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Mum’s the word.

I was into Thundercats as a child, but it wasn't an obsession. I mean, I remember the theme song, and I remember that one episode where Lion-O taught viewers to stay away from tall trees during thunderstorms by way of WilyKit and WilyKat, and I remember Cheetara delivering my first onscreen tit shot in the pilot, and...I guess I remember more than I thought I remembered.

But what I really remember is that cold day in '86 when I seethed with rage as my friend from across the street knocked on my door with a new treasure in hand: A Mumm-Ra action figure. Mumm-Ra, if you'll recall, was the lead villain of the series -- a demon mummy priest dude who lurked about his dank pad in tattered robes until the situation called for him to transform into an eight foot musclebound blue dude. It was this blue dude who received the primary action figure treatment, but my friend wasn't holding the blue dude. He was holding the far gnarlier mummified version of Mumm-Ra. How the hell did he swing that?


See, whereas I always seemed to be a hundred times more passionate about every toy, cartoon and kiddy thing than this particular friend, I couldn't deny that he was more of a Thundercats fan than I was. So, as he was collecting the figures, he couldn't help noticing the big, colorful offer on the back of all of the toy packages, telling him that the mummified Mumm-Ra could be won for a mere 1.25 and a few proof-of-purchase cutouts.

I begrudgingly congratulated him on his score and made up some excuse as to why I couldn't hang out, because by that point, the only thing on my mind was convicing someone to take me to a toy store to buy me the three figures' worth of proof-of-purchase seals necessary to procure my very own mummified Mumm-Ra.

Pickings were slim: I left with Ratar-O, S-S-Slithe and Panthro. In terms of obtaining Thundercats figures that anyone cared about, I was batting .333. But no bother: I had my cutout seals, and Mom wasn't too opposed to writing a check for such a small amount. Several weeks later, I had my own mummy Mumm-Ra.


The art of the mail-away action figure offer still lives today, but certainly not at the same level of awesomeness of the mail-away offers I grew up with. Some of my all-time favorite action figures were made available in his fashion, running the gamut from the "hooded" Cobra Commander to Emperor Palpatine, who at that point hadn't yet informed us that he was actually named "Palpatine."

These mail-away figures always seemed to reflect characters that nobody wanted to be without, but even in the rare cases when they were total duds, what kid would pass on the opportunity to get a neat little box in the mail with his name on it?

Mumm-Ra arrived in the exact box shown above, albeit one with a stick-on address label. I remember being a bit miffed that the figure wasn't shipped in the traditional Thundercats packaging, but all misgivings were quickly forgotten once I tore that cardboard fucker apart and bore witness to the action figure who would rule my playtime adventure roost for the next several years. The blue demon version of Mumm-Ra was a frightening sight, but this guy? In terms of '80s action figures, mummified Mumm-Ra was the freakin' Godfather.


I've spoken about this in past articles, but I had a bunch of villain action figures that served as a sort of "leader council" to everyone else. (I didn't separate my toys into hero/villain squads, nor did I mind meshing toys from one franchise with another. They were all one big, happy family.) Mummified Mumm-Ra immediately rose to the very top of this council, answering only to Jabba the Hutt, and for some godforsaken reason, Louie the Plumber from that C.O.P.S. series.

The mummified Mumm-Ra figure was built to give orders. After all, it's pretty obvious that he wasn't built to battle: He looked old and frail, his legs weren't posable, and his included staff accessory looked more akin to a Lord of the Flies conch than something a person would use to bash another person's brains in.

Though it was far more commonplace to obtain the figure by mail, mummy Mumm-Ra was also included with the "Mumm-Ra's Tomb Fortress" playset. Not many people had it, because if you were going to blow a birthday wish on a big Thundercats toy, there was no way you were going to take that cheap gothic tomb over the Cats' Lair or Thundertank.

As an extra bonus, the figure arrived with a neat fold-out catalog, promoting other Thundercats toys with well-shot color photos. It's this catalog that has allowed me to spend the last twenty years peppering the term "Astral Moat Monster" into casual conversation with total confidence that it's more than mere gibberish.

I'm thankful for that, but I'm more thankful for the action figure: Mummified Mumm-Ra served as the grouchy grandpa to every other action figure I've ever owned.

Posted by Matt on 01/21/2008. E-mail me!



Discussion Thread: 69 comments

The only thing I remember about Thundercats is the episode were Lion-o beats Cheetara in a race. After that I couldn’t take it seriously.

Chestnuts roasted by dohopoki @ 01/21/2008 1:27 PM


I never had a Mumm-Ra, mummified or otherwise, thanks for showing me the wonder that is Mumm-Ra.
Now to figure out how I can work Astral Moat Monster into casual conversation today.

Chestnuts roasted by JoshC @ 01/21/2008 1:28 PM


I remember when Thundercats started re-airing on Cartoon Network (back in 96 or so… I was in 9th grade at the time), and I decided to tape an episode so that I could bring it to school and watch it on a TV-VCR combo dealie that was in the library. My plan was to show my newfound discovery off to the other geeky kids that went to my school (magnet school specializing in science… go MAST Academy!). Well, when I popped in the tape, what started was an episode of Thundercats, but failed to feature any of them for the longest time… instead, it was some episode about pirates or some shit. Needless to say, I felt like a complete tool that day…

Chestnuts roasted by Colin @ 01/21/2008 2:04 PM


Of the two whole times I ever went to Sunday School, the teacher told us that we shouldn’t watch “Thundercats” because too many kids were wasting prayers on those demon cat-people defeating whatever enemy was featured that day, when they should be praying for other things. I suppose God complained about the logjam of prayers for a glorified toy commercial and passed it down to them to tell us to knock it off.

Chestnuts roasted by Jerrod @ 01/21/2008 2:09 PM


C’mon, Mum-ra was cool, but nothing beat the “Fridge” GI joe mail in.

Chestnuts roasted by Toxikfoxx @ 01/21/2008 2:10 PM


Sweet shit, dude! Thundercats needs a new toy line, like MOTU got.
Any more scans from the catalog you want to share? Please?

Chestnuts roasted by Deathfrogurt @ 01/21/2008 2:15 PM


It can’t be too far off, Deathfrogurt.

http://www.variety.com/article/VR1117966320.html?categoryid=13&cs=1

Chestnuts roasted by Tougi @ 01/21/2008 2:25 PM


Woot! Closest I’ve ever been to the top!

That is all :-)

Chestnuts roasted by MikeyD @ 01/21/2008 2:29 PM


I’ve always been a little perplexed about the reasoning behind mail away action figures. I can’t imagine that the toy companies really sell that many or make much money off of them.

Is it mainly a marketing thing? I guess my question is, how to the toy companies really benefit from doing mail away offers?

Chestnuts roasted by ToddKent @ 01/21/2008 2:40 PM


If I could beat one fictional character bloody with a golf club, that fictional character would be Snarf. Screw that guy.

Chestnuts roasted by Jedoc @ 01/21/2008 2:43 PM


Augghh! You’re killing me Matt. I had Mumm-Ra’s tomb playset. :) Didn’t know Cats Lair was really a toy then. BTW, that Cherry Cola gum at the top is torturing me. My favorite gum ever, and I can’t find it anywhere.

Chestnuts roasted by Terror Claws Cole @ 01/21/2008 3:02 PM


Was never really into Thundercats at all, but my brother had like 30 comic books. I’m sure I still know where they are. Also, I can totally understand how this guy would be one of “council”. I could definitly picture this guy, Palpatine, Skellitor, and Jabba giving out orders to red army ants in my basement circa 1990

Chestnuts roasted by Gweff @ 01/21/2008 3:11 PM


I liked She-Ra

Chestnuts roasted by ashley @ 01/21/2008 3:15 PM


I never had Castle Greyskull when I was a kid. I only acquired the 2K2 version, by means of my own wallet, to try and make that 20 year old pain go away. But I DID have the Thundertank, and boy, was THAT an awesome toy! To this day, I still can’t believe my mom managed to “put that away” without me realizing it. :(

Chestnuts roasted by Roddy @ 01/21/2008 3:20 PM


I loved those mail-in offers for various doodads. Heck, I got about a half-dozen tiny Transformers from cashing in all my Power Points at once. Then there was this one time when I got a watch that you could play Tetris on after sending in pop-tarts proofs of purchase… Too bad it got stolen.

Chestnuts roasted by DocDragon @ 01/21/2008 3:36 PM


Of my bad guy action figures, Super Shredder was the king. Although if I had Mumm-ra, I’m guessing Super Shredder woulda had to bow down to Mumm-ra’s mystical badassness.

Chestnuts roasted by Jeff Mack @ 01/21/2008 3:40 PM


Thundercats was before my time, but I still watched a few episodes here and there. My brother or I will, on occasion, randomly yell “Thunder… Thunder… Thunder… THUNDERCATS, HOOOOO!!!!!” Good times.

Chestnuts roasted by Ben @ 01/21/2008 4:02 PM


I had this figure- but my action figure “history” had many assume the role of ‘ultimate badguy’. I had a full continuity to the storylines.

Chestnuts roasted by Joker @ 01/21/2008 4:07 PM


Some reason, this blog remind of the Thundercat bloopers years back.

Chestnuts roasted by Unknown @ 01/21/2008 4:08 PM


I’m kinda surprised that it was the mummified version that was the mail-away since all of my memories of Thundercats (from the CN reruns) were of that version of him. I barely remember his regular blue form at all.

Chestnuts roasted by JLAJRC @ 01/21/2008 4:15 PM


I love the Thundercats. The character designs were awesome- I still love them, as dated they may be. I could probably attribute my desire to go into animationand study to be a character designer from this cartoon alone. It had THAT MUCH of an impact on me.
Thanks for this, Matt.

Chestnuts roasted by kittymao @ 01/21/2008 4:32 PM


I got The Collector from M.A.S.K. the same way. Mail-ins are really geat when you’re a little runt. You feel like the rich kid down the block who could afford the Flagg. Just a bit of exclusive-ness can make anybody feel special.

Chestnuts roasted by kingklash @ 01/21/2008 4:47 PM


ToddKent: They benefit in different ways. Just using Mumm-Ra as an example, kids would have to weasel their way into getting three new figures before being eligible for Mumm-Ra, a figure with low articulation that was made cheaply and could be mailed inexpensively in tight mailer boxes. (Nevermind the fact that LJN got 1.25 to cover the shipping/handling.) As a means to inspire sales, they were spending a little and getting a lot.

Then there’s the psychological advantage. Mumm-Ra could take a few months before arriving, and any kid who was stuck waiting for him was definitely going to keep interested in Thundercats during the interim. And when it arrives, it’s with a shiny new catalog for the kids to find even more things to wish for.

I think there are cases where less-popular lines do mail-away offers as outright promotions even if the tangible rewards aren’t great, but most of the time, they’re definitely getting their money’s worth, one way or another.

Chestnuts roasted by Matt @ 01/21/2008 4:53 PM


the best Thundercats swag i got as a kid was some Thundercats pajamas. the best part? they glowed in the dark. there was nothing like going to sleep and peeking under the covers to see a huge, glowing sword emblazoned on my pj top

Chestnuts roasted by Jameson @ 01/21/2008 5:08 PM


i was not too much of a thunder cats fan but i do remember an episode where panthero had like an evil twin or something and no one could tell the difference even though one had glowing red eyes. p.s. whatever happened to that article that only 5% of us were going to understand?

Chestnuts roasted by vwarb @ 01/21/2008 5:15 PM


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