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Halloween Countdown ’08: SweeTarts Spooky Squeez!

I've seriously miscalculated the time it will take to do what I need to do before going to sleep tonight, so this entry will be short. I've long considered myself the kind of person who cannot do good work unless I'm fending off a deadline, but I'm starting to think that that's all bullshit. I'm a horrible procrastinator, and I'm about to pay for it.

Thank you Mr. Wonka! It's rare to find any decent new Halloween stuff so late in the season, and I was certain that I'd have to survive on the fumes from junk I bought four weeks ago but deemed unworthy of reviewing. Not so! At least not until later in the week!

This SweeTarts Squeez tube is a holiday spinoff not unlike that wintery-themed version I reviewed last December. What's most admirable about Wonka's foray into the haunted forest is the flavor's title: "Cherry Gooey Blood." Blood! Candy makers lost their zeal for being edgy and hardcore long ago, and it's become unusual to find candy that connects with blood in a stated, literal way.

Sure, there are plenty of sweets with gooey red centers that are very clearly intended to mimic blood, but few companies are willing to say it outright. Wonka, you hero. I now completely forgive you for that gratuitous scene of Grandpa Joe dancing in response to getting an invite to the Chocolate Factory during Burton's vision of your weird little story. Okay maybe not completely.

The imagination of children is vastly superior to the imagination of me or you. They're able to merge fact and fiction seamlessly, and thus, I sincerely envy the many seven-year-olds who eat this sugary crap and convince themselves that blood really is an ingredient. I can't tell you how much my crotchety mood would improve if I could fool myself into believing that some man or animal died to feed me SweeTarts.

The collective palate of those same seven-year-olds, unsoiled by years of tobacco and liquor and irresistible urges to do the 9-Volt Battery Tongue Trick, is probably best suited to a candy like this, but even my old tongue thinks "Cherry Gooey Blood" is mad serviceable. It's as close as you'll get to tasting a cherry Slurpee without actually tasting a cherry Slurpee. It's the astronaut food version of a cherry Slurpee.

Sharing a consistency with sandy toothpaste and packing enough of a sour bite to make my brow furl, the SweeTarts Squeez "Cherry Gooey Blood" tube is a welcome addition to the parade of goofy crap I've eaten this Halloween season. I won't give it an A+, but it's somewhere close. Let's say B+.

Assuming that X-E's current devotion to an all-spooky motif has attracted some readers from the various covens dotting the outskirts of Verizon FiOS's range, I'd like to ask any witches who might be reading a favor: Do the spell that makes tonight last for 75 hours. Please. I promise to kill a chicken in your name tomorrow.

Posted by Matt on 10/20/2008. E-mail me!



Discussion Thread: 145 comments

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Ooooh, that looks good.

[uses it in place of toothpaste]

And a 75-hour-long night, hmm?

Chestnuts roasted by Hey I'm Jeff @ 10/20/2008 9:25 PM


Yay, second post

Chestnuts roasted by Josh @ 10/20/2008 9:27 PM


That was the first Halloween-themed candy I tried this year. I rather concur, and furthermore, my costume this year is Willy Wonka himself (the Johnny Depp version). As part of it, I will be handing out a variety of Wonka candies to random people (sadly not this one, as 99 cents a tube isn’t economical for my purposes).

Chestnuts roasted by Frostor @ 10/20/2008 9:30 PM


If the night was 75 hours I would play video games imho

Chestnuts roasted by PhelpsPhan @ 10/20/2008 9:31 PM


Sorry Matt, I’ve only got a spell that kills 75 hours to raise a chicken. It’s a vampire chicken, but I don’t think that helps.

Chestnuts roasted by GwimWock @ 10/20/2008 9:33 PM


There’s nothing like a gritty sugar paste to get me all warm and fuzzy inside. Warm and fuzzy in a decidedly dark way, of course.

Chestnuts roasted by Darth Poop @ 10/20/2008 9:34 PM


lawl @ the squeeze finding its way on the super naturals packaging !!

Chestnuts roasted by dphunkt @ 10/20/2008 9:36 PM


Aaaaaaw…on the Super Naturals?

That looks like the same blood used in the movie, Children Shouldn’t Play With Dead Things.

Chestnuts roasted by Bill @ 10/20/2008 9:36 PM


MAN.  I have missed out on so much over the past few days.  I just got married, and I need to catch up.  PS- My husband and I bought a wii, as well as SSBB, so I am going to need some friend codes pronto….plus maybe some help on trying to figure out how the hell you use the damn thing (NES games confuse me, so this is almost too much to bear)

Chestnuts roasted by Leigha @ 10/20/2008 9:38 PM


Congrats Leigha!  We haven’t had a Brawl game in a while around here.  Would be good to start ‘em up again.

Chestnuts roasted by Matt @ 10/20/2008 9:39 PM


Hey Matt, I spotted Boo Berry Fruit By The Foot yesterday, but It was too expensive for me to buy.
Sweet Tarts are awesome though. I didn’t know they made It in tubes…

Chestnuts roasted by Supermarioman @ 10/20/2008 9:43 PM


As much as I love Tim Burton (not to mention Johnny Depp), I loathed his version of Willy Wonka. Except for the part right before they enter the factory where the animatronic dolls catch on fire. For some reason, that part killed me.

Chestnuts roasted by Cheetara @ 10/20/2008 9:44 PM


Man I initially read that as “Pop-Tarts Squeez” and got really excited. Why is there no pop-tarts candy?!?

Chestnuts roasted by Eddie Lightning Frog @ 10/20/2008 9:47 PM


Burton’s version has grown on me.  The psychiatrist Oompa, Christopher Lee actually surviving a film…these were good things.

Chestnuts roasted by Matt @ 10/20/2008 9:48 PM


I think I rather enjoyed Burton’s wonka, with one complaint: The oompa loompa songs.  Don’t get me wrong, I still liked it, but it pales in comparison to the technicolor wonder starring Gene Wilder.  Seriously, the original is one of my favorite movies, and when i paint, it HAS to be on in the background

Chestnuts roasted by Leigha @ 10/20/2008 10:03 PM


Grandpa Joe dancing is actually quite accurate in terms of the book. In the book, none of the old people can even get out of bed, so it shows just how excited Grandpa Joe is by this amazing event that he can not only get out of bed, but dance, too. But I’m a stickler for book accuracy…and I love Roald Dahl.

Chestnuts roasted by Bunnnny @ 10/20/2008 10:08 PM


My favorite part of the original is when grandpa joe tries to get out of bed, and ends up falling back in, and they do a close up on grandpa george’s bespectacled face.  charlie also makes some kind of howling noise so it is absolutely absurd.

Chestnuts roasted by Leigha @ 10/20/2008 10:13 PM


The collective palate of those same seven-year-olds, unsoiled by years of tobacco and liquor and irresistible urges to do the 9-Volt Battery Tongue Trick, is probably best suited to a candy like this Yes, this is something my seven year old would beg me for while standing in line at the gas station.

Chestnuts roasted by kb @ 10/20/2008 10:17 PM


I don’t know how long it’s been since I’ve had a sweet tart.  I also was unaware that they made it in paste form.  Oh how things change.

Chestnuts roasted by Citra @ 10/20/2008 10:17 PM


At my CVS job, I have to stare at those Sweetarts all night. Out of the entire package of 20 or so, I think we only sold 6. It could explain how you were able to easily obtain it this far into the season.

As for the Willy Womka remake, it grew on me as well. I didn’t like the “Wonka’s Dad” plotline, but I’m all for any reason to shoehorn Christopher Lee into a movie.

And speaking of book accuracy, the new movie kept the Squirrel Room(it was the Geese that laid the golden eggs in the original), AND actually showed us what happened to the other kids at the end. One of the rare times I was grateful for modern movie technology. Also, it even had The Great Glass Elevator (which set up the book sequel which will thankfully never get made), in place of that helicopter room thing flying off into the sunset. I just loved the Oompa Loompa secretary looking all bored.

Chestnuts roasted by Invader Norbert @ 10/20/2008 10:23 PM


I used to eat something similar to this when I was a kid. It was like liquid bubblegum–I can’t remember if it actually turned into bubblegum or what.

Chestnuts roasted by gingela5 @ 10/20/2008 10:45 PM


gingela: Was it Bazooka?  They did the same thing with the tube and sugary, wet gum.

Chestnuts roasted by Matt @ 10/20/2008 10:47 PM


I love love love all things Willy Wonka!  Loved BOTH Versions!  But Mr Gene WIlders wonka was just superb, and the cheesieness

Chestnuts roasted by mandy_dancing skeleton _Reeves @ 10/20/2008 10:50 PM


I never could eat the “candy in a tube” stuff.  It just seemed somehow…blah….

I like my sweettarts in stale old tart form, thank you.

Chestnuts roasted by Cameron T. @ 10/20/2008 10:53 PM


Amazingly, I only just saw this today when I was picking up shampoo at my local CVS myself, and it was the first time I’d ever seen it. (And I never did find the Christmas version from a while back.) I thought it was something Matt would review if he ever found it.

Chestnuts roasted by starwenn @ 10/20/2008 10:54 PM


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