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Halloween Countdown ’08: Mighty Max Toys!

It struck me as odd that the only time I've ever written about Mighty Max toys was in this thoroughly Christmas-related entry, as the series was a much better fit for the Halloween season. So, here we are. Me, you, Mighty Max and October.

Created in the early '90s by the UK's Bluebird Toys and distributed in Da States by Mattel, Mighty Max acted as the "brother line" to Polly Pocket. Instead of guiding a peanut-sized Polly through merry misadventures inside beauty parlors and petting zoos, here we guided a peanut-sized Mighty Max through the bowels of Hell. The toys' horrific slant was the stuff of legend, and once you got past the idea of a titular hero who looked like he could stand in for Dennis whenever he was too sick to fuck with Mr. Wilson, you realized that Max's whitebread look was done almost ironically. Even in terms of peanut-sized action figures, it seemed somehow amoral to pit little Max against such a bloody, gooey volley of awful beasts.

Forget all you thought you knew: Mighty Max toys were hardcore. The sets ranged from tiny to gigantic, but the scale was always minuscule. Shown above is one of what I'd consider the "medium-sized" sets, titled Mighty Max Challenges Lava Beast, likely as a big fuck-you to brevity.

Mighty Max Challenges Lava Beast was part of the "Horror Heads" collection, as was the more piggish one shown next to it, called Mighty Max Defeats Nightwing. Whereas Polly Pocket sets usually mimicked cosmetic compacts and such when sealed shut, most of the Mighty Max toys looked like disembodied monster heads. The ability to piss while standing was something, but I always looked more to the dueling Max and Polly lines as proof that it was better to be male.

The head cases (they missed the boat by not actually calling them that) popped open to reveal not just tiny action figures, but finely detailed and impressively depraved environments for them to do battle within. These environments were a big part of the toys' appeal. Whenever Mighty Max challenged Lava Beast, the fight seemed so much more main event level when staged inside a magma-laden terror cave than, say, on the gritty peach carpet of my childhood bedroom.

The Lava Beast set includes three figures: Max, a giant red bug, and Lava Beast himself. (According to an on-package comic, Lava Beast wasn't the name of the big red monster depicted on the sealed toy, but rather the squiddish purple thing shown above.) The Nightwing set only includes two figures, but since one of them is a demon bat four times the length of Lava Beast, I'm happy to overlook that.

The environments were undoubtedly cooler than the figures, and since Mighty Max was a fairly successful line that produced a whole lot of toys, the scope of creepy environments that Bluebird created was incredible. The line featured twisted robot factories, savage prehistoric islands and everything in-between.

Mighty Max toys always retained their trademark minuscule scale, but the sets ranged greatly in size. There were enormous and elaborate playsets featuring oodles of figures and separate rooms, but there were also sets small enough to possibly survive swallowing. The three shown above, from Max's Shrunken Heads branch, were among the smallest.

From left to right: Rock Monster, Brainface and Mummy King.

While the Shrunken Heads sets only included one figure (Max, of course), the sculptors built villainous misdeeders right into the environments. While this meant that all battles between Max and Monster X ended in a tie, at least some sense of "good versus evil" remained.

The real appeal of Mighty Max toys was in their transportability. I was a little long in the tooth to be toting toys to Grandma's house by 1992, but when I still was young enough to actually do that, it always felt pointless. Recreating Vader and Luke's duel in four-inch plastic worked in many settings, but Grandma's couch wasn't really one of them. Mighty Max toys, on the other hand, could be brought anywhere and stay just as awesome. It was just one of many things they had in common with Sugar Gliders.

Posted by Matt on 10/07/2008. E-mail me!



Discussion Thread: 99 comments

BUCKLY! That is freaking awesome!!! Damn, why don’t I have $50,000 laying around?!

Chestnuts roasted by DC @ 10/08/2008 11:34 AM


Wow, that takes me back. I had the lava head one, and some not quite as cool spaceship one. My grandparents also gave me the bigass badguy volcano fortress as well, which dwarfed the other toys.

Chestnuts roasted by Alex @ 10/08/2008 11:36 AM


i was in high school when Max came on TV and enjoyed every minute of it. I love how they fit Mythical characters into it like Thor and Oden. With the voice actors like Max voiced by Rob Paulson  AKA  Raphael , Yakko Warner , Prince Eric ( little Mermaid Norman voiced by Richard moll Skullmaster voiced by Tim Curry Warmonger Voiced by Frank Welker  AKA Megatron and most of the other Decepticons , and Freddy Jones in the new Scooby-Doo movies with a line up like this it was a sure hit

Chestnuts roasted by Starscream77 @ 10/08/2008 11:42 AM


I remember watching Mighty Max, and I also remember owning a ReBoot themed rip-off of the toy’s concept from Irwin Toys. It was Hexadecimal’s face, and it opened to reveal her lair- with Hex, Bob, Enzo, and a cluster of Nulls. Ah, ReBoot. I miss you so.

Chestnuts roasted by Ronnie Lane @ 10/08/2008 11:45 AM


I had a Polly Pocket set with bunnies :D

Chestnuts roasted by Fox @ 10/08/2008 11:45 AM


Buckly ,
thats is cool too bad its been on Ebay for a year with no buyers, hell now it would cost another $45,000 to fill up and with that 8 cyls under the hood only hours to burn it all . But it would look cool in front of my house along with all the corpses of people touching it

Chestnuts roasted by Starscream77 @ 10/08/2008 12:28 PM


I was an avid collector of Polly Pocket– it was the last big toyline I collected before going through my (very brief) “eww toys are dumb” phase. I still kinda like Polly Pocket, but damn, Mighty Max is hardcore.  I do like <b>SpecialK</b>’s idea of replacing Max with Polly. XD

Chestnuts roasted by Annette @ 10/08/2008 12:34 PM


Dang, my bold tag didn’t work for some reason.  I is confused.

test

Chestnuts roasted by Annette @ 10/08/2008 12:36 PM


Mighty Max, MIGHTY MAAAXXX

“The hand” was the coolest mighty max ever. I had to get it after seeing the commercial that made it look like the best thing ever.. Yes I mixed it with pocket Polly, haha.

Chestnuts roasted by Erica @ 10/08/2008 12:43 PM


I actually have that bat one, wow this brings back some memories.

Chestnuts roasted by Scott @ 10/08/2008 2:12 PM


On a screaming tangent, Mighty Jack was a good episode of MST3K.

Sometimes, one must function as a conversational speed bump.

Chestnuts roasted by kingklash @ 10/08/2008 3:14 PM


I remember the Mighty Max Happy Meal variation…it was slightly larger than the small heads that Mattel put out.  It was supposed to be the Abominable Snow Monster, and instead of a Mighty Max figure that you could remove, you just spun him around on this track as if he were running from the monster.  I think the Happy Meal toys were just smaller versions of all of Mattel’s hot sellers at the time, because I remember a Polly Pocket, too.  I think it was a Christmas thing…

Chestnuts roasted by Jeremy Whatsisface @ 10/08/2008 3:32 PM


Yeah, I remember a Christmas Polly Pocket Happy Meal toy.

Chestnuts roasted by Annette @ 10/08/2008 3:57 PM


Nope, I was wrong. That was Mighty Dog.
These remind me of the hologram characters called Super Naturals. I can’t remember what they were but I do recall owning the werewolf.

Chestnuts roasted by Bill @ 10/08/2008 4:02 PM


Jeremy: That’s the one I covered in the Christmas entry linked in the intro.

Chestnuts roasted by Matt @ 10/08/2008 4:07 PM


Polly Pocket and Mighty Max sound like adult toy names.

Chestnuts roasted by DC @ 10/08/2008 4:10 PM


Oh. My. God. I’ve just had the worst day, come home and up pops this gem. I loooooved Mighty Max. All of it. The show, the toys… the comic *which I can’t find ANYWHERE*.

There’s even a little sculted ‘nook’ on skull mountain that the lava lord fits into like a glove. Took me months to find that. :D

Happy happy happy!

Chestnuts roasted by Adam D @ 10/08/2008 5:19 PM


I’m back on the site after a long absence.

Walrusonion: You are the first person in history to call James Bond Jr. “cool.”

Chestnuts roasted by Mars @ 10/08/2008 5:35 PM


Dude…we should totally all chip in and buy the ecto-1!  We could leave it at Matt’s and us Ny Nj Ct PA state people could all pile in and cruise to AC!  or take it down to Wild Wood boardwalk and charge people a buck to sit in it!

Chestnuts roasted by mandy_slimey eyeballs _Reeves @ 10/08/2008 6:00 PM


Man.. I watched Mighty Max on tv, and NEVER knew it was a toy! Though I owned one Polly Pocket, I would have preferred the Mighty Max, those look so much cooler. Stupid parents for never buying girls boy toys.

Chestnuts roasted by Emosewa @ 10/08/2008 6:08 PM


As soon as I saw this, I had to go looking for the ones I knew I had to find the ones I had. Good times, good times. Although, it was not fun for the toy soldier who got jammed in the playset I thought of as Hell.
http://www.virtualtoychest.com/mightymax/mm_dragon_2_crop.jpg

Chestnuts roasted by PlantMonster @ 10/08/2008 6:46 PM


I loved Mighty Max so much, but being from a poor family I had to save up by mowing lawns and shoveling driveways to buy my own and I got a few more at Christmas.  I had the snake that opened up to be the inside of a pyramid with mummies, a giant shark with spears sticking out of it, and an ice-monster thing run by a mad scientist.  Those were all the bigger sets, I think I might have had a few smaller ones too though.  What the heck happened to those toys? No idea.  Probably rotting away in a box in the basement of my parents house (sniff).
I also had a ton of those crappy ones from McDonald’s where Max just ran around in circles on a track.    Those were so much fun to smash with a hammer to see if I could free Max from his lame prison.

Chestnuts roasted by Kurdt @ 10/08/2008 8:00 PM


While my youngest sister was heavily into Polly Pocket in this era, my brother was a little young (i.e, just born) in 1992 for Mighty Max. I never heard of this line before it appeared in that McDonald’s promotion…and I promptly forgot it again until Matt did that article on the promotion last year. I can see the attraction, though, for the same reason my other sister and I would occasionally take a gander at our little sis’ Polly Pocket sets. It’s amazing the details crammed into these small spaces. That huge Nightwing set is just awesome.

Chestnuts roasted by starwenn @ 10/08/2008 8:51 PM


I never had Mighty Max toys, never saw the cartoon, so I have nothing to add.  But go here to see some old Halloween costumes:
http://retrocrush.buzznet.com/costumes/index.html

Chestnuts roasted by Teddy Ray @ 10/08/2008 9:07 PM


I never had any Mighty Max toys.  I think maybe I was a little long in the tooth as well when they came out.  I remember the commercials and the cartoon though.

Chestnuts roasted by sfcfb @ 10/08/2008 9:40 PM


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