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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

WOW. James G… Calm down. Relax. It’ll get done when it gets done.

Matt- Post something. ANYTHING. I have a feeling that the next Brawlin’ on this site will have nothing to with the Wii.

Chestnuts roasted by That one guy @ 01/11/2009 3:50 PM


Wowzers. Someday I hope to write stuff that provokes such responses from people, good and/or bad.

Yes, waiting sucks. But, it’s all we can do.

In the meantime, let’s discuss something! The Wizard discussion got me going – what is your favorite video game movie??

I HATED Super Mario Bros when it came out, because I was expecting lighthearted cartoony-ness, but now I kinda like it.

Chestnuts roasted by Muppet Baby @ 01/11/2009 4:26 PM


James didn’t say anything outrageous, he’s completely correct. He wasn’t even mad when he typed that. All in all a good post, just a bit long for the general public.

People tend to equate long posts as angry crazy venomous rants. Not the case here.

Chestnuts roasted by Morfnblorsh @ 01/11/2009 4:27 PM


JLAJRC
Several times during the film they call Jimmy “A Wizard or something.” I guess that’s where the title comes from. And yeah, I think it was written with TOMMY in mind…so that probably helps.

Chestnuts roasted by Cameron T. @ 01/11/2009 4:34 PM


Favorite video game movies? I’m “game”. GET IT!?!?!?!?

Probably Resident Evil. Even if the zombies are technically inaccurate.

Oh, and for all those lagging in spirit- crank up the volume and click the link.

Chestnuts roasted by PlantMonster @ 01/11/2009 4:39 PM


Trish, Bill Cosby: Himself is pure genius.

Chestnuts roasted by Teddy Ray @ 01/11/2009 4:57 PM


I’ll probably get beaten for saying this, but I really liked the Silent Hill movie. Yeah, it wasn’t perfect, but for what it was I thought it was pretty bad ass…

James, I’m with you, my biggest worry is that the end will turn into a “Chinese Democracy” situation, where no matter how good it is, it won’t be as good as we’ve built it up to be in our minds…

Chestnuts roasted by Dr Sketch @ 01/11/2009 5:12 PM


I still wish we got to have avatars and sigs.

Below my sig it would say HE OWES US NOTHING. NEVER WILL.

^___________________^

Chestnuts roasted by Neg @ 01/11/2009 6:07 PM


And he has an equally-as-surly brother! This is priceless!

Chestnuts roasted by Morfnblorsh @ 01/11/2009 6:07 PM


You all need a Happy Meal.

Chestnuts roasted by Cigar @ 01/11/2009 6:39 PM


I liked “Doom,” although I think even that wins mostly by default by basically being watchable compared to the other, basically unwatchable video game movies.

Chestnuts roasted by JLAJRC @ 01/11/2009 6:46 PM


The Silent Hill movie is indeed quite delightful.

Chestnuts roasted by Neg @ 01/11/2009 6:58 PM


It’s okay to ask for updates, but don’t be a jerk about it. And for the record, I don’t think simply asking at all makes you a whiner. It’s the way in which you do it. :) It’s only Jan. ya’ll. Even if it’s finally finished in May it won’t bother me one single bit. Really. Also complaining about the complainers makes you one yourself. That’s my opinion on the matter.
Anyway, My fav video game movie is Resident Evil. The series as a whole I mean.

Chestnuts roasted by ULTRAMAN @ 01/11/2009 7:05 PM


I regret to say that I haven’t seen the Resident Evil movies. They look good, but it just never happened…

Chestnuts roasted by Muppet Baby @ 01/11/2009 7:17 PM


Teddy Ray: My brother and I have seen Bill Cosby: Himself so many times that we can practically quote the entire thing. Hilarity!

Chestnuts roasted by Cheetara @ 01/11/2009 7:46 PM


I personally don’t care either way if Matt ever finishes the Advent Calendar. I have read every article/blog entry on this site for years but have never gotten into the AC; but I agree with James G. that it’s peculiar that there has not even been a one-sentence update. I also don’t think that he was uncalm when he wrote what he did. He simply said he was concerned which is valid since Matt posted more or less 23 straight days of AC then simply ceased. If he is burned out then so be it, but what James was trying to say is that we’re all perturbed because we don’t know where he is. Kind of like a mother being worried after not hearing from her son for a week and trying to get in touch with him.

Also, in my honest opinion, I don’t think Matt would want anyone of us to get our underwear in a bunch over a website that features talking playmobil characters and scratch and sniff sticker reviews.

Chestnuts roasted by Clockwork @ 01/11/2009 8:02 PM


Muppet Baby: Give em a shot. They’re pretty cool.

Chestnuts roasted by ULTRAMAN @ 01/11/2009 8:04 PM


I agree about the earlier post with Silent Hill. It wasn’t the greatest movie ever, but the atmosphere was awesome in my opinion and very creepy to me. I enjoyed that a lot more than I ever thought I would.

Chestnuts roasted by Jack @ 01/11/2009 8:17 PM


Oh my god. I just saw a commercial with Vince, the Shamwow guy, and I just cracked up. It was for a food chopper and he said the line “you’re gonna love my nuts”. I don’t know why, but the way he says it I just picture him grabbing his crotch and making a rude gesture. I now have a new favorite commercial.

Chestnuts roasted by Jack @ 01/11/2009 8:23 PM


I love the Shamwow guy. When I first saw it, I was sure it was a joke.

And you know, I thought this sight was for fun, not for people to post four paragraph ramblings on things like ‘for a while we were worried something was wrong with Matt’, and ‘we deserve an explanation’. Here’s a thought for ya: As much as Matt loves this sight, and we love it too, there is this thing called REAL LIFE that most people have to deal with. In involves things like working, spending time with loved ones, and eating dinner. And if he was ‘incapacitated’, do you really think the first thing on anybody’s mind would be to ‘let everyone on the website’ know? Good Lord, people. Get a grip.

Chestnuts roasted by 8-bit Icarus @ 01/11/2009 8:53 PM


If Matt were to post something along the lines of “HI” and nothing more. I’d take it..he doesn’t owe us any explanations…and fanbase or not, he shouldnt have to.

Not a suck up but what have we done for him, that can top what he’s done for us?

Chestnuts roasted by Precursor @ 01/11/2009 9:05 PM


LOL @ Icarus

You just made me get a picture of myself recovering from surgery in the hospital going “Must… update… Twitter… and… Facebook…”

Harr Harr it’s funny cause it’s true!

Chestnuts roasted by Captain Will @ 01/11/2009 9:09 PM


Muppet Baby-
I have an Oddessy2 with box,and all paperwork including he original warranty card even! I never play it though,there’s a reason everybody had Atari instead.

Smoking Gunns-
If you guys don’t stop pestering Matt for updates,I’m calling Butterbean!

Vince ShamWow-
I used a shamwow to clean up some spilled water earlier. You can bust on the commercial if you want,but it’s legitimately a quality product. You’ll be saying “Wow” every time!

Chestnuts roasted by Kid Nicky @ 01/11/2009 9:23 PM


I am a pretty good Butterbean substitute. We’ve got this on lock, yo~

Chestnuts roasted by Neg @ 01/11/2009 9:52 PM


I don’t doubt its a good product Kid Nicky, but the new commercial is just unintentionally hilarious to me. If I saw Vince in a bar I would buy him a shot though. He is awesome to me.

Chestnuts roasted by Jack @ 01/11/2009 9:52 PM


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