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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

OOOHHHH STICKERS!!!!!! OMG I love stickers! I used to always want the lisa frank sticker albums when I was little but never got one. :(

I LOVED scratch and sniff! I had some real awesome ones…My fave of all time is the gasoline scented one! It had a gray car on it and smelled like gas!

Rootbeer scented ones and cola scented ones were good smells too.

I even had smurf stickers that smelled like chocolate and peanut butter. Got them from the dentist.

Anyone remember the Rugrats wild thornberrys movie? BK had given out scratch n sniff stickers to smell along with parts of the movie. some smelled like farts and feet.

Chestnuts roasted by mandy_Reeves @ 01/05/2009 1:29 PM


Oh, I remember those from the mid 80s. I used to have one that was supposed to smell like pizza but never quite did.

Ah, seeing this brings back the memory of sticker albums, and the sticker craze.

Chestnuts roasted by Tresjolie9 @ 01/05/2009 1:47 PM


Since 3D movies are making a comeback, I say we also bring back Odorama.

Chestnuts roasted by JLAJRC @ 01/05/2009 1:52 PM


Top 2 reasons why January is an awesome month…

1) My birthday is on the 10th!
2) I should be getting my DVD of The Best Little Whorehouse in Texas any day now!

Those 2 reasons alone should be enough for anyone to love January.

Chestnuts roasted by Cricket @ 01/05/2009 2:03 PM


It’s my birthday today, Cricket. But I don’t think that makes it three reasons.

Chestnuts roasted by Jay Firestorm @ 01/05/2009 2:12 PM


I know that popcorn sticker. I know the smell. Freaky how our brains store that kind of the thing for the last 25 years.

Chestnuts roasted by surfing pizza @ 01/05/2009 2:17 PM


Talking of smells, there was nothing quite like the smell of a new He-Man figure. I never used to so much play with them, than sit and sniff them!

Maybe that’s why the 2002 revamped line never fully took off – wrong smell.

And then there were the sceneted figures – Moss Man, and Stinkor, who is up at the top of this very page under ‘blog’

Chestnuts roasted by Jay Firestorm @ 01/05/2009 2:24 PM


I NEED MY ADVENT CALENDER FIX!!!!!!!!!

Chestnuts roasted by Reesie @ 01/05/2009 3:22 PM


The only thing better than these stickers are those markers that smelled. I used them all the time in elementary school. I forgot the brand. The only one I hated was the black licorice.

Gin and Tonics are great, and I’ve never had a hang over from them, or from straight vodka.

I second the relax on the AC reminders. It will come.

Chestnuts roasted by Darth Galvatron @ 01/05/2009 3:31 PM


Cricket, I don’t want to set you up for disappointment, but The Best Little Whorehouse in Texas isn’t even filthy. All they do is sing, and no one gets naked! :(

Back on topic, I miss puffy stickers in general, much like that Crab at the top of the page. The Mello Smello Stickers were indeed godly. I distinctively remember the Baby Powder one. Perhaps after 25 years in a ziplock, the smells fermented?

Chestnuts roasted by Invader Norbert @ 01/05/2009 3:40 PM


I’m with Cigar- the fact that they would make a product aimed at children that smells like martinis is beyond me…

Screw gin and vodka, just pass me the rum.

Chestnuts roasted by Cheetara @ 01/05/2009 3:57 PM


Invader Norbert: I’m reminded of Dr. Venture’s summery of Best Little Whorehouse in Texas- “Worst. Porno. Ever.” XD

Chestnuts roasted by Cheetara @ 01/05/2009 3:58 PM


i remember the smelling markers, they were by Mr. Sketch, and i think they had an owl on them. I liked to color my hair with them so i could smell it all day.(i was little.)
my grandmother used to by valentines for me to give out in school when i was little, and i remember a few years of scratch-and-sniff valentines, mostly chocolate and strawberry.
The scratch-and-sniff stickers were fun, before the unscented but oh-so-brightly-colored Lisa Frank stickers took center stage.

Chestnuts roasted by stina @ 01/05/2009 4:16 PM


I remember always wanting the hamburger stickers…and wishing that hamburgers really tasted as good as those smelled.

Chestnuts roasted by kb @ 01/05/2009 5:02 PM


I loved stickers back then but like Goob, I hated to actually stick them on anything because I didn’t want to lose them.

I had some of those Mr. Sketch markers. I don’t even remember why I had them because I actually never really liked the way they smelled– they were just too strong for me. Especially the lemon one. Kinda smelled like cleaning solution or something.

Chestnuts roasted by Annette @ 01/05/2009 5:35 PM


“Sniffy” Peanut Butter made me giggle…Hehehe.

Chestnuts roasted by Mary Mary @ 01/05/2009 5:42 PM


Once again, I have the urge to buy somethin that X-E has reviewed. Thanks Matt.:) I’m gonna go get me some Scratch,N,Sniff stickers.

Chestnuts roasted by ULTRAMAN @ 01/05/2009 5:45 PM


“Dr. Tongue’s 3D House of X-Entertainment!”

Ooh! That’s real scary, kids! Those stickers just come right out at you!

Chestnuts roasted by kingklash @ 01/05/2009 5:51 PM


I think the martini ones were for the teacher. :D

I had bags of stickers – never put them in an album, and I don’t know what happened to them. I do still have about 8 Transformers stickers that I did manage to get off my typewriter in one piece.

Chestnuts roasted by Moony @ 01/05/2009 6:02 PM


Hey Matt,

My kid received the same lava lamp that you for Christmas. Really cool effect idea. Let it get good and hot with all the red bubbly stuff a bubbling. Than swirl it up really good, breaking up all the big blobs. Instant blood red room. I love goofing with the kids mind…

Of course this is provided that yours is red.

Chestnuts roasted by Wenthral @ 01/05/2009 6:12 PM


It’s interesting that whenever you get sick from overdoing it with a certain liquor you can never have it again as long as you live or at least have trouble getting it down, but others you can throw up dozens of times from and you can always go back to them. I once got sick off of Southern Comfort and I’ve loathed it like a plague ever since. Yet others such as vodka, and of course beer, I can always return to time and time again. Good, quality vodka is great by the way, whereas cheap kinds needs to be drowned in mixers. Ahhh, to return to my old, carefree bartending days.

Chestnuts roasted by Clockwork @ 01/05/2009 7:19 PM


I definitely remember Mellow Smello stickers, probably owned a few, but the stickers I’ll never forget are Lazer Blazers, which Matt reviewed here: http://www.x-entertainment.com/articles/0769/

That martini sticker is one of the weirdest things ever.

kittymao, buttered popcorn Jelly Bellies are the best ever.

One year when I was teaching (before I almost died), my department head gave each of the social studies teachers a scented dry erase marker. I got blueberry. I couldn’t use it, the damn thing made me sick to my stomach.

Chestnuts roasted by Teddy Ray @ 01/05/2009 7:26 PM


Obviously taking 2 pictures of flat stickers or a bowl of cereal is the exact same amount of effort as a typical Advent entry. I therefore totally can’t understand why you would throw a couple of smaller articles up and cross your fingers that people will have the tact and lack of tackiness to appreciate them for what they are and not get all complainy for Advent updates. I mean, WHAT were you thinking? Why aren’t you rushing Advent entries out? ;)

I don’t know why anyone is questioning whether the olive is oversized. It says right there, smell the TINY martini. Obviously that is what makes it for kids.

I threw a little shindig this weekend, and as a result of buying an insane amount of booze I’m still left with a huge bottle of vodka that’s barely been touched. I’m intrigued by this combo gin/vodka martini idea. The only time in recent memory that I’ve been waaaaay too dronk but not in a bad way was off g&t’s. Something about drinking Christmas trees…

Chestnuts roasted by squee4242 @ 01/05/2009 7:30 PM


Happy Birthday to me! ((I know I been away for a while… Been sick, and preparing for college… and reading tvtropes))

Chestnuts roasted by DocDragon @ 01/05/2009 8:32 PM


One of the Earthbound stickers was of a hamburger. It had this incredible smell. I can’t really describe
it.

BgBlyStyle= I would like to see those lights stay up there all year too. If that doesn’t happen, I can
put up those novelty LED Christmas lights I bought
at Walt Disney World on top of my computer here.

Chestnuts roasted by LoneStar76 @ 01/05/2009 8:47 PM


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