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Touchdown Crunch is not free.

Ahhh, the first (real) post of 2009. I think I'll blow the milestone on Cap'n Crunch.

On a hot tip from a reader, I found myself paying the ridiculous $8 bridge toll to get to the nearest Wal-Mart over in Jersey, just for the chance to own the latest in an incredibly long string of Cap'n Crunch spinoffs. It's called Touchdown Crunch, and though it isn't even the first time our friendly captain has dressed as a football player, I still find the idea of football-themed Cap'n Crunch 100% insane.

Maybe it's because I can see the lie on Cap'n Crunch's face. He's sold out, and he knows that we know he sold out. Yet, there he is, grasping the pigskin and forcing a smile, silently wondering if he's crossed the invisible line that determines acceptable behavior for a naval hero with loose ties to pirates. It's not for me to say, but football has to come close to crossing that line.

The real problem is the cereal itself. The box boasts a "limited edition" inclusion of football-shaped green and blue pieces, but as you can see, they are decidedly NOT football shaped, looking completely like normal Crunchberries -- albeit blue and green ones. These cereal bits aren't even close to football-shaped. If I poured you a bowl and made you guess, you would never respond with "footballs." Never!

All told, we have a terrible mix: A theme that I don't care about, a totally nonfunctional special feature, and nary a plastic army man freebie to keep me occupied. Three strikes and I'm ready to kill Cap'n Crunch. The only reason I haven't is because I still appreciate what he did for me last month. But ol' Crunch can't ride that wave forever. If he screws up again, you'll be hearing about both of us on the evening news.

I was probably the only person on the planet who asked for the 25-page Free Stuff For Everyone guide this Christmas, but I'm glad I did. For years, I've been lamenting the loss of one of my favorite childhood books, titled 1001 Things Free. "Book" might be a strong word; it was only a "book" in the sense that it was made of pages and bounded together. Published annually at least until the early '90s, 1001 Things Free was always on my order form when I blew money on shit from the Johnson-Smith catalog.

Printed on phonebook-style paper, 1001 Things Free featured an enormous list of samples, doodads, pamphlets and novelties that were ours for the asking. All we had to do was send letters to random companies, chip in for the shipping and wait 6-800 weeks for our worthless baubles to arrive by mail. In the pre-Internet age, it was a terrific way for us shut-ins to pass the time. With diligence, I managed to get more mail than anyone else in my family, even if all it amounted to was horse stickers, half-inch magnets and sheets of paper that told me the proper way to collect seashells.

1001 Things Free was only the most popular in a fairly large series of books that rattled off random freebies. (If you're around the same age as me and liked ordering from grade school book clubs, you might remember a similar entity titled Free Stuff For Kids.) This "freebie guide" genre has largely gone extinct, due in no small part to the thousands of upstart websites that do the same thing, but in more up-to-date fashion. The shitty pamphlet shown above was published pretty recently, and seems to be one of the only freebie guides left that lives on honest to goodness paper.

While not as thorough as 1001 Things Free used to be, there's a fair amount of amazing crap to be found within the guide's 25 pages. Just from the photo above, you've got a chance to score everything from glow-in-the-dark dinosaurs to bug magnets -- and there's at least a hundred other offers just like those. I wouldn't spend the energy to pick this stuff up off the ground if I walked past it, but there's just something about getting random nonsense in the mail that will forever intrigue me.

Why do companies make these offers? Many reasons, and they have nothing to do with charity. For some, it's an opportunity to get you on their catalog mailing lists. For others, even the nominal shipping charge is enough for them to make a small profit, which is then multiplied by tens of thousands into a larger profit. (In the case of the glowing dinosaurs offer, we can assume them to be those flat, lightweight wall decorations that are usually sold in multi-packs. Assuming they send you two of them, the shipping cost will be less than half of the two bucks they're charging, and even after you factor in the cost of the actual dinos, they're pretty much ripping you off.)

This particular pamphlet has a few bad reviews on Amazon, and I can see why. The authors really stretched the idea of what people would consider a "freebie." In many cases, they simply tell you the URLs of food companies who include recipes somewhere on their websites. Still, if you dig deep enough, there's enough here to give your pen a busy afternoon. I'm sending away for around a dozen freebies tomorrow, and once some of 'em get here, I'll do a follow-up. Won't that be exciting?

As for the Advent Calendar, don't fret. I won't let 2008 (2009?) turn into 2002. We'll get there, and I'll figure out some way to turn this lateness into a positive thing for the story. I'm also hoping not to kill all of the site's December momentum just yet, so expect new blog posts pretty much everyday. Stay tuned; beware the crabs.

Posted by Matt on 01/01/2009. E-mail me!



Discussion Thread: 148 comments

I don’t remember if I mentioned it yet, but Super Paper Mario pretty much consumed my soul for the past week. Out of the past week, only these past 3 days were the only days where I didn’t play it.

My only complaint about the game is the time for the main game. I played it for 5 days and I’m up to Chapter 8, the last one. I managed to clear the first two chapters in the span of four hours, and Chapter 6 is notoriously short (you play two real chapters, then a boss battle in Chapter 6-1…again). To be fair, the the playtime between Chapters 6 & 7 did compensate for it.

It could be that I’ve gotten better with my skills. The VC of Super Mario RPG got me to Smithy’s Factory in about two weeks, I beat the original Paper Mario in about a month, and it took me around 3 weeks or so to beat Thousand Year Door. Then again, those three games wee all turn-based RPG battles, which quite a few took FOR-freaking-EVER.

Chestnuts roasted by Invader Norbert @ 01/02/2009 3:05 AM


Looks to me like the Cap’n is celebrating The Naval Academy’s 34-0 blowout victory over West Point in last year’s Army-Navy game.

The blue and green “footballs”/crunchberries clearly represent the Navy and the Army.

That or it’s a poorly conceived promotion honoring the NFL playoffs which start this Saturday.

Chestnuts roasted by Jeff @ 01/02/2009 4:07 AM


2009 is an odd number.
Odd.

Chestnuts roasted by Hazard @ 01/02/2009 5:11 AM


FREE STUFF BACKSTORY I would usually consider it bad form to mention my website on somebody else’s site, since I don’t think I would like it done to me, and since I am not personal friends with Matt. But in this case, I think I can do so in the name of science/research/truth, etc. When I read how that pamphlet listed freebie websites instead of actual people giving stuff for free, it hit a nerve.

I started the site early in 2007. Generally a quasi-fun info site about Ocean City, MD. Summer was coming and I wanted to get some cool giveaways to offer online, or if I hooked up with some radio buddies down the beach, they could give them away at events on the boardwalk or whatever. So I bought a couple hundred customized frisbees with my site name, and my picture, etc.

Just for fun, I had it set up that if anyone e-mailed me from the site for whatever reason, I would get an alert on my cellphone. So for months, 1 or 2 would pop up every now and then. One afternoon, my cellphone started going off the hook with the alerts! I seriously didn’t know what was going on; I thought Verizon was screwed up or something. I get home, and check the traffic to the site, and people were absolutely burning up the “Free Frisbee” page. I clicked the stats further, and saw the referral page was one of those “Get Free Stuff” sites. In the 6 months I had the site up, I had maybe 500 visits. In 2 hours, I had another 500+. So at that point I entertained the idea that I would be able to get everyone a Mister Ocean City frisbee, and that, yes, I will order more, blah, blah. To cover my ass, I went to the “Free Frisbee” page, and added in plain view “While Supplies Last.”

What happened that evening was how I imagine a worldwide “Denial of Service” attack would occur (If I was ever important enough to have that happen to me). It started out that one freebie site posted it. Then people from other freebie sites copied and posted that link. So by evening, 6 or 7 freebie sites posted it, and my site count was up to nearly 3000 visitors. (Keep in mind, up until this point in the past 6 months I had 400, 500 visits) I realized that I was not able to afford to buy and send 3000 customized frisbees. So I decided it was time to post the “Sorry, we’re out of all my fucking frisbees you prize pigs”. I didn’t actually post that, but I thought, when these people click to my site, what should they see? I realized I could turn some lemons into lemonade (or so I thought).

I opened up Photoshop, busted out some logos, and quickly opened an account at Cafepress.com. So when people from these freebie sites came to my site, the page they would land on would say, “Sorry, we’re out of frisbees at this time, but check out my t-shirts, blah, blah”. And they would see some cool t-shirts, click the link and hopefully buy them through Cafepress.

So despite the fact that now, I had no more frisbees, all these sites still had my link posted. And people were still clicking to my site, and looking at my t-shirts. So all told, there were nearly 15,000+ people who laid their eyes on this t-shirt page. 15K+ who had a chance to buy one of my shirts. Now, keep in mind, I never planned on buying that new yacht by selling crap on my site. But I would expect that the law of averages would prevail and maybe I’d sell 50 or 60 t-shirts (1/2%). Out of 15,000 views, guess how many shirts were bought.

One. One fucking shirt in all of this.

Point is, with these freebie sites, no one asked my permission; they just posted it. And if you think I’m the only one with a website who had this happen to them, think again. I would presume a listing in printed form might have been researched a bit better. But man, did I get slammed by that! One good thing, though, is that because of all the traffic to the site, the search engines value my site a bit more now because of it. That being said, click the link and take a look at something for free! It’s some really cool stop-motion animation my brother did with his animation software. It has a Christmas theme, so check it out before I take it down soon!

Thanks again to Matt for all the hard work he does. I know how hard it is to make time for my piddly little puppet-show of a website. I don’t think I have the talent, leave alone the time to do what Matt does. Thanks!!!

Chestnuts roasted by Alexander @ 01/02/2009 7:56 AM


The Super Bowl happens in January. Oh, wait…I think it’s in the first week of February now. Shit…there really IS nothing going on in January. ::sigh::

Chestnuts roasted by tanta07 @ 01/02/2009 9:56 AM


Hey Alexander: MD represent!!

Chestnuts roasted by Beckner @ 01/02/2009 10:23 AM


Nothing happens in January!? I beg to differ! January, for me, is “CHRISTMAS MAKE-UP DAY”.

Why? Because my birthday is in January! MY BIRTHDAY!

Any time you didn’t get what you wanted for Christmas, but you know damn well you hinted at what you wanted properly to your parents, that meant your birthday was going to be awesome because you’d get it then.

I am pretty sure my parents invented this just to screw with me, but then they realized that it could be used as a powerful gift-refining tool. They’d go out on limbs with gift-buying at Christmas, that was the time to experiment. If things got ugly (like the time they gave me a statue of a camel made out of leather) there was always my birthday to get me what I really wanted. It’s just far enough away that you start to forget the sadness of not opening what you really wanted, but close enough that it doesn’t traumatize you forever!

So happy birthday to Morfnblorsh and screw all the rest of you for saying nothing happens in January! Poppycock!

Chestnuts roasted by Morfnblorsh @ 01/02/2009 10:51 AM


Wow, looks like Chevy Chase has turned into Arcano!

Chestnuts roasted by Tresjolie9 @ 01/02/2009 11:25 AM


Moefnblorsh – My birthday is in January too (the 5th). But I beg to differ – as a kid, being so close after my relations had bought me my ‘big’ Xmas present, birthday presents tended to be smaller, and not always stuff I’m necessarily wanted.

And another thing – I know this sounds REALLY ungrateful, but as a kid, relations would often give me a birthday present and say “It’s in Xmas wrapping paper, but you don’t mind, do you??”. Well, you kinda do mind when you’re 6 years old.

Pah, birthdays. Who needs them anyway!

Chestnuts roasted by Jay Firestorm @ 01/02/2009 12:00 PM


Sooo…I had to come back to work today. ON A FRIDAY!! because the plant refuses to shut down for 1 day longer! how pointless is this?? i hate PA!! my boss pissed me off and i damn near walked out and started packing to move back to WV. i miss the southern accents and friendly people!! i just wanna go home. :(

Chestnuts roasted by BgBlyStyle @ 01/02/2009 2:13 PM


My bday is in April, and a few times easter landed on my bday, so I ended up with candy AND presents! especially presents from relatives who would never get me one had my bday fallen on any other normal day…seems when your invited to easter dinner and the hosts kid’s B day is the same day, your obligated to give them SOMETHING.

Chestnuts roasted by mandy_Reeves @ 01/02/2009 2:21 PM


I have spent the past 24 hours examining my issue with January, because I’ve kind of been in a funk since midnight, 1/1. I think I’ve got it figured out now.

I am a child. I am a 31 year old infant. I am ADDICTED to FUN. Halloween thru Christmas are nonstop fun, and all my fun receptors get overstimulated, and then as of 1/1, SLAM! It’s OVER. And Valentine’s Day, while cute, is kind of a drag and I’m not into it. I can have personal fun, but I like the kind of fun where everyone in my path is also having fun.

THEREFORE: I need to win mega-millions. $80 million or so would be enough for me to move my family to the French Quarter of New Orleans until I have so much fucking fun I’ll be whistling zippity doo-dah out of my asshole. Wish me luck!

Chestnuts roasted by Rev. Back It On Up 13 @ 01/02/2009 2:22 PM


I got one of those freebie lists as a kid, and it was a real letdown. This has brought back all those bitter feelings. It could be that I was in middle school when I did it, and by that time very few of the freebies were truly free. I wasn’t an idiot. I knew that if you were charging me $2.00 for stickers, it wasn’t just the cost to send them to me, especially back when postage was 29 cents. Besides, if I could run down to the closest Rite-Aid and buy the item for what you would charge to send it to me for “free”, then it wasn’t exactly free, was it? Plus, whenever sending money was involved, that meant I had to get a check, which meant I had to go through an approval process with my parents that pretty much never went well. The best mail-in promotion ever was some sunglasses from Kellogg’s Raisin Bran. They had a postage-paid postcard on the back of the box, and all you had to do was fill out your information and put it in the mailbox and they’d send you a free pair of sunglasses. I so appreciated them sparing kids the agony of begging for stamps and postage-covering checks just to be told, “Nah, you don’t need any more junk.” Kids thrive on junk!

Chestnuts roasted by Lori @ 01/02/2009 2:26 PM


Rev – You’re 31?! I never would have guessed. That and I thought it was taboo for the fairer sex to ever admit their age…..

Chestnuts roasted by jjwspider @ 01/02/2009 3:10 PM


jjwspider – it is true. However because I am an uberfemme, I have no reason to hide my age. I will be a sex goddess on the spaceships when I’m 81.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/02/2009 3:18 PM


Oh Capt, when will you ever learn?

Chestnuts roasted by Dustin VS John @ 01/02/2009 3:27 PM


Lonestar 76, you asked if any stores around here had started putting out Valentine’s stuff? Well, I was doing first minute Christmas shopping (as opposed to last minute since I hadn’t done any shopping whatsoever yet) on Christmas Eve day at Target, and they were moving Christmas stuff off the end aisles and filling them up with Valentine’s crap.

At first I wondered if all of the pink and red hearts were part of a new Martha Stewart Christmas decorating theme that I’d somehow missed since they were next to Christmas stuff, but then I realized what was really happening.

Chestnuts roasted by Trish @ 01/02/2009 4:38 PM


LOOK OUT, MATT! DAT CRAB GON’ EAT YO’ TOUCHDOWN CRUNCH!!!

What do y’all mean there’s nothing in January? Hello…MLK day???

Oh yeah, you’re right…nothing in January. Wikipedia, however, disagrees: http://en.wikipedia.org/wiki/Category:January_observances Y’all go for it. I ain’t reading all that crap.

Chestnuts roasted by Teddy Ray @ 01/02/2009 4:45 PM


January events to look forward to, so far: tattooing on the 16th, off on the 19th, fly fishing show on the 24th.

I need to pack more fun into there. the first two weeks will be sadly uneventful.

Chestnuts roasted by Rev. Back It On Up 13 @ 01/02/2009 5:06 PM


I don’t know about you all, but I’ll be celebrating Feast of the Ass day on January 14th!! WHO’S WITH ME??

Chestnuts roasted by BgBlyStyle @ 01/02/2009 5:41 PM


How do you plan to celebrate that feast, BgBlyStyle?

Chestnuts roasted by Rev. Back It On Up 13 @ 01/02/2009 5:43 PM


I’m still working out the details, but rest assured, it will be the grandest Ass Feast the world has ever known!!!

Chestnuts roasted by BgBlyStyle @ 01/02/2009 5:50 PM


dood- I am SO in for an ass feast.

even if I don’t know what it is.
It just SOUNDS rad.

Chestnuts roasted by kittymao @ 01/02/2009 6:17 PM


Rev:Yur gettin a tattoo on my b-day. :)

Chestnuts roasted by ULTRAMAN @ 01/02/2009 6:27 PM


Ol’ Chevy Chase is in makeover mode i see.

Chestnuts roasted by Reesie @ 01/02/2009 6:49 PM


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