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Halloween Countdown ’08: Super Naturals!

I've written about Super Naturals before, but never with one of the actual toys on hand to verify that what I'm writing wasn't based on artificially sweetened memories. This time is different, and I was right. Super Naturals is one of the best action figure lines of all time.

Made by Tonka in 1987, everything about Super Naturals was unique. Well, except for the primary gimmick of holographic images indicating each figure's totem animal power, which it shared with Hasbro's Visionaries collection. (Not sure who ripped off who, but for the sake of what I'm covering, let's say that Visionaries was the copycat line.) But everything else was unique. Maybe I should rethink this paragraph.

Due to its lack of a corresponding animated series, a recap of the storyline is in order. The Super Naturals were groups of heroic and evil warriors who escaped their foreboding spirit world to war against each other on Earth. (Conveniently, the spirits escaped from the eerie "Tomb of Doom," which doubled as the line's only playset.)

You know how most action figure lines include more than a few "loser figures" that you wouldn't dream of buying unless you'd already collected everyone else? That wasn't the case here -- all of the figures felt like stars.

Still, even the lousiest Super Naturals figure was worth the money, all due to those righteous holograms. Each figure's torso was saturated with a holographic lenticularistic wonder that alternated images between the character's natural state (like, a king or a pirate) and the character's secret power state, represented by everything from snakes to lions to creatures made entirely of lightning. The holograms were extremely effective in making Super Naturals feel like they should've cost far more than whatever their original MSRP was.

I said that all Super Naturals figures felt like stars, but this guy was my favorite by far. Not just from this collection, but out of the hundreds of action figures I've owned throughout my sad and meager existence. "Burnheart" is his name, and despite his positively leaderesque look, he somehow played second fiddle in the pecking order to another one of the villain characters. I call bullshit.

During my youth, all toy-related adventures were staged from within a series of action figure playsets that were set side by side, connected by cardboard bridges and any other available materials. (It was the only way to identify Castle Greyskull and the Ewok Village as a singular entity.) A group of villain figures from various lines shared control of this ultimate fortress, including the six characters shown above: Jabba the Hutt, Mumm-Ra, Cravex, Megatron, Louie the Plumber (he looked more impressive after you ripped his hat off) and Emperor Palpatine. Burnheart was part of this elite and exclusive club, which ran my toy universe without issue for years and years.

There were power struggles, of course. I recall one storyline where Jabba and Mumm-Ra had a tiff and tried to separate the Superstar Seven into factions. Jabba enlisted Palpatine (they felt they shared a bond) and Cravex, while Mumm-Ra allied with Louie and Megatron. Burnheart would've been the deciding vote, but he refused to take sides, ultimately coaxing everyone to work together again. He was that special to me. He got to be the problem solver.

The holograms were amazing. They worked really well, and they seemed somehow "adult" with their realistic visages that felt like they were pulled from a bunch of creepy old horror movies. Burnheart's hologram switches from a zombie knight to a hideous fire monster. Since most of the other Super Naturals characters morphed into eagles and simple shit like that, I always put my money on the guy who turned into fire-with-eyes.

Beyond the six original figures shown above, there were also Super Naturals Ghostlings, which shared the hologram gimmick but lacked legs. (Seriously, they were the top halves of action figures...no legs.) All of the figures came with some kind of glow-in-the-dark weapon, but larger ones like Burnheart also included a holographic shield.

Truly one of the most unsung collections of my childhood, there's never been better proof that toys need corresponding TV shows and movies to have a chance at success. Super Naturals were not popular toys. They don't even have a Wiki article. Even those of you who are the same age as me might not remember them, and this makes me sad.

Super Naturals' connection to Halloween may be tenuous, but I dunno. They're spooky, they're kinda scary, and they came packaged with a little sweepstakes form that allowed kids to enter for the chance to win a "Halloween Vacation" to Los Angeles. I do not feel that I'm stretching things. Tomorrow, when I write about my disdain for orange Tic-Tacs and call it Halloweeny due to the color connection, then I'll be stretching things. But not tonight. Tonight I have done my duty.

Posted by Matt on 10/17/2008. E-mail me!



Discussion Thread: 95 comments

i love these guys – i have "GHOST" ones that wear cloaks – i never knew what this toy line was called!

Chestnuts roasted by Ippo @ 10/17/2008 8:15 PM


Super Naturals were the only things to ever really scare me.

Chestnuts roasted by Timewaster @ 10/17/2008 8:28 PM


I totally agree, these totally seemed like an adult line when I was little.

Chestnuts roasted by drew do @ 10/17/2008 8:35 PM


fourth.

i had a couple of these… excellent toyline.

Chestnuts roasted by Andrew @ 10/17/2008 8:36 PM


I remember these but, like so many other toys, I never had them.

Chestnuts roasted by The Manimal @ 10/17/2008 8:37 PM


as a kid i was all about me some Visionaries.. – now that i see these i’m realizing i really missed out.. – holographic snake shields? – there is a god!

Chestnuts roasted by Review the World @ 10/17/2008 8:53 PM


Totally remember these…my bro had a ghost one.  with a cloak.  It was like eggplant blue colored with green hologram body.

Chestnuts roasted by mandy_dancing skeleton _Reeves @ 10/17/2008 8:55 PM


Wasn’t there a dragon in this line? I seem to remember a black dragon with red armor, and the hologram was an eyeball. I remember seeing it at Kaybee toys but never getting it. I think it was a vehicle for the villians.

Chestnuts roasted by goththom @ 10/17/2008 8:58 PM


Oh! OH! I loved Super Naturals. I don’t remember these particular action figures though. I passed up a Battle Damage He-Man trade for my Super Natural. That speaks volumes.

Chestnuts roasted by Bill @ 10/17/2008 8:59 PM


Say, Matt!  If you’re looking for ideas, why not review the Halloween-themed Circus Animal cookies?  And I still have that Children’s Halloween book I found at the Rite-Aid if you’re interested! 

Chestnuts roasted by Hoverbored @ 10/17/2008 9:01 PM


They were really cool….I had Lionheart.

Chestnuts roasted by Loneman1 @ 10/17/2008 9:06 PM


I don’t recognize the packaging or name at all, but I definitely had a Ghostling. Completely forgotten about until seeing the pic you posted, and I immediately got a warm, fuzzy feeling, which is something I rarely experience when thinking about old toys, and said “Holy s#it! I had one of those!” I think I scared my wife.

Chestnuts roasted by G @ 10/17/2008 9:15 PM


I vividly remember getting the Lionheart figure.Infact I think I prob still have it in a toybox at me mums along with all my old wwf figures. As has already been said unsung heros these guys :(

Chestnuts roasted by Blazer @ 10/17/2008 9:24 PM


Hate to post off-topic, but I still can’t listen to Sounds of the Seasons through MusicChoice’s web site. Is anyone else having that problem?

Chestnuts roasted by TB Tabby @ 10/17/2008 9:31 PM


I only had one of them. An Invisible Man one. Hey Matt, here’s a good topic for tommorow’s SNT. Keeping with Halloween. Tell us which is
your favorite movie death scene. It doesn’t have to be from a horror
movie. It can be things like Dick Jones being shot by Robocop, and
falling out of the building. Maybe Brad getting hit by the Green
Goblin truck in Maximum Overdrive. Or Gaston falling to his death
in Beauty and The Beast. It’s your choice.

Chestnuts roasted by LoneStar76 @ 10/17/2008 9:42 PM


go go power rangers

Chestnuts roasted by ashley @ 10/17/2008 9:44 PM


LoneStar76: That works for me, we’ll do that tomorrow. :)

Chestnuts roasted by Matt @ 10/17/2008 9:45 PM


Well played, you have fullfilled your obligations to the Halloween Countdown. Supernaturals were great and I recently found two ghostlings when moving and a full sized figure that sadly, has some major damage to the hollogram sticker, you can’t even tell what it is, just shiny. My ghostlings are a goblin jester that tuns into a ghost and one that is a werewolf. The holograms are awesome, I can’t stop looking at them now, when I was a kid they were pure magic. Thanks for drudging up yet another gem from the past.

Chestnuts roasted by Fox @ 10/17/2008 9:55 PM


Fox: I didn’t want to say anything negative, but most of the holograms are like that due to age.  This one was.   The images only turned up under the power of flash photography.  I couldn’t see them otherwise.

Chestnuts roasted by Matt @ 10/17/2008 9:57 PM


Well, I’m watching the Travel Channel and they are investigating a demonic haunted bar. I’m not going to bed tonight. :|

Chestnuts roasted by Bill @ 10/17/2008 10:08 PM


Oh wow, I’ve gotta go try that. And upon futher inspection, it is Burnheart that I have along with the ghostlings Spooks and Weirdwolf. My Burnheart is damaged though, and has no armor on the front, that is long gone. Off topic, but found while I was looking these guys up, is Inhumanoids, which I know you’ve covered before Matt. I had every one of these figures, but really can’t remember ever being into them. Why would I have all the figures but not remember really doing anything other than having the giant monsters be the boss fights for my other toys?

Chestnuts roasted by Fox @ 10/17/2008 10:10 PM


Bill: Your story in the previous thread didn’t actively scare me when I read it, but a short while later, I totally had that “something is watching me” feeling.

Fox: I loved Inhumanoids so much.  After seeing the commercials and falling in love, I’ll never forget the first time I actually saw them in person, at the Christmas section on the top floor of Macy’s back when they actually sold toys at Christmas.  The spread was insane — they had dozens of each Inhumanoids toy, and I was a complete asshole to my parents who absolutely refused to buy me one.  I found out why a few weeks later when I opened up Tendril on Christmas.

Chestnuts roasted by Matt @ 10/17/2008 10:18 PM


Thanks Matt. :)

Chestnuts roasted by LoneStar76 @ 10/17/2008 10:19 PM


OF COURSE they’re HAlloween! Just look at the FLAMING SKELETON!

Chestnuts roasted by PlantMonster @ 10/17/2008 10:19 PM


I’ll be honest with you, when i went back to my hotel I slept with the TV on that night.I don’t know what bothered me more; the stairs that weren’t there or the fact that what ever it was, it was looking at me for a while. The bartender said that happens at least a few times a week.
Sorry to give you the heebs.

Chestnuts roasted by Bill @ 10/17/2008 10:30 PM


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