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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

wasn’t he in “mayor of frogtown”?

Chestnuts roasted by stina @ 01/09/2009 3:30 PM


Is that related to Hell Comes To Frogtown?

http://thisdistractedglobe.com/2007/05/01/hell-comes-to-frogtown-1987/

Chestnuts roasted by Barry @ 01/09/2009 3:52 PM


I don’t get it…. I scratched all the stickers on the screen but couldn’t smell anything.

Chestnuts roasted by Razzy the Cat @ 01/09/2009 3:53 PM


Praise mighty Sake because of everything permit us. I drink these raw materials always, my sushi like. Here we do this systematically in Japan, do not turn occasionally that to the house.

Chestnuts roasted by Yuan Jing @ 01/09/2009 4:12 PM


Okay, I absolutely need to see Hell comes to Frogtown ASAP.

Chestnuts roasted by Morfnblorsh @ 01/09/2009 4:13 PM


Yuan Jing has a crush on me. Yuan Jing always responds to me in some way.

I have an electricity about me to which some people are particularly sensitive. People like Yuan Jing, who are drawn to me and sense my gravitational pull, without knowing why.

I will never let you down, Yuan Jing. Take me off to space.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/09/2009 4:16 PM


Hell Comes to Frogtown- where Rowdy Roddy is the last fertile male in a post-apocalyptic world. Can I get a Hell-yeah! for dystopian backdrops for b-movies?

The riddles come from a recurring crossword feature in GAMES Magazine. The riddles are the clues, more entertaining than some of the regular type found in your garden variety word grids. Some are as simple as “Deadly widow, dressed in black. Keeps her children in a sack” to a more twisty one like “If you can do this,you’re doing it now. If you can’t and you’re this far, I don’t quite see how.” A really clever one is “Your hands have Ten, and Ten has Two. And Two has One, and that’s your clue.” Of course, any good riddle will make you go, “Oh! That’s what it was!” Even more so when it’s for a crossword.
.
.
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Spider, Read, Digits

Chestnuts roasted by kingklash @ 01/09/2009 4:31 PM


I give a mighty Hell Yeah kingklash! Have you seen Dollman? Thats a pretty sweet flick, cool baron wasteland scenes and kooky villains.

Chestnuts roasted by Barry @ 01/09/2009 4:45 PM


Frogtown Trailer!!!

Chestnuts roasted by Barry @ 01/09/2009 4:50 PM


I’ve written one here for you all, it’s incredibly easy:

I hate without discrimination,
all those outside my cultist nation.
All others nearby must be wary,
especially if they’re statuary.

Who am I?

Chestnuts roasted by Morfnblorsh @ 01/09/2009 4:56 PM


A pigeon?

Chestnuts roasted by Barry @ 01/09/2009 5:23 PM


Debs, I can actually tell by the pixels that your pics HAVEN’T been ‘shopped. I’ve seen quite a few ‘shops in my time.

Morfnblorsh, those stickers are truly awesome. I shall be requesting one soon.

I want a caramel apple pie.

Chestnuts roasted by Teddy Ray @ 01/09/2009 5:23 PM


Pigeon works, but that’s not the answer!

Chestnuts roasted by Morfnblorsh @ 01/09/2009 5:35 PM


The answer is rev!

Chestnuts roasted by BgBlyStyle @ 01/09/2009 5:59 PM


I *AM* the answer! To a question no-one asked. :(

Chestnuts roasted by Rev. Back It On Up 13 @ 01/09/2009 6:05 PM


Hey-o!

CSC just issued a clarification on the rules about selling children’s stuff. Resellers of used items are not included.

January 8th:
“The new law requires that domestic manufacturers and importers certify that children’s products made after February 10 meet all the new safety standards and the lead ban. Sellers of used children’s products, such as thrift stores and consignment stores, are not required to certify that those products meet the new lead limits, phthalates standard or new toy standards.

The new safety law does not require resellers to test children’s products in inventory for compliance with the lead limit before they are sold. However, resellers cannot sell children’s products that exceed the lead limit and therefore should avoid products that are likely to have lead content, unless they have testing or other information to indicate the products being sold have less than the new limit. Those resellers that do sell products in violation of the new limits could face civil and/or criminal penalties. “

Chestnuts roasted by rabrab @ 01/09/2009 6:09 PM


Good job BgBlyStyle! You got the right answer!

You win a free set of pine-scented E.T. Stickers! Hooray for you! Let me know where to send them and please note that “straight up your ass” is not a valid address.

Chestnuts roasted by Morfnblorsh @ 01/09/2009 6:14 PM


Despite the bickering, complaining, reprimanding, and general… Stuff that goes on in these threads and this whole site, I just love how everything becomes completely disjointed. I’m sure Matt will be back one day. And maybe he’ll bring the HALLOWEEN JUKEBOX(!!!) back with him. Until then, we will all have to wait.

SO here goes- my very own riddle. Early 90′s TV fans will be all over it like a coconut crab.

What do you put in a bucket to make it lighter?

Chestnuts roasted by PlantMonster @ 01/09/2009 6:57 PM


A hole!

Chestnuts roasted by Morfnblorsh @ 01/09/2009 7:01 PM


So are you a fan of “Are You Afraid of the Dark”, or do you just memorize bad riddles? Oh, by the way, you win NOTHING!

Chestnuts roasted by PlantMonster @ 01/09/2009 7:05 PM


I think Mighty Leader Matt was bitten by a radioactive stuffed mushroom and is now fighting crime as the Amazing Appetizer-Man, the Hors D’oeuvre Without Fear!

Chestnuts roasted by kingklash @ 01/09/2009 7:09 PM


Okay, I’ll let you have THIS-

http://www.youtube.com/watch?v=mNE5f3Mov2I

http://www.youtube.com/watch?v=RYt3KDcFdbc&feature=related

Chestnuts roasted by PlantMonster @ 01/09/2009 7:10 PM


How about this one: what have I got in my pocket?

Chestnuts roasted by Barry @ 01/09/2009 7:45 PM


Barry – Hahaha. I taught that book to my grade 10 students last year. :)

Chestnuts roasted by Muppet Baby @ 01/09/2009 7:59 PM


a hint: http://www.youtube.com/watch?v=ZRz47UvOKXA

Chestnuts roasted by Barry @ 01/09/2009 9:01 PM


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