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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

I always liked the Trend scratch and sniff stickers because they had bizarre scents. The band-aid one springs to mind. I had quite a few Mello Smello ones as well though. I must admit they are more pleasant to look at.

Chestnuts roasted by Jack @ 01/05/2009 8:04 AM


Did anyone else have that one called “Gummingbird”? It smelled like gum,and had a pink hummingbird. Now that was a strong smelling scratch and sniff.

Why do I perfectly remember a sticker on my school notebook from over 20 years ago,yet I’m only 60 % sure where my keys are?

Chestnuts roasted by Kid Nicky @ 01/05/2009 8:32 AM


Man I wish they still made these! If they do, someone tell me so I can rush out and buy some.

BTW, anyone think the sushi roll is a secret hint as to the Advent Calendar? Maybe they go back to the restaurant where they met Waiterbot. How odd that as a Bratz toy all that stuff Matt used will be off the market this year as the courts judged the line to be Mattel’s property.

Chestnuts roasted by Terror Claws @ 01/05/2009 9:17 AM


The process of containing scratch n’ sniff sticker smells is called “micro-encapsulation”!

It was my personal “word of the month” a few months back when I researched how Mellow Smello did the amazing things they do.

Chestnuts roasted by Barry @ 01/05/2009 9:33 AM


Thanks so much Matt, not only did I love scratch and sniff stickers but now that I’m back to work from Christmas break this was a nice surprise awaiting me this morning.

Chestnuts roasted by theyav @ 01/05/2009 9:34 AM


Scratch n’ Sniff Martini? Man, the 80′s were awesome. Bring back candy cigarettes!

Chestnuts roasted by Berdo @ 01/05/2009 9:40 AM


ADVENT CALENDAR!!?????

Chestnuts roasted by DarkOz @ 01/05/2009 9:42 AM


My most memorable scratch and sniff experience have all been involving scratch and sniff books.

The most vile scratch and sniff experience is easily the Star Wars Mos Eisley Cantina scratch book. All the smells are kinda bad, but then you get to the Jabba one, it will make you retch, and when I say you I mean anyone in the world. I don’t care how tough you are, or what sort of awful thing you have smelt before. It is nasty.

Hunt that one down and give it a review.

Chestnuts roasted by goblin22 @ 01/05/2009 9:43 AM


CMJ – my school had a huge sticker trading craze too. Well, I say “craze”, but it lasted for most of my lower school life, far too long to be a short-lived craze.

Every big series or toyline had tie in stickers – He-Man, The A-Team… etc., as well as football stickers (I was never into football so never collected them).
But the biggest one was Garbage Pail Kids. I LOVED GPK. My school tried to ban them, both as a result of the comically gruesome images on many of them, and also because of the squabbles that often broke out regarding the trading.

Here in the UK, GPK were released as smaller stickers, and which didn’t peel out from the middle. I had an almost complete set, but from some unknown reason I gave most of them away years ago (unusual, as I always hang on to such things usually). In recent years, I have got a complete set of the larger and more extensive US versions.

Chestnuts roasted by Jay Firestorm @ 01/05/2009 9:44 AM


Gin makes me want to kiss you right on the face.

All of you.

Last July featured a gin-soaked week in the woods with my friends during which I was the suavest, most charming, sexiest Rev. I’ve ever been. AS FAR AS I COULD TELL.

That’s the important thing about gin.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/05/2009 9:45 AM


Well Matt, that’s either a tiny martini or a big fucking olive. They had to go one way or the other, and I’d say they made the right choice. The rose, by virtue of the sizing of the butterfly, is accurate. That martini is pretty damn small, though.

Chestnuts roasted by Carpeteria @ 01/05/2009 10:38 AM


Get Rev some Gin!! STAT!!

Chestnuts roasted by BgBlyStyle @ 01/05/2009 11:15 AM


The only sticker craze that took off at my school was the ‘sloppy slobs’. which was like the uk version of Garbage Pail Kids Other then that it was football cards.

Chestnuts roasted by Blazer @ 01/05/2009 11:21 AM


The only real martini is a gin martini. You have to have the history of British colonialism in that drink, otherwise, how are you supposed to think of lions and pith helmets everytime you have one? Don’t shake it! You’ll bruise it.

Chestnuts roasted by Evilsquatch @ 01/05/2009 11:32 AM


Matt.

See if you can make X-Entertainment the first scratch ‘n sniff website.

Chestnuts roasted by Diego @ 01/05/2009 11:42 AM


When I drink gin, I turn into Ernest Hemmingway plus Mae West plus David Koresh.

When I drink vodka, I turn into a character from the Deer Hunter. Nazdrovya!

When I drink bourbon or whiskey, I turn into Muddy Waters plus James Joyce.

When I drink ale, I turn into Ian Anderson and I want to make out with myself for hours.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/05/2009 11:58 AM


Oh my gosh, I totally agree with you that baby powder scented scratch-’n-sniffs are the most unbelievably true-to-life scratch-’n-sniffs ever. I still have my old sticker albums from when I was a kid, and I have some baby powder scented ones in there. I smelled them recently, and the scent has not faded one bit. It smells just as if I had stuck my nose inside a bottle of baby powder. My stickers aren’t of bottles of baby powder though; they’re of kittens in pajamas.

Chestnuts roasted by Stephanie @ 01/05/2009 12:03 PM


am i sick in assuming the popcorn smells like spooge?

either way it was worth the laugh i had

Chestnuts roasted by matt @ 01/05/2009 12:15 PM


Oh god it’s my first day back at work today. I don’t want to be here. I’m drowning in a sea of books. HELP!

Chestnuts roasted by Cameron T. @ 01/05/2009 12:18 PM


I LOVED scratch-and-sniff stickers. When I would go to the dentist he had a big basket of stickers we could go through and I always chose the fancy ones like scratch-and-sniff and holographs. Those were the best.

Earthbound is the greatest video game ever made. PERIOD.

Emeril Lagasse continuosly jokes about making a Smellovision set. I would love to have something like that.

Chestnuts roasted by JLAJRC @ 01/05/2009 12:20 PM


What sort of twisted mind would design a gin-scented sticker for kids?

I remember having a cheeseburger scratch-n-sniff sticker as a kid that was heavenly. It certainly didn’t smell like a cheeseburger, but it did indeed smell awesome. Kind of like pepper and beef jerky. Is it weird that I still vividly remember a scent from 1984, but I have no idea what my neice’s birthday is?

Chestnuts roasted by tanta07 @ 01/05/2009 12:59 PM


Hey Matt,

Is there any way to keep the little bundle of Christmas lights that are above the AC all year? That little piece of Christmas would warm my soul year ’round.

Chestnuts roasted by BgBlyStyle @ 01/05/2009 1:03 PM


you’re never going to finish the advent calendar, are you?

:(

Chestnuts roasted by dribbleface @ 01/05/2009 1:12 PM


I had some puffy, scratch-n-sniff Orange Kool-Aid stickers. Those smelled so great. Unfortunately, they didn’t last the test of time. Unlike my other scratch-n-sniffs, they actually had a texture on them, not entirely unlike granules of sugar, that you scratched to get the scent. My favorite one is the pitcher with the 80′s-era packet of Kool-Aid next to it. Smell or no smell, that’s an awesome sticker.

The other one that sticks most in my mind (pun not intended, but noted) was a pizza sticker I had. Pizza is such an awesome smell. How do you screw that up? The smell was this overpowering, fake green pepper type smell that actually burned your sinuses. What a disappointment. Naturally, it was the strongest and tended to overpower the other stickers on the page. (My sticker album had sections for each sticker type. I don’t know if that was typical, or just my totally awesome album.)

Chestnuts roasted by Lori @ 01/05/2009 1:14 PM


If I were Matt I would postpone the advent calendar a day for every post complaining of where it is. Have faith in the crab gods, the epic end will come!

Having said that, I’d love for an interactive scratch and sniff 2009 advent calendar!

Kuse: Ah, a delicious tiny martini for a tiny man. (SCRATCH BOX #4 NOW!)

Chestnuts roasted by Barry @ 01/05/2009 1:27 PM


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