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Halloween Countdown ’08: Super Naturals!

I've written about Super Naturals before, but never with one of the actual toys on hand to verify that what I'm writing wasn't based on artificially sweetened memories. This time is different, and I was right. Super Naturals is one of the best action figure lines of all time.

Made by Tonka in 1987, everything about Super Naturals was unique. Well, except for the primary gimmick of holographic images indicating each figure's totem animal power, which it shared with Hasbro's Visionaries collection. (Not sure who ripped off who, but for the sake of what I'm covering, let's say that Visionaries was the copycat line.) But everything else was unique. Maybe I should rethink this paragraph.

Due to its lack of a corresponding animated series, a recap of the storyline is in order. The Super Naturals were groups of heroic and evil warriors who escaped their foreboding spirit world to war against each other on Earth. (Conveniently, the spirits escaped from the eerie "Tomb of Doom," which doubled as the line's only playset.)

You know how most action figure lines include more than a few "loser figures" that you wouldn't dream of buying unless you'd already collected everyone else? That wasn't the case here -- all of the figures felt like stars.

Still, even the lousiest Super Naturals figure was worth the money, all due to those righteous holograms. Each figure's torso was saturated with a holographic lenticularistic wonder that alternated images between the character's natural state (like, a king or a pirate) and the character's secret power state, represented by everything from snakes to lions to creatures made entirely of lightning. The holograms were extremely effective in making Super Naturals feel like they should've cost far more than whatever their original MSRP was.

I said that all Super Naturals figures felt like stars, but this guy was my favorite by far. Not just from this collection, but out of the hundreds of action figures I've owned throughout my sad and meager existence. "Burnheart" is his name, and despite his positively leaderesque look, he somehow played second fiddle in the pecking order to another one of the villain characters. I call bullshit.

During my youth, all toy-related adventures were staged from within a series of action figure playsets that were set side by side, connected by cardboard bridges and any other available materials. (It was the only way to identify Castle Greyskull and the Ewok Village as a singular entity.) A group of villain figures from various lines shared control of this ultimate fortress, including the six characters shown above: Jabba the Hutt, Mumm-Ra, Cravex, Megatron, Louie the Plumber (he looked more impressive after you ripped his hat off) and Emperor Palpatine. Burnheart was part of this elite and exclusive club, which ran my toy universe without issue for years and years.

There were power struggles, of course. I recall one storyline where Jabba and Mumm-Ra had a tiff and tried to separate the Superstar Seven into factions. Jabba enlisted Palpatine (they felt they shared a bond) and Cravex, while Mumm-Ra allied with Louie and Megatron. Burnheart would've been the deciding vote, but he refused to take sides, ultimately coaxing everyone to work together again. He was that special to me. He got to be the problem solver.

The holograms were amazing. They worked really well, and they seemed somehow "adult" with their realistic visages that felt like they were pulled from a bunch of creepy old horror movies. Burnheart's hologram switches from a zombie knight to a hideous fire monster. Since most of the other Super Naturals characters morphed into eagles and simple shit like that, I always put my money on the guy who turned into fire-with-eyes.

Beyond the six original figures shown above, there were also Super Naturals Ghostlings, which shared the hologram gimmick but lacked legs. (Seriously, they were the top halves of action figures...no legs.) All of the figures came with some kind of glow-in-the-dark weapon, but larger ones like Burnheart also included a holographic shield.

Truly one of the most unsung collections of my childhood, there's never been better proof that toys need corresponding TV shows and movies to have a chance at success. Super Naturals were not popular toys. They don't even have a Wiki article. Even those of you who are the same age as me might not remember them, and this makes me sad.

Super Naturals' connection to Halloween may be tenuous, but I dunno. They're spooky, they're kinda scary, and they came packaged with a little sweepstakes form that allowed kids to enter for the chance to win a "Halloween Vacation" to Los Angeles. I do not feel that I'm stretching things. Tomorrow, when I write about my disdain for orange Tic-Tacs and call it Halloweeny due to the color connection, then I'll be stretching things. But not tonight. Tonight I have done my duty.

Posted by Matt on 10/17/2008. E-mail me!



Discussion Thread: 95 comments

Bill: What creeps me out most is that you never actually saw what the figure looked like, so I envision it as a sort of humanoid shape, but all shadowed out — like a swirly silhouette or something.  And that’s super frightening.  If you looked up, I assume your face would’ve contorted into a green prune in between shots of Naomi Watts making her eyes gigantic while driving speedily.

Chestnuts roasted by Matt @ 10/17/2008 10:32 PM


I had Lionheart too, he had a giant glowing sword.

Chestnuts roasted by seel @ 10/17/2008 10:43 PM


I never really thought of it that way. That is creepy!
The stupid bartender kept teasing me saying that the ghosts usually follow people home and show up in their bedroom at night. I still get drunk texts from her. Those are the best.

Chestnuts roasted by Bill @ 10/17/2008 10:43 PM


The Burnheart figure that is the main one displayed reminds me of Rev.  I just picture her wearing a helmet like that every time she posts a comment.  I am looking forward to seeing and hearing about orange tic tacs.  They have a new meaning since the last rant about them, after the movie Juno that is.

Chestnuts roasted by Goob @ 10/17/2008 10:46 PM


It’s been a long time since we’ve seen a non-Congo toy review from you, Matt. Where’s Ghost With The Most to complete my Halloween fantasies?

I’m going to ask where Cravex is from: Is he a Visionary?

Chestnuts roasted by Invader Norbert @ 10/17/2008 10:47 PM


I had almost the whole set when I was a kid, including the Tomb of Doom. As an adult. I have two of the “ghosts” MOC on my wall and a MIB Tomb of Doom

Chestnuts roasted by superrecoome @ 10/17/2008 10:50 PM


Don’t know if anyone has posted this yet or not, but Amazon has the Nightmare on Elm Street box set on sale for 23 bucks.  It is out of stock now but will be in stock by the 24th. 

Chestnuts roasted by stonetumbler @ 10/17/2008 10:54 PM


I don’t remember these guys at all, or Visionaries either, but I sure wish I did. I really like the pirate guy with the skull hologram and the X-ray vision and the Viking with the lightning shield.

We used to do similar things with our few playsets, Matt, only they would have been scattered all over the living room instead of connected. Our main villains were Pizzaz and Roxy from Jem, the Emperor, Duchess Raven Waves from Lady LovelyLocks, the bird-like bad guy from Thundercats (can’t remember his name now), and Skeletor. We also came up with massive, weird, some times soap-operatic storylines that managed to encompass everything from wooden Little People in Indian headdresses to Luke Skywalker to Barbies to Jem. (Also note that the Emperor was the only male here. We were a mostly female household until my brother was born in 1992, and the majority of our action figures, except for a few scattered He-Man, Star Wars, and Thundercats toys, were girls. In our house, the girls ALWAYS saved the guys. Always. That lead to some odd situations when Barbie would go after Luke Skywalker while riding a My Little Pony.)

Chestnuts roasted by starwenn @ 10/17/2008 10:56 PM


Norbert: Yes, Cravex is from the Visionaries line.  Even after I lost his helmet and holographic chestplate, he remained cool enough to be among the Super Seven.

Chestnuts roasted by Matt @ 10/17/2008 10:57 PM


My kid brother had some of these– he loved ‘em.

Weirdly, I actually bought a few of these, still on the card, from a local hardware store only a few years ago. Their toy aisle was WEIRD– it was like stepping into a time warp. I bought two Super Naturals and a Captain Power figure. Sadly, this was before I really knew about eBay (though I did sell the S.N figures not too long ago) or else I would have made a serious killing.

Sadly, no My Little Ponies, though.

Chestnuts roasted by LemonWitch @ 10/17/2008 11:01 PM


LemonWitch, your story scared me. I live about 20 minutes from Spokane. Yikes. Washington is known for their serial killers, eh?

Chestnuts roasted by Bill @ 10/17/2008 11:08 PM


And a fine job ya did there, Matt.  And I agree, they art spooky, they art Halloweeny.

Chestnuts roasted by Captain Will @ 10/17/2008 11:12 PM


I actually found myself scanning this review because it is so a boys toy!
I have a big ol’ place in my heart for childhood nostalgia, but boys toys have always bored me (except Star Wars figures) and always will.
I highly recommend reviewing some PUnky Brewster episodes asap.

Chestnuts roasted by valerie @ 10/17/2008 11:23 PM


Valerie: You’ve come to the right site!  Foot in mouth

Chestnuts roasted by Matt @ 10/17/2008 11:29 PM


Bill, thanks and it scared me, too. Man, Spokane?? Watch your back! I’m in Ellensburg; if you’ve ever gotten gas going to Seattle you probably stopped here. ;)

And as a fellow Washingtonian I expect you understand about the serial killers, huh?

Chestnuts roasted by LemonWitch @ 10/17/2008 11:30 PM


I’m actually in Coeur d Alene, Idaho but it’s close enough. ;)
I’m going to Leavenworth tomorrow for Oktoberfest!!! I just got my lederhosen back from the cleaners. Beer and Brauts!

Chestnuts roasted by Bill @ 10/17/2008 11:45 PM


That’s really funny; there’s a creepy German guy in my ballroom dancing class who was hardcore pimping Oktoberfest in Leavenworth! Have fun!

Chestnuts roasted by LemonWitch @ 10/17/2008 11:56 PM


I had all of the bad guys(the pictures on the back don’t do Snakebite justice, his headgear was a rad cobra head-think Serpentor, but more awesome) and the Thor clone, plus the Tomb of Doom, which had this badass coffin with a disappearing figure gimmick, but when they disappeared, a huge hologram of this nightmare vision was in it’s place.
 
This was like fucking Lovecraftian shit, like this big mountain with all these zombies, it was totally freaky for a kids line.

I didn’t have any of the vehicles.  They were all trucks, which made no sense until you think about who made the line.

Chestnuts roasted by Tromataker @ 10/17/2008 11:57 PM


I’m going to admit that I skipped the last thread, partially because I’m behind and didn’t want to read all of that, and partially because I didn’t want to scare myself shitless.  :)

I’ve never heard of these, but they are pretty cool.  The world needs more holograms.

Chestnuts roasted by Cameron T. @ 10/18/2008 12:15 AM


This looks like such a fun line.

You’d think it would at least have a comic or something. I can’t believe any 80s toy (even an awesome one) would try to gain a following without something to back it up.

Chestnuts roasted by Tetsu Deinonychus @ 10/18/2008 12:22 AM


Oh my God! Although I may dispute the validity of this as a Halloween post (sorry), I am incredibly excited about it nonetheless. Upon seeing the figure with a hologram on front, I was reminded of a toy I had once, and when I saw the scan of the picture of the whole set, I realized that I had Eagle Eye from this line. For the longest time I have seen it in my old toy bin and wondered what on earth it was, but I always thought the hologram was awesome. I just have to thank you for this article. What a weird coincidence. Without it, I may have forgotten about that little treasure forever, and I certainly wouldn’t have ever known what on earth it was. I’m pretty sure his shield is gone, though. Man, I’m going to have to look for him next time I’m home… he may have been lost to rummage sale donations :(

Chestnuts roasted by Chris @ 10/18/2008 12:42 AM


none of the figures look familiar to me, yet i vividly remember owning Burnheart’s shield, and from the looks of the pictures, Skull’s mace, which was a glow-in-the-dark femur with a spiked eyeball. 
that was my favorite toy weapon, but most figures couldn’t actually hold it.

Chestnuts roasted by snotty @ 10/18/2008 12:58 AM


Matt, I know that we covered scary things on the last blog, though I want to add just one more. Just hours ago, I was walking in a park
near my home. Near my feet, I saw that I came close to stepping on
a syringe.  Close call for me. For all I know, some crackhead with
a disease I don’t want to get might have used it not long before. I
am not going back to that part of the park anymore. Lighter side,
Hasbro has re-released some of my favorite GI Joe vehicles from
the Eighties. 2 of which are the Vamp and the Cobra Rattler. I’m
gonna try and get both.

Chestnuts roasted by LoneStar76 @ 10/18/2008 12:59 AM


My grandparents had a small box of action figures (usually He-Man related) that they kept for when we came to visit, and when of them was of Snakebite. He was cool. 

Chestnuts roasted by JLAJRC @ 10/18/2008 1:22 AM


I had this whole series.  6 full figures, 8 ghosts, castle, and 2 trucks.  I sold it all on eBay in 2000, which sadly sold for the minimum of $9.99.  But at least I do have thorough pictures.

Chestnuts roasted by Jerry @ 10/18/2008 1:28 AM


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