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Halloween Countdown ’08: Mighty Max Toys!

It struck me as odd that the only time I've ever written about Mighty Max toys was in this thoroughly Christmas-related entry, as the series was a much better fit for the Halloween season. So, here we are. Me, you, Mighty Max and October.

Created in the early '90s by the UK's Bluebird Toys and distributed in Da States by Mattel, Mighty Max acted as the "brother line" to Polly Pocket. Instead of guiding a peanut-sized Polly through merry misadventures inside beauty parlors and petting zoos, here we guided a peanut-sized Mighty Max through the bowels of Hell. The toys' horrific slant was the stuff of legend, and once you got past the idea of a titular hero who looked like he could stand in for Dennis whenever he was too sick to fuck with Mr. Wilson, you realized that Max's whitebread look was done almost ironically. Even in terms of peanut-sized action figures, it seemed somehow amoral to pit little Max against such a bloody, gooey volley of awful beasts.

Forget all you thought you knew: Mighty Max toys were hardcore. The sets ranged from tiny to gigantic, but the scale was always minuscule. Shown above is one of what I'd consider the "medium-sized" sets, titled Mighty Max Challenges Lava Beast, likely as a big fuck-you to brevity.

Mighty Max Challenges Lava Beast was part of the "Horror Heads" collection, as was the more piggish one shown next to it, called Mighty Max Defeats Nightwing. Whereas Polly Pocket sets usually mimicked cosmetic compacts and such when sealed shut, most of the Mighty Max toys looked like disembodied monster heads. The ability to piss while standing was something, but I always looked more to the dueling Max and Polly lines as proof that it was better to be male.

The head cases (they missed the boat by not actually calling them that) popped open to reveal not just tiny action figures, but finely detailed and impressively depraved environments for them to do battle within. These environments were a big part of the toys' appeal. Whenever Mighty Max challenged Lava Beast, the fight seemed so much more main event level when staged inside a magma-laden terror cave than, say, on the gritty peach carpet of my childhood bedroom.

The Lava Beast set includes three figures: Max, a giant red bug, and Lava Beast himself. (According to an on-package comic, Lava Beast wasn't the name of the big red monster depicted on the sealed toy, but rather the squiddish purple thing shown above.) The Nightwing set only includes two figures, but since one of them is a demon bat four times the length of Lava Beast, I'm happy to overlook that.

The environments were undoubtedly cooler than the figures, and since Mighty Max was a fairly successful line that produced a whole lot of toys, the scope of creepy environments that Bluebird created was incredible. The line featured twisted robot factories, savage prehistoric islands and everything in-between.

Mighty Max toys always retained their trademark minuscule scale, but the sets ranged greatly in size. There were enormous and elaborate playsets featuring oodles of figures and separate rooms, but there were also sets small enough to possibly survive swallowing. The three shown above, from Max's Shrunken Heads branch, were among the smallest.

From left to right: Rock Monster, Brainface and Mummy King.

While the Shrunken Heads sets only included one figure (Max, of course), the sculptors built villainous misdeeders right into the environments. While this meant that all battles between Max and Monster X ended in a tie, at least some sense of "good versus evil" remained.

The real appeal of Mighty Max toys was in their transportability. I was a little long in the tooth to be toting toys to Grandma's house by 1992, but when I still was young enough to actually do that, it always felt pointless. Recreating Vader and Luke's duel in four-inch plastic worked in many settings, but Grandma's couch wasn't really one of them. Mighty Max toys, on the other hand, could be brought anywhere and stay just as awesome. It was just one of many things they had in common with Sugar Gliders.

Posted by Matt on 10/07/2008. E-mail me!



Discussion Thread: 99 comments

Oh man, the lava lord fit into that? I never had skull mountain, but I certainly had the lava lord. And I never knew he had a mountain for a throne! I would of died to of had that as a kid. I had dragon island, though. With the bomb that dropped from the stomach of the dragon. Yeah, wtf. Dragons aren’t enough on their own,  they have to tote nukes. I had some of the smaller sets too, but the bigger the playset the better. It made the small max figure seem like he had an entire castle greyskull, even though it was only a few inches across and maybe a foot long. Left out of this article is how awesome the kits stowed away. The figures and bits fit into the playsets to make up the face when closed. Or the monster, in the case of lava lord. I never managed to lose a piece to them, simply because of that. I wonder whatever happened to them? Slipped past me in a box of hand-me-downs, I bet. Ah, lava lord, we hardly knew ye, apparently. Also, that turret where his head folded down that shot two rockets = boss.

Chestnuts roasted by SupraGenius @ 10/08/2008 10:10 PM


Also, yeah, the mcdonalds toys were lame because they decided to weld his ass into the set. The modeling wasn’t that bad, but not being able to move him around? Lame. I also remember they had goofy shit like little levers for you to wiggle to make him “move”. Choke hazard my ass. Dying by choking on a mighty max would be epic. I should buy a toy and swallow him, to give him the greatest adventure ever.

Chestnuts roasted by SupraGenius @ 10/08/2008 10:13 PM


Were Mighty Max and Polly Pocket brother and sister? I was going to say, wouldn’t it be cute if they got married…. but, i think they really could have been related….ew

Chestnuts roasted by Abi @ 10/08/2008 10:23 PM


Abi Imagine the size of their babies! Aww, the Mighty Pocket family.

Chestnuts roasted by IHAQ @ 10/08/2008 10:52 PM


Dragon Island was neat, what with it’s nuclear dragons and giant lamprey thing, but the best set was Magus.  How can you go wrong with a giant magma robot guy with a lava rhino thing for an arm?

Chestnuts roasted by Xemnu Le Titan @ 10/08/2008 11:15 PM


I have a large tub in my room filled with nearly every Mighty Max toy ever produced. It’s probably one of my favorite toy lines behind only Star Wars and G.I. Joe ARAH. I’m so glad that you finally got around to reviewing a couple of them Matt!

Chestnuts roasted by Darth Poop @ 10/08/2008 11:20 PM


werent there other ones that werent mighty max? i distinctly remember a godzilla one of these with little godzilla guys.

Chestnuts roasted by Andrew L @ 10/09/2008 12:25 AM


One of my favorite cartoon shows.

Chestnuts roasted by Tector @ 10/09/2008 2:29 AM


Wow, I forgot all about Mighty Max. Visiting X-Entertainment almost always causes me to remember some sort of bizarre thing from my increasingly forgotten childhood.

Chestnuts roasted by G.K.Sil Kamina @ 10/09/2008 11:01 AM


I’d totally forgotten about Might Max. It was like the Polly Pocket for boys…

Chestnuts roasted by Jyri_Krr @ 10/09/2008 2:08 PM


I know it’s G.I. Joe A Real American Hero, but when I read Darth Poop’s  post I thought he trying to scare me.
 
 Like, He-Man Boo!

Chestnuts roasted by Gwimwock @ 10/09/2008 10:25 PM


Oooo how I love this website. I can’t count the number of times Matt has wrote a post about some old toy that I’ve long since forgotten about. I owned the “Lava Beat” set, and thought it was the coolest thing ever. Thanks again Matt!

~Kyle

Chestnuts roasted by Kyle @ 10/10/2008 1:14 AM


OH MY GOD, I HAD THAT NIGHTWING ONE!!! I totally forgot about that! Seriously, I had absolutely no recollection whatsoever, and now I actually remember playing with it! But the question remains … what the hell was an admittedly girly girl 6 year old doing with a gory demon-bat-headed Mighty Max toy?!

Chestnuts roasted by Frakkyfire @ 10/10/2008 8:38 PM


i’m just now getting around to reading this.. so i don’t know if anybody already mentioned this in the comments.. but, am i the only one who thinks Brainface is the most underated villian ever? – his head’s bigger than his torso.. and well.. its all made of brain! – so, so awesome..

Chestnuts roasted by Review the World @ 10/11/2008 5:11 PM


That sucks Barry, but to be honest, I always thought Magus was the cooler of the two. I was a big fan of Mighty Max as a kid too, and I got the castle as a Christmas present. It was awesome, certainly, but Magus had an almost Exo-Squad sort of quality to it. I mean, it was a giant golem with a dungeon inside; that’s awesome.

I also eventually got another large playset, some kind of dragon shaped island thing? That was pretty cool too, but not as cool as the castle or Magus. The playset that originally got me started on Mighty Max was this science-fiction themed playset. It’s case was shaped like the skull of a wolf, but where the ears would be, were retractable wings. Inside was a white, scifish set, with two aliens and Mighty Max. It was bigger than the sets picture above, and very cool.

I need to dig these things out of storage.

Chestnuts roasted by Heretic Machine @ 10/15/2008 6:03 PM


:( someone take my Ds!!!

Chestnuts roasted by Anonymous @ 10/18/2008 2:11 AM


Chestnuts roasted by Anonymous @ 10/18/2008 2:12 AM


I was lucky enough to have ALOT of mighty max toys- the big playsets were by far the best.

Chestnuts roasted by DJ Raida @ 10/20/2008 12:58 AM


I never had the Mighty Max toys when I was a kid (I was a little too old for them by the time they came out), but I did watch the cartoon, which was far cooler than it had any right to be.  It was exciting, well-written, and surprisingly dark for a show aimed at children.  If a station like the Cartoon Network would air reruns (which probably will never happen, since the Cartoon Network hasn’t shown anything good in years unless you count Adult Swim) I would probably never miss it.

Chestnuts roasted by Tom @ 10/20/2008 7:05 PM


Mighty Max reminds me a lot of Earthbound.  It’s all about a little kid in a baseball cap against some of the most sadistic horrors in the universe.

Chestnuts roasted by Jub-jub @ 10/22/2008 7:06 PM


I used to have a crush on Mighty Max (the tv cartoon character). I LOVED that show as a kid and when I found out there were actually toys I went crazy buying them on ebay. I even bought the huge Skull Mountain playset. I still have it in my basement somewhere.
I think the Mighty Max television show had the greatest ending ever, at least as far as syndication and rerunability goes…

Chestnuts roasted by Anonnymoose @ 10/22/2008 7:23 PM


oh man… my next door neighbor growing up had the bat head one and a dragon one, a little larger, that i coveted to no end. I often considered pushing him down the stairs and taking them for myself.
I however, did have the huge skull mountain one. Best christmas gift ever. Being female never stopped me from liking mighty max and other boys toys. as you said, when comparing the two, the boys toys obviously win. Who wants to go to the mall with polly when there are robotic hammerhead sharks with spring-loaded craniums and camouflaged rock monsters to be fought? seriously.

Chestnuts roasted by alk @ 10/25/2008 7:33 AM


I’m a girl and I used to play with these lmao.

Chestnuts roasted by nugget @ 08/02/2010 11:53 AM


I totally had the bat-head one! Skull Mountain was the best by far, though

Chestnuts roasted by Soren @ 09/13/2010 1:25 PM


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