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Halloween Countdown ’08: Mighty Max Toys!

It struck me as odd that the only time I've ever written about Mighty Max toys was in this thoroughly Christmas-related entry, as the series was a much better fit for the Halloween season. So, here we are. Me, you, Mighty Max and October.

Created in the early '90s by the UK's Bluebird Toys and distributed in Da States by Mattel, Mighty Max acted as the "brother line" to Polly Pocket. Instead of guiding a peanut-sized Polly through merry misadventures inside beauty parlors and petting zoos, here we guided a peanut-sized Mighty Max through the bowels of Hell. The toys' horrific slant was the stuff of legend, and once you got past the idea of a titular hero who looked like he could stand in for Dennis whenever he was too sick to fuck with Mr. Wilson, you realized that Max's whitebread look was done almost ironically. Even in terms of peanut-sized action figures, it seemed somehow amoral to pit little Max against such a bloody, gooey volley of awful beasts.

Forget all you thought you knew: Mighty Max toys were hardcore. The sets ranged from tiny to gigantic, but the scale was always minuscule. Shown above is one of what I'd consider the "medium-sized" sets, titled Mighty Max Challenges Lava Beast, likely as a big fuck-you to brevity.

Mighty Max Challenges Lava Beast was part of the "Horror Heads" collection, as was the more piggish one shown next to it, called Mighty Max Defeats Nightwing. Whereas Polly Pocket sets usually mimicked cosmetic compacts and such when sealed shut, most of the Mighty Max toys looked like disembodied monster heads. The ability to piss while standing was something, but I always looked more to the dueling Max and Polly lines as proof that it was better to be male.

The head cases (they missed the boat by not actually calling them that) popped open to reveal not just tiny action figures, but finely detailed and impressively depraved environments for them to do battle within. These environments were a big part of the toys' appeal. Whenever Mighty Max challenged Lava Beast, the fight seemed so much more main event level when staged inside a magma-laden terror cave than, say, on the gritty peach carpet of my childhood bedroom.

The Lava Beast set includes three figures: Max, a giant red bug, and Lava Beast himself. (According to an on-package comic, Lava Beast wasn't the name of the big red monster depicted on the sealed toy, but rather the squiddish purple thing shown above.) The Nightwing set only includes two figures, but since one of them is a demon bat four times the length of Lava Beast, I'm happy to overlook that.

The environments were undoubtedly cooler than the figures, and since Mighty Max was a fairly successful line that produced a whole lot of toys, the scope of creepy environments that Bluebird created was incredible. The line featured twisted robot factories, savage prehistoric islands and everything in-between.

Mighty Max toys always retained their trademark minuscule scale, but the sets ranged greatly in size. There were enormous and elaborate playsets featuring oodles of figures and separate rooms, but there were also sets small enough to possibly survive swallowing. The three shown above, from Max's Shrunken Heads branch, were among the smallest.

From left to right: Rock Monster, Brainface and Mummy King.

While the Shrunken Heads sets only included one figure (Max, of course), the sculptors built villainous misdeeders right into the environments. While this meant that all battles between Max and Monster X ended in a tie, at least some sense of "good versus evil" remained.

The real appeal of Mighty Max toys was in their transportability. I was a little long in the tooth to be toting toys to Grandma's house by 1992, but when I still was young enough to actually do that, it always felt pointless. Recreating Vader and Luke's duel in four-inch plastic worked in many settings, but Grandma's couch wasn't really one of them. Mighty Max toys, on the other hand, could be brought anywhere and stay just as awesome. It was just one of many things they had in common with Sugar Gliders.

Posted by Matt on 10/07/2008. E-mail me!



Discussion Thread: 99 comments

I have soooo many Might Max sets. I really liked collecting the mini figures of Max is slightly different poses. I think I had one that had a green magnifying glass, but I might just be hallucinating.  My favorite mini head was the white face with the green respirator. I wish they had used that design in a full sized figure. Even though it goes against everything the series tried to be, I would have loved full-sized, 6″ figures from the cartoon.

Chestnuts roasted by paul @ 10/07/2008 11:58 PM


I used to watch this cartoon everyday before latchkey…. then bring my meager assortment of garishly themed make-up cases to school to disrupt classes with pure 2nd grade win.

Chestnuts roasted by scumbody @ 10/08/2008 12:03 AM


4th…man… I OBSESSED over Mighty Max as a kid! God bless you for including him during your Halloween countdown (personally, I find it to be your best countdown ever).

Chestnuts roasted by Steve Killius @ 10/08/2008 12:06 AM


This one! (link in my name)

Chestnuts roasted by paul @ 10/08/2008 12:08 AM


Paul–link is not working.  This Chinese take out in the strip mall I used to work at…they had a mighty max on their counter, shaped like a scary gorilla head.  I think it was bootleg though..it had asian writing.  My little cousin used to LOVE Polly Pockets.

Chestnuts roasted by mandy_spiderwebs _Reeves @ 10/08/2008 12:16 AM


Hell yeah, I had that mummy one. Good ‘ol Gramma got it for me from Walgreens, I think.
P.S. Was it just me or did anyone else always get excited when pizza was delivered because they thought it’d contain a secret, monster-fighting quest message spelled out in pepperoni like in the show? I was always so bummed, but at least pizza had those little tables back then. And remember Bigfoot pizza? Man.. good times.

Chestnuts roasted by Eddie Lightning Frog @ 10/08/2008 12:17 AM


Problem was, at my school, it was so uncool to still be buying/playing with toys from fifth grade onward.  So with that ingrained in my skull, I never got into Mighty Max, which, judging by these few sets here, is unfortunate.  I would have loved it and the transportability makes me think this would have been so much cooler if I was either 9 in 1992, or the sets came out in 1989.  Oh well, I had my fun as a kid, but geez…this just looks awesome.

Chestnuts roasted by Myke @ 10/08/2008 12:17 AM


BTW – Eddie, they still have those tables in pizza.  The place I work at, you’ll get at least one every time.  Maybe I should start writing out messages in the toppings, could put some fun into the job…

Chestnuts roasted by Myke @ 10/08/2008 12:19 AM


Thank you ever so fucking much for including Mighty Max! Hell yes, I had these. Thes ones pictured that I definitely had were the Lava Beast one and the Brainface one. I had the biggest set of all: Skull Island. I THINK it was skull island, it could’ve been Volcano Island. I’m pretty

Whatever it was called, it was big, it was red, and looked like a fucking huge mountain. I was the shiznit back in the 3rd grade for owning that one. (Update: Some quick research reveals that it was called Dragon Island. Once again, awesome name for such an awesome playset)

Chestnuts roasted by Invader \"Hurricane\" Norbert @ 10/08/2008 12:20 AM


Update again: Wrong playset. I believe the set in question is Skull Mountain.

Chestnuts roasted by Invader \\\"Hurricane\\\" Norbert @ 10/08/2008 12:22 AM


Freaking awesome I love Mighty Max! Does anyone remember the game Master Blaster oh wait I forgot what Blog I was on, but the kid in that game always reminded me of Mighty Max. Am I the only one who made that connection?

Chestnuts roasted by Mortalwind @ 10/08/2008 12:22 AM


Oh, and as it turns out, I also had Dragon Island along with Skull Mountain. Go me with the awesome playsets.

Chestnuts roasted by Invader Norbert @ 10/08/2008 12:27 AM


As a child I had so many Mighty Max toys (and the Sega game). My favorite was the triceratops and the big skull mountain one. I never knew there was a TV show! I guess the Owl man has an explanation after all.

Chestnuts roasted by mooninite @ 10/08/2008 12:34 AM


God, Mighty Max was amazing. I have this giant green alligator rock head playset I got back in kindergarten (it was actually someone on X-E who told me what it was called but I forgot) and I played that fool to death.

But I always lost my Max figure : (

Chestnuts roasted by mezzanine @ 10/08/2008 1:05 AM


P.S. This is awesome:

Chestnuts roasted by mezzanine @ 10/08/2008 1:12 AM


I used to love Mighty Max.  It had an animated series that was actually pretty decent if I remember correctly.  The playsets were a lot of fun too.

Chestnuts roasted by Joker @ 10/08/2008 1:17 AM


I had a crap load of polly pockets, but she was bendy and much tinier than Max, so I always ended up with legless Polly and friends.

Then they came out with the far too big to be pocket sized Pollies.. and by then I was like 17.

I always thought Max was cool, but then again, I was the girl that got the ginormous skull mountain like playset to play with her my little ponies in..

Chestnuts roasted by Cat the Vampire Slayer @ 10/08/2008 1:17 AM


Oh man I LOVED Mighty Max! I watched the cartoon every single time it was on, and had all the toys too. Or at least most of them. The transportability was a big sellin point for me too. Plus, TIM CURRY was the voice of one of the main villains! Can’t beat that!

Chestnuts roasted by ULTRAMAN @ 10/08/2008 1:26 AM


The bat playset was one of the only two Mighty Max toys I owned. It was awesome. And kinda scary. I naturally assumed all the red paint (even on the bat’s claws) was meant to represent blood. I was an easily frightened child.

Chestnuts roasted by Anthony @ 10/08/2008 1:29 AM


Matt, your blog inspired me to hunt for my Mighty Max Playets, I had two of them!

http://www.flickr.com/photos/ithew/2923075625/
http://www.flickr.com/photos/ithew/2923075647/in/photostream/

Chestnuts roasted by Matt @ 10/08/2008 1:33 AM


Mighty Max was indeed awesome. I remember that they also released figure-only packs to supplement the full playsets, and really, you can never have too many tiny owl figures. But reading the name of that bat set… now all I’m wondering is what did Dick Grayson ever do to Mighty Max to make him want to defeat him?

Chestnuts roasted by Frostor @ 10/08/2008 1:42 AM


I was a huge mighty max fan back in the day… because my name was Max. My uncle still calls me Mighty Max, and I’m just glad no one gets the reference anymore. God, I can see the boxfull of them in my room, I haven’t opened them in a decade. You make me want to take them out and play with them. I have all of the toys shown in this review… hell, if you ever want to review more of them, I live in New York and could probably loan you some.

Chestnuts roasted by TRUKK NOT MUNKY @ 10/08/2008 1:52 AM


Oh man. I only ever had Polly Pocket playsets and now you’re telling me I could have had something with gore and monsters? I feel as if I never had a childhood now.

Chestnuts roasted by Kapprika @ 10/08/2008 1:57 AM


I remeber how they tried to teach you something at the end of every episode. Sometimes I actually learned something.

Chestnuts roasted by ULTRAMAN @ 10/08/2008 2:16 AM


I was never allowed to have miniature toys, as I was horrible about losing crap like that. It made no sense, though, because I loooooved playset stuff, and I’d think it would’ve been cheaper for my parents to buy a couple of these (or Polly Pockets) instead of the mega My Little Pony and Care Bear villas I had. Now I’m all sad that I missed out on the mini-radness. :(

Chestnuts roasted by Reni @ 10/08/2008 2:29 AM


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