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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

Scratch his pink belly
Take a whiff of E.T. scent
fake fog and pine tree

Chestnuts roasted by Barry @ 01/09/2009 9:43 AM


I feel dirty. I found out where Matt lives through godaddy.com :( I DIDN’T MEAN TO!!!!!

Chestnuts roasted by Barry @ 01/09/2009 10:06 AM


Yea…

That’s probably the kind of thing you keep to yourself.

Chestnuts roasted by Morfnblorsh @ 01/09/2009 10:36 AM


Scratch and sniff will be looked at by future generations as a odd, but iconic treasure.

And I am making a prediction that the AC will be thrown out, in all it’s wonderful glory, in this Saturday Night Post. You know how Matt like to make an entrance, (or in this case exit) EN has spoken…

Chestnuts roasted by Eggnoggy @ 01/09/2009 10:40 AM


Eggnoggy! You’re out of season and going bad!

Chestnuts roasted by Morfnblorsh @ 01/09/2009 10:44 AM


Anyway, I’m glad you liked the sticker Barry, I tried to mimic the design from the Mello Smello stickers as closely as possible. I will be printing out a fresh batch today and over this weekend I’m gonna make em’ stink!

Chestnuts roasted by Morfnblorsh @ 01/09/2009 10:46 AM


I recommend putting them between the pages of an old book in addition to fog and pine to give it that musky attic smell. They’d make great X-E X-Mas card inserts.

Btw, is it possible for a hologram sticker to be scratch and sniff?

Chestnuts roasted by Barry @ 01/09/2009 10:50 AM


I’m sure it’s possible. God can you imagine if they had Scratch & Sniff Lazer Blazers back in the 80s? The world would have exploded.

Chestnuts roasted by Morfnblorsh @ 01/09/2009 10:53 AM


Guidedbyvenkman-
There was some basis in reality though-there IS a Voltron movie “in the works”,so I guess overly hopeful people just heard what they wanted to hear.

Chestnuts roasted by Kid Nicky @ 01/09/2009 11:06 AM


Ah yes, overly hopeful people who couldn’t wait to see the Voltron series tainted by Hollywood. Yes, I can’t wait for a monster to crush something, Voltron to cut him in half in Matrix Slo-Mo, and a black guy watching to scream ‘OH SNAP!’

Can’t wait… *rolls eyes*

Chestnuts roasted by Morfnblorsh @ 01/09/2009 11:18 AM


Sticker Update:

http://img153.imageshack.us/img153/91/0109091013bg5.jpg

First batch of my babies are ready! Over the weekend I shall infuse them with pine and wickedness!

Next stop: THE WORLD! MwhhahaahahahahAHHAHAHAHAAAA!

Chestnuts roasted by Morfnblorsh @ 01/09/2009 12:00 PM


Morfnblorsh, you’re hardcore. I totally want one now.

Chestnuts roasted by Barry @ 01/09/2009 12:10 PM


Thank you! I take pride in my mastery of taking stupid jokes way too far!

I’d be happy to distribute them, but it’s awfully difficult to allow me to mail them to you without giving away delicate information you may or may not want a person who is a master of taking stupid jokes way too far having.

Just ask DarkSideofBrightness, who is probably thoroughly afraid of me by now! ^_^

Rev Got over it, but it took her a coupl- aw who am I kidding! Rev is only afraid of two things: jack and shit. I salute her daily.

Hmmm. If anyone wants some stickers and knows of a way for me to get them to you that you’re comfortable with, let me know via MySpace. (click my name)

Chestnuts roasted by Morfnblorsh @ 01/09/2009 12:27 PM


Morfnblorsh, you’re a mad scientist. When you’re done concocting the smell of E.T.’s forest, I will dub you a doktor of chemistry.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/09/2009 12:41 PM


On the blog main sheet…. where it says “Posted by Matt” What is that thing next to it? A piece of sushi? An outdoor fire pit? It’s driving me crazy!

Chestnuts roasted by Razzy the Cat @ 01/09/2009 12:43 PM


Razzy It’s sushi, you silly fool. You had it right all along!

Thank you Rev, I shall wear my title with pride…and FLAUNT IT!

Cashier: “Okay, that will be $4.87″

Morfy: “I AM A DOKTOR OF CHEMISTRY, DOKTOR WITH A ‘K’!!!”

Cashier: “You know what, you can just take this, please be on your way”

Morfy: “WOO WOO! THE DOKTOR IS OUT!” *performs Fred Flintstone delayed-run exit*

Chestnuts roasted by Morfnblorsh @ 01/09/2009 12:48 PM


Morfnblorsh! I just requested a sticker via myspace! Hooray for trusting internet wackos!

veep veep veep! hoop hoop hoop! hunahnumah!!

Chestnuts roasted by Barry @ 01/09/2009 1:25 PM


Wow, I’m glad it was you who had to give me your address and not the other way around…

Chestnuts roasted by Morfnblorsh @ 01/09/2009 1:39 PM


This Friday morning just keeps dragging on FOREVER.

Chestnuts roasted by Cameron T. @ 01/09/2009 1:43 PM


Cameron T.,

Agreed. This morning could use a touch of chemical time accelerator. Tonight, when it is too late to rescue the morning, I will make up for wasted moments by getting wasted on Sake.

Praise Sake.

I’m feeling a bit poetic today, friends. I’m feeling like if there were a pulpit and a congregation here, I might do my Reverend best to preach my word. I am feeling the spirit and the power of “Bob” moving within me.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/09/2009 1:56 PM


BOB! *runs up and tackles Rev*

Chestnuts roasted by Morfnblorsh @ 01/09/2009 1:58 PM


Has the martini sticker always been obscured in the header image of this page? I’ve never noticed it til this post.

Chestnuts roasted by Barry @ 01/09/2009 2:22 PM


I just saw one of the greatest horror films of all time last night on one of the Cinemax channels called “Black Sheep” about zombie sheep. Some of the victims even turn into zombie sheep, but walk on two legs.

Tonight I plan to watch the Roddy Piper flick “They Live” on one of the Encore channels.

Chestnuts roasted by JLAJRC @ 01/09/2009 3:07 PM


They Live is a documentary. I have proof that it is all true.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/09/2009 3:22 PM


“They Live” rules! Check out this photo of me applying a “They Live” face for a short film I was making. The film had a “They Live” gag.

http://www.facebook.com/photo.php?pid=30004921&l=9419e&id=82100306

Chestnuts roasted by Barry @ 01/09/2009 3:25 PM


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