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12/12/2009: For Christmas…This Year…The Hess Truck’s Here!

Marred by an unexpectedly busy work schedule and the yearly epic struggle to make my Advent Calendar deadlines, I haven’t been doing nearly enough “normal blogs.” This has to change, because Christmas is a time for sentences and paragraphs.

I hope you’re all having a terrific season so far. Mine has been interesting in a completely boring way. December has been so busy that it’s barely had a chance to register as “Christmas month,” and yet, there are so many little things constantly happening to set it apart from any other time of year. The radio tunes, obviously. The multicolored glow of old lights, strung hastily around our front windows. The seven foot audio-animatronic Jason Voorhees in a Santa hat.

I suppose that would be Reason #1224 why Christmastime is awesome. Even if your impossible goal is to spend the entire month waist deep in nothing but cocoa and holiday movies, being faced with the usual sucky grind somehow seems…less sucky.

And of course, there’s always the chance for the errant oddball adventure, like when I drove halfway across the city at 1 AM last night to get a Hess Truck.

Yeah, no joke. I am such a wild and crazy lunatic, free of the shackles of mindless conformity. Or maybe it’s not such a big deal to drive to gas stations for toys at 1 AM, I dunno.

Anyway, so I get there, and it’s one of those Hess stations with an attached mini-mart. While advertised as a 24-hour store, the truth is that — after a certain hour — they lock the place down and force customers to place orders through a small window on the front wall. And when I say “window,” it’s actually more like the pull-down hatch on a streetside post box.

So it’s 26 degrees outside, windy as all fuck, and here I am, standing outside a Hess station, asking for toy trucks through a hole in the wall. Through the glass, the Hess staffer looked at me much in the same way a person would look at the mythological Lernaean Hydra, finally fetching my Hess truck after moments of stunned silence.

In summary: I got this year’s Hess Truck.

Only, it’s not exactly a “truck.” Actually, it isn’t a truck at all, but rather a race car with a baby race car inside it. More on that in a minute.

If you’re having trouble discerning why you’re reading about gas stations and toy cars during X-E’s Christmas Spectacular, you have been living under the legendary, proverbial rock. For decades, Hess has annually released a new toy truck (or some other vehicle) during the holiday season, complete with catchy, jingly television ads.

By keeping this tradition going since 1964, Hess has managed to turn a gas station-branded line of vehicle toys into a tried and true Christmas classic. This is likely the most amazing feat in known history.

I was never huge on toy cars as a kid. I was always more of an action figure guy. I liked toys with heads. Still, Hess Trucks managed to wiggle their way onto most of my yearly wishlists, simply because they felt so wholesome and Christmassy. (I’ve been lame like that even since childhood.) Honestly, I think I took it as the closest I’d ever get to Ralphie’s kid brother’s “zeppelin moment” at the end of A Christmas Story. Red Ryder be damned, I wanted that fucking blimp.

Over the years, these Hess vehicles have just gotten stranger and stranger. We’ve had old failthfuls like fire trucks and whatnot, but we’ve also seen everything from Hess monster trucks to Hess space shuttles. This year’s edition seems positively benign compared to Hess’s esoteric past, but your opinion may change after seeing its special secret.

The main attraction is shown above — a good-sized, sleek, shiny race car with all sorts of blinking lights and sounds. The lights have been tucked into every possible orifice of the car. It’d look really great under a Christmas tree, because of all the lies that holiday movies and TV specials have told me, the one that stings most is that people actually leave battery-operated toys turned on under the tree. This fabrication seriously needs to become a reality.

As for the sounds, they’re all button-activated, and run the usual gamut of horns and bleeps and vrooms. Nothing too odd. No ostrich howls.

The hood pops open to reveal another, smaller race car, with additional working lights and a pull-back-and-let-roll action feature. I think all toy cars should come with other toy cars inside them. I’m totally getting a Prime/Roller vibe from this duo. I wonder if the big car cries when the little car wanders off and gets into trouble. I hope so.

As usual, the quality of this year’s Hess “truck” is superb. It’s as good or better as any similar toy car on the market, though you may be hard-pressed to find another race car with a smaller race car inside to compare it to. I can’t remember how much Hess charged me for it, because the whole experience of buying it at 1 AM has become a blur of exhaustion, freezing cowind and shame.

Holy sweet mother of Mary…Santa swinging the checkered racing flag at the end of that commercial is the most mindblowingly insanely awesome thing I have EVER seen. I haven’t rewound-and-rewatched one second of video that many times in a row since seeing Lynn Peltzer’s crazy expression after the Gremlins suddenly turned on Johnny Mathis’s Christmas LP.

Oh, the commercial names the price. 24.99. Now you know.


Posted by Matt. E-mail me!

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Discussion Thread: 76 comments

Thanks billy, though I am not really blue, just watching my cash so I can finally move.

Ghosted by kb @ 12/12/2009 6:54 PM EST


To Washington? Or did you mean, to Milton, heheh…

Ghosted by Amy @ 12/12/2009 7:01 PM EST


I fondly remember those Micro Machines that did that same “car inside of a car” thing.

Ghosted by Kevin @ 12/12/2009 7:17 PM EST


I want to give Matt a dollar. Five dollars if his hair is still a weird color. Do you have a paypal account or something Matt?

Ghosted by Anonymous @ 12/12/2009 7:19 PM EST


Amy you should head out west too.

Ghosted by kb @ 12/12/2009 7:39 PM EST


kb, funny you should say that. My sister and I have seriously discussed it, not that our men know anything about it, but they’d have no choice but to come along. If husband and I hadn’t bought this damn house, it might be a done deal. For now it seems we are stuck here, but that is the only area that we would seriously consider moving to. Someday…

Ghosted by Amy @ 12/12/2009 8:00 PM EST


Killer, than we can go TP bill’s house ;)

Ghosted by kb @ 12/12/2009 8:21 PM EST


That jingle sure is a stretch. Shilling for a battery-operated toy car to the tune of “My Boyfriend’s Back”… Odd.

Ghosted by Thorzul @ 12/12/2009 8:25 PM EST


I personally think TP is great decor, so roll away!

Off to the company Christmas party. Oh God, please don’t let me make a drunk idiot out of myself. But that is like praying for God to skip Monday. It’s gonna happen.

Ghosted by Bill @ 12/12/2009 8:29 PM EST


Oh, Billy, please do. And then come back to tell us about it.

Ghosted by Amy @ 12/12/2009 8:30 PM EST


haiku texts please! Have fun billy.

Ghosted by kb @ 12/12/2009 8:32 PM EST


That is so darm funny, Billy.

Ghosted by Amy @ 12/12/2009 8:47 PM EST


Billy: I like the Billy who posted about 15 minutes before you better.

Ghosted by Matt @ 12/12/2009 9:01 PM EST


Yes, at least he was origional…

Ghosted by Amy @ 12/12/2009 9:03 PM EST


It’s too bad that car can’t transform. Then It’d be REALLY cool! It looks like a Decepticon to me.

Ghosted by ULTRAMAN @ 12/12/2009 9:10 PM EST


I think the Advent Calendar has permanently distorted my interpretation of Santa Claus. I was watching Polar Express earlier, and I kept expecting him to break out into foul language or start drinking.

Ghosted by PlantToymaker @ 12/12/2009 9:44 PM EST


I was confused when I saw a car instead of a truck for Hess. Also, when I saw the second car pop out of the first, I couldn’t help but wonder if each car has its own driver. And if they do, where does the driver of the bigger car sit? In the trunk?

And why am I thinking so hard about this?

Ghosted by Berdo saves Christmas @ 12/12/2009 10:04 PM EST


SNT coming up shortly. It’s more than a “hey have a good SNT” entry, hence the delay!

Ghosted by Matt @ 12/12/2009 10:05 PM EST


Ready when you are…

Ghosted by Amy @ 12/12/2009 10:08 PM EST


Even readier than Amy…it’s 2am here and spent hours wrapping gifts, drinking wine and watching christmas movies. Getting ready to watch A Christmas Story for first time.

Ghosted by Guise @ 12/12/2009 10:17 PM EST


I noticed, that there are lots of covers of Wham’s Last Christmas out there. There’s Billie Piper, The Backstreet Boys, N*Sync, Ahley Tisdale, Hilary Duff, Cascada, Darren Hayes, and the freaky Crazy Frog. And of course, there are others.

So Matt, is that racoon’s lemonade any good? Hu hu. Be careful, and make sure that it’s real lemonade before you drink it. Some of us remember the lemonade prank in Problem Child 2. If we had snow here, I’d be outside making a snowman. I had fun in 2004 with the snow. I remember my cousin’s kids were under a tree, and I shook the branch, and the snow came falling down on them. It hasn’t snowed in almost 5 years down here. It’s amazing that it actually snowed on Christmas Eve. Of course, 2 days later, the snow was all gone.

Matt, good work on the Advent Calendar.

Ghosted by Lonestar76 @ 12/12/2009 10:21 PM EST


I’m the readyiest for the new entry. So there.

Ghosted by ULTRAMAN @ 12/12/2009 10:33 PM EST


Though I’ve seen the commercials for the Christmas Hess trucks for years, I’d never seen an actual Hess gas station (or Hess truck) before moving up to northern Camden County, near Philadelphia. The only gas companies setting up shop in Cape May County were Shell, Sunoco, Texaco, and Exxon…and the latter two were jumping ship around the time I was getting ready to leave the area in late 2005.

Ghosted by starwenn @ 12/13/2009 12:27 AM EST


The Hess car looks good. I probably would have been happy if I had gotten one of these (especially this one) when I was kid.

I’ve only heard of the Hess trucks through this site. I guess it’s an East Coast/Northeastern thing? I know there’s a Hess station in my area, but I never go there because it’s twenty miles away and I usually don’t go to that part of town.

Another thing: do all the gas stations in your area lock down at night and require you to place your orders through a window? I haven’t seen any stores that do that where I live—I’ve seen a couple that have the clerk in a locked booth and which require customers to slide money under an indentation in the counter/glass. I can see the reasons for the practice, but wouldn’t it be such a potential hassle that it would be just as well to close up for the night?

Ghosted by Astro Zombie @ 12/13/2009 6:05 AM EST


Put me in the never heard of Hess ever camp. I personally want a tie in from those Truckers America rest stops you see on interstates just because there sign is a big oh so subtle T and A. As in we are almost to the grapevine lets stop at the T and A and get some gum.

Ghosted by SB @ 12/16/2009 3:25 PM EST


Hess??? Ooookay. Ya really do learn something new everyday. NE Ohio….no Hess establishments around these parts.

Ghosted by JllS @ 12/17/2009 9:25 AM EST


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