X-Entertainment.com X-Entertainment.com A Proud UGO Affiliate
X-Entertainment loves Christmas and will not stop talking about it, ever.

Of Fruit Bars and Flying Tarantulas.

I wanted to begin this entry with some form of whimsical personal anecdote, but I've been living a pretty boring life lately. I suppose I could make something up. I spent most of the day catching wild tarantulas for use in a misguided science experiment where the ultimate goal is to grant these spiders the power of flight. Upon completion, I will remove their fangs and market them as friendly pets known as "Flyders."

Here are two random '80s commercials I dug out of my top secret database for no real reason:


Golden Grahams: I'm not one to discount the virtues of Golden Grahams, but the real reason I'm including this commercial is because of the cereal "premium" that came with it: A Fruit Corners Fruit Bar! If you weren't around for the short-lived era of wonder brought forth by these completely holy snacks, the only barometer I can offer is this: Had I the means to build and use a time machine, zipping back to the early '80s for a Fruit Corners Fruit Bar would take precedence over pretty much anything else.

Imagine chewing up about three dozen Fruit Roll-Ups and mashing the gunk into the rough shape of a candy bar. That was a Fruit Bar. They were beyond incredible, and I'm still convinced that their extinction has less to do with poor sales and more to do God punishing the public at large for its various sins and follies. These things were so. Fucking. Good.

Out of context, this is one of the most hilarious ads ever. After big sister triumphantly yanks the complimentary Fruit Bar from the Golden Grahams box, her disturbing little brother snatches it away, holds it to his face and snarls, "REAL UGLY." I'm tempted to let you believe that this was some form of oddly mass-marketed epileptic non-sequitur, but the truth is, Fruit Corners was using the phrase in a sort of renegade advertising campaign. Maybe that's why the treats failed. They were fruit snacks, not Garbage Pail Kids. Click here to download!


Snickers: I have no idea how I remember this commercial, but I definitely do. It was part of a larger campaign featuring several television spots where seemingly real people would tout the benefits of Snickers bars as energy boosters, which I suppose is true if you want to get technical, but they're practically treating it like health food. Advertising laws are far stricter today, and commercials like this would never fly. My tarantulas, on the other hand...

As a kid, these ads had me genuinely believing that Snickers were to be considered as a positive food choice rather than a guilty pleasure. This particular commercial isn't as ridiculous of some of the others that I can recall, which skipped the uppity music and chocolatey product shots in favor of totally straight-played faux testimonials. I guess I can appreciate that we now live in a world where the truth isn't allowed to be so easily masked, but on the other hand, ignorance is bliss: Who wouldn't want to eat a Snickers bar and be proud of it? Click here to download!

This was going to be a longer blog entry. I'd intended to include an off-season Ghost With The Most comic, but my hand and brain started cramping. Here's a portion of the middle:


The storyline involved the ghost-with-pie refusing to allow the ghost-without-pie to have any until he properly sounded out the theme song to Unsolved Mysteries. But that should be obvious! As epic as the realization of this idea would be if taken to the limit, I'm just remembering that I have work in the morning. Zzzzzzzz.

That's a sleep noise, not a bee noise. I'm not a bee.

Posted by Matt on 01/21/2008. E-mail me!



Discussion Thread: 81 comments

You can still buy something similar to those fruit bars here in Canada, except flatter.

And I REALLY want to see the rest of that comic.

Chestnuts roasted by JoshC @ 01/21/2008 11:48 PM


Dang man, it’s like an article explosion!

Chestnuts roasted by Terror Claws Cole @ 01/21/2008 11:50 PM


I remember that Snickers commercial so well. I was convinced that it was healthier than any other chocolate bar, so I always chose Snickers for snacktime during my goody-goody phase.

Chestnuts roasted by Jemmy @ 01/21/2008 11:53 PM


I think they’re still trying to push Mars Bars as “energy food” in Australia, which is pretty bad considering last one I ate made my head spin from so much sugar.

Chestnuts roasted by Kaz @ 01/21/2008 11:54 PM


Wow, I just read the 2005 Ghost with the Most comic again and I cried laughing. It was like one giant acid trip… with ghosts!

Chestnuts roasted by Phil G. @ 01/21/2008 11:57 PM


When I’m really hungry and I’m looking for a candy bar, I always scan until I see a Snickers. Then I’m like “Oh yeah! Snickers are so satisfying. I’ll have one of those,” because I am damaged by old marketing.

Chestnuts roasted by Jessica Marie @ 01/22/2008 12:11 AM


Awesome blog, and 2 great ones in a row! Shame that I haven’t been so lucky in this past month…3 attempts and nothing so far.

School starts again tomorrow :(

Chestnuts roasted by Invader Norbert @ 01/22/2008 12:14 AM


“You can still buy something similar to those fruit bars here in Canada, except flatter.”

You mean the healthy ones? Actually those are still really good.

Chestnuts roasted by penmissile @ 01/22/2008 12:17 AM


We have those here too, if you mean what I think you mean. They’re about four inches long, two inches wide, and pretty thin. Also delicious, but not quite a Fruit Bar. Fruit Bar was one of a kind.

Chestnuts roasted by Matt @ 01/22/2008 12:18 AM


That’d be the ones, love em.
This one of a kind Fruit Bar intrigues me..

Chestnuts roasted by JoshC @ 01/22/2008 12:23 AM


Wait, Snickers isn’t a health food?

Chestnuts roasted by Shuanfu @ 01/22/2008 12:31 AM


Are you guys talking about Fruit to Go?
I always wanted to believe they were candy. but they’re still fruit in my mind. A kid in my class made up a song about them once ‘fruit to go, fruit to go, fruit to go’ and he’d run around the classroom proving the fruity goodness gave him energy. I guess it wasn’t really a song so much as running around saying the name of the snack. u get it.

Chestnuts roasted by ellaenchanted @ 01/22/2008 12:41 AM


Yup.
Thank you ellaenchanted!

Chestnuts roasted by JoshC @ 01/22/2008 12:51 AM


Ghost with the MOST! How I’ve missed thee!

Man, two blog posts in one day? I can barely keep up! (Not that that is a bad thing!)

Chestnuts roasted by Cameron T. @ 01/22/2008 1:22 AM


I was surprised to find a new article but trust me I am not complaining.

I am good at drawing. Really really good. But I still admire your simple ghost drawings made in sharpie. You should get some blank white stock cards, whip up a bunch of ghost with the most greeting cards and sell them. I just signed up (this sounds like a cheesy commercial but trust me I aint trying to talk like an advertisement) with a site called Etsy.com that lets you set up a store that sells handmade products. Like art, handmade soaps, jewelery, etc.

I actually made my own store on this site and I am excited about making art to sell. It could bomb, it could be an instant success, or it could be in the middle. Either way I am treading slowly but I am optimistic at the same time. Yay for me.

Chestnuts roasted by Goob @ 01/22/2008 1:22 AM


Two entries in one day? It’s like I’ve been a good boy all year (all 21 days of it) and Matt’s playing Santa! Plus, I now know about The Ghost With the Most. Best MLK day ever!

…Now I really need to stop putting off my reading……..

Chestnuts roasted by Ben @ 01/22/2008 1:23 AM


I have to actually do something for school tomorrow. I should have written it up when I did it (at the beginning of last semester) but yeah I’m doing it tonight.

Here’s to going to receptions with higher-ups when you’re sleep deprived.

I’ll end up calling one a n00b or something.

Chestnuts roasted by Knegative @ 01/22/2008 1:25 AM


Any Wii owners getting Endless Ocean tomorrow? Only 30 bucks. Its like a relaxing scuba diving dolphin training aquarium sim. You dive in the ocean and swim through pirate ships and look sfor fish and touch them…and it has a new age music type of soundtrack. check it out on one of the game sites.

Oh, plus it has wifi and you can dive and explore with someone online

Chestnuts roasted by mandy_Reeves @ 01/22/2008 1:55 AM


TWO in ONE NIGHT?! Matt, you over achiever. Is it bad that I own an MP3 of the Unsolved Mysteries theme?

The only time I will ever be caught watching Lifetime is when Unsolved Mysteries is on.

Chestnuts roasted by Brian @ 01/22/2008 1:56 AM


How adorable is that drop of Honey kissing that Graham?! I want a figurine of him – made with high quality, hard, very translucent, amber colored plastic.

The Fruit Bar kid… wtf? It doesn’t even look like he says the “ugly” line. He must be a ventriloquist in training. But that doesn’t make me want to punch him any less.

That Snickers ad cracked me up! I used to slice up my Snicker Bars like that when I was little, and somehow it made it seem tastier. I love how they all shredded the wrappers back as they were gnawing away, too. lol They’d never do that today!

And YAY for Ghost with the Most! :D

Chestnuts roasted by Ryane @ 01/22/2008 1:58 AM


In Middle School track, our coach was convinced that Snickers made acceptable snacks to bring to meets because they were so good for you. Worked for ME! This might be because I was the token out of shape asthmatic kid but hey…

Chestnuts roasted by Skywalking @ 01/22/2008 2:02 AM


Man, those fruit bars were SOOOO delicious. The best way I think to desribe them for those of you who never tried one would be to take your favorite preserves (not jams or jellies) and basically somehow turn that into a very thick fruit rollup in bar form. Best fruit snack EVER!

Speaking of Snickers and “health food” they now have that Marathon bar that’s supposedly is their version of a energy bar.

Chestnuts roasted by JLAJRC @ 01/22/2008 2:05 AM


Mandy! What is the ID code for your James Lipton Mii?

And on the subject of Wii, I’ll have to wait until Endless Ocean gets quite a bit cheaper. It looks like something I’d enjoy, but with No More Heroes, Smash Brudders, WiiFit, Mario Kart, and probably a bunch of other games coming out soon, I can’t afford it. And I still haven’t played Super Paper Mario or Zack & Wiki yet. And I have a bunch of Virtual Console games to play. Owning a Wii is too much work.

Chestnuts roasted by Tougi @ 01/22/2008 2:07 AM


Matt,thats weird that you say that about snickers bars. I thought they were considered healither choice as a kid to because of that one soccer commercial where the guy is saying how much energy the snickers bar gave him. I think the soccer player was Tad Ramos.

Chestnuts roasted by mjgrass @ 01/22/2008 2:10 AM


Endless Ocean?

For $30 you can get RE4. There isn’t a decision to be made here, people.

Chestnuts roasted by Knegative @ 01/22/2008 2:11 AM


Add A New Comment!