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Halloween Countdown ’08: Super Naturals!

I've written about Super Naturals before, but never with one of the actual toys on hand to verify that what I'm writing wasn't based on artificially sweetened memories. This time is different, and I was right. Super Naturals is one of the best action figure lines of all time.

Made by Tonka in 1987, everything about Super Naturals was unique. Well, except for the primary gimmick of holographic images indicating each figure's totem animal power, which it shared with Hasbro's Visionaries collection. (Not sure who ripped off who, but for the sake of what I'm covering, let's say that Visionaries was the copycat line.) But everything else was unique. Maybe I should rethink this paragraph.

Due to its lack of a corresponding animated series, a recap of the storyline is in order. The Super Naturals were groups of heroic and evil warriors who escaped their foreboding spirit world to war against each other on Earth. (Conveniently, the spirits escaped from the eerie "Tomb of Doom," which doubled as the line's only playset.)

You know how most action figure lines include more than a few "loser figures" that you wouldn't dream of buying unless you'd already collected everyone else? That wasn't the case here -- all of the figures felt like stars.

Still, even the lousiest Super Naturals figure was worth the money, all due to those righteous holograms. Each figure's torso was saturated with a holographic lenticularistic wonder that alternated images between the character's natural state (like, a king or a pirate) and the character's secret power state, represented by everything from snakes to lions to creatures made entirely of lightning. The holograms were extremely effective in making Super Naturals feel like they should've cost far more than whatever their original MSRP was.

I said that all Super Naturals figures felt like stars, but this guy was my favorite by far. Not just from this collection, but out of the hundreds of action figures I've owned throughout my sad and meager existence. "Burnheart" is his name, and despite his positively leaderesque look, he somehow played second fiddle in the pecking order to another one of the villain characters. I call bullshit.

During my youth, all toy-related adventures were staged from within a series of action figure playsets that were set side by side, connected by cardboard bridges and any other available materials. (It was the only way to identify Castle Greyskull and the Ewok Village as a singular entity.) A group of villain figures from various lines shared control of this ultimate fortress, including the six characters shown above: Jabba the Hutt, Mumm-Ra, Cravex, Megatron, Louie the Plumber (he looked more impressive after you ripped his hat off) and Emperor Palpatine. Burnheart was part of this elite and exclusive club, which ran my toy universe without issue for years and years.

There were power struggles, of course. I recall one storyline where Jabba and Mumm-Ra had a tiff and tried to separate the Superstar Seven into factions. Jabba enlisted Palpatine (they felt they shared a bond) and Cravex, while Mumm-Ra allied with Louie and Megatron. Burnheart would've been the deciding vote, but he refused to take sides, ultimately coaxing everyone to work together again. He was that special to me. He got to be the problem solver.

The holograms were amazing. They worked really well, and they seemed somehow "adult" with their realistic visages that felt like they were pulled from a bunch of creepy old horror movies. Burnheart's hologram switches from a zombie knight to a hideous fire monster. Since most of the other Super Naturals characters morphed into eagles and simple shit like that, I always put my money on the guy who turned into fire-with-eyes.

Beyond the six original figures shown above, there were also Super Naturals Ghostlings, which shared the hologram gimmick but lacked legs. (Seriously, they were the top halves of action figures...no legs.) All of the figures came with some kind of glow-in-the-dark weapon, but larger ones like Burnheart also included a holographic shield.

Truly one of the most unsung collections of my childhood, there's never been better proof that toys need corresponding TV shows and movies to have a chance at success. Super Naturals were not popular toys. They don't even have a Wiki article. Even those of you who are the same age as me might not remember them, and this makes me sad.

Super Naturals' connection to Halloween may be tenuous, but I dunno. They're spooky, they're kinda scary, and they came packaged with a little sweepstakes form that allowed kids to enter for the chance to win a "Halloween Vacation" to Los Angeles. I do not feel that I'm stretching things. Tomorrow, when I write about my disdain for orange Tic-Tacs and call it Halloweeny due to the color connection, then I'll be stretching things. But not tonight. Tonight I have done my duty.

Posted by Matt on 10/17/2008. E-mail me!



Discussion Thread: 95 comments

You just brought back a great memory. I had totally forgotten about these. And yeah, I felt the same way. The holograms were so good they almost felt like “adult” or real life toys. I think I had the dumb eagle one :(

Chestnuts roasted by daniel @ 10/18/2008 4:58 PM


i think a great idea for an article would be to track down all the figures and sets needed to re-create your “Super Seven” and do a web comic along the lines of the Advent Calander stuff telling the tale of the villians coming back after all this time from retirement to rule your bedroom floor once again..

Chestnuts roasted by Review the World @ 10/18/2008 4:58 PM


I had one of the Ghostlings!

I’ve tried to figure out which one it was, but it’s hard since they are so similar. I know he had a brown cloak and was a bad guy.

I had one visionaire too. The guy with the moustache. I can remember whipping my Mom’s leg with his whip and her yelling at me because it hurt. Ahhh, good times.

Cheers!

Chestnuts roasted by Ian @ 10/18/2008 6:29 PM


I don’t remember these at all :( But, I’m a girl, and my brother is 6 years older than me, so that may be why… but WOW they are the shit! :D When I saw the pic of Burnheart in his holographic form… “whoa” came out of my mouth.

Chestnuts roasted by Ryane @ 10/18/2008 6:56 PM


Never had any of these, but I always wanted ‘em and I never forgot about ‘em. I was hoping they’d appear on X-E sooner or later. I’m pretty certain these predated Visionaries by a pretty wide margin. They sure outclassed them at any rate.

Chestnuts roasted by Smeg @ 10/18/2008 7:28 PM


there is a really nice Tomb of Doom playset on ebay right now just fyi :)

Chestnuts roasted by jacob @ 10/19/2008 1:13 PM


tromataker, no, they weren’t WWF comics.  They were Star comics (http://en.wikipedia.org/wiki/Star_Comics).  Some of them were okay, but some of them were plain embarrassing, especially since I’m a guy!

Chestnuts roasted by Teddy Ray @ 10/19/2008 2:25 PM


My brother had a couple of these, they really felt like they were for older more sophisticated kids. My bro must have been about 4 when they came out.   I wish they had done a line for girls!  Excellent article Matt!

Chestnuts roasted by crazy_mainer @ 10/19/2008 6:54 PM


I thought SuperNaturals were ridiculously cool when I was a kid and I can remember my dad taking me to Toys R Us to buy them. I’m pretty sure that I had Snakebite (looks like an Indian Fakir, then a giant cobra) and a Ghostling that changed from a magician into a freaky giant rabbit. I may have also had Lionheart at one point, they were awesome toys. I wish I still had mine. :(

Chestnuts roasted by Kendra @ 10/20/2008 8:44 AM


I totally remember these guys, I even have some vague snippet of the theme song locked away somewhere in my pea sized brain.

Funny you guys mentioned Inhumanoids.  That’s the first thing I though of remembering this toy.  I remember that as first or second graders, when we reworded the Inhumanoids theme song to be “hemmoroids, the evil that lies within the skinnnn!!!” we were pretty certain we were comic geniuses.

Chestnuts roasted by Paryb @ 10/20/2008 1:39 PM


I never had these toys, but the ad for them was on a video I watched all the time as a kid. “Is it a ghost? Is it a man? Ooh ah ha ha ha, its a hologram! Suuuuper naaaturals” I don’t remember ever seeing them for sale, but that ad was awesome.  Which probably explains why I remember it still 20 years later.

Chestnuts roasted by Jasp @ 10/21/2008 11:51 PM


Thank you so much for writing an article about these guys. I was actually thinking about them the other day and couldn’t for the life of me remember what they were called. I was beginning to think they were figments of my overactive imagination. If I rememeber correctly, I owned Snakebite, which spooked the daylights out of me because it reminded me of the snake guy from Dreamscape.

Chestnuts roasted by Shawnanigans @ 10/23/2008 2:10 PM


Out of all the action figures i owned, and i much like Matt owned a ton of them, i cant still remember going into a Toys R Us, and getting the Snakebite Super Naturals figure.Opening it with glee, staring at the mightily detailed hologram for hours….oh yeah, these where the shit.

Chestnuts roasted by Bloodmist @ 10/24/2008 5:00 PM


DUDE! Awesome. I had that guy and one of the legless “ghost” guys. Excellent article.

Chestnuts roasted by Jake @ 10/28/2008 5:06 PM


I had most of these, I even had the tomb of doom for Christmas one year!
There was a comic, in it was a non related strip with a ventriloquist dummy – it scared the shit out of me, but why cant I find any reference to it anywhere?

Chestnuts roasted by Rom @ 11/21/2008 3:26 PM


I do infact remember these action figures, allthough i didnt grow up with these, since i was past my childhood and into my 20 some’s when these came out,i bought some of them at Kay Bee Toys, being as i was more into collecting then as a hobby, one thing i noticed and i have never heard or seen anyone else say they know this, seeing as how they are not well known or rememberd, but anyhow i bought some of the “Ghostling” figures, Evil and Heroic, upon looking at these specific figures, the Evil and Heroic Ghostlings have different “Cloaks” the actual plastic body of the figure that holds the Hologram, evil ones seem to have Rips or Tears with stitches on the arm or somewhere, and the Heroic ones have none! even the colors for the Evil and Heroic are diff, certain colors for evil and certain colors for Heroic, anyhow, i started looking close to the details on each and i discoverd that one of my Heroic Ghostling seems to be a variant maybe, because this one has the hologram of the heroic and the color of a heroic one, but the cloak itself was from the “Evil” Ghostling line, it seems maybe they missed it or just substituted an Evil one for a Heroic one and slapped on the “Heroic Ghostling” color and sold it like that.
these are still i the package btw, and somewhere in my closet!
anyhow thats my two cents worth,

Chestnuts roasted by LPR @ 01/16/2009 7:47 PM


Great figures!!!

G. B.

Chestnuts roasted by George Bush @ 02/13/2009 1:38 PM


I loved my Burnheart action figure. Totally loved my epic mixed-world battles as a kid, too. =) Thanks for taking me back.

Chestnuts roasted by Mike @ 05/22/2010 8:42 AM


Am I right in having a vague recollection of a series called “Visionaries” or some-such in the UK? It was a great series in the late 80′s here, but I can’t help that thinking that while similar, it’s not the same. Somebody let me know please!

Chestnuts roasted by Omnio @ 07/30/2010 3:43 PM


Actually, forget that, I just re-read the article, DAMN YOU ALCOHOL!

Chestnuts roasted by Omnio @ 07/30/2010 3:44 PM


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