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Halloween Countdown ’08: Franken Berry Fruit By The Foot!

On this, the eve of October, let us dip into the well that gives Halloween its brightest shine: CANDY CANDY CANDY.

I won't say that this is the first time a brand of fruit snacks touched my soul, but holy shit. Never before have I danced in response to artificially flavored maltodextrin with such vigor. Seriously, Franken Berry Fruit By The Foot?! How one could march as an atheist knowing these are out there, I do not know.

While the snacks actually came out last year, all of the stores within my personal driving distance arrived at Babylon fashionably late. I spent last October soaking pillows over these, but now, finally...I have them. I have six individually wrapped three-foot strands of non-sticky Franken Berry duct tape. I am complete and I am whole. I am redundant. I am full of chewy red ribbons.

For a great many of us, General Mills' "monster cereals" are as synonymous to this time of year as carved pumpkins and the McDonald's Monopoly game. They are our old faithfuls. No matter how dry the Halloween season may be, you can always count on Count Chocula, Franken Berry and their reclusive indigo cousin to dye your milk and lift your spirits.

I'm more of a Count Chocula guy, but I still hold Franken Berry in high esteem. It's among a very small group of strawberry-flavored cereals that I can stomach. Plus, whatever charms Mr. Chocula wields over our breakfast bowls would be immediately lost in Fruit By The Foot form. While people who enjoy chocolate Twizzlers merely confuse me, those who would enjoy chocolate Fruit By The Foot seem deserving of outright venom.

The flavor, officially titled "Strawberry Scream," is nice, subtle and worthy of its Franken Berry ties. Lacking the extreme tart punch of most of the other "red" Fruit By The Foot flavors, you can eat this in public with confidence, for it will not be the cause of any unsightly facial puckers.

I don't have General Mills' top secret list of Fruit By The Foot chemical compositions handy, so it's hard for me to tell if this is a "custom" flavor or simply an existing one rebranded for the Halloween season. For what it's worth, it does kinda smell like Franken Berry cereal. I wouldn't have guessed "Franken Berry" on a blind taste test, but assuming that the scientists didn't tie my nose shut with actually-sticky duct tape before shoving the stuff down my throat, I may have had an inkling.

These are wonderful. Beyond wonderful. And if strawberries aren't your ally, note that they also sell Boo Berry Fruit By The Foot. Boo Berry. Sadly, as has been the case for decades, Boo Berry's boo beauty is only outmatched by his jungle cat-level elusiveness. Once I find Boo Berry Fruit By The Foot, expect a total rehash of this entry, with "Boo Berry" usurping "Franken Berry" on a search-and-replace.

While not as incredible as Franken Berry Fruit By The Foot, this bowl of Juicee Gummee "Squirt Bugs" still managed to make me giddy. While the packaging seems to indicate that the troth of gummy bugs feature squirting goo centers, I'm sad to report that they do not. The bugs have flavored goo centers in a variety of colors, but they don't squirt.

It's disappointing, but since they didn't taste that great to begin with, now I won't have to live with the temptation to continue eating candies I don't want to eat. Honestly, it's an army of rubbery, multicolored insects nesting inside a bowl labeled "Squirt Bugs." There are things you eat, and things you just want to look at.

Finally, from Rain-Blo, we have two different types of Halloween gum. Thank God.

The smaller package on top features ten pieces of "Jum-Blo" gum, which are large enough for you to call out the jaw muscle reserves when attempting the first few chews. Most of the gumballs simply rotate between orange and black single colors, but there are two far more interesting pieces hiding beneath the "Jum-Blo" label. Since these two far more interesting pieces are the same ones you get a hundred of in the giant bag below the smaller package, we can probably move on to that.

Rain-Blo's "Eyes of Terror" bag consists of 100 individually wrapped eyeball-themed gumballs, with incredible details, like bloodshot speckles and a peculiar skull shape held within each gum eye's pupil. Click here to see all of Rain-Blo's Halloween gum varieties up close, and pick your poison.

I'll spotlight more of this year's best Halloween candies in a future post, but it looks like we're off to a good start.

Posted by Matt on 09/30/2008. E-mail me!



Discussion Thread: 162 comments

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Curse this beetus.  Wilford Brimley makes me miss out on everything.

Chestnuts roasted by Rev. Back It On Up 13 @ 09/30/2008 10:28 AM


Just the word Jum-Blo make my temples hurt.

Chestnuts roasted by Bill @ 09/30/2008 10:29 AM


sweet – need to get my hands on them froot byt the foots. 
  Was thinking of opening my box of fruit brute this year – but I think about it every year around this time.  I will not end up doing it im sure.

u going to chiller theatre matt?

Chestnuts roasted by braindead brian @ 09/30/2008 10:33 AM


I love the eye balls! It makes me want to grab a quarter and find the closest gum ball machine!

I may just make a special trip to Buffalo to find that fruit by the foot! My wonderful home and native land wont have it. :(

Chestnuts roasted by IHAQ @ 09/30/2008 10:35 AM


YUMM…I’m so looking for these next time I’m out.  I do have a question Matt I know you have old cereal, kool-aid, soft drinks and other things–do you buy modern stuff and hold on to it in hopes that it will become a “Ghoul Aid” or Clear Pepsi?  I just thought of that question and was curious.

Chestnuts roasted by gingela5 @ 09/30/2008 10:37 AM


I love those eyeball gumballs! The skull really adds that touch of class.

I have to admit that despite loving them in theory, I can’t really hang with the spooky cereals, or really any cereals with the elusive “dye the milk” properties. I’ll never get through a whole box eating it dry, so Fruit by the Foot would be a good alternative way to still experience the Frank.

Chestnuts roasted by squee4242 @ 09/30/2008 10:38 AM


I want to make a necklace out of the Squirt Bugs.  They are so pretty and shiny. 

Chestnuts roasted by DarkSideofBrightness @ 09/30/2008 10:39 AM


gingela: Not really as I’m losing my penchant for excess clutter as I grow older.  But there are some things I’ve written about that I can’t bring myself to throw away — usually anything frozen.  I believe I still have a Shamrock Shake in the back of our freezer from when I wrote about them years ago.  I like to pretend that I’m not the type of person who does things like that, though.

Chestnuts roasted by Matt @ 09/30/2008 10:41 AM


When I eat Fruit By the Foot, I take the entire roll off the paper and cram the whole thing in to my mouth at once.  I get an ginormous rush of extreme fruit flavor that I can only describe as complete and utter ecstasy.  It is like the sweaty Zion orgy scene in Matrix Reloaded is happening in my mouth.  Just thinking about it now makes my mouth salivate.  I need to stop at the grocery store on the way home…

Chestnuts roasted by BUCKLY! @ 09/30/2008 10:42 AM


Careful, Buckly — you’re giving me sentences I might want to steal someday.

Chestnuts roasted by Matt @ 09/30/2008 10:43 AM


Squirt bugs!  Love ‘em.

Chestnuts roasted by Vincent @ 09/30/2008 10:54 AM


X-E Matt, if you are not amassing current products as an investment in the future, and your supply of ancient products is not limitless, the days of this site’s nostalgia are numbered.

There’s a tear in my beer over this.

Chestnuts roasted by Rev. Back It On Up 13 @ 09/30/2008 10:55 AM


Geeze, BUCKLY!, you make that sound so enticing.  Sadly though if I were to do that with FBtF, the pain from my teeth would probably make my head explode.  Damn my delicate dental dilemma.

Chestnuts roasted by DarkSideofBrightness @ 09/30/2008 10:56 AM


I think this post just reinforces the fact I am getting old. I read this twice and the key words that jump out in my head are flossing, headache, crown, and sticky fingers. Oh God, I think my candy of choice are Werther’s Original’s and the weird blue mints at my great aunts house.

Chestnuts roasted by Bill @ 09/30/2008 10:57 AM


I feel like I should buy Franken Berry and Fruit by the Foot a wedding gift.

Chestnuts roasted by M.Fireball @ 09/30/2008 10:59 AM


Franken Berry Fruit by the Foot – A great part of a nutritious breakfast!

Chestnuts roasted by Greg @ 09/30/2008 11:04 AM


I’m with Buckley. Fruit By the Foot is just…it’s insane how good it is. Nothing else makes my mouth feel so tingly. I have a serious addiction to them. I cannot stop eating them until the entire box is gone.

My wife bought a Costco box of them last week, to pack for my son’s school lunches. They were gone in one weekend, and then she yelled at me. :(

Chestnuts roasted by Casual Jeff @ 09/30/2008 11:09 AM


I realize a Count Chocula FBTB wouldn’t work, but I think would have been a perfect opportunity to resurrect Yummy Mummy or the Fruit Brute!

Chestnuts roasted by Ricky @ 09/30/2008 11:22 AM


Fruit by the Foot makes my tongue itch. I’ll have to give the Squirt Bugs a try.

Chestnuts roasted by JosephMcKlay @ 09/30/2008 11:24 AM


(Eww, new person! Run away!)
Squirt Bugs have the best name for a gummi product I’ve seen in ages. Also, Matt, it’s awesome that so much of this stuff is purchased at Target, because I work at one and saw most of it before I read the articles about it. Now I know what all the stuff I walk past does!

Chestnuts roasted by Kpibca @ 09/30/2008 11:29 AM


i need to look for these, ive been a recluse lately due to the gas issues…

Chestnuts roasted by Johnny_Von @ 09/30/2008 11:30 AM


“how ’bout a monster for breakfast to-day?”
… how do I stil remember these jingles that I haven’t heard in 25 years???

Chestnuts roasted by Nizzler @ 09/30/2008 11:32 AM


Jonny Von – Try beano for your gas issues, and then you’ll be able to leave the house again.

Chestnuts roasted by Rev. Back It On Up 13 @ 09/30/2008 11:35 AM


My tooth was already hurting when I started reading this so you can imagine how I feel right now. XD

Chestnuts roasted by Annette @ 09/30/2008 11:38 AM


“Your son is on line toot…”

Chestnuts roasted by Bill @ 09/30/2008 11:48 AM


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