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Chicken McNuggets Shanghai!

It took almost an hour to cook up the right mix of junk, but I'm back from Toys "R" Us with a hundred bucks worth of whatever.


And it was freakin' fun, let me tell you. Notwithstanding the pain one must endure if he or she chooses to plow through the virtual Land of the Dead that is a Toys "R" Us store on a Sunday afternoon, the experience was delightfully ridiculous, and I can't recommend it enough for anyone who is both in the black and not at all opposed to looking like an idiot.

I'm taking pictures today and will work on the article this week, but suffice to say, it's a great collection of completely pointless trinkets ranging from mainstream action figures to all of the weird junk they hide two aisles beyond the Hot Wheels section. You can get a general sense of the wealth of toys from the photo above. Also take note of our super genius talking cat, seen thumbing through a pile of books in the hopes of finding something intellectually challenging. (I believe she settled on a Far Side compilation.)

Now for something completely different, with a catch: I reserve the right to expand this into a full article at a later date, assuming I find the other things that I'd need to do so.


My utter fascination with the many marketing hits and misses of the McDonald's company has been well documented across the site, but outside of slight mentions in one or two blog entries, we've never seriously discussed one of their best promotions of all time: Chicken McNuggets Shanghai.


I can't remember if it happened in 1986 or 1988, but it was one of the two. In a promotion that wouldn't fly today since we're all so uptight about everything, McDonald's issued special takeout-style boxes of Chicken McNuggets, complete with a fortune cookie, teriyaki sauce and most holily of all, a pair of chopsticks. (Holily is an actual word; I can't believe it either.)

The commercials for Chicken McNuggets Shanghai featured patrons goofily trying to work the chopsticks and failing miserably, treating them like such insane novelties that we must assume that sushi didn't once touch American soil until the '90s. I can't speak to the validity of chopsticks being totally foreign objects in the late '80s, but since I was just a kid at the time, they were certainly new to me. McDonald's food always had an intangible "play factor" to it, but here we had an open invitation.


Between the fancy red boxes that housed the nuggets to the individually wrapped fortune cookies (which were actually imported by the planeload from China), Chicken McNuggets Shanghai thrived on its presentation. The meal was served in a themed bag filled with four different dippping sauces, and when all was said and done, nobody could deny that a Chicken McNugget just tasted better when you ate it with chopsticks.

Which got me to thinking: Chicken McNuggets Shanghai might be history, but chopsticks and Chicken McNuggets aren't. I've got a stockpile of the original McDonald's chopsticks in one of my many drawers full of mirth, but you don't need to be so lucky. Any regular pair of chopsticks will do, and nothing is stopping you from reliving the glory of a high class Chicken McNugget.


Whether you eat them once a week or once a year, I'm really going to have to insist that you use chopsticks the next time you down a pack of Chicken McNuggets. What was merely delicious before transforms into a distinctly religious experience, and I can think of no simpler way to make shitty McDonald's food reek of top floor metropolitan class.

I'd originally intended to show you how to recreate the discontinued McDonald's Salad Shaker collection by using a few Slurpee cups and a pair of scissors, but this is way cooler. Try it. You'll feel distinguished and sooo less greasy than usual.


PS: You don't need to be a chopsticks wizard to make the magic happen. Shown above is how I did the deed back in '86, and it worked just as well. Actually, it worked even better: Poke two holes, and you've created your very own McNugget Buddy, free to cavort around McDonaldland as Ronald continually suggests an innocent round of Marco Polo in a pool full of barbecue sauce. It's a good thing dead chicken parts can't sleep; clown will eat them.

Posted by Matt on 04/06/2008. E-mail me!



Discussion Thread: 113 comments

Funny, I was a Mickey D’s addict as a child and I have no memory of these at all. I wonder if my area didn’t do the promotion.

Chestnuts roasted by pureval @ 04/06/2008 11:18 PM


I only have vague memories of that promotion, probably because I’m terrible at using chopsticks and I hate Chicken McNuggets. I was always a Quarter-Pounder girl as a kid.

And by the way, your cat is adorable. Smart, too. ;)

Chestnuts roasted by starwenn @ 04/06/2008 11:30 PM


“I’ve got a stockpile of the original McDonald’s chopsticks in one of my many drawers full of mirth,”

I’d pay any amount of money for the chance to rummage through Matt’s drawers.

…that didn’t come out right, did it? BUT IT’S TRUE.

Chestnuts roasted by Molly @ 04/06/2008 11:35 PM


I actually found a real Chicken McNugget Shanghai commercial. It’s the very last one in this Youtube collection.

http://youtube.com/watch?v=ZnA75BBRYFU

Chestnuts roasted by JLAJRC @ 04/06/2008 11:43 PM


The only things I can eat from McDonalds are the nuggets and the fries. If i’m actually brave enough to eat anything else from there, then i’m going to spend the next hour on the toilet. And on top of that i’m going to experience some pretty intense cramps. McDonalds is pretty much the exact polar opposite of health. lol.

Chestnuts roasted by ULTRAMAN @ 04/06/2008 11:44 PM


On an unrelated topic, I can’t believe that I can’t find the DAILY SHOW clip of Charlton Heston being crowned “THE MAN OF THE MILLENIUM”

My kingdom for a clip! :mad:

And now we return you to McNugget wonderment already in progress

Chestnuts roasted by The Manimal @ 04/06/2008 11:56 PM


So…. I could have sworn I had a intact pair of shanghai mcnugget chopsticks somewhere in my childhood bed room…I think I still might.
My fave dipping sauce has got to be from 98 when A Bug’s life came out. they had some weird apple flavor dip. It was soooo awesome!

The chicken nugget commercials with the shanghai…were’nt they done by a black guy and a puppet named lester.

Chestnuts roasted by mandy_30th b-day countdown:8 days_Reeves @ 04/07/2008 12:08 AM


I think I found what you’re taling about Mandy: http://youtube.com/watch?v=1oFS-q8BIps

Chestnuts roasted by Invader Norbert @ 04/07/2008 12:17 AM


Muppet Baby,

I honestly didn’t know it was possible to live 90 minutes away from a McDonald’s anywhere in North America. Even in like the Dakotas. They probably have them in the woods. Next to the bears.

Chestnuts roasted by Rich @ 04/07/2008 12:30 AM


These McNuggets of an asian variety are new to me, and I was certainly alive in 86. Anywho, I am sooooooo stoked for the new article, I think I may have actually squeeked.

Chestnuts roasted by The Dude @ 04/07/2008 12:34 AM


Matt,

I remember the shanghi nuggets. I think they had some pretty tasty sauces, at least tasty to my young palet. I remember the chop sticks being somewhat foreign. Great stuff Matt, can’t wait to see what is in the bags. WOO HOO.

Chestnuts roasted by tigerfan @ 04/07/2008 12:45 AM


yeah…..Norbert, that’s the guys. That vid is FUNNY! I never saw that one yet. That guy made me want to get a ventriloquist puppet but alas the good ones I wnted were like 200 bucks back in the 80′s.

Chestnuts roasted by mandy_Reeves @ 04/07/2008 12:55 AM


I like that dragon thing in the one bag.

Chestnuts roasted by ULTRAMAN @ 04/07/2008 12:56 AM


Having lived in Japan for the last 8 months I am now sufficiently acclimatised to Japanese culture that I visibly flinched when I saw how you were using your chopsticks in that last photo.

Suffice it to say doing that in Japan would be like eating an entire 3 course meal with one knife.

Chestnuts roasted by bravesirrobin @ 04/07/2008 2:16 AM


I can’t believe I got McNuggets today for the first time in months and ate them before reading this. I really missed out on the opportunity to class up my lunch.

Chestnuts roasted by clumsyonice @ 04/07/2008 3:54 AM


I can’t believe I don’t remember this. I’ve been such a big McNugget fan since I was a kid, I would think I would have tried this before. It seems like such an obvious pairing. Why haven’t I done this before? I’m one of those “McNuggets once a week” people, so I’m definitely planning on doing this soon. Yes, I know how bad they are for you and I do feel terrible, but I have a huge weakness for McNuggets and Mc’D's fries. I don’t think that’s going to stop anytime soon. Thanks for the idea, Matt! Over the years I’ve become pretty adept at using chopsticks but I still can’t get large clusters of rice too well–only if it’s cooked properly so that it clumps up. I’m a rice fiend, btw and can’t get enough of it.

As far as sauces go, when I eat any kind of nuggets or chicken tenders anywhere else, I’m a bbq sauce guy through and through (I hate honey mustard!), but there’s something about McDonalds sweet and sour sauce, that it’s the only one I get when I go there. I don’t know why. I don’t really care for the s&s sauce anywhere else–only McD’s. Oh, and I am SO finding a 7-11 somewhere around here and getting me an Iron Man slushee. It has to be done.

Ben, Were you somehow dropped on your head when you were a baby? I mean…I just don’t know what to say to someone who doesn’t like McNuggets. I just have no words. Speaking of Leatherheads though, some of it was actually shot about 15 minutes from my house in upstate SC. I’ve done a lot of PA work over the years in movies and tried to get on set to get some work but they already had so many people (some of which the production company brought with them), that they were turning people away. I have some film student/PA friends of mine who drove 2 hours to do the same thing and they got turned away too. It was so frustrating to be a film student/PA and to have a major motion picture shot 15 minutes from my house and not to work on it. Ugh! Some family members of mine saw Clooney eating a restaurant they were at though, so at least somebody got a thrill out of the whole thing.

Frostor, Those hippy-nuggets of yours sound…ahem, interesting.

What’s with all these people trying to get into Matt’s drawers? Why are you trying to take liberties with the man?

Brawl is the new Pokemon. And once again, I’m totally out of the loop and have no idea what you guys are going on about. Sounds like a lot of fun though.

Chestnuts roasted by DJ D @ 04/07/2008 5:01 AM


Matt

Great post seem to be getting the old flavor back, I’ll be happy for this site to make it another five years, Its all in direct coralation with your aging problem. I think It’s easier to read XE and enjoy it in your 30s then It would be to write it. Hey but thats just me. Cant wait for the bag o toys articles

Chestnuts roasted by Mortalwind @ 04/07/2008 5:38 AM


Growing up, I lived in the woods. It was a small town of 3,500. We had to go into the next province to get McDonalds…or see a movie…or go to a ‘big mall’…or get a real coffee…or buy a book. It was rough. But it made McDs special, and now I do not have trouble going without it.

Chestnuts roasted by Muppet Baby @ 04/07/2008 5:49 AM


I remember Shanghai McNuggets when they first came out. Back in those days, my mom was the regional PR manager for all the McDonald’s in the area so I was IN with all the new stuff.

I remember the chopsticks and the boxes but I also remember that they decorated their biggest store with all Asian-decor specifically for the launch party. LAME!

I liked the Nuggets but not the sauces. I wasn’t big on sauces that weren’t ketchup until later in life. Now you can have my McDonald’s Hot Mustard when you pry it from my cold, dead hand.

And is it just me or does McDonald’s have the most AWESOME tarter sauce ever?

Chestnuts roasted by evilbeth @ 04/07/2008 9:41 AM


DJ D, I think anybody that vows “I really want to spend the night pounding you with my absolutely invincible Pikachu” has to expect that they’ll have people wanting to get into their drawers.

Hehe :twisted:

Chestnuts roasted by squee4242 @ 04/07/2008 10:36 AM


“The Invincible Pikachu” is a heinous euphemism for what you’re implying here, Squee4242, and almost certainly not in line with the original plan for the prickly little squirt.

However, I can see the subliminal seduction at work here – since starting to read these comments, I’ve put a vile selection of meat in my mouth such as was never intended to cross my lips until now. I refer of course to SPAM, but who knows what beastly acts will follow. X-Entertainment is leading us all astray. The path to sin is lined with 80′s toys and processed meat logs.

Chestnuts roasted by Rev. BackItOnUp @ 04/07/2008 10:58 AM


I remember those.

Does anyone remember the McDonald’s Shaker fries? They gave you a package of seasoning, like the popcorn stuff, and a bag. You combine the three things together, shake you fries and presto your fries had seasoning on it? I think they had ketchup and Sour Cream and onion flavors. I only got them once, and it was many years ago. at least 15, maybe longer.

Chestnuts roasted by Mark @ 04/07/2008 12:21 PM


okay, so i just saw a commercial for keeblers new “fudge filled cookies” – anyone else think this is a possible replacement for magic middles?! i dont know,… i’m praying they are similar…. PRRAAAYYINGGG…

Chestnuts roasted by Andrew @ 04/07/2008 12:43 PM


and by similar, i mean.. i’m praying they’re good.

Chestnuts roasted by Andrew @ 04/07/2008 12:47 PM


I am totally addicted to McNuggets!! I’ve had to limit myself to having one 10-pack a week, so I don’t end up looking like a female incarnation of Jabba the Hutt and so I live to see 35. Of course, that one meal probably obliterates all the healthy eating and gym-going I do during the week. Oh well. They’re just too good.
Oh, am I the only one who actually liked the dark “meat” nuggets? I was much more addicted to them before they started making McNuggets with white “meat.”

Chestnuts roasted by DarkSideofBrightness @ 04/07/2008 1:01 PM


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