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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

Picked up The Dark Knight the other day while I was at WallyWorld. I went there to get Animal Crossing but they were out of it.

Chestnuts roasted by ULTRAMAN @ 01/09/2009 9:16 PM


I watched UHF last night for the first time in years and was greatly amused.

I just wanted to share that with everybody for some random reason.

Chestnuts roasted by Annette @ 01/09/2009 9:20 PM


Home, and with proper supplies! The Doktor is in! Dinner, and then I shall begin…THE PROCESS.

Chestnuts roasted by Doktor Morfnblorsh @ 01/09/2009 9:22 PM


Annette; I love UHF. The Beverly Hillbillies computer graphics music video is one of my fav parts.

Chestnuts roasted by ULTRAMAN @ 01/09/2009 9:29 PM


WAAAAAAAAAAAAAA where’s the end of the Advent Calendar AAAHAAHAAAAAAAAAAAAAAAAAAAAA *sniff*

Chestnuts roasted by Shawn P. @ 01/09/2009 9:37 PM


“Ah yes, overly hopeful people who couldn’t wait to see the Voltron series tainted by Hollywood. Yes, I can’t wait for a monster to crush something, Voltron to cut him in half in Matrix Slo-Mo, and a black guy watching to scream ‘OH SNAP!’

Can’t wait… *rolls eyes*”

LOL,that would be the best frigging thing I’ve ever seen!
Really though,”Voltron” is just a bastardized version of the original anyway,who cares if they deviate from a deviation?

Chestnuts roasted by Kid Nicky @ 01/09/2009 9:39 PM


I adore UHF. Brilliant movie.

Currently watching all my Xmas DVDs…on Season 4 of ’3rd Rock from the Sun’ right now. What a great show! Sadly, I never watched it while it was actually ON TV.

Chestnuts roasted by Muppet Baby @ 01/09/2009 9:59 PM


Congrats, you found the marble in the oatmeal!

That means you get to drink from…THE FIRE HOSE!!! :)

Chestnuts roasted by Invader Norbert @ 01/09/2009 10:13 PM


On the topic of DVDs being watched at the moment, we just finished Ghost Town. Excellent romantic comedy, even guys will like it!

“A dwarf who carries his own set of stairs with him when he goes into libraries…”

Chestnuts roasted by Barry @ 01/09/2009 11:28 PM


I was watching Spaced any other fans?

Chestnuts roasted by thejyav @ 01/10/2009 12:07 AM


YES! SPACED is awesome. Incredibly funny. I love me some British comedy.

Chestnuts roasted by Muppet Baby @ 01/10/2009 12:12 AM


Juan Jing is a good way to kill time while waiting for the AC to finish. Juan Jing has spoken again.

Gotta remember to look for some scratch and sniff stickers next time I’m at Michaels.

Chestnuts roasted by LoneStar76 @ 01/10/2009 12:31 AM


Spaced is a favorite. I had three different bootleg dvds of varying quality and would have kept buying them forever if they hadn’t eventually released it on this region’s DVD.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/10/2009 12:43 AM


It looks like some of the early promotional campaigns for Transformers: Revenge of the Fallen have been leaked. Click the link to see Strawberried Peanut Butter M&M’s and a yellow-nougat Snickers bar. Can’t wait for this movie as I really enjoyed the first one.

Chestnuts roasted by jjwspider @ 01/10/2009 1:31 AM


I just finished Nightmare Before Christmas. A little past season, I know, but I got it for Christmas and haven’t had time to watch it until now. I guess I’ll work on the extras tomorrow…

Chestnuts roasted by Cameron T. @ 01/10/2009 1:32 AM


I think Yuan Jing is using Babelfish in an attempt to communicate with us in English.

But it is pretty fun to pretend otherwise.

Chestnuts roasted by Annette @ 01/10/2009 1:38 AM


I still think that Yuan Jing can be credited for the phrase All your base are belong to us. As proof, I submit the following irrelevant link.

http://www.youtube.com/results?search_query=all+your+base+are+belong+to+us&search_type=&aq=0&oq=all+your+baSE

And even if he were using botched translating software, it doesn’t explain why his posts are so disjointed and full of random stuff. Maybe one day, he’ll come with UFOs for Rev. and explain himself.

Chestnuts roasted by PlantMonster @ 01/10/2009 1:50 AM


Downloading the new X-Files movie right now…anyone see it? Is it worth the memory space?

Yuan Jing is both scary and exciting.

Chestnuts roasted by Muppet Baby @ 01/10/2009 1:52 AM


I would hate for Yuan Jing to just be hype for the calender because he is one of my favorite people in the history of the world.

Chestnuts roasted by Yuan Jing Phan @ 01/10/2009 2:07 AM


Ugh this is difficult.

Chestnuts roasted by Morfnblorsh @ 01/10/2009 2:27 AM


New making of E.T. stickers album on Myspace. Click my name to go directly there.

Chestnuts roasted by Morfnblorsh @ 01/10/2009 2:56 AM


From what I hear “Spaced” is just a bunch of references, and if you’re not familiar with the material being referenced it’s not funny. Is that true?

Chestnuts roasted by Mars @ 01/10/2009 3:41 AM


I just love the design of those things. I have collected stickers for the past 20 years, but I have none of these. :,( I do have some puffy Charmkins stickers, though. I freaking loved Charmkins.

Chestnuts roasted by Ariel @ 01/10/2009 4:21 AM


Oh, and I seriously almost wet my pants like, 30 times while watching Spaced. Yes, there are a lot of references, but you PROBABLY know them (Evil Dead? The Shining? Resident Evil? Come on, we all know those), and even if you don’t, it’s still funny.

Chestnuts roasted by Ariel @ 01/10/2009 4:23 AM


“You came.”
“No, I just spilled my drink..”

Chestnuts roasted by Ariel @ 01/10/2009 4:26 AM


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