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For Christmas…This Year…The Hess Truck’s Here!

Marred by an unexpectedly busy work schedule and the yearly epic struggle to make my Advent Calendar deadlines, I haven't been doing nearly enough "normal blogs." This has to change, because Christmas is a time for sentences and paragraphs.

I hope you're all having a terrific season so far. Mine has been interesting in a completely boring way. December has been so busy that it's barely had a chance to register as "Christmas month," and yet, there are so many little things constantly happening to set it apart from any other time of year. The radio tunes, obviously. The multicolored glow of old lights, strung hastily around our front windows. The seven foot audio-animatronic Jason Voorhees in a Santa hat.

I suppose that would be Reason #1224 why Christmastime is awesome. Even if your impossible goal is to spend the entire month waist deep in nothing but cocoa and holiday movies, being faced with the usual sucky grind somehow seems...less sucky.

And of course, there's always the chance for the errant oddball adventure, like when I drove halfway across the city at 1 AM last night to get a Hess Truck.

Yeah, no joke. I am such a wild and crazy lunatic, free of the shackles of mindless conformity. Or maybe it's not such a big deal to drive to gas stations for toys at 1 AM, I dunno.

Anyway, so I get there, and it's one of those Hess stations with an attached mini-mart. While advertised as a 24-hour store, the truth is that -- after a certain hour -- they lock the place down and force customers to place orders through a small window on the front wall. And when I say "window," it's actually more like the pull-down hatch on a streetside post box.

So it's 26 degrees outside, windy as all fuck, and here I am, standing outside a Hess station, asking for toy trucks through a hole in the wall. Through the glass, the Hess staffer looked at me much in the same way a person would look at the mythological Lernaean Hydra, finally fetching my Hess truck after moments of stunned silence.

In summary: I got this year's Hess Truck.

Only, it's not exactly a "truck." Actually, it isn't a truck at all, but rather a race car with a baby race car inside it. More on that in a minute.

If you're having trouble discerning why you're reading about gas stations and toy cars during X-E's Christmas Spectacular, you have been living under the legendary, proverbial rock. For decades, Hess has annually released a new toy truck (or some other vehicle) during the holiday season, complete with catchy, jingly television ads.

By keeping this tradition going since 1964, Hess has managed to turn a gas station-branded line of vehicle toys into a tried and true Christmas classic. This is likely the most amazing feat in known history.

I was never huge on toy cars as a kid. I was always more of an action figure guy. I liked toys with heads. Still, Hess Trucks managed to wiggle their way onto most of my yearly wishlists, simply because they felt so wholesome and Christmassy. (I've been lame like that even since childhood.) Honestly, I think I took it as the closest I'd ever get to Ralphie's kid brother's "zeppelin moment" at the end of A Christmas Story. Red Ryder be damned, I wanted that fucking blimp.

Over the years, these Hess vehicles have just gotten stranger and stranger. We've had old failthfuls like fire trucks and whatnot, but we've also seen everything from Hess monster trucks to Hess space shuttles. This year's edition seems positively benign compared to Hess's esoteric past, but your opinion may change after seeing its special secret.

The main attraction is shown above -- a good-sized, sleek, shiny race car with all sorts of blinking lights and sounds. The lights have been tucked into every possible orifice of the car. It'd look really great under a Christmas tree, because of all the lies that holiday movies and TV specials have told me, the one that stings most is that people actually leave battery-operated toys turned on under the tree. This fabrication seriously needs to become a reality.

As for the sounds, they're all button-activated, and run the usual gamut of horns and bleeps and vrooms. Nothing too odd. No ostrich howls.

The hood pops open to reveal another, smaller race car, with additional working lights and a pull-back-and-let-roll action feature. I think all toy cars should come with other toy cars inside them. I'm totally getting a Prime/Roller vibe from this duo. I wonder if the big car cries when the little car wanders off and gets into trouble. I hope so.

As usual, the quality of this year's Hess "truck" is superb. It's as good or better as any similar toy car on the market, though you may be hard-pressed to find another race car with a smaller race car inside to compare it to. I can't remember how much Hess charged me for it, because the whole experience of buying it at 1 AM has become a blur of exhaustion, freezing cowind and shame.

Holy sweet mother of Mary...Santa swinging the checkered racing flag at the end of that commercial is the most mindblowingly insanely awesome thing I have EVER seen. I haven't rewound-and-rewatched one second of video that many times in a row since seeing Lynn Peltzer's crazy expression after the Gremlins suddenly turned on Johnny Mathis's Christmas LP.

Oh, the commercial names the price. 24.99. Now you know.

Posted by Matt on 12/12/2009. E-mail me!



Discussion Thread: 76 comments

Wahoo! First time I’ve been first. Never head of Hess, thanks for introducing us to it!

Chestnuts roasted by Ghost of Starman @ 12/12/2009 3:50 AM


I don’t know why, but in the Northeast where I grew up, convience stores are a lynchpin of the holidays. You know it was christmas when two things happened:

1- The Hess Truck ads started up and they were in stores, all gleeming white and green and chrome.

2- When Stewart’s Shops started selling their epicly good eggnog. If you don’t know, Stewarts shops in Upstate NY sell the best dairy products; cheap, delicious ice cream and sometime just before Thanksgiving, one morning, a mound of golden, noggy delight. Theirs is the only way I’ll drink eggnog still.

Chestnuts roasted by SaintStryfe @ 12/12/2009 3:51 AM


A car inside a car? Whoever at Hess came up with that idea seriously worked in the wrong decade, because that would have been pure gold in 80′s toys.

Chestnuts roasted by dedalusdedalus @ 12/12/2009 3:58 AM


I, too, have Hess trucks as a Christmas staple. The first appearance of the year’s ad is on the same level as the BC Clark jingle to the Oklahomans out there (BTW, I must have watched that on Youtube at least 20 times by now. Jewlery is the gift to give…AUGH!!!)

Chestnuts roasted by Invader Norbert @ 12/12/2009 4:06 AM


Being from So Cal, I gotta ask, what the heck is a HESS? I’ve never heard of that gas station in my life! Must be an East Coast thing.

Chestnuts roasted by Joey Jo Jo Shigamado @ 12/12/2009 4:16 AM


It seems we have stumbled upon another regional artifact.

It saddens me to learn that not everyone has been privy to the glory of the Hess Truck.

Hess is a gas station chain. They shouldn’t have an offshoot line of holiday toys, but they do.

Chestnuts roasted by Matt @ 12/12/2009 4:18 AM


Matt when is the holiday church bazzar when you win the raffles? look forward to the story every year.

Chestnuts roasted by mandy_Jingle belle_Reeves @ 12/12/2009 4:23 AM


Mandy: I’ll post an update on that tomorrow night. I didn’t write about it, but it was a few weeks ago. I did take pictures. And I won. :)

Chestnuts roasted by Matt @ 12/12/2009 4:26 AM


I never heard of Hess until now, so I must admit that when I first glanced at this post I was like, “Why the fuck is he writing about a gas station?”

It’s cool to learn about regional stuff like this. Especially when it’s a badass race car with another car inside of it that also lights up and makes noises. I want one.

Chestnuts roasted by Annette @ 12/12/2009 4:30 AM


It’s a good thing I included the commercial, then! I usually shy away from posting Youtube links that aren’t mine, but it looks like it’ll be a needed element to sell all of you Hess rookies on its amazingness.

Chestnuts roasted by Matt @ 12/12/2009 4:32 AM


That IS an AWESOME car! The ad ROX too!

Chestnuts roasted by ULTRAMAN @ 12/12/2009 4:51 AM


Never been a Hess collector myself, but I know of the craze. My uncle and cousin have made a yearly voyage to get the holiday truck/vehicle (no Hess here locally, they always went down to Florida for it).

Anybody go see “The Princess & The Frog”? A return to form for classic Disney animation goodness, I think (i.e. not the recent crap – and I don’t mean Pixar which is great, I mean “Meet the Robinsons” and such).

Chestnuts roasted by Andy @ 12/12/2009 4:58 AM


Also I’ve never heard of this chain either. So i guess I’ve been living under that legendary rock. lol

Chestnuts roasted by ULTRAMAN @ 12/12/2009 5:03 AM


I still have the Hess Truck I got last year when I went to Walt Disney World. This one looks good. The Princess and The Frog sounds and lookks good I’l go see it as soon as possible.

I was watching the Flintstones Christmas special, and realized, that they’re celebrating Christmas, despite the fact that Jesus Christ has not been born yet. Crazy world.

Chestnuts roasted by Lonestar76 @ 12/12/2009 5:46 AM


Never heard of Hess or their Christmas trucks before, but it sounds like a neat idea, actually.

Chestnuts roasted by Kapprika @ 12/12/2009 6:03 AM


Ah yes, Hess trucks are worth a pret-ty penny on the collectors circuit

Chestnuts roasted by mandy_Jingle belle_Reeves @ 12/12/2009 6:19 AM


I wouldn’t have been into toy cars myself as a kid, had it not been for the way my brother and I played with them: they would all be sentient and have adventures. I even had a hot wheels Vampyra that would be the In-universe Batman… Did anyone else play toy cars this way?

Chestnuts roasted by Kal @ 12/12/2009 8:00 AM


Kal – I played with toy cars the regular way (I was into shows like ‘The Dukes of Hazzard’ and ‘Knight Rider’ and ‘The A-Team’, which were all car-heavy and had tie-in models of them), but I did on occasion give them personalities. If I got a new toy car, it would have to peer over the edge of my dish as I ate dinner, “sit” beside me on the sofa as I watched TV, and suchlike.

Happy days!

Chestnuts roasted by Jay Firestorm @ 12/12/2009 8:39 AM


Yeah, if you have the older Hess trucks you could fetch quite a bit from collectors. I used to have one of the tractor trailer trucks that doubled as a coin bank back in the 80s. That thing has been lost to the ravages of time though.

Chestnuts roasted by Tryclyde @ 12/12/2009 10:51 AM


Here’s the history of the trucks with pics for those interested:

http://www.hesstoytruck.com/

Chestnuts roasted by Tryclyde @ 12/12/2009 10:57 AM


XE is the only reason I’d ever heard of Hess anything. I didn’t actually realize it was a chain of gas stations until today though.

ABC Family is playing some of the weirdest Rankin Bass this morning…a little girl just said if she could have anything in the world for Christmas, it would be a muff so big she could fit a hot potato inside.

Chestnuts roasted by Amy @ 12/12/2009 11:00 AM


I picked up this year’s Hess vehicle the day it was released. With only one Hess station in the area, they sell out quick. I have collected them for a while now have them back to 1982. I usually put the new vehicle out on display till after Christmas, then pack it back up in the box and store it with my other Hess trucks.

Chestnuts roasted by DESandman @ 12/12/2009 11:05 AM


I’m friggin 27 and i still want a Hess Truck every year. It’s a Christmas reflex, en though i’m not thrilled with this years edition…or even last years. It just doesn’t feel like Christmas without one.

Chestnuts roasted by Luke @ 12/12/2009 11:18 AM


Hess Trucks used to be a huge part of my holidays. See, practically every year for Channukah, my uncle would buy three Hess Trucks. One for his son (my cousin), one for me, and one for himself which would be unopened and put in his massive collection starting from the first one.

As a result of this, I have every Hess Truck from 1991 to 2005, which is when my uncle stopped getting them for me. Honestly, if there was a Hess close to me, I probably would have still continued the collection.

I can understand why they they put the smaller car inside the bigger car this year. Usually, all the trucks are comparatively in scale with each other and the smaller cars that come with them. But in 1993, when the Hess truck for that year was actually a police car (the first time they featured just as a car), they made it as the same size as the usual trucks. So, as a result, there’s a gigantic police car which was practically bigger than the trucks. And if you’re a kid, who wants to deal with that?

So, my guess is that to avoid that again, they put the smaller car with the larger car, so the smaller car can be played with all of the smaller cars that the Hess trucks have come with over the years.

I’m probably looking too far into this.

Chestnuts roasted by nate @ 12/12/2009 12:24 PM


Wow, whoopee! A Hess Truck!

Chestnuts roasted by Carpeteria @ 12/12/2009 12:38 PM


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