until I cried

Chestnuts roasted by ashley @ 12/12/2009 6:15 PM


We don’t have Hess’s in Iowa, so I’ve never seen that either.

Although one year I did the Christmas season at Sears, and two of the most popular toys were the latest Matchbox cars and John Deere tractors/farm toys. People would literally wait outside the store for them.

Cartoon Network is also Christmas toons today. I saw Looney Tunes Christmas Carol earlier and right now they are showing “Casper’s Haunted Christmas.” CBS is showing Rudolph and “The Flight Before Christmas” tonite while ABC has “The Polar Express.”

Chestnuts roasted by King JLA @ 12/12/2009 6:18 PM


I’m not fortunate enough to have Hess around, I’ve got to settle for Irving, Valero, Citgo and some local independent heating oil companies that run gas stations on the side.

Chestnuts roasted by Palmerholic @ 12/12/2009 6:19 PM


What the hell is HESS?

Chestnuts roasted by WolfMan @ 12/12/2009 6:20 PM


Billy: You win Christmas. Sometimes I wonder if you do these weird things yourself, but there are just too many. You live an oddly charmed life. Have to give the girl credit though…

Chestnuts roasted by Amy @ 12/12/2009 6:22 PM


Yes, What the hell is Hess indeed? Though I like that there are C-Store chains that I have never heard of and maybe someday will come across in a road trip.

Today sucks ass, as I am broke. I got giddy at the idea of reading about guise’s Christmas movie posts and a twitter promise of an SNT.

Is it too early to drink?

Chestnuts roasted by kb @ 12/12/2009 6:26 PM


Staten Island Hess Station FTW.

Although I’m not a collector of Hess trucks, the 2009 model is easily the coolest one in years. For those that don’t know what the styling is based off of, the cars are basically bootleg Pagani Zonda’s (with some styling borrowed heavily from the Koenigsegg, another supercar).

I also agree with the other poster; where were these cars in the 80′s!? And being an 80′s kid from the 5 boros, it’s pretty crazy to hear west coast people not knowing what a Hess gas station is. And for the record, the only Hess truck I ever really wanted was the Lamborghini Countach one that mounted on a bigger truck. They sold out almost immediately due to their populatiry, and I was never able to get one.

It’s great that Hess went the supercar route this year again; it’s looking like an instant classic, not only for the cars’ designs but also YO DAWG, I HEARD YOU LIKED HESS TRUCKS SO WE PUT A HESS TRUCK IN YOUR HESS TRUCK SO YOU CAN PLAY CARS WHILE YOU PLAY CARS.

Chestnuts roasted by Joey @ 12/12/2009 6:47 PM


KB,as Waiterbot would bluntly say, “it is not”. I am sorry you are blue.

Amy, you do have to give her creative credit. It could have been a severed head or a boiled rabbit. I’ll take an Alton insult any day. But I will tell, Good Eats will be watched with a touch of the grumps.

Chestnuts roasted by Bill @ 12/12/2009 6:49 PM


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