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My dying wish is for an owl/camel hybrid, which I call camowl.

Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

It’s where Zombria came from! I knew she wasn’t Playmobil!

Chestnuts roasted by PlantMonster @ 01/10/2009 11:03 PM


@ mandy_Reeves:

Gotta love Archie McPhee! I have tons of stuff from them lying around the house.

The zombies from the advent calendar came from there. They’re actually Corporate Zombies from a toy line called The Cubes.

Chestnuts roasted by MysteryD8 @ 01/10/2009 11:11 PM


lonestar
i noticed the hooter thing too. I wonder if it was Lucas or Coppola that thought it would be funny for Jackson to say hooter the whole film

Chestnuts roasted by thejyav @ 01/10/2009 11:15 PM


MysteryDB- I may be posting too much, but they were demons. Not zombies.

Chestnuts roasted by PlantMonster @ 01/10/2009 11:20 PM


But-but-but, they’re still Corporate Zombies!

Chestnuts roasted by MysteryD8 @ 01/10/2009 11:23 PM


well I ordered the catalog…I need to make a b day wish list for april

Chestnuts roasted by mandy_Reeves @ 01/10/2009 11:23 PM


Happy SNT ya’ll! :) Might be brawlin later.

Chestnuts roasted by ULTRAMAN @ 01/10/2009 11:25 PM


Lonestar-
I haven’t seen “The Wizard” in a longass time,but when they’re playing Double Dragon,isn’t it a Playchoice 10 cabinet rather than a dedicated Double Dragon cab? Hence the NES version instead of the arcade original? That’s the impression I was under.

The AVGN always exaggerates,but yes the Power Glove was a huge pile of shit.

Chestnuts roasted by Kid Nicky @ 01/10/2009 11:26 PM


Ahhh, The Wizard. I would rent that movie over and over when I was a kid, studying and drooling over the Super Mario Bros. 3 footage.

The Wizard combined everything I loved into a movie: road trips, NINTENDO and Fred Savage. :)

Chestnuts roasted by Muppet Baby @ 01/10/2009 11:35 PM


Pretty sure it’s a Playchoice 10 in the Wizard. There are Lots of fun NES mistakes (usually with Sound effects) in that movie. It’s one of my favorite movies, actually. I actually like the storyline. It’s TOMMY, but with young kids and video games.

And of because of the power glove. It’s so BAD.

I was psyched when the DVD finally came out, because my tape was about to wear out.

I’ve been in a Nintendo Mood recently. I actually played Brawl for a few minutes today (not online…maybe later next week?)

I guess this is SNT? I hope Matt is OK!

Chestnuts roasted by Cameron T. @ 01/10/2009 11:41 PM


THIS IS ONE BITCHIN SNT!

Chestnuts roasted by ashley @ 01/10/2009 11:51 PM


This is a scratch n’ sniff SNT.

This SNT smells like bacon and cheese.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/10/2009 11:55 PM


just recently I rented and watched “the killer tomatoes eat France.” I was surprised, it wasn’t as bad As I thought it was going to be. of course the only thing I remember about the Killer tomatoes is that it was a cartoon I watched, and I knew it was suppose to be based on a b-movie. of course.. most of our cartoons were based on movies.

Chestnuts roasted by Rookeealding @ 01/10/2009 11:58 PM


I own a powerglove. It isn’t that bad for what it is, but overall I guess it is a piece of crap. It works really good with super glove ball (the game it was designed for really). Other games not so much.

Chestnuts roasted by AdamB @ 01/11/2009 12:08 AM


I love ‘The Wizard’. I was about 11 or 12 when it came out. Of course, I was dumbfounded to get a first glimpse of the ‘then unreleased’ Super Mario Bros. 3. I picked up this movie on DVD just a few months ago and it brought back a flood of childhood memories. Couldn’t help but laugh at how cheesy ol’ Lucas was with his precious power glove!! lol. I also remember having a huge crush on Jenny Lewis back then. :)

Chestnuts roasted by Andy R @ 01/11/2009 12:54 AM


I would like it if they made a movie about a super villain Ferret. The idea of super villain Ferret interests me. :)
Rev: The smell of bacon and cheese is a wonderful thing! :D

Chestnuts roasted by ULTRAMAN @ 01/11/2009 1:18 AM


444

Chestnuts roasted by Faith @ 01/11/2009 1:21 AM


Iv’e REALLY been gettin into World of Warcraft since I got it for X-Mas! Although I can control myself. lol.

Chestnuts roasted by ULTRAMAN @ 01/11/2009 2:00 AM


I am addicted to motorstorm. Anyone who races me at motorstorm will get served.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/11/2009 2:04 AM


DEADSET was pretty good zombie wise.

Chestnuts roasted by bobby @ 01/11/2009 2:09 AM


I love the traveling scene set to “Send Me An Angel”. It’s one of my favorite songs. And when they end up
at the dinosaur place where Pee-Wee and Simone
witnessed the Sun rise.

That touching breast line is creepy though. King Kong got toasted in that big fire last year. That’s sad.

Chestnuts roasted by LoneStar76 @ 01/11/2009 2:13 AM


Rev: I’m not too bad at Mario Kart Wii. Just ask Kid Nicky and goob. I would love to play you online at something. Any game would do really. You just strike me as a fun opponent. :)

Chestnuts roasted by ULTRAMAN @ 01/11/2009 2:16 AM


The only system I do not play is wii, ultraman!

Chestnuts roasted by Rev. Back It On Up 13 @ 01/11/2009 2:30 AM


Rev: I want to get a 360 badly, but I just can’t bring myself to get one while it still has those hardware problems. I might just bite the bullet and get one anyway. Do you play 360 games online?

Chestnuts roasted by ULTRAMAN @ 01/11/2009 2:44 AM


New 360′s don’t have nearly as many hardware problems.

Chestnuts roasted by Yuan Jing Phan @ 01/11/2009 3:39 AM


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