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Mello Smello Stickers: The Smell Test!

I was digging through my many storage boxes for a top secret project, and was surprised to find a Ziploc bag filled with ancient scratch 'n sniff stickers. I have no idea how they came to be in my possession, but I'm not complaining: This was a magic Ziploc bag, sealed so supernaturally tight that all of the stickers somehow retained their goofy odors for around 25 years now.

Most of the assortment was of the official Mellow Smello variety. Scratch 'n sniff stickers were made by dozens (if not hundreds) of companies, but Mello Smellos were the standard by which all other stickers-that-smelled were compared. The fad rose in the '70s -- before my time -- but it was still going strong enough in the '80s for virtually every kid in class to have at least one heavily-fingernailed sticker placed at an awkward angle on their marble notebook.

Since my little batch of stickers was kept in such tremendous shape, it seemed like a waste to dump them back in the bottom of a cardboard box. Instead, let's review the collection and see what these legendarily odorous stickers actually smelled like.

TOP ROW:

Hot Fudge Sundae: There's a definite chocolate waft to this one. Kinda like Rolos. I would've given Mello Smello several thousand bonus points had they gone through the trouble of making the little cherry section actually smell like cherries, but even as is, it's making me want candy.

Baby Powder: I figured this would be an easy smell to replicate, and I was right. Good God, I don't think I've ever smelled a scratch 'n sniff sticker that delivered on its promise to such a level. The baby powder odor is huge and unmistakable. I feel 10% cleaner just by virtue of having placed the sticker one inch from my nose.

Caramel Apple: A bit more subdued in comparison, but the caramel scent is prominent enough. Sadly, this one is fighting with a disadvantage since it was stuck right next to the Baby Powder sticker in the Ziploc bag. The caramel is there, but so is the baby powder. And the baby powder is winning.

BOTTOM ROW:

Sniffy Peanut Butter: I gotta admit -- I don't remember scratch 'n sniff stickers working this well. Maybe I subsisted on lower quality editions in my youth? In any event, this smells so much like real peanut butter that I'm halfway convinced that the sticker is edible, and the only thing stopping me is knowing that I won't be able to decorate any notebooks with a peanut buttery sticker if it's in my stomach. Good show, Sniffy.

Strawberry Shake: Christ, this is amazing! This shit smells exactly like Strawberry Quik! Exactly! Even more incredible is the fact that I haven't had Strawberry Quik since I gave up on straight up milk over two decades ago, and yet, I still know that this smells just like it! Whether that's a testament to the sticker or to Quik, I leave up to you.

Popcorn: Hmm. Not sure about this one. It definitely smells like something, but I don't think it's popcorn. (Or butter, or oil, or anything else that would seem justified.) It's, dare I say, a little nasty, and I don't want to ruin this entry's overall palatability by describing what its scent brings to mind. On the plus side, I really like the sticker itself.

Raspberry Go-Play Yogurt: On my first whiff, I only surmised that this smelled like random berries. On my second whiff, the unmistakable combination of berries + yogurt prevailed. I've read about how scratch 'n sniff stickers work (a scented fragrance is plastered across the stickers, which is then "activated" when scratched), but I can't for the life of me determine how these companies so perfectly mimicked certain smells. Yogurt with berries? How do you make something that smells like that without actually using yogurt and berries? Voodoo?

Rose: They don't smell like roses, but they do smell like "artificial flowers," which is to say, the chemical shit that toy companies frequently spray on girly dolls to make them more noseworthy. I don't know if "flowers" would've been my first guess if there wasn't a big ass rose depicted to help clue me in, but it's a nice smell, all in all.

Tiny Martini: My absolute favorite of the batch, and I'm so glad that it's one of the few Mello Smellos that I somehow acquired two of. One for show, one for private worship. I'm not sure why they insisted on calling them "tiny" martinis (by this logic, the others should've had titles like "Tiny Rose" and "Tiny Raspberry Go-Play Yogurt"), but this is a minor gripe for what's assuredly the most awesome scratch 'n sniff sticker concept in history. A martini! A martini sticker that smells like martinis!

Since I only drink vodka martinis, it took me a moment to comprehend this one. Finally, it hit me: They smell like gin! When I was in my late teens, a few friends and I spent the evening drinking gin and tonics. After 17 of them, I got so sick that I swore off gin forever. I haven't had more than a few sips of the stuff in almost a decade. The smell of gin still makes me queasy, and in a roundabout-but-still-perfectly-valid compliment, these adhesive martinis make me want to wretch. They really smell like gin.

What a strange thing to write about on a Sunday night. If only HBO wasn't in reruns.

Posted by Matt on 01/05/2009. E-mail me!



Discussion Thread: 880 comments

So, I am off tomorrow, due to having a personal day that I needed to take before Tuesday. I am tempted to stay up, drink all my honey brown beer (and maybe hit the JD or Captain) and goof off online.
I don’t know, though. I may be getting too old for such behavior…

Chestnuts roasted by DarkSideofBrightness @ 01/08/2009 9:24 PM


Rev. I don’t know if you know this or not but there are several sites that are dedicated to girls (and guys) performing lewd acts with statues. Ronald McDonald seems like a popular one. I just don’t want you feel like you are a freak or something. Or at least you can feel there are a class of freaks that post pictures of themselves sexually assaulting statues that you are involved in. It just seems like those pictures threw you to the wolves so to speak. I just wanted to tell you, your not alone.

Chestnuts roasted by Goob @ 01/08/2009 10:16 PM


I imagine A New Hope style awards ceremony climaxing with Mare awarding Lipton a hat.

Chestnuts roasted by Barry @ 01/08/2009 10:31 PM


I had a nice, well thought out post prepared, but clicked someone’s link and it disappeared. So here it is, quick and dirty. Stop complaining, there’s plenty to do her throughout the year, besides, it’s FREE.

And Debs has a lovely neck. And a lovely everything else, as far as I can tell.

Chestnuts roasted by Teddy Ray @ 01/08/2009 10:44 PM


Teddy Ray- Those pics you saw are ‘shopped. You should be able to tell because of the pixels.

Chestnuts roasted by DarkSideofBrightness @ 01/08/2009 10:59 PM


Nobody liked my sticker? Lol.

Chestnuts roasted by Morfnblorsh @ 01/08/2009 11:31 PM


Oh, I loved the sticker! I was just distracted by all this undue attention to my neck. I am not accustomed to that sort of thing.
Hows about this: you send me one of those stickers and I’ll make you a caramel apple pie in return.

Chestnuts roasted by DarkSideofBrightness @ 01/08/2009 11:38 PM


just felt an earthquake…

Chestnuts roasted by stina @ 01/08/2009 11:51 PM


wow you guys are nuthuggers. if youre going to a run a site, have the decency to update it. im aware people have jobs, but seriously. this site barely gets touched anymore, i only expect updates from christmas and this year he cant even do that. ive only posted a comment like once before on this site, for an article on the gross frozen breakfasts done years ago, back when he updated plentifully and greatly. perhaps its time to bring some additional writers on board to provide material? i enjoy matts writing (i even have his toyfare article on the RGB toys still) and want to read it more, its a pity i have to resort to posting a comment and being flamed in return for voicing an opinion. you know you want updates here as much as i do.

Chestnuts roasted by not worth naming @ 01/08/2009 11:54 PM


Guys, is this old? Or are these instructions to the end?

The title of the page is “Progress takes patience” and the picture is named HOW IT IS DONE.

http://www.arcano.info

Chestnuts roasted by Gerasimov @ 01/08/2009 11:57 PM


I’ve got an earthquake in my pants and it’s red…..

Oh wait…

Wrong site…

Chestnuts roasted by Darth Galvatron @ 01/08/2009 11:59 PM


Hey X-E Matt,

Post some shit or I’m gonna break both your legs.

Just kidding, of course. I’ll only break one of your legs.

Just kidding again! I’ll just bust your kneecaps. Make with teh funny articles post haste.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/08/2009 11:59 PM


BobbyA – Another comic fan here. I’ve been following Batman RIP a little as I’m a Nightwing fan, but I haven’t followed Final Crisis. Loved the Annihilation crossovers (Nova is one of the best titles available on the market today) and am looking forward to War of Kings. After all, they’re giving Darkhawk his own book for a while, so I’m excited about that as well.

JLAJRC – I’ve been selling some of my stuff lately as well. However, I just hate the idea of not being able to find great deals on some of the harder to find collectibles I’ve been searching for. That and the amount of needless waste this will produce is going to be astronomical.

Chestnuts roasted by jjwspider @ 01/09/2009 12:01 AM


DarkSideofBrightness
I am completely serious when I say this, you have a deal! Work will not notice the few sheets of sticker paper gone missing. And I will find a way to make it stink like E.T.s woodland habitat, this I swear to you.

Chestnuts roasted by Morfnblorsh @ 01/09/2009 12:22 AM


where IS Matt through all of this?

I’de feel really bad if something horrible happened to him, and people are on his ass about updates.

Chestnuts roasted by Precursor @ 01/09/2009 12:39 AM


Morfnblorsh- If you can also think of a way to safely ship a pie, I would gladly do it. I absolutely looooove baking for people! I want to be a 1950′s housewife!

Chestnuts roasted by DarkSideofBrightness @ 01/09/2009 12:42 AM


If you live in the NY/NJ area like I do, you can pick a random spot to leave it. Put it in a box and wrap it up with brown paper. Then write “HUMAN FECES (10 lbs.)” on the box and leave it somewhere in said area. Give me a general description and I will find that pie and tell you how it was.

Chestnuts roasted by Morfnblorsh @ 01/09/2009 12:50 AM


Nope. I live near Baltimore, MD. I will have to research pie shipping techniques.
Well, I think it is just about time for me to turn it. I am an old lady.

Goodnight all!

Chestnuts roasted by DarkSideofBrightness @ 01/09/2009 1:04 AM


not worth naming, speak fer yourself, please. I would almost rather never see an Advent update again if it meant never seeing another post from you or any other overly entitled whiner. Now, someone get me some nuts.

I guess I’m a perv, because I totally thought the answer to the final riddle was “a baby”. Just me?!?

Chestnuts roasted by squee4242 @ 01/09/2009 1:06 AM


Wow Squee, very insightful!

…you dirty, filthy lush

Chestnuts roasted by Morfnblorsh @ 01/09/2009 1:23 AM


I don’t bother to read comics anymore,mostly because of shit like OMG BATMAN DIES BUT YOU HAVE TO BUY A FEW ISSUES OF ANOTHER SEPERATE TITLE!!!! All comics should be online for free and make their money through ads and merchandise.
Every now and then I buy a trade paperback that people have said good things about. The last being the Superman/Batman one where they try to destroy all the Kryptonite on Earth.

Chestnuts roasted by Kid Nicky @ 01/09/2009 2:01 AM


I don’t wanna sound like a griper- oh No.

But the other night I had a dream where Box 23 was colored in…
and I was so over it, I didn’t click it…

But the dream was so real, I came here today really excited that I finally get to read Box 23.

sad panda.

I think maybe Matt lost a figure when his Woman’s family came for Christmas. And he’s waiting for an internet shipment to arrive so he can continue.

That’s a viable excuse, right?

Chestnuts roasted by kittymao @ 01/09/2009 2:02 AM


Jyav, I read your entry post above. Strange thing is, I was watching Captain Eo on YouTube recently. Someone
there mentioned how Captain Eo (Michael Jackson) says
Hooter alot throughout the movie. I remember seeing it
on my first trip to Disney World.

I saw Commando on AMC, and they edited the death scene at
the end of the movie. It wasn’t that bad. They just show
a bit.

“Let off some steam Bennett.

Chestnuts roasted by LoneStar76 @ 01/09/2009 2:09 AM


Lonestar76:Gotta love action movie jokes.

Chestnuts roasted by ULTRAMAN @ 01/09/2009 5:55 AM


@Morfnblorsh your sticker made my day! and its only 8:37am!! it inspired me to write this haiku:

I will scratch E.T.
Run my fingers through his pines
Do I detect fog?

Chestnuts roasted by Barry @ 01/09/2009 9:39 AM


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