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Mountain Dew Voltage and Operation Fruit Snacks.

Not much has changed since I last smacked the keyboard and pushed the stupid "publish" button, which for some reason always takes 3-4 clicks to actually work. Perhaps this is WordPress's way of making me really think about what I'm putting out there. Or maybe it's because I use a really hideous wireless mouse that refuses to function if its receiver is within 37 miles of any other electronic device.

I turned 30. Big, scary number. I'd be lying if I said I didn't feel just a little bit old. With my vices, 30 is practically middle-aged. And I'm now faced with the awful truth that most of the world's hottest celebrities are younger than me. That just pisses me the fuck off.

I'm fine with being 30 in real life. On the Internet, I wish I was 26 or 27. I should've lied about my birth year when I started X-E, because then I'd have another 3 or 4 years before people who hate me would have the right to describe me as "some thirty-something idiot who writes about soda and fruit snacks all day." Oh well -- I cannot escape my destiny:

Looks like I missed the hubbub, but apparently, the latest Mountain Dew spinoff was chosen by "we the people" for a national release. More importantly, the latest Mountain Dew spinoff is some kind of crazy ass electric blue. My brain and heart are at odds on this one. My brain wonders how PepsiCo could forget the massive risk involved with blue soft drinks, as evidenced with their earlier "Pepsi Blue" nightmare. (Which I covered in that oft-plagiarized opus, Dead Sodas.) Still, my heart loves the idea of drinking carbonated Romulan Ale too much to care.

When it comes to blue drinks, everyone wants to like them. Hell, just typing the term "blue drink" had made me 15% happier overall. We want to like blue drinks -- and maybe we genuinely do -- but when you get all objective and philosophical about it, there just aren't going to be a lot of opportunities to down a bottle of blue soda without feeling stupid. It's a little too precious. If McDonald's started shaping their McNuggets like ninja stars, I'd be the first person in line for a golden arches tattoo, but I'd probably never eat Chicken McNuggets again. I don't know if that's a truly correlating analogy, but it's late, and I'm stoned.

Did I really get this far without even telling you the name of this new blue drink? Seems I did. It's Mountain Dew Voltage, and it's "charged" with raspberry citrus flavor and ginseng. I always panic when I read "ginseng" on a beverage label, because it's usually code for "something that will make me sad." But it's not so bad. It's sweet as fuck, and I sorta feel as if I'm drinking from a pool of seventeen different soft drinks upon every sip, but it's not so bad. Actually, it tastes like melted down Fla-Vor-Ices -- and that is definitely "not so bad."

And it is blue. Really blue. It's not quite "ocean blue," but if you were to color an ocean using crayons, it's that kind of blue. It's crayon ocean blue. I don't foresee myself purchasing Mountain Dew Voltage too often in the future, but then again, as the first few paragraphs detail, I'm only allowed to drink warm milk and Sanka now. Fuuuuuck.

Click here to visit Voltage's official website. It could change your life, though probably not as much as eating a cherry fruit snack version of the Operation dude's funny bone.

I'm still trying to wrap my head around these. Kellogg's has taken plenty of hope shots in the past, but Operation fruit snacks? Seriously? Operation? It's a nice idea if you're a fool blogger who needs to lose some writer rust on an easy target, but what about everyone else?

Fruit snacks are mainly marketed to elementary school kids, but are children really going to pick Operation over Batman, Optimus, Miley, Barbie and whatever other fruit snack themes are out there? No way, I say. Fruit snack themes usually come by way of a certain something's Q score at the schoolyard, and "the wacky doctor game" just does not rate in 2009.

Looking at the snacks, I realize that it'd take a psychotically advanced mind to connect Operation to them without the clues provided by the box and foily wrappers. There are frogs, birds, bells, dogs -- all stuff that ties into the board game, but not in any remarkably iconic way. Really, it's the sort of inane assortment you'd expect from a generic brand of fruit snacks found at the comically ethnic closeout store on the wrong side of the tracks. Plus, from everything I've seen, the individual packets include too many yellows and nowhere near enough reds. I consider this a personal insult, and so should you.

Posted by Matt on 02/19/2009. E-mail me!



Discussion Thread: 525 comments

great update. Now that’s trash that advent calendar and cruise into summer skys :D

Chestnuts roasted by penmissile. @ 02/19/2009 9:04 PM


Oh, and FYI, Pennywise won the poll. HOW COULD YOU?!?

Chestnuts roasted by PlantMonster @ 02/19/2009 9:46 PM


for a post about fruit snacks and mountain dew, it sounds almost elegiac

Chestnuts roasted by surfing pizza @ 02/19/2009 10:39 PM


electric blue? please tell me that was a reference to the icehouse song of the same name.

Chestnuts roasted by dedalusdedalus @ 02/19/2009 10:46 PM


I turned 30 a few months ago. After the initial shock of it wore off, everything is cool.

Chestnuts roasted by Jerrod @ 02/19/2009 10:49 PM


I turned 30 a couple months back, still cannot get used to it. It’s not that I hate the idea of being in y 30′s, I just don’t FEEL 30.

Anyhow…soda and fruit snacks is a hell of a way to make a return :)

Chestnuts roasted by kb @ 02/19/2009 10:54 PM


If those snacks aren’t shaped as bones and guts, I don’t want em!

Don’t worry Matt, buddy – I am also stoned. And hungry. And I want something blue.

Chestnuts roasted by Muppet Baby @ 02/19/2009 11:13 PM


God I love being 26.

Also, my fridge is now permanently stocked with Voltage because the hubby-to-be loves it and I just have to stare at it wondering why there’s no diet version available. But that’s okay, I have my 72 packets of Ghoul-Aid, and all is right with the world.

Chestnuts roasted by Mystie @ 02/19/2009 11:17 PM


A hearty welcome back, Matt, and…

Yay!

Posted by Invader Norbert @ 02/19/2009 2:18 PM EST

Hold on, there. I thought we were done with this. Whoever that was, it was NOT me! That imposter didn’t even link anywhere! I didn’t even know that this post existed until just now. 10:20pm, February 19th, a Thursday. I was still at school at that time.

Chestnuts roasted by Invader Norbert @ 02/19/2009 11:21 PM


So MATT what is 30 like? I’m a few months away myself.

Chestnuts roasted by thejyav @ 02/19/2009 11:28 PM


I find it amusing that people are acting like Matt’s been away for ages. It hasn’t been THAT long!

I like blue drinks for the simple reason that it looks like Windex. If I thought I could get an empty Windex bottle clean enough, I’d pour all blue drinks into it and drink from it everywhere I went.

I’m 31. I’m not anymore mature, but I definitely FEEL older…partially due to the fact that I spent my 29th birthday in a medicated coma, had just come home after a 13 month hospital stay on my 30th, and am now more or less a semi-invalid. As Garth Brooks said, “I’m much too young to feel this damn old.” Nevermind the fact that most new music makes me want to wheel out onto the porch and tell kids to get off my lawn. Anyway, FEELING old doesn’t matter…it sucks, but the key is you have to ACT young.

Chestnuts roasted by Teddy Ray @ 02/19/2009 11:49 PM


Sorry to double post, but congratulations to Debs for her promotion (mentioned in the last thread).

And how freaking good was Lost last night??? I don’t want to spoil it for anyone who hasn’t seen it yet, but for those of you that have, did anyone else think ***** was going to sit up and talk to Jack when he was putting the ***** on him?

Chestnuts roasted by Teddy Ray @ 02/19/2009 11:52 PM


Teddy Ray, you and I are the exact same age! Do you know Joe?

Chestnuts roasted by Rev. Back It On Up 13 @ 02/19/2009 11:53 PM


Rev. Why can’t you have fruit snacks? And I thought I was the first one you admired as an authority figure here? And why every time I see something you wrote I want to slap your ass and call you baby?

When I first moved here which was in 2000 the Super Walmart was just a Walmart and for a few blissful months there was a bulk section there. They sold fruit snacks in a bin that you could help yourself to them by scooping them into a clear plastic traditional bulk section bag. We ate them up heartily and every weekend made sure to get a hefty bag of them for weekend snacking. They were shaped as fruit and were the typical generic fruit snacks. One day we walked in and noticed the bulk section was completely gone and we were crushed. It was a while before we bought fruit snacks again.

As an adult, I have always hated how much packaging fruit snacks packages have. They are handy for little kid’s lunches but they are like fun sized candy bars on how many times you have to tear them open to eat a serious amount of them in one sitting. Walmart sells smiley shaped fruit snacks in a ziploc bag that we get on occasion. One ziploc bag, not that a bunch of little baggies crap.

I have no opinion really on the mountain dew choice, last summer I tried all three. I liked them all and I am not seriously bummed about the discontinuation of the other two. I didn’t vote either so I don’t really feel I have an opinion anyway. This last election has changed my mind about voting as you can tell.

Nickelodeon If you are reading this. Buddy :( if you are reading this r we gonna swap addresses still? It’s getting pretty close to my birthday… I don’t care either way. So it’s all up to you. (everybody that is clueless, he said his birthday is in march too so we were going to send each other small birthday presents)

On that note. On March 7th I am turning 27. I am like Matt in having negative thoughts about the age of 30. At least he has a steady job that he enjoys and all of the things a 30 year old should have. What do I have? A youtube account and hopes and dreams.

Chestnuts roasted by Goob @ 02/20/2009 12:27 AM


I think Voltage tastes like a melted down blue raspberry icee, which is my drink of choice at the movies.

revolution was a voltage wanna be, and supernova was suppppper sweet, and I used to put the bottles in the freezer at work so it’d be slushy.

Mm slushy supernova/voltage.

Chestnuts roasted by Cat the Vampire Slayer @ 02/20/2009 12:40 AM


Fruit snacks…mmm…I used to eat them all the time. Used to be a Nintendo Fruit snacks thing. But the one I remember most were little planes, and you could cut up the box to make a little aircraft carrier for them. I used to put the snacks in the freezer so they would solidify and I could just play with the planes.

Anybody have a clue what I’m talking about?

Since we’re waxing poetic on aging, I should probably mention that I’m turning 26 on the 25th of this month. Last year I felt all morbid…quarter of a century and all that…This year? WHOO! 26!! Alright!

Chestnuts roasted by Cameron T. @ 02/20/2009 12:43 AM


I love the MD Voltage,but much like Mystie,I’m out since there’s no diet.

The shapes that don’r remind anyone of Operation remind me of how Sorry! tries to use the little pawn dudes as logos. Unfortunately Sorry! uses the EXACT SAME little pawn dudes as every generic-ass dollar store crap game,so why would I associate them with any one particular game?

BTW,I wholeheartedly endorse the new classic,Sorry! Sliders. THAT is an excellent game.

Chestnuts roasted by Kid Nicky @ 02/20/2009 12:49 AM


Well that’s nice to hear, Cameron, since I’m still angsting over 25. Honestly, with a June birthday I usually kick the birthday angst just in time for the winter ennui to set it.

Talk about feeling old, I had to stop at my old high school this morning. I don’t know how you teachers do it, all those fresh little faces make me just want to puke.

Great post, Matt!

Chestnuts roasted by squee4242 @ 02/20/2009 1:05 AM


Now I’m feeling old. I’ll be 30 in two months, and I just saw 25th Anniversary Teenage Mutant Ninja Turtles action figures at Target that look EXACTLY like the ones that were on the shelves in 1987, except these come with DVDs with one episode each. They had 50th anniversary Little People, too (though unlike the Turtles, current toy manufacture codes couldn’t recreate these exactly…but the faces were close enough), and GI Joes that looked like they did when every guy I knew wanted one. And there were stuffed Smurfs in the next aisle, and My Little Ponies in the girls’ section. What year is this again?

Oddly enough, I didn’t see either of these at Target, nor at the grocery store where I work. I hadn’t heard about the soda voting campaign, either, probably because I’m not a Mountain Dew fan. That blue soda says “too bright, need shades” to me, not “drink me.”

Chestnuts roasted by starwenn @ 02/20/2009 1:12 AM


GASP. youre thirty. sweet.

Last weekend I bought a blue drink from the cornerstore for the first time. It was Big Blue, some kind of spinoff of one of my favorite sodas, Big Red. It tasted like a liquid form of a sourless Warhead, which is not tasty at all. But watever.

Chestnuts roasted by Hazard @ 02/20/2009 1:27 AM


You know, back when they had the voting for this new Mountain Dew, everyone that I talked to always liked the purple one! No one ever liked the blue! I thought for sure… Purple, FTW. I’m convinced they rigged it.

Also, eating or drinking blue things makes me ill, for some reason, so I have not, and will not try this new Dew, I say.

The talk of Operation agitates me, for some reason. :(

Chestnuts roasted by Ryane @ 02/20/2009 2:03 AM


Happy late birthday, Matt.

I just turned 26 about 2 hours ago, CST. Oh yes, it’s February 20th, a day that becomes more dreadful with every year, my birthday. 26 doesn’t seem to suck as bad as 25 (had the OH CRAP, ALMOST 30 syndrome with that one), but I’m still not too happy about it.

Still, so far I’ve gotten some really good birthday plunder. And finding this new post, well that was just icing on my little birthday cake.

I’m thinking that instead of being depressed, I’ll take a slug of tequila and hit the bed. After all, it’s my damn party, and I’ll drink in the wee hours of the morning if I want to. I’m still the Captain, dammit!

Thanks for the present, Matt.

Chestnuts roasted by Captain Will @ 02/20/2009 4:13 AM


Yah! Good to see a new post. I’m the kind of a person that trys new pop flavors when ever they come out, especially the Holiday flavors. I really like the new MD. I also like anything Blue flavored, be it pop,candy or otherwise.

The one thing I don’t agree on with Matt is the discontinued Pepsi Blue. I loved the stuff! I was in summer school the summer it came out and they had it in our schools pop machine. I would get a bottle everday for lunch. I also noticed that I was like the only kid in my class that liked the stuff. I believe that PB was one of thous products that was before its time. I was pissed when they stoped making it.

Maybe with the popularity of MD Voltage, Pepsi Blue can make a triumphant return. I think it would stand a way better chance now. PEPSI BLUE 4 LIFE!

Chestnuts roasted by ALAH @ 02/20/2009 5:46 AM


Goob,

You are the President of the United States of America. DJ D is Mister Kansas Law Dog. I am the Big Boss of This Area. Together we are a triumverate of unstoppable power. I don’t know why this makes you want to smack me on the butt, but I can tell you that I get that sentiment a lot lately. Something must be going on back there that I’m not aware of yet. I can’t wait for the mystery to unfold.

As to the sorrows of getting older, yeah you get aches in muscles you didn’t even know you had. You find a grey hair sticking out of your head. However, the older you get, the less you give a fuck. I’m going to be 32 in April and I’m already ornery. By the time I’m 62, I will be a national treasure of malevolence and all will bow before me.

Chestnuts roasted by Rev. Back It On Up 13 @ 02/20/2009 10:41 AM


I don’t know about this Votage Dew but I just have to say I LOVE Mountain Dew Baja Blast. It is only available at Taco Bell and it’s sort of blue as well….more like a teal. If you haven’t tried it, I highly recommend it! Check it out http://www.dewbajablast.com/home.php
P.S. Happy Birthday Matt!

Chestnuts roasted by Lori @ 02/20/2009 10:57 AM


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