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Halloween Countdown ’08: Mighty Max Toys!

It struck me as odd that the only time I've ever written about Mighty Max toys was in this thoroughly Christmas-related entry, as the series was a much better fit for the Halloween season. So, here we are. Me, you, Mighty Max and October.

Created in the early '90s by the UK's Bluebird Toys and distributed in Da States by Mattel, Mighty Max acted as the "brother line" to Polly Pocket. Instead of guiding a peanut-sized Polly through merry misadventures inside beauty parlors and petting zoos, here we guided a peanut-sized Mighty Max through the bowels of Hell. The toys' horrific slant was the stuff of legend, and once you got past the idea of a titular hero who looked like he could stand in for Dennis whenever he was too sick to fuck with Mr. Wilson, you realized that Max's whitebread look was done almost ironically. Even in terms of peanut-sized action figures, it seemed somehow amoral to pit little Max against such a bloody, gooey volley of awful beasts.

Forget all you thought you knew: Mighty Max toys were hardcore. The sets ranged from tiny to gigantic, but the scale was always minuscule. Shown above is one of what I'd consider the "medium-sized" sets, titled Mighty Max Challenges Lava Beast, likely as a big fuck-you to brevity.

Mighty Max Challenges Lava Beast was part of the "Horror Heads" collection, as was the more piggish one shown next to it, called Mighty Max Defeats Nightwing. Whereas Polly Pocket sets usually mimicked cosmetic compacts and such when sealed shut, most of the Mighty Max toys looked like disembodied monster heads. The ability to piss while standing was something, but I always looked more to the dueling Max and Polly lines as proof that it was better to be male.

The head cases (they missed the boat by not actually calling them that) popped open to reveal not just tiny action figures, but finely detailed and impressively depraved environments for them to do battle within. These environments were a big part of the toys' appeal. Whenever Mighty Max challenged Lava Beast, the fight seemed so much more main event level when staged inside a magma-laden terror cave than, say, on the gritty peach carpet of my childhood bedroom.

The Lava Beast set includes three figures: Max, a giant red bug, and Lava Beast himself. (According to an on-package comic, Lava Beast wasn't the name of the big red monster depicted on the sealed toy, but rather the squiddish purple thing shown above.) The Nightwing set only includes two figures, but since one of them is a demon bat four times the length of Lava Beast, I'm happy to overlook that.

The environments were undoubtedly cooler than the figures, and since Mighty Max was a fairly successful line that produced a whole lot of toys, the scope of creepy environments that Bluebird created was incredible. The line featured twisted robot factories, savage prehistoric islands and everything in-between.

Mighty Max toys always retained their trademark minuscule scale, but the sets ranged greatly in size. There were enormous and elaborate playsets featuring oodles of figures and separate rooms, but there were also sets small enough to possibly survive swallowing. The three shown above, from Max's Shrunken Heads branch, were among the smallest.

From left to right: Rock Monster, Brainface and Mummy King.

While the Shrunken Heads sets only included one figure (Max, of course), the sculptors built villainous misdeeders right into the environments. While this meant that all battles between Max and Monster X ended in a tie, at least some sense of "good versus evil" remained.

The real appeal of Mighty Max toys was in their transportability. I was a little long in the tooth to be toting toys to Grandma's house by 1992, but when I still was young enough to actually do that, it always felt pointless. Recreating Vader and Luke's duel in four-inch plastic worked in many settings, but Grandma's couch wasn't really one of them. Mighty Max toys, on the other hand, could be brought anywhere and stay just as awesome. It was just one of many things they had in common with Sugar Gliders.

Posted by Matt on 10/07/2008. E-mail me!



Discussion Thread: 99 comments

We were at a party
His ear lobe fell in the deep
Someone reached in and grabbed it
It was a rock monster!

A friend of mine had a bunch of the really big Mad Max sets, and I have to admit, they were pretty cool, even when pitted against Sonic the Hedgehog and Surge. Was there any connection between these toys and the Mel Gibson movie?

Unrelated, but I felt this should be mentioned on X-E: I bought Ghostbusters 1 & 2 at Wal-Mart for $9. Somebody needs to call Mirriam-Webster and make an addendum to the noun “steal.”

Chestnuts roasted by Ben @ 10/08/2008 2:30 AM


Wait. Cancel that, I have been misreading the name of these toys for 13 years. It isn’t Mad Max, it’s Mighty Max. Man I’m dumb. Or maybe I always wanted to think that Mighty Max grew up into Mad Max…

Chestnuts roasted by Ben @ 10/08/2008 2:32 AM


Dude I have the bat one and like 30 other ones…the big ass mountain and dragon head island too

Chestnuts roasted by NACHO @ 10/08/2008 2:35 AM


I had never heard of these before now, but I must say, Brainface is pretty awesome.

Chestnuts roasted by Flush it all away @ 10/08/2008 2:36 AM


MIGHTY MAX FTW!

i still can’t figure out which was cooler about mighty max, the toys themselves or that awesome cartoon. mighty max and james bond jr. were sooo cool!

Chestnuts roasted by Walrusonion @ 10/08/2008 2:47 AM


There is a great Mighty Max site called http://www.spectrumisgreen.com if you all want to look at most of the Mighty Max lines of toys.  He also has knock off pictures and prototype pictures.  Mighty Max without paint!!

Rev. I am glad I made you feel better :) Like I said before in the Christmas thread, I had the Cyborg skull version. 

I loved that thing because I felt it was like a woman’s rights type of battle to get it.  That was about the time before I became a full fledged tomboy.  I was still fighting with my Grandma to prove that I was more into boy things then girls things and to make me happy she just had to deal with it.  I think she still doesn’t know what to think of me.  My Granddad occasionally says I would look prettier as a girl and that hurts.  Rev. hold me :)

I was still getting barbies things but also some boy toys as well.  I struggled to get ninja turtle toys as well.  She thought I wanted them because my boy cousins did and because of commercials on tv.  That was pretty much true, but I wanted them because they were cool!  Not just because of how great they looked on tv.  I remember watching Mighty Max on tv before school.  Also James Bond Jr. which I thought was always funny when he would say, “I’m Bond.  James Bond.  Jr.” when introducing himself.  And I think I would watch Inspector Gadget and Alvin and the Chipmunks during that time period.

Chestnuts roasted by Goob @ 10/08/2008 3:17 AM


And here I thought Mighty Max was dog food.

Chestnuts roasted by Bill @ 10/08/2008 3:53 AM


I love the serialzed names on the Mighty Max packaging. TONIGHT’S EPISODE: “Mighty Max Challenges Lava Beast…IN COLOR!” Same Max time, same Max channel!

Chestnuts roasted by Pepe @ 10/08/2008 6:09 AM


I totally have the big Mighty Max red castle/mountain playset thing that came with a buttload of monsters, if only I could figure out where I packed it away to

Chestnuts roasted by Martel @ 10/08/2008 6:13 AM


I never really got into Might Max. always thought the playsets were expensive for abit of painted on plastic. Never knew there was a cartoon series.

Chestnuts roasted by Blazer @ 10/08/2008 6:20 AM


I mean ‘mighty’..doooh! lOl

Chestnuts roasted by Blazer @ 10/08/2008 7:37 AM


Boy, did I love the Mighty Max playsets.  I was (and I guess I still am) fascinated by anything minature.  Sadly, I never owned one, I guess due to all the easily-lost small parts.  I always had to go across the street to my friend’s house to partake in the miniscule mischief.

Chestnuts roasted by DarkSideofBrightness @ 10/08/2008 7:52 AM


Ah,i remember these!I had the Dragon Island playset!Ah man i miss those days.

Chestnuts roasted by Arbiter @ 10/08/2008 9:15 AM


There needs to be a MM Wii game.

Chestnuts roasted by Mama's Boy @ 10/08/2008 9:53 AM


The only MM toy I had came in a McD’s happy meal years ago. Never watched the cartoon.

If Andy Kaufman was still alive, would he do the Mighty Mouse theme using Mighty Max name instead?

Chestnuts roasted by JLAJRC @ 10/08/2008 10:27 AM


I hated Polly Pocket.  It seemed like she was always stuck somewhere, like her bedroom with it’s minuscule record player (record player?!) or in her kitchen making muffins.  Screw that, let’s fight demons!  It makes me want to confuse my future daughter by buying her a Mighty Max play set and replacing Mighty Max with Polly Pocket.  Girls rock demon socks!

Chestnuts roasted by Special K @ 10/08/2008 10:38 AM


Wow, this is awesome. I’ve got a great Mighty Max story from when I was a kid. It was before  Christmas and me and a friend of mine were just coming into knowing (***SPOILER***) that Santa Clause wasn’t the one delivering toys on Christmas Eve. So we are at his house one afternoon when his mom comes home with a huge box from Sears or somewhere that she had just got off of layaway, it was taped up really good, and it didn’t take us long to figure out there were Christmas presents in there. She had to run errands so she left, and left the box right there in the kitchen. We opened the box after much debate as to how to seal it back up, inside was the giant Mighty Max playset. He was really excited, but I remember him being really sad that he just ruined the Christmas morning surprise. I think he almost cried.

Might Max toys were awesome.

Chestnuts roasted by Fox @ 10/08/2008 10:42 AM


I miss my old Dragon Island set :(

Chestnuts roasted by Kyoto @ 10/08/2008 10:50 AM


A sad Christmas tale: I was a major Mighty Max fan back in the day, with one christmas wish: to own the giant castle playset. You can view it in this eBay listing: http://cgi.ebay.com/Bluebird-Mighty-Max-Castle-Monster-Playset-VHTF-EUC_W0QQitemZ290265545867QQcmdZViewItemQQimsxZ20081005?IMSfp=TL081005107001r10961#ebayphotohosting

So Christmas eve came and I was assured that my grandma had bought me the set. I scoured the tree for a box the size of what I had seen at the toy store, but it couldn’t be found! We opened presnets and I came upon Mighty Max Blasts Magus, a sizable playset, but about 1/4 the size of what I had asked for. No big deal, I had a pretty cool toy, grandma probably made a mistake. I was content. That is until my younger cousin, also a Max fan, had opened his SECOND big present for the night. It was the Mighty Max Castle! As it turns out my grandma had mislabeled the two, the Magma toy was meant for him! I was crushed, and while I complained, for reasons I now don’t know of there was never a swap. A few years later I visited my cousin and he still had the set, but it was broken with issing pieces. I had outgrown Max by then, but I knew that had I owned it I would have had all the pieces and the castle would have been near mint stored in my closet, always there to be pulled out and enjoyed. :( Now I’m sad. Somebody cheer me up.

Chestnuts roasted by Barry @ 10/08/2008 10:58 AM


God, I loved MM. My first was the Mummy-themed one; the one that had the snake-shaked case and the revolving sarcophagus (sp?) door. One thing that always struck me were the clearly-UK origins of the line (read the copy on the packaging) but they clearly gave him the Yank makeover for the cartoon.

Anyone remember the jingle?

“There’s DOOM ZONE danger, waiting for you! (Mighty Max!!)
Creepy palaces, DUNGEONS too!! (Mighty Max!!)”

That’s all I remember.

Chestnuts roasted by Abram @ 10/08/2008 11:15 AM


Fox: Isn’t Santa ClausE Tim Allen?

Chestnuts roasted by Mama's Boy @ 10/08/2008 11:16 AM


Didn’t a villain add at the end of the song “Come on Max, meet your doom!”?

Chestnuts roasted by Barry @ 10/08/2008 11:17 AM


The MM in the center of the 4th picture hasa wonk left eye.

Chestnuts roasted by DC @ 10/08/2008 11:22 AM


Barry – that is truly sadder than a whining puppy.  The good news is that the Mighty Max Castle is starting at only $10.  There is never a better time to relive your childhood.  I always wanted that GI Joe aircraft carrier that was almost half the size of the real thing.  However, space is at a premium in my apartment and I know there would be no place to put it.

I never got in to Mighty Max.  Micro Machines, yes.  Even M.U.S.C.L.E.S, but no love for the Max.

Chestnuts roasted by BUCKLY! @ 10/08/2008 11:25 AM


Just found probably the sweetest thing on Ebay ever. 

Ecto-1

Click my name!

Chestnuts roasted by BUCKLY! @ 10/08/2008 11:28 AM


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