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01/21/2008: Of Fruit Bars and Flying Tarantulas.

I wanted to begin this entry with some form of whimsical personal anecdote, but I’ve been living a pretty boring life lately. I suppose I could make something up. I spent most of the day catching wild tarantulas for use in a misguided science experiment where the ultimate goal is to grant these spiders the power of flight. Upon completion, I will remove their fangs and market them as friendly pets known as “Flyders.”

Here are two random ’80s commercials I dug out of my top secret database for no real reason:


Golden Grahams: I’m not one to discount the virtues of Golden Grahams, but the real reason I’m including this commercial is because of the cereal “premium” that came with it: A Fruit Corners Fruit Bar! If you weren’t around for the short-lived era of wonder brought forth by these completely holy snacks, the only barometer I can offer is this: Had I the means to build and use a time machine, zipping back to the early ’80s for a Fruit Corners Fruit Bar would take precedence over pretty much anything else.

Imagine chewing up about three dozen Fruit Roll-Ups and mashing the gunk into the rough shape of a candy bar. That was a Fruit Bar. They were beyond incredible, and I’m still convinced that their extinction has less to do with poor sales and more to do God punishing the public at large for its various sins and follies. These things were so. Fucking. Good.

Out of context, this is one of the most hilarious ads ever. After big sister triumphantly yanks the complimentary Fruit Bar from the Golden Grahams box, her disturbing little brother snatches it away, holds it to his face and snarls, “REAL UGLY.” I’m tempted to let you believe that this was some form of oddly mass-marketed epileptic non-sequitur, but the truth is, Fruit Corners was using the phrase in a sort of renegade advertising campaign. Maybe that’s why the treats failed. They were fruit snacks, not Garbage Pail Kids. Click here to download!


Snickers: I have no idea how I remember this commercial, but I definitely do. It was part of a larger campaign featuring several television spots where seemingly real people would tout the benefits of Snickers bars as energy boosters, which I suppose is true if you want to get technical, but they’re practically treating it like health food. Advertising laws are far stricter today, and commercials like this would never fly. My tarantulas, on the other hand…

As a kid, these ads had me genuinely believing that Snickers were to be considered as a positive food choice rather than a guilty pleasure. This particular commercial isn’t as ridiculous of some of the others that I can recall, which skipped the uppity music and chocolatey product shots in favor of totally straight-played faux testimonials. I guess I can appreciate that we now live in a world where the truth isn’t allowed to be so easily masked, but on the other hand, ignorance is bliss: Who wouldn’t want to eat a Snickers bar and be proud of it? Click here to download!

This was going to be a longer blog entry. I’d intended to include an off-season Ghost With The Most comic, but my hand and brain started cramping. Here’s a portion of the middle:


The storyline involved the ghost-with-pie refusing to allow the ghost-without-pie to have any until he properly sounded out the theme song to Unsolved Mysteries. But that should be obvious! As epic as the realization of this idea would be if taken to the limit, I’m just remembering that I have work in the morning. Zzzzzzzz.

That’s a sleep noise, not a bee noise. I’m not a bee.


Posted by Matt. E-mail me!

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Discussion Thread: 81 comments

My dad informed me.

Ghosted by dohopoki @ 01/22/2008 6:26 PM EST


Am I the only one here who has never seen any movie he’s ever been in (with the exception of catching a few moments of “The Patriot” when channel-surfing)?

Ghosted by Old Jim @ 01/22/2008 6:29 PM EST


Kaz, they have that Mars ad campaign here too. It basically says “Mars is a source of energy”, but then there’s fine print at the bottom of the screen saying “*Food Energy”, ie: Mars is a source of calories. I guess that’s not technically lying! But isn’t everything a source of calories other than, like, water?

I think it’s interesting that the chocolate companies are coming out with these “Powerbar” style things… vitamins aside, they’re just as sugar-laden as the originals, because glucose is the most readily-metabolized energy source and people who EXERCISE need the fuel.

My father does triathlons and he needs to bring granola bars and electrolytes on long bike rides because he’s burning so much energy. The guy is 6′4″ and barely 185 lbs. But I seriously doubt the average, non-athletic person needs such high-calorie food to get through their “intense” day of sitting at a desk. Why not eat a banana or a piece of bread? Must everything be in bar form?? :p

Ghosted by Jinsky @ 01/22/2008 6:30 PM EST


:(

Ghosted by Rainbowfeet @ 01/22/2008 6:34 PM EST


wha?
wo. REALLY?
Whatabout that BATMAN flick he was gonna be in?

Ghosted by kittymao @ 01/22/2008 6:42 PM EST


kittymao: Filming had already finished for The Dark Knight. I think he was doing a movie in London or something.

Ghosted by JoshC @ 01/22/2008 6:44 PM EST


The Batman flick was in post-production, so they will probably still release it without cutting any of his scenes, only with an “in memoriam” at the end credits.

Ghosted by Old Jim @ 01/22/2008 6:45 PM EST


D’oh! Actually took the time to research my answer on IMDB, so I did not get to be the first to respond to Kittymao’s query.

Ghosted by Old Jim @ 01/22/2008 6:47 PM EST


I had only just heard about it- I guess I figured it was in the making.
Still- I find it so weird to watch movies of people who died young…

Ghosted by kittymao @ 01/22/2008 6:53 PM EST


Matt, thank you. The ‘flyders’ just prove I’m not insane for my goals. Long live mad science!

Ghosted by Guise @ 01/22/2008 7:03 PM EST


Flying spiders would be very cool !!

Ghosted by ULTRAMAN @ 01/22/2008 7:11 PM EST


I am honestly FLOORED by Heath’s death. So completely unexpected.

Ghosted by JLAJRC @ 01/22/2008 7:18 PM EST


I’ve stopped lurking to ask: Is that one of the Advent Calendar rabbits in the first image? Please say yes.

Ghosted by J9 @ 01/22/2008 7:25 PM EST


I so cannot get over Heath’s death – and with a two year old daughter too. It’s tragic.

Ghosted by Katie @ 01/22/2008 7:32 PM EST


Once in awhile the song from the Fruit Bars commercials will pop into my head. “Look so ugly, gonna knock you out! Sooo goood! And UGLY!” Kind of a funny campaign. It’s like that new Volvo car, where they use the ugliness as a quirky advertising point. Like the advertising guys just decided to run with it.
Speaking of commecials, I guess it is a testament to how many Saturday morning cartoons I watched in the 80s, because I do know a lot of the commercial jingles still. Pacman cereal, Monchichis, My Little Pony, My Buddy, Colgate Pump, to name a few. And certain events will trigger those songs to go off in my head. I guess I wasn’t influenced enough by them though, because of all of those I just mentioned, I only had My Little Ponies.

Ghosted by CMJ @ 01/22/2008 7:35 PM EST


I remember those “Snickers satisfying” commercials too. But I never really went for them because the nuts don’t really turn me on. But here’s a funny equivalent campaign in Canada. Ads for Mars Bars had the jingle, “A Mars Bar a day, at work rest and play.” Like it was an apple keeping the doctor away! At least they coudl have said At work rest OR play, because it sounds like you should eat one three times a day, lol.

Ghosted by CMJ @ 01/22/2008 7:38 PM EST


Thanks for keeping the Clover-spoils where they belong, btw. I was afraid to venture into the last 2 articles for fear the Cloverchat might spill over here, but nice to see it hasn’t. I won’t be seeing it till Saturday and thought about waiting till then before I read any more blogs, but I really didn’t want to wait that long to get my X-E fix. I was getting lonely over there, about 3 blogs ago.

Golden Grahams was my absolute favorite cereal when I was a kid. I could sit down and put away 3 bowls at a time, till I discovered Frosted Mini-Wheats, then it was all over. I’m all about the Mini-Wheats these days. Lately, I’ve had a kind of nostalgia cereal fit, where I’ve been eating a lot of kiddie cereals–bought some Cookie Crunch the other day. I’ve still got 3 boxes of Boo Berry and Frankenberry in the kitchen left over from Halloween and my B-day. I gotta get on that.

I’ve never liked fruit roll ups though. I know I’ll get stoned for saying that but I’ve always thought they were pretty gross.

If I had to pick a favorite candy bar, it would probably be a toss up between Snickers and a plain old Hershey’s bar. I love how the guy in the ad is so sincere. It’s like by eating this thing he’s on the right track to health. And then the jingle….”it’s so satisfyyyying!”

Toxikfoxx/Josh C, William Murderface, Murderface, Murderface…..a coworker got me the first season on DVD for Secret Santa. He was promptly fired like a couple of days after that. He had it coming cause it was an idiot, but hey, at least I got something out of it.

Resident Evil 4 might very well be one of the best games I’ve ever played. Definetly in the top 5, and that was just on the PS2. I can’t wait to get my PS3 (yes, the struggle is over, I’ve finally decided between PS3 and X-Box 360) and see what RE:5 is going to be like.

I just played a Wii for the first time yesterday. They had a demo set up at a gaming store with Super Mario Galaxy. It was really dissorienting at first. I’m not sure if I liked it, but I agree with what someone else said, that game might be worth it just for the old school Level 1 part. I imagine there’s a lot that can be done with that nunchuck deal. I’d like to play it if I had a friend that had one, but I don’t know, I guess I’m an old-fahioned controller kind of guy.

Fox, I’ve been trying to talk people into starting up an 80’s network for years. One day when I’m a media big shot I’ll get this thing off the ground. Just imagine what the Saturday morning lineup would be like.

Yeah, I just got home and saw the thing about Heath Ledger on the news. God, this sucks! I’m a HUGE Batman fanatic (comics, movies, you name it), and I’m really bummed out about this. I’m just glad we’re going to get the one Joker performance out of him. I just hate this means we won’t see it in future movies.

Ghosted by DJ D @ 01/22/2008 8:44 PM EST


Oh God no! I’ve been having nightmares about Flyders for years now; don’t open that can o worms Matt!

Ghosted by The Chad, of the Montana Chads @ 01/22/2008 9:03 PM EST


Damn, Heath Ledger is dead?! That’s very shocking.

Ghosted by Annette @ 01/22/2008 9:38 PM EST


it’s a bit weird but I’m guess not the only one who thought of Brandon Lee in his role as the Crow when Ledger was announced dead.

Ghosted by dohopoki @ 01/22/2008 9:39 PM EST


My brothers and I made up an alternative jingle for that Snickers ad: “It’s so sad, it’s crying!” (I didn’t claim it was particularly original!) ;-)

Ghosted by Old Jim @ 01/22/2008 9:42 PM EST


just popped in for a roasted chestnut…hey , wait… !

Ghosted by diamonds @ 01/22/2008 9:57 PM EST


Looks like Pac Man’s been OD’ing on power pellets again.

Ghosted by DJ D @ 01/22/2008 10:05 PM EST


Oh Matt, you make me so happy. :)

Ghosted by Muppet Baby @ 01/22/2008 10:10 PM EST


They have something like a fruit corners bar at target. It’s like fruit leather but thicker. I think it may be under target’s pseudo healthy brand whose name I unfortunately can’t remember.

Ghosted by Alexis @ 01/22/2008 10:37 PM EST


I think I remember now, the brand is Archer Farms.

Ghosted by Alexis @ 01/22/2008 10:42 PM EST


Waiterbot doing a vlog that is a movie review of Cloverfield? BRILLIANT! I can’t believe I didn’t see it coming though.

Ghosted by Goob @ 01/22/2008 11:12 PM EST


Matt! I am trying to catch up on the advent calendar and I cant find it. Where did it go?

Ghosted by past pist @ 01/22/2008 11:28 PM EST


Oooh, Fruit Corners Bars! Haven’t thought of those in years, but yeah, they were heavenly. Mom would buy them because they were kinda good for us, at least more than chocolate. My sisters and I probably would have started a riot over that bar if it was us.

I do remember that commercial…and hey, Snickers is an energy food! Chocolate has caffeine, which gives you energy. Maybe not the healthiest way to do it, but it’s energy!

Ghosted by starwenn @ 01/22/2008 11:32 PM EST


Ahhh! The ghosts! So glad to see them, even on lined paper.
I loved fruit bars, but I don’t think the really count as fruit, or food.

Ghosted by kb @ 01/22/2008 11:49 PM EST


I thought I was the only one who remembered those things, you were right, they were like 12 compressed fruit roll ups compressed into a bar.

However do you have the original fruit bars commercial? I very vaguely remember one that stuff like bats and vampires.

Ghosted by Tresjolie9 @ 01/24/2008 1:18 AM EST


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