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Halloween Countdown ’08: Ghostbusters Cereal!

Over the years, I've collected many, many boxes of vintage cereal. Full, sealed boxes, I mean. This isn't something I tend to bring up upon first meeting someone, but I prefer to think that everyone's weird behind closed doors.

My collection is fairly enormous, and I recently noticed that some of the brands have a distinctly macabre theme. With department store Halloween stock running thin and my mind losing its battle to resist Christmas anticipation, now seemed like a good time to give these spooky cereals their heydays. Here's the first of 'em...

This is weird. Kinda cathartic. I've had a "Ghostbusters Cereal" review on deck since 2002, and if you don't believe me, here's the unbuilt article. Not sure why I never got around to writing it, but even after a six year gestation, I'm as enthusiastic over the concept as ever. A combination of increased health consciousness and revised child-targeted advertising laws has sucked most of the charm from the cereal aisle, and though cartoon and movie-themed brands continue to exist, I don't think they'd make for the same kind of life-altering event that this one did.

Arriving as a result of The Real Ghostbusters' success, "Ghostbusters Cereal" debuted in 1986 and actually managed to last for several years, being constantly tweaked to reflect the changing tones (and titles) of its corresponding cartoon show. Later editions included radioactive green Slimer marshmallows among other wacky shit, but this box is one of the originals.

Doesn't even look much like a cereal box, right? Between the dark palette and the giant hologram (if you can't tell, the Ghostbusters are pictured within it), this was a strange package to find stocked next to the banal facades of Frosted Flakes and Corn Pops. It felt like something you'd find in a toy store, so it's easy to understand why few kids could resist its graces when tagging along with Ma at the supermarket.

Despite being older than some of you reading this, the cereal has held up pretty well. The ghost-shaped marshmallows look like they've shrunken a bit, but this is to be expected. In human years, the marshmallows would be well into their nineties. Old people shrink.

Aside from the marshmallows, there's an assortment of fruity "No Ghost" symbols, erected in corn flour. I've long loathed cereals that mix marshmallows with a "fruit medley" flavor, but kids don't go for stuff like this because of the taste. There could've been veal-wrapped pyrite in there, and we still would've forced ourselves to name it one of our favorite brands. After all, "Ghostbusters Cereal" depicted Slimer eating a portion of the nutritional label on the box's side panel. You can't disrespect that.

The cartoon's popularity was so enormous that Ralston didn't bother to play it safe by calling this a "limited edition" cereal. No, they went right for the jugular and positioned the stuff as a rookie top brand.

The commercials were unforgettable, featuring an animated happy ghost lunging from the "No Ghost" logo to make breakfast for a couple of little kids who may as well have been us. If the opening credits of the animated series taught me anything, it's that the quickest avenue to Babylon is the sight of that sad ghost from the show's logo getting to wander freely with a big smile on his face. It's a phenomena I cannot explain, but that's a common trait in supernatural dealings.

It's hard to take a new cereal seriously when its parent company forgoes the traditional big budget thirty-second spot, and much of the success of "Ghostbusters Cereal" can be attributed to the many Saturday mornings we spent soaking up its TV ads in-between chunks of Smurf-related programming.

Posted by Matt on 10/15/2008. E-mail me!



Discussion Thread: 124 comments

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FIRSTIES!!!!!!!!

Chestnuts roasted by mandy_dancing skeleton _Reeves @ 10/15/2008 7:45 PM


I remember that commercial, and I can remember looking at that ghost thinking, MY GOD he looks delicious. I never got the box with the hologram thought.

Chestnuts roasted by Pepe @ 10/15/2008 7:49 PM


That’s some pretty high-production cereal…

Chestnuts roasted by Woof @ 10/15/2008 7:52 PM


I was a little too young for the original, but do remember the later updated brands. I was (and still am) a sucker for themed cereals.

Chestnuts roasted by drew do @ 10/15/2008 7:53 PM


Sooooooooooo awesome! I want some! Did you try it Matt? Did you die?

Chestnuts roasted by IHAQ @ 10/15/2008 7:54 PM


I have eaten that.

Chestnuts roasted by Farmer Iggy @ 10/15/2008 7:55 PM


I can’t stop staring at the box. It’s like the noir packaging on the Batman Begins Pizza. Boxes in the freezer usually don’t deflect all light and heat while keeping photographic paper unexposed. What were the other two holograms of?

Chestnuts roasted by ubik @ 10/15/2008 7:57 PM


IHAQ: The mood didn’t strike, but it was sealed really well and probably wouldn’t kill me.

Chestnuts roasted by Matt @ 10/15/2008 7:57 PM


Just got caught up with the Halloween Countdown. Awesome subject for a post, Matt. I just bought an episode of The Real Ghostbusters on VHS at my local antique store, and I really wish they had more. BTW Maybe they should move Halloween to September and X-mas to early October to correspond with Matt’s mood.

Chestnuts roasted by Tetsu Deinonychus @ 10/15/2008 8:01 PM


they really don’t make packaging like they used to.  i’m sure if you put that package through a supercomputer, the little paper print-out would list “love” as the secret ingredient.

Chestnuts roasted by dedalusdedalus @ 10/15/2008 8:04 PM


Tetsu, I was lucky enough to find a video copy of The Real Ghostbusters at the Wildwood Blockbuster when I was still living at the Jersey Shore. I pull it out every now and then, especially at Halloween.

And while I don’t remember the hologram, I do recall the cereal. How could I forget that distintively dark box? I don’t think we ever got one. Mom did occasionally buy Lucky Charms and the Monster cereals, but she wasn’t as fond of the movie promotions – I guess they were too expensive. I may even have eaten this one if given the chance. I like Fruit Loops but not Lucky Charms, so I probably would have just picked out the marshmallows. (I also remember the later incarnation with the green ghosts.)

Chestnuts roasted by starwenn @ 10/15/2008 8:05 PM


I remember that cereal, and it was awesome!  The fruity cereal mixed with the marshmallows was great!

Chestnuts roasted by Jeremy @ 10/15/2008 8:07 PM


Uh, Matt, That would be a 6 year gestation since 2002.  Just trying to help.

FM

Chestnuts roasted by Fungusmungus @ 10/15/2008 8:08 PM


Holy crap!  I used to eat this cereal all the time, alternating between it and Ninja Turtles cereal.  I can’t believe I forgot about it!

Matt, buddy, you just made my night!

Chestnuts roasted by Captain Will @ 10/15/2008 8:09 PM


FM: It would appear you are correct!  Math.  Cry

Chestnuts roasted by Matt @ 10/15/2008 8:16 PM


…or you actually wrote this in 2006 in which case you were right.   

Then.

Chestnuts roasted by Fungusmungus @ 10/15/2008 8:20 PM


I sucked this stuff down like air when I was a kid.  The Ghostbusters were so awesome: I ran in a group of friends circa 4th grade where we all had names after the guys on the squad….I got to be Peter, but opted later for Slimer….he got to eat more

Chestnuts roasted by Shuanfu @ 10/15/2008 8:21 PM


Holy Ninja edit, Venkman!!!

Chestnuts roasted by Fungusmungus @ 10/15/2008 8:23 PM


The Ghostbusters and Ninja Turtles cereals were my favorites as well.  Some of the Ghostbusters ceral boxes promoted a glow-in-the-dark Frisbee you could send away for.  I got one off Ebay a few years ago.  I can’t wait for Time Life to release the entire RGB series on DVD next month, it’s all I want for X-mas!

Chestnuts roasted by seel @ 10/15/2008 8:26 PM


If you removed the tiny “Sweetened Cereal” and the cereal pictures, it would look exactly like the sort of trading card one finds IN a cereal box.

Chestnuts roasted by PlantMonster @ 10/15/2008 8:29 PM


I tripped and fell on my face right into Christmas. Taboo! Went Christmas shopping this afternoon. At least it’s in the low 40′s. sigh…

I remember this cereal. I can’t remember what the other two holograms were but if I was a betting man, I would go with Slimer.

Chestnuts roasted by Bill @ 10/15/2008 8:31 PM


Matt,
Do you have a box of the G.I. Joe cereal? I believe Shipwreck was on the box art somewhere.

Chestnuts roasted by Thorzul @ 10/15/2008 8:38 PM


Not sure if I ever had this–I vaguely remember it.  It looks delicious though!  I loved any cartoon themed cereal so I’m sure it made it to my house at some point.

Chestnuts roasted by gingela5 @ 10/15/2008 8:51 PM


Dammit Bill you’re supposed to be holding off, remember you’re meeting up with me in December at KoP? Hmph.

I’ve only just started Halloweening and I feel bad about that. All the “patches” I investigate are just piles of pumpkins and pffffttt if I just wanted to pick a pumpkin out of a pile I’d go to the fucking grocery store. I decorated most of my cubicle, adding the Halloween MLPs and some black velvet vines with spiders, black roses and of course some webs. I’m trying to pass on the tombstones, skeletons, etc etc because we just found out that the company’s COO offed himself over the weekend soooooo I think the decorating with the undead might be in bad taste.

I’ll be going to the PA Ren Faire this weekend for their Halloween Happenings so that ought to be good, and I’m still trying to at least work in Shocktoberfest. Plus I spent $200 on a gown and shoes for Dracula’s Ball so I’ll look all sexy when I meet Gerard McMann and make him sign my copy of Lost Boys.

Chestnuts roasted by Mystie @ 10/15/2008 8:54 PM


I miss the crazy seizure-inducing article backgrounds…..On another note, I always hated kids in cereal and toy commercials, even when I was a kid myself.  This was a tasty cereal though nonetheless

Chestnuts roasted by Clockwork @ 10/15/2008 9:00 PM


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