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Halloween Countdown ’08: Ghostbusters Cereal!

Over the years, I've collected many, many boxes of vintage cereal. Full, sealed boxes, I mean. This isn't something I tend to bring up upon first meeting someone, but I prefer to think that everyone's weird behind closed doors.

My collection is fairly enormous, and I recently noticed that some of the brands have a distinctly macabre theme. With department store Halloween stock running thin and my mind losing its battle to resist Christmas anticipation, now seemed like a good time to give these spooky cereals their heydays. Here's the first of 'em...

This is weird. Kinda cathartic. I've had a "Ghostbusters Cereal" review on deck since 2002, and if you don't believe me, here's the unbuilt article. Not sure why I never got around to writing it, but even after a six year gestation, I'm as enthusiastic over the concept as ever. A combination of increased health consciousness and revised child-targeted advertising laws has sucked most of the charm from the cereal aisle, and though cartoon and movie-themed brands continue to exist, I don't think they'd make for the same kind of life-altering event that this one did.

Arriving as a result of The Real Ghostbusters' success, "Ghostbusters Cereal" debuted in 1986 and actually managed to last for several years, being constantly tweaked to reflect the changing tones (and titles) of its corresponding cartoon show. Later editions included radioactive green Slimer marshmallows among other wacky shit, but this box is one of the originals.

Doesn't even look much like a cereal box, right? Between the dark palette and the giant hologram (if you can't tell, the Ghostbusters are pictured within it), this was a strange package to find stocked next to the banal facades of Frosted Flakes and Corn Pops. It felt like something you'd find in a toy store, so it's easy to understand why few kids could resist its graces when tagging along with Ma at the supermarket.

Despite being older than some of you reading this, the cereal has held up pretty well. The ghost-shaped marshmallows look like they've shrunken a bit, but this is to be expected. In human years, the marshmallows would be well into their nineties. Old people shrink.

Aside from the marshmallows, there's an assortment of fruity "No Ghost" symbols, erected in corn flour. I've long loathed cereals that mix marshmallows with a "fruit medley" flavor, but kids don't go for stuff like this because of the taste. There could've been veal-wrapped pyrite in there, and we still would've forced ourselves to name it one of our favorite brands. After all, "Ghostbusters Cereal" depicted Slimer eating a portion of the nutritional label on the box's side panel. You can't disrespect that.

The cartoon's popularity was so enormous that Ralston didn't bother to play it safe by calling this a "limited edition" cereal. No, they went right for the jugular and positioned the stuff as a rookie top brand.

The commercials were unforgettable, featuring an animated happy ghost lunging from the "No Ghost" logo to make breakfast for a couple of little kids who may as well have been us. If the opening credits of the animated series taught me anything, it's that the quickest avenue to Babylon is the sight of that sad ghost from the show's logo getting to wander freely with a big smile on his face. It's a phenomena I cannot explain, but that's a common trait in supernatural dealings.

It's hard to take a new cereal seriously when its parent company forgoes the traditional big budget thirty-second spot, and much of the success of "Ghostbusters Cereal" can be attributed to the many Saturday mornings we spent soaking up its TV ads in-between chunks of Smurf-related programming.

Posted by Matt on 10/15/2008. E-mail me!



Discussion Thread: 124 comments

Holy shit. I not only had this, I cut out the hologram and had it on my wall for years. Thanks for making me remember that.

Chestnuts roasted by Vincent @ 10/15/2008 9:12 PM


I never got any themed cereals. I remember looking at the box, however.

It’s kind of awesome seeing a partially built article from 2002–that’s when I first started reading the site. I miss those articles! :)

Chestnuts roasted by podkayne @ 10/15/2008 9:13 PM


I went through three boxes in rapid succession in order to order the “free” Ghostbusters frisbee (or maybe flying disc) they gave away early in the cereal’s run.  I didn’t touch it much after that.  Although, I think I (or my parents) might still have the disc, and the three holograms sitting around somewhere.  Thanks for the GB themed entry. Maybe I can find a picture of me dressed up as a GB for holloween 1984.  I think you should have a contest of best costume pictures of your youth.  I’ve got a Pac-Man that would win hands down.  My mom made the best costumes.

Chestnuts roasted by Dave Johnson @ 10/15/2008 9:18 PM


Love the Harrison Ford interview!

Chestnuts roasted by meepy @ 10/15/2008 9:22 PM


My mom made all of my costumes also Dave and they were AWESOME! No one ever had costumes like mine, they were always unique.

Chestnuts roasted by drew do @ 10/15/2008 9:27 PM


I vaguely remember eating that cereal…and loving it.  Nothing will ever beat Monopoly cereal, though.

In fall related news, Ben and Jerry’s now has pumpkin cheesecake ice cream for a limited time…and it is wondermous.

Chestnuts roasted by Teddy Ray @ 10/15/2008 9:39 PM


I am sure I never had that cereal, but I probably wanted it. I know i mentioned this before, and will again, but whenever the new ghostbuster hoopla of advertising begins, they may be re-releasing Ecto Cooler. Yes.

Chestnuts roasted by kb @ 10/15/2008 9:55 PM


Ghostbusters cereal is my FAVORITE cereal of all time. 

Chestnuts roasted by ULTRAMAN @ 10/15/2008 9:56 PM


Think of how much cooler this cereal would be if instead of garish red and yellow, the no-ghosts symbols were purple and green. Now THOSE would be ghostbusting-appropriate colors. Who’s with me?

Chestnuts roasted by Flush it all away @ 10/15/2008 10:00 PM


This is my fav cereal of all time.

Chestnuts roasted by ULTRAMAN @ 10/15/2008 10:00 PM


Second fav cereal of all time, next to C-3PO’s.

Chestnuts roasted by Timewaster @ 10/15/2008 10:12 PM


I like your cereal bowl.

Chestnuts roasted by Bluejay @ 10/15/2008 10:13 PM


I had completely forgotten about this stuff!  I don’t think we ever had it at home, but I vaguely remember eating it in friend’s homes on those dreary mornings after a sleepover where you stayed up all night playing NES games.  

Chestnuts roasted by Cameron T. @ 10/15/2008 10:17 PM


I’m gonna have to disagree with Matt and say that fruit cereals with marshmellows are awesome.

Chestnuts roasted by ULTRAMAN @ 10/15/2008 10:20 PM


Believe it or not (Iiiii’m walking on air, never thought I could be so free-hee-hee) I think I may have had this at some point.  It would have to have been when I was very young. Three or four…

<b>Matt</b>, do you know when Ralston stopped producing this? My birthday is 1987, so I think there’s a chance I could have had this before I was six.

Chestnuts roasted by Ben @ 10/15/2008 10:25 PM


I actually ate a lot of the gimmicky cereal as a kid because they had coupons for them in the newspaper a lot.  But I only ate one box of them.

To answer everyone’s question there was a ghostbuster logo one and a slimer logo one.  This is the first series of holograms there was at least a second series of holograms which I don’t know what pictures were included in that one.  And there were a slimer and the ghostbusters cereal that was black like this but more cartoony.  The power of Google people.

Chestnuts roasted by Goob @ 10/15/2008 10:27 PM


I like rereading the rainbow brite and strawberry shortcake cereal reviews.

Chestnuts roasted by ashley @ 10/15/2008 10:30 PM


I remember this cereal, I hated it, but loved Ghostbusters, so I felt as though I was wronging the Ghostbusters by not eating the cereal, so every morning would start with ghostbusters cereal…ah the things you do as a kid.  A cereal I wish they would make again is S’mores Crunch…not the crappy one that they are trying to pawn off on us now a days, the real one with the S’moresorer  now that was some good stuff. Oh what I would do for a box of that & a box of Smurfberry Crunch.   

Chestnuts roasted by Sharkagator @ 10/15/2008 10:30 PM


I think I’ve had that cereal box in my house at one point in my life, even though I was probably like 4 or 5. I just have vague recollections of that hologram.

Chestnuts roasted by zharicant @ 10/15/2008 10:36 PM


Correct me if I’m wrong, but aren’t they releasing the entire Real Ghostbusters series along with Extreme Ghostbusters in one ultimate DVD collection? I’m pretty sure most of those episodes are already on DVD.

I, too love seeing any time when the No Ghosts Ghost was actually running around. There has never been a backstory for him, has there? He seemed innocent enough and was strutting down the wrong street at the wrong time. It just so happened that a theme song was playing down the block he decided to walk down.

Chestnuts roasted by Invader Norbert @ 10/15/2008 10:38 PM


dude! where’s the ad?!?!?!

Chestnuts roasted by Nizz @ 10/15/2008 10:41 PM


The Real Ghosbusters intro and theme song were  both BEYOND awesome.  Iv’e always LOVED that little tune that would play right before a really dramatic moment in an episode. 

Chestnuts roasted by ULTRAMAN @ 10/15/2008 10:44 PM


I don’t think I’ve ever eaten that cereal because we didn’t do sugar cereals at my house but I remember the shape pretty well, and I know I had the hollogram from that box somehow. I don’t really remember it, but somehow I’m intimately familiar with that hologram. Man that show owned the first four years of my life.

Chestnuts roasted by Justin B @ 10/15/2008 10:56 PM


Oh hell yeah. Holograms were SOOO awesome. I used to always wear a sweet hologram dino shirt and prefer Visionaries toys over all others.

Chestnuts roasted by Eddie Lightning Frog @ 10/15/2008 10:59 PM


Norbert At the end of February of ’06 three volumes were released with 4 episodes per dvd.  The one coming out on Nov. 15th apparently is the complete series with interviews and off of that good stuff.

Nizz I don’t know why he didn’t include it but you can look it up on youtube.  Also the later commercial that is a cartoon w/ the slimer marshmellows.

Ben I couldn’t look up an exact time span but they at least made it until 1990.  They made a real ghostbusters cereal too that looked a lot like this one and a Ghostbusters 2 cereal that looked exactly like this one.  Also Slimer and the real Ghostbusters.  So whenever Slimer and the real Ghostbusters ended if that is more recent then 1990.

Also I hate bowls with wide rims.  They are good for pictures like that one but if I put something in a bowl it’s usually soup or cereal and at the end I am going to slurp the rest up and that is horrible for slurping.

Chestnuts roasted by Goob @ 10/15/2008 11:01 PM


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