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09/30/2008: Halloween Countdown ‘08: Franken Berry Fruit By The Foot!

On this, the eve of October, let us dip into the well that gives Halloween its brightest shine: CANDY CANDY CANDY.

I won’t say that this is the first time a brand of fruit snacks touched my soul, but holy shit. Never before have I danced in response to artificially flavored maltodextrin with such vigor. Seriously, Franken Berry Fruit By The Foot?! How one could march as an atheist knowing these are out there, I do not know.

While the snacks actually came out last year, all of the stores within my personal driving distance arrived at Babylon fashionably late. I spent last October soaking pillows over these, but now, finally…I have them. I have six individually wrapped three-foot strands of non-sticky Franken Berry duct tape. I am complete and I am whole. I am redundant. I am full of chewy red ribbons.

For a great many of us, General Mills’ “monster cereals” are as synonymous to this time of year as carved pumpkins and the McDonald’s Monopoly game. They are our old faithfuls. No matter how dry the Halloween season may be, you can always count on Count Chocula, Franken Berry and their reclusive indigo cousin to dye your milk and lift your spirits.

I’m more of a Count Chocula guy, but I still hold Franken Berry in high esteem. It’s among a very small group of strawberry-flavored cereals that I can stomach. Plus, whatever charms Mr. Chocula wields over our breakfast bowls would be immediately lost in Fruit By The Foot form. While people who enjoy chocolate Twizzlers merely confuse me, those who would enjoy chocolate Fruit By The Foot seem deserving of outright venom.

The flavor, officially titled “Strawberry Scream,” is nice, subtle and worthy of its Franken Berry ties. Lacking the extreme tart punch of most of the other “red” Fruit By The Foot flavors, you can eat this in public with confidence, for it will not be the cause of any unsightly facial puckers.

I don’t have General Mills’ top secret list of Fruit By The Foot chemical compositions handy, so it’s hard for me to tell if this is a “custom” flavor or simply an existing one rebranded for the Halloween season. For what it’s worth, it does kinda smell like Franken Berry cereal. I wouldn’t have guessed “Franken Berry” on a blind taste test, but assuming that the scientists didn’t tie my nose shut with actually-sticky duct tape before shoving the stuff down my throat, I may have had an inkling.

These are wonderful. Beyond wonderful. And if strawberries aren’t your ally, note that they also sell Boo Berry Fruit By The Foot. Boo Berry. Sadly, as has been the case for decades, Boo Berry’s boo beauty is only outmatched by his jungle cat-level elusiveness. Once I find Boo Berry Fruit By The Foot, expect a total rehash of this entry, with “Boo Berry” usurping “Franken Berry” on a search-and-replace.

While not as incredible as Franken Berry Fruit By The Foot, this bowl of Juicee Gummee “Squirt Bugs” still managed to make me giddy. While the packaging seems to indicate that the troth of gummy bugs feature squirting goo centers, I’m sad to report that they do not. The bugs have flavored goo centers in a variety of colors, but they don’t squirt.

It’s disappointing, but since they didn’t taste that great to begin with, now I won’t have to live with the temptation to continue eating candies I don’t want to eat. Honestly, it’s an army of rubbery, multicolored insects nesting inside a bowl labeled “Squirt Bugs.” There are things you eat, and things you just want to look at.

Finally, from Rain-Blo, we have two different types of Halloween gum. Thank God.

The smaller package on top features ten pieces of “Jum-Blo” gum, which are large enough for you to call out the jaw muscle reserves when attempting the first few chews. Most of the gumballs simply rotate between orange and black single colors, but there are two far more interesting pieces hiding beneath the “Jum-Blo” label. Since these two far more interesting pieces are the same ones you get a hundred of in the giant bag below the smaller package, we can probably move on to that.

Rain-Blo’s “Eyes of Terror” bag consists of 100 individually wrapped eyeball-themed gumballs, with incredible details, like bloodshot speckles and a peculiar skull shape held within each gum eye’s pupil. Click here to see all of Rain-Blo’s Halloween gum varieties up close, and pick your poison.

I’ll spotlight more of this year’s best Halloween candies in a future post, but it looks like we’re off to a good start.


Posted by Matt. E-mail me!

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Discussion Thread: 160 comments

Curse this beetus.  Wilford Brimley makes me miss out on everything.

Ghosted by Rev. Back It On Up 13 @ 09/30/2008 10:28 AM EDT


Just the word Jum-Blo make my temples hurt.

Ghosted by Bill @ 09/30/2008 10:29 AM EDT


sweet – need to get my hands on them froot byt the foots. 
  Was thinking of opening my box of fruit brute this year – but I think about it every year around this time.  I will not end up doing it im sure.

u going to chiller theatre matt?

Ghosted by braindead brian @ 09/30/2008 10:33 AM EDT


I love the eye balls! It makes me want to grab a quarter and find the closest gum ball machine!

I may just make a special trip to Buffalo to find that fruit by the foot! My wonderful home and native land wont have it. :(

Ghosted by IHAQ @ 09/30/2008 10:35 AM EDT


YUMM…I’m so looking for these next time I’m out.  I do have a question Matt I know you have old cereal, kool-aid, soft drinks and other things–do you buy modern stuff and hold on to it in hopes that it will become a “Ghoul Aid” or Clear Pepsi?  I just thought of that question and was curious.

Ghosted by gingela5 @ 09/30/2008 10:37 AM EDT


I love those eyeball gumballs! The skull really adds that touch of class.

I have to admit that despite loving them in theory, I can’t really hang with the spooky cereals, or really any cereals with the elusive “dye the milk” properties. I’ll never get through a whole box eating it dry, so Fruit by the Foot would be a good alternative way to still experience the Frank.

Ghosted by squee4242 @ 09/30/2008 10:38 AM EDT


I want to make a necklace out of the Squirt Bugs.  They are so pretty and shiny. 

Ghosted by DarkSideofBrightness @ 09/30/2008 10:39 AM EDT


gingela: Not really as I’m losing my penchant for excess clutter as I grow older.  But there are some things I’ve written about that I can’t bring myself to throw away — usually anything frozen.  I believe I still have a Shamrock Shake in the back of our freezer from when I wrote about them years ago.  I like to pretend that I’m not the type of person who does things like that, though.

Ghosted by Matt @ 09/30/2008 10:41 AM EDT


When I eat Fruit By the Foot, I take the entire roll off the paper and cram the whole thing in to my mouth at once.  I get an ginormous rush of extreme fruit flavor that I can only describe as complete and utter ecstasy.  It is like the sweaty Zion orgy scene in Matrix Reloaded is happening in my mouth.  Just thinking about it now makes my mouth salivate.  I need to stop at the grocery store on the way home…

Ghosted by BUCKLY! @ 09/30/2008 10:42 AM EDT


Careful, Buckly — you’re giving me sentences I might want to steal someday.

Ghosted by Matt @ 09/30/2008 10:43 AM EDT


Squirt bugs!  Love ‘em.

Ghosted by Vincent @ 09/30/2008 10:54 AM EDT


X-E Matt, if you are not amassing current products as an investment in the future, and your supply of ancient products is not limitless, the days of this site’s nostalgia are numbered.

There’s a tear in my beer over this.

Ghosted by Rev. Back It On Up 13 @ 09/30/2008 10:55 AM EDT


Geeze, BUCKLY!, you make that sound so enticing.  Sadly though if I were to do that with FBtF, the pain from my teeth would probably make my head explode.  Damn my delicate dental dilemma.

Ghosted by DarkSideofBrightness @ 09/30/2008 10:56 AM EDT


I think this post just reinforces the fact I am getting old. I read this twice and the key words that jump out in my head are flossing, headache, crown, and sticky fingers. Oh God, I think my candy of choice are Werther’s Original’s and the weird blue mints at my great aunts house.

Ghosted by Bill @ 09/30/2008 10:57 AM EDT


I feel like I should buy Franken Berry and Fruit by the Foot a wedding gift.

Ghosted by M.Fireball @ 09/30/2008 10:59 AM EDT


Franken Berry Fruit by the Foot – A great part of a nutritious breakfast!

Ghosted by Greg @ 09/30/2008 11:04 AM EDT


I’m with Buckley. Fruit By the Foot is just…it’s insane how good it is. Nothing else makes my mouth feel so tingly. I have a serious addiction to them. I cannot stop eating them until the entire box is gone.

My wife bought a Costco box of them last week, to pack for my son’s school lunches. They were gone in one weekend, and then she yelled at me. :(

Ghosted by Casual Jeff @ 09/30/2008 11:09 AM EDT


I realize a Count Chocula FBTB wouldn’t work, but I think would have been a perfect opportunity to resurrect Yummy Mummy or the Fruit Brute!

Ghosted by Ricky @ 09/30/2008 11:22 AM EDT


Fruit by the Foot makes my tongue itch. I’ll have to give the Squirt Bugs a try.

Ghosted by JosephMcKlay @ 09/30/2008 11:24 AM EDT


(Eww, new person! Run away!)
Squirt Bugs have the best name for a gummi product I’ve seen in ages. Also, Matt, it’s awesome that so much of this stuff is purchased at Target, because I work at one and saw most of it before I read the articles about it. Now I know what all the stuff I walk past does!

Ghosted by Kpibca @ 09/30/2008 11:29 AM EDT


i need to look for these, ive been a recluse lately due to the gas issues…

Ghosted by Johnny_Von @ 09/30/2008 11:30 AM EDT


“how ’bout a monster for breakfast to-day?”
… how do I stil remember these jingles that I haven’t heard in 25 years???

Ghosted by Nizzler @ 09/30/2008 11:32 AM EDT


Jonny Von – Try beano for your gas issues, and then you’ll be able to leave the house again.

Ghosted by Rev. Back It On Up 13 @ 09/30/2008 11:35 AM EDT


My tooth was already hurting when I started reading this so you can imagine how I feel right now. XD

Ghosted by Annette @ 09/30/2008 11:38 AM EDT


“Your son is on line toot…”

Ghosted by Bill @ 09/30/2008 11:48 AM EDT


REV- rofl

i kinda miss yummy mummy, fruit brute however, was kinda bland.

Ghosted by Johnny_Von @ 09/30/2008 11:52 AM EDT


I guess I brought down the highbrow vibe of humor around here with that beano comment. I am sorry. Going forward I will pass no further gas remarks.

Ghosted by Rev. Back It On Up 13 @ 09/30/2008 11:54 AM EDT


It is with trepidacious anticipation that I approach Halloween ‘08 and all of the saccharine bounty it offers. I have an obsession with all things candy. So much so that I even created a fake candy company in order to obtain ridiculous amounts of free candy – some of which is still considered “concept” candy. I cannot walk down the candy aisle of a store without the almost certain likelyhood that I will make a purchase of anything bearing the “NEW” label. Even something wretched like black licorice, because I can always give it away to someone who enjoys that sort of thing. Sadly, I have recently undergone (and am still undergoing) extensive dental work leaving me on a steady diet of hydrocodone-ibuprofen. Because I am fully aware of my candy addiction, I feel it is safe to predict I will be sacrificing oral comfort for the sake of taste bud gratification. Ah, such is life.

Ghosted by Erin @ 09/30/2008 12:00 PM EDT


Wow! I love the fancy new comment field! Halloween came early this year!

Ghosted by Dr Worm @ 09/30/2008 12:05 PM EDT


I like FBTF and all but for me nothing compares to Fruit Rollups! Fruit Rollups are more a part of my childhood than the foot. I spent many school recesses taking my rollup and wrapping it around my finger and then trying to eat it as fast as I can before the bell goes. Then of course for the rest of the day you have a stained finger that, no matter how many times you wash it is still sticky.

Ghosted by IHAQ @ 09/30/2008 12:07 PM EDT


IHAQ – I also love Fruit Rollups. Probably more than an adult should. On the advice of a friend of mine, I started putting them in the freezer. It does not do anything to alter the taste, but they’re fun to snap apart before eating.

Ghosted by Erin @ 09/30/2008 12:14 PM EDT


My wife is going to sick of me asking her to look for stuff I read about here.

I never had Fruit Brute or Yummy Mummy, but I definitely think they should be resurrected.

Ghosted by Teddy Ray @ 09/30/2008 12:15 PM EDT


I second Teddy Ray on wanting Fruit Brute and Yummy Mummy resurrected.  They must complete the Monster Cereal Family! 

Ghosted by DarkSideofBrightness @ 09/30/2008 12:23 PM EDT


Hey Matt, I’m not sure if you still work in the city, but the CVS at Lexington Ave and 53rd street has about 10 boxes of the Boo Berry Fruit By The Foots.

Ghosted by Vincent @ 09/30/2008 12:26 PM EDT


I too Love the eyeballs.  Does anyone remember the ones that had red powder in them?  I recall getting these every year on my annual candy hunt.  Will definitely keep an eye out for the Frankenberry FBTF, probably won’t be successful living in the Great White North.

Ghosted by Gregor @ 09/30/2008 12:27 PM EDT


Vincent, I feel that opportunist’s rush.  I am RIGHT NEAR that very CVS and even though I have no use for fruit by the foot, and in fact might even be killed by it if I were not currently under the watchful moustache of Wilford Brimley, I feel like its very closeness to me is reason enough to go out and buy 10 goddam boxes of fruit by the foot. What is with that?

Ghosted by Rev. Back It On Up 13 @ 09/30/2008 12:35 PM EDT


The eyeballs are great. I even typed yesballs at first, probably a freudian slip that shows just how I neat I think they are.

Ghosted by Kapprika @ 09/30/2008 12:39 PM EDT


Maaaaan I gotta get my hands on some Boo Berry FbtF. Has anyone seen the Halloween Gushers this year? I haven’t, and I’m distressed over it.

Ghosted by Eddie Lightning Frog @ 09/30/2008 12:49 PM EDT


Those squirt bugs look great I wonder if we can get them over here :/

Ghosted by Blazer @ 09/30/2008 12:52 PM EDT


Those Jo-Blo eyes are for sure going into the pot for trick or treaters to grab. Awesome find Matt.

Ghosted by Fox @ 09/30/2008 12:59 PM EDT


Jo-Blo, what am I 80? I meant Jum-Blo, sorry. Now I’m going to watch Urkle and then other shows that I call by the name of the most recognizable character.

Ghosted by Fox @ 09/30/2008 1:01 PM EDT


At the Shaw’s Market down from me they have a plethora of Boo Berry and Franken Berry foodstuffs. They’re actually on sale, two for the price of one. I am really surprised. They’re kind of tucked away, so I’m not really surprised that people haven’t found them yet. I’ll check on the FBtF.

Ghosted by Pepe @ 09/30/2008 1:02 PM EDT


Lovely, wonderful, domofilled Target has a large variety pack of the gumballs, which includes the ones reviewed herein and a few additions, most notably the pumpkin lookin ones with cheapie jackolantern grins printed on and filled with candy “seeds”.

Oh, yes, and I am back! After a long, sad, lonely interrum wherein I relied solely on Little Debbie pumpkin faces and Candy Corn flavored salt water taffy, I am back for the Halloween Countdown! Come now, everyone, don’t panic in your urgency to welcome my return and crush eachother in the process…

Ghosted by c0rp0ratez0mb1e @ 09/30/2008 1:02 PM EDT


Ooh Matt, Could this Franken Berry posting me a subtle sign that my Halloween countdown submission from last year will rear its lovely head this year??
I’m not kidding, I’m like a kid waiting for Christmas each countdown day waiting for the possibility. I’m not one for masochism, but it’s coming close.

Ghosted by Barry @ 09/30/2008 1:14 PM EDT


The season is upon us!

Just the other week, all the stores around here started stocking their Halloween decor! I work at Spirit Halloween and I’m psyched! It’s pure mayhem! Out with the question marks, in with the exclamation points!

But yes, I love Halloween.

Ghosted by Mike83 @ 09/30/2008 1:27 PM EDT


Good to see that you’ve also found this Frankenberry Box of Awesomeness, Matt! I need to remind myself to pick one up at work later…

Ghosted by Invader Norbert @ 09/30/2008 1:34 PM EDT


I hope you are going to do something on Blood Bag Candy.  That stuff looks awesome.  There is a link to a youtube clip of it if you click my name.

Ghosted by Jack @ 09/30/2008 1:43 PM EDT


I saw the Frankenberry Fruit By the Foot at the grocery store where I work yesterday and wondered when Matt was going to get to them. They also have Boo Berry. Haven’t seen the eye gum or the gumballs yet, but I’ve only glanced at Wal-Mart’s Halloween section while looking for shelves for my massive stuffed animal collection. I’ll take a better look when I’ve figured out what I’m going be for Halloween this year.

Ghosted by starwenn @ 09/30/2008 1:58 PM EDT


One of the things I really miss from my wonderfully misspent childhood is the fact that way back then, the Monster Cereals were year-round food. Off to YouTube the old ads!

Ghosted by kingklash @ 09/30/2008 2:00 PM EDT


The office cubical decorating has begun! I’ve found a $3.99 pack of plastic static wall clings of haunted house paraphernalia and the classic cotton spider webs. It begins…

Btw, Matt and everybody: check out the Child’s Play Chucky’s 20th Birthday DVD! Great value, awesome extras and a great price. I once lived across from the Chicago alley in which Chucky was sold to Andy’s mom, while my girlfriend lived down the street from the police station from the first film (also Family Matter’s Carl Winslow’s precinct). It’s a film I hold very near to my heart.

Ghosted by Barry @ 09/30/2008 2:11 PM EDT


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