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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

@Muppet Baby – The second X-Files movie is quite good, if you are ready for a smaller thriller rather than an all out effects driven film. No there are no aliens, but then again thats not what the X-Files is all about. Its a great character film, and you’ll love the cameo at the end of an old friend.

@Morfnblorsh – Again, awesome job!! Despite that you are unable to microencapsulate the smells, if looks very promising! I love the sticker design.
I could see a whole series of theme park ride smells. It’s A Small World would smell like chlorine, rust and moldy carpet.

Chestnuts roasted by Barry @ 01/10/2009 10:44 AM


Well I woke up this morning. That’s good. That means I didn’t get asphyxiated by pine fumes in the night. Though upon seeing the results of my experiments, left out to dry last night, being totally inoperable I wish I had died last night.

I have just a few ideas left, and I will try them. This experiment is not declared over until Sunday, or until E.T. becomes shriveled, weakened and pale like in the movies – whichever comes first.

Chestnuts roasted by Morfnblorsh @ 01/10/2009 12:24 PM


OK, I have consulted my husband, Sifu 13, who in my opinion is the world’s foremost expert on everything and the smartest man on earth, about how to make scratch and sniff stickers.

He did not know. However, he does report that in his younger days, a publication known as “Hustler” featured “Scratch n’ Sniff Centerfolds”. I asked him about what there was to sniff on a centerfold, and he told me to use my imagination.

So, I think you should write to Hustler and ask them about their fragrance duplicating technologies and how they managed to infuse their centerfold pages with the scent of their models’ shampoo.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/10/2009 1:05 PM


I don’t think it was shampoo that they were replicating…

Chestnuts roasted by Barry @ 01/10/2009 1:35 PM


He told me to use my imagination. So that’s what I did. If you want to be a dirty, you can go right ahead Barry, IF THAT IS YOUR REAL NAME.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/10/2009 1:46 PM


One episode of Spaced I would like to see is where this guy takes a tank and heads to France. He stops at the
Disneyland near Paris, and he’s captured at
Discoveryland. Space Mountain area.

Looking forward to SNT.

Chestnuts roasted by LoneStar76 @ 01/10/2009 2:26 PM


So gonna use Shampoo as a euphemism, now~

Chestnuts roasted by Neg @ 01/10/2009 3:02 PM


Has anyone else noticed the good 80′s movies on this weekend? I’ve seen Goonies, the wizard, E.T., Real Genius, and Mr. Mom. just fantastic.

Chestnuts roasted by RAS @ 01/10/2009 4:45 PM


I think I’ve done it!

Chestnuts roasted by Morfnblorsh @ 01/10/2009 4:53 PM


Advent Calender?

Chestnuts roasted by Orastella @ 01/10/2009 5:00 PM


dude…I totally had some ass hole from a chat room I frequent, google my screen name I use there and found some videos I made on blogtv testing out my camera…and this sick fuck posted them to youtube as a hate tribute to me.

He took them down this morning, but only after youtube made him and I threatened legal action if he did not cease and desist.

Chestnuts roasted by mandy_Reeves @ 01/10/2009 5:12 PM


Wow that sucks Mandy, I’m sorry to hear that.

Chestnuts roasted by Morfnblorsh @ 01/10/2009 5:25 PM


Forget about it mandy. It’s not worth a second thought.
Hopefully we’ll get a new SNT. If not, then oh well :)

Chestnuts roasted by ULTRAMAN @ 01/10/2009 5:58 PM


In response to all the UHF love: I am in total agreement with you fine people. I am a big Weird Al fan and I’ve been trying to get the rest of his DVDs for years now. I had them on my wish list, up at the top, made it clear my list was PRIORITIZED, and still didn’t get them. Sometimes I think the wife and the folks only pick things from my list that THEY’RE interested in.

I haven’t seen Spaced yet, but I can’t wait to. I’m a big fan of those guys. Shaun of the Dead and Hot Fuzz are two of my favorites.

Strawberry peanut butter M&Ms sound nummy, but why in the world does the Snickers have YELLOW nougat??? I’m sure it won’t affect the flavor. Sounds dumb…I mean, I’ll get one, but it’s still dumb.

Scratch n sniff centerfolds…you stay classy, Larry Flynt.

Chestnuts roasted by Teddy Ray @ 01/10/2009 6:19 PM


I remember The Wizard. That jackass Lucas and his Power Glove. That thing was a piece of crap from what I’ve
seen from the Angry Video Game Nerd. When Lucas says
“The Power Glove”, it’s like he’s in a Soul Glo ad.
It’s great seeing all those old games though.

Funny how they used the Nintendo home version of Double Dragon instead of the arcade version. One scene I like
is while they are traveling, we see a Volkswagen
Beetle with metal spider legs. Tobey Maquire plays one
of Lucas’s goons.

Chestnuts roasted by LoneStar76 @ 01/10/2009 6:36 PM


I <3 The Wizard. I own it on VHS…and once watched the entire thing in spanish on telemundo. My fave part is where Jenny Lewis’ character shouts”EEEEKKK he grabbed my breast!” when that guy following them tried to grab her.

Chestnuts roasted by mandy_Reeves @ 01/10/2009 6:42 PM


Spaced wasn’t that funny. The movies are better. It’s not that I didn’t get the references, it’s just that it wasn’t funny for the most part.

The only time I was able to sit through The Wizard was with ScrewAttack’s commentary. The beginning is just so boring.

Chestnuts roasted by Yuan Jing Phan @ 01/10/2009 6:56 PM


Okay then. Since conversation seems to have dwindled, I’ll throw something random in.
How about this awesome-looking movie?

Chestnuts roasted by PlantMonster @ 01/10/2009 7:25 PM


Eh… I was sort of into it…until they did the obligatory CLOSE-UP WEAPON montage that every fucking zombie movie has done since Evil Dead. The story seems kind of original and cool though. I think this would be worth a watch, and I have a feeling the stuff in between would reconcile my overly critical opinion of it.

Now, this could all horribly backfire if the zombies aren’t mindless. If they still march and take orders from one another (which one small snippet suggests they might) I can’t say this movie is for me. I am incredibly anal with zombie movies. There’s gotta be rules, and they have to be obeyed.

But I won’t know for sure until I watch it!

Chestnuts roasted by Morfnblorsh @ 01/10/2009 8:52 PM


Zombies are freaking awesome. Max Brooks FTW!

Chestnuts roasted by BobbyA @ 01/10/2009 9:04 PM


Geez, mandy…I’d make sure that any personal info (location, etc) can be Googled – sounds like this idiot has it in for you. I belong to a political forum that I helped create that has evolved over the years from a Yahoo chat room, and we have some of the original members still – and there are some strange people out there, believe me.

Now, here’s a question that only the astute and intelligent frequenters here can answer. I noticed while I was bouncing around the On Demand movie menus that “Goonies II” was showing. Is that worth watching?

Chestnuts roasted by Trish @ 01/10/2009 9:07 PM


I didn’t even know there was a Goonies II!

Chestnuts roasted by Annette @ 01/10/2009 9:22 PM


I know, Annette! I was as surprised by that as I was when I found out there was a sequel to The Christmas Story, except it was set in the summertime.

Chestnuts roasted by Bill @ 01/10/2009 9:41 PM


Speaking of On Demand, Encore has “Bill Cosby: Himself” which has him doing his stand-up (or rather sit-down) routine, and it’s so damn funny. I grew up listening to his albums and have always loved his humor and style of delivery. I was lucky enough to find most of his albums in almost-new condition at a second-hand store, and I’ve given those to one of my sons.

Also, under Free Movies M – Z, check out “Ron Howard”. It’s just him talking about his early career and transition to directing, and then about his movies and how the ideas came to him and so on…very very interesting, and a good reminder of just what an excellent director he is.

Chestnuts roasted by Trish @ 01/10/2009 9:58 PM


guys…AWESOME AWESOME catalog site! http://www.mcphee.com
great great site. All kinds of neat shit. Seriously…it has XE written all over it!

Chestnuts roasted by mandy_Reeves @ 01/10/2009 11:00 PM


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