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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

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Cool, Chemical Queen sounds a lot like a character in the “Wild Cards” book series named “Captain Trips”. His ability was tied into these various compounds he carried around in test tubes. He used them to call his “Friends” who were either aspects of his personality, or actual superbeings, no one knew for sure. Read the first book, the chapter called “With a Little Help From His Friends” is his origin.

Meanwhile, will somebody get this Thaumaturgical Man-Mound out of my backyard? It’s scaring the neighborhood armadillo!

Chestnuts roasted by kingklash @ 01/06/2009 3:04 PM


Cheetara (and other Venture-philes) clicky on the name for my Lady Au Pair pics.

Chestnuts roasted by velouria_78 @ 01/06/2009 3:19 PM


The ET Forest basically smells 100% out of place….which isnt a smell, but that’s why it hits you. It’s like a mixture of a shoe store (leathery smell), mixed with the smell of a craft store (like Michaels)…..the problem is, that you spend your day at universal smelling flowers, candy, popcorn, and food…….so when you get into the ET ride, it really hits you.

The odd thing is, its one of those smells that you never forget.

Chestnuts roasted by Nickelodeon @ 01/06/2009 3:31 PM


Thats so odd, as I remember a sweet piney smell. But thinking back, the queue (line before the ride) smelled of pine (because you were in the California pine forest) and then once you went in the pine smell quickly turned to a drafty warehouse smell combined with (as described) a craftstore smell. I believe they cleaned that day because I remember a sweet smell, sort of like carpet cleaner.

Jesus, can we schedule an X-E trip to Universal Orlando to all give E.T. a whiff??

Chestnuts roasted by Barry @ 01/06/2009 3:45 PM


YAY! E.T. Sniffing Trip!

Wouldn’t be my first trip to a far off region to try to get close to an alien. July 5, 1998 is happening THIS YEAR!

Chestnuts roasted by Rev. Back It On Up 13 @ 01/06/2009 3:49 PM


Chestnuts roasted by Barry @ 01/06/2009 3:52 PM


I’ll smell E.T.’s forest any day.

I mean that phrase any which way you want to take it.

Chestnuts roasted by Nickelodeon @ 01/06/2009 4:13 PM


When I come from future, simultaneously, I may say in order for the riding in a car of E.T. not to raise the test of time. Something which happens in another couple year when no one has remembered the film. I that, say it is exchanged it does not continue and, by new way.

Chestnuts roasted by Yuan Jing @ 01/06/2009 4:43 PM


Yuan Jing: Will my alien benefactors be coming to collect me from this planet in July of this year? As you are speaking from the future, in a decidedly alien manner, I assume the answer is yes.

I AM READY FOR YOU YUAN JING. PLEASE SEND THE SAUCERS TODAY. THANK YOU!!!

Chestnuts roasted by Rev. Back It On Up 13 @ 01/06/2009 4:47 PM


I am 100% serious when I say this:

I would absolutely go on an X-E ET Forest-Sniffing road trip. If you told me it was tomorrow and gave me a flight number to book on, I would buy a ticket right now.

Chestnuts roasted by Morfnblorsh @ 01/06/2009 4:49 PM


Sadly, I don’t distinctly remember what the ET forest smelled like. I do, however, remember not liking the odor and wishing for the ride to be over because it was giving me a headache. For some reason, when I try to remember exactly what it was like, I just keep thinking of foam rubber.

Chestnuts roasted by DarkSideofBrightness @ 01/06/2009 4:55 PM


I guess we arent really finishing the advent calender, huh?

Chestnuts roasted by meepy @ 01/06/2009 5:33 PM


So on my break at work I was treated to a sight that ruined my lunch for me. I wish to first state that I don’t have any hatred towards this person, and in fact I feel really bad for him. Really, really bad. I wish him well.

I went to a convenience store to use the ATM and this guy walks in. I hadn’t looked yet, but he was being very polite and seemed like a nice guy, and he was. But then I looked at him. The only reason it shocked me so much is because I wasn’t expecting it, and because it looked so absolutely alien – his nose was deformed, or had a growth on it or something like that.

Picture a raspberry the size of an apple, now put it on someone’s face where their nose should be. That’s what I saw. And again, I’m not making fun of the guy, I feel really bad for him. Especially since he probably wouldn’t be able to smell ET’s forest. But I pretty much haven’t been able to eat since I saw that.

Chestnuts roasted by Morfnblorsh @ 01/06/2009 5:40 PM


mmmm…raspberries!!! who’s hungry?

Chestnuts roasted by BgBlyStyle @ 01/06/2009 5:54 PM


What happened to the end of the advent story? I’ve almost given up hope! Cmon Matt, I’ve been reading your website ever since you left wrestling uncensored, back in the glory days of the flying scotsman god bless him. For a long time reader, for the love of Johnny #5, for all that good about mallrats…. let us have the conclusion.

Chestnuts roasted by bay harbor butcher @ 01/06/2009 6:02 PM


I really appreciate that the sad Gizmo sticker has remained a constant theme, because that sticker makes me laugh so hard. Whenever I’m feeling down, I go read the Sticker Collection article and it cheers me right up.

Chestnuts roasted by Morfnblorsh @ 01/06/2009 6:20 PM


If I were Matt, I’d prolong the advent calendar just to spite the whiners. I love the AC, too, but for the love of Pete and Pete, let the man work at his own pace!

Debs, that talent you mentioned from your dream…something tells me our own Rev. possesses just such a talent.

Speaking of our Rev., I do believe Morfnblorsh is even more enamored with her than I.

Nickelodeon, I respectfully disagree. MTV has no good shows anymore. I long for the days of Denis Leary shorts, Liquid Television, Beavis and Butt-head, and *gasp* music videos! Did you know that the M in MTV actually used to stand for music???

The video of the E.T. ride made me long for The Monster Plantation at Six Flags Over Georgia. After some searching, I learn it will be remodeled and renamed Monster Mansion this year. Sad day. I shall never “accidentally” venture into the marsh again.

Chestnuts roasted by Teddy Ray @ 01/06/2009 6:34 PM


Liquid Television?!?

You can tell a dirty story
In the old conservatory,
But don’t go in the basement!
You can make a scene
On the mezzanine,
But don’t go in the basement!

Quantum nipple mechanics will save us all. I’ll let you know when the time has come. Your names will be on the protected list, and you will come to no harm.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/06/2009 6:41 PM


At least Yuan can spell really well!

As far as E.T.’s Forest? Bet it smells like ass.

Chestnuts roasted by Alexander @ 01/06/2009 6:58 PM


That’s true Teddy, but I’ve got my eye on you too. Cuddle up, big boy! It may take all night…but you’ll be my Teddy Bear Ray soon! *purr*

Okay that was creepy.

Chestnuts roasted by Morfnblorsh @ 01/06/2009 7:02 PM


Hey, never posted here before. I am more or less anonymous, or strange, or something. But I read a lot. Anyway…

SNIFFY Peanut Butter strikes a particular chord with me, since I apparently, at one point, took the time to put that sticker in a childhood scrapbook and whenever I read it, it still smells like real peanut butter. We’re talking over 20 years now. Thanks for the trip. :)

Chestnuts roasted by beckie @ 01/06/2009 7:18 PM


I’ll bet E.T.’s whole planet smells like ass. Infact it looks suspiciously like the planet Felucia of Revenge of the Sith. And if E.T. had a cameo in Phantom Menace then it very well COULD be his planet! (0_0)

As for deformities, I’m sure he was a very nice person but I know what you mean. On the subway in Chicago I saw a woman whose body was covered in BOILS the size of GRAPES! She could hardly move her hands they were so big… there were even ones on her eye lids…. I really feel sick when I think of it. Like isn’t their science or medicine or a simple self-removal with a exact-o knife???

Btw, all this E.T. talk made me search out the DVD on ebay. Thanks all!

Chestnuts roasted by Barry @ 01/06/2009 8:52 PM


Yes! The ET ride was very special to me – I spent ONE day at Universal Studios in my life, and I dragged my friends on the ET ride with me. The boyfriend didn’t know that ET would say his name at the end, so he listed his name as “Zeke” for a joke…When ET waved and said “Thank you…ZEEEEEK” we laughed and laughed at him. Then, he felt real bad that he blew it by giving a fake name.

I agree that there was a smell. After spending most of the day outside and on outdoor roller coasters, it was neat to be in ET’s amazing, strange forest. I loved that ride – such detail.
However, I am sure it will go the way of the Back to the Future ride eventually – who can compete with coasters like The Hulk when you’re an indoor, SLOW moving ride about a 27 year old movie…

Chestnuts roasted by Muppet Baby @ 01/06/2009 9:16 PM


I can’t remember the ET smell, mostly because any thought of smells at Universal automatically makes me think of the drippy chlorine water smell that surrounds all the water rides. Especially in the cave in the Jurassic Park playground at Islands of Adventure. I love that cave so much.

Chestnuts roasted by jazzy @ 01/06/2009 9:42 PM


Look at the size of the olives… that’s why they’re tiny martini’s

Chestnuts roasted by crazycraig @ 01/06/2009 9:56 PM


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