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Waxing About Christmas Wish Books: 1985 Editon.

Wow, this one took forever to put together. I know the topic of Sears Wish Books came up a few threads ago, and I had to bite my virtual tongue to avoid mentioning that they were going to be the topic of the next full-length article. So, here we are: The newest article covers six things I had and six things I always wanted from the 1985 Sears Wish Book, only that's a lie, since the photos are actually from the '85 JCPenney catalog. Same difference, really.

I'm pretty certain that this will be a recurring feature, and I'm already chomping at the bit to dive into one of my catalogs from the early '90s. Will probably do at least one more of these before the season goes kaput.

One of the featured items in the '85 catalog review is the "Million Color Drawing Set" from Clowny, the second most awesome crayon company in history. I didn't get one back in 1985, but the set is important proof that no amount of time can end our chances of finally snatching the toys that "got away." Thanks to good timing at a church fair sometime back, I now stand before you as the proud owner of what simply must be the last remaining Clowny "Million Color Drawing Set" in existence.


For those who don't recall (or who weren't alive), the basic gimmick with Clowny crayons was that most of them weren't a single color, but rather a messy soup of dozens of colors. When you used the crayons, your line might've started off red before changing into yellow and finishing green. This didn't make them practical for use with coloring books, but with crayons this wild, who wanted to paint within the lines?

The "Million Color Drawing Set" included three different types of Clowny crayons and a gigantic drawing pad. Now that I've seen the set, I can confirm that the drawing pad was only gigantic so they'd be able to justifiably use a box that made the set appear to be much larger than it actually was. Take away the pad, and they could've fit the remaining contents into even the smallest Ziploc.


The main stars of the show were the Million Color Stick and the Million Color Block. The former works like lipstick tube, while the latter is kind of neanderthalic and simple, but in a good way. I haven't held a Clowny crayon in my hand for over twenty years, and what's really hitting me most is the smell. Oh, that wonderful smell! Like stale clay mixed with construction paper, it's just behind gasoline and coconuts as my favorite smell ever.

Also included with the set were ten Color Finger Tips, which let you doodle in crayon much in the same way that you would fingerpaint. I prefer the other versions, since Clowny crayons don't feel like rightful Clowny crayons if they don't look like the remnants of a Crayola 64-count box set ablaze.

My personal triumph in finally finding Clowny again notwithstanding, the years I spent praying for that triumph seems like a good segue into a survey. I'm sure we've done this survey before, but there must be some kind of reasonable statute of limitations when it comes to online surveys. In the comments, talk about some of the toys and other childhood items you always wanted, but never got.

Posted by Matt on 11/13/2007. E-mail me!



Discussion Thread: 273 comments

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Sweet stuff dude. BTW, just to earn the jealousy instead of stares for being so nerdy:
I have the Flagg and its box in my basement.
And yes, it is STILL FREAKING AWESOME. That is all.

Chestnuts roasted by Terror Claws Cole @ 11/13/2007 2:24 PM


You notice they’re ALL wearing liono shirts but the one showing him off is the one showing teeth.

Chestnuts roasted by dohopoki @ 11/13/2007 2:36 PM


I always wanted a Barbie swimming pool for some weird reason. I remember the Glitter Beach Barbies were big when I was in middle school and they had a picture of a hand made ocean on the back of the box and I knew the moment Mattel ever sold THAT I would HAVE to have it. But the closest they ever got was a pool shower. I wanted it too. And I always loved the little forest animal things that had their own houses and familes. I have NO idea what they’re called but they wore cute little clothes and had little furniture and there were bears and rabbits. They were covered in that fuzzy velvety stuff. I actually DID get one of those but when we moved we put some stuff in my granparents attic and as I was not the favored grandchild it quickly got tossed because “rats ate it” but I knew that the plastic the little things were made of was too hard to eat plus I had just snuck up there and played with them a few days before they were conviently tossed. It was a sad day. I lost all my favored toys but my parents made it up to me so….But to this day I still check out the Sears Wish Book and find myself….oddly enough….wanting toys from it-LOL-25 years old and ipods don’t thrill me, computers give me a little buzz, but toys and anything strange or unusal rock my world off its axis-LOL

Chestnuts roasted by Casper @ 11/13/2007 2:40 PM


kbbaker Are you talking about Party Animals? I cant find much on them anywhere, but im sure thats what you meant with the mosqito…they would talk back at you with a weird feedback when you talked to them…

The toys I wanted most were Mother Goose and Cricket!!!!! They were the upscale cousins of Teddy Ruxpin. Cricket was a girl with a sweater and skirt and would tell stories when you put a tape in her back…I also wanted the talking cabbage patch kids, but they were 99 dollars.

The funniest little story though, about how I pined for and received the My Little Pony babies dream house….that thing was OH SO EPIC for a little girl…what happened was that ther was this little kid inthe neighborhood who was gross and stuff, and a paraih among us neighborhoood kids…so I asked him over to play one day right before christmas, in hopes that santa would see that I was being a good girl. We all played with these little mcdonalds cars that zoomed and spun around when you pulled them back. And I had a pretty impressive collection of thundercats and Monkeyian was the first one my brother and I had. I also always wanted Mall Madness board game too.

And Matt you made my week with this article and everyone else thanks for them flicker pages of catalogs…im gonna have me a grand old time later browsing through em…I’ve been sick for awhile, so i cant get out much,and now i can be occupied for a bit.

Chestnuts roasted by mandy_Reeves @ 11/13/2007 2:41 PM


Sorry to double post, but Casper you may be thinking of Sylvanian Families or MapleTown. Sylvanian families are probably it though. I has some too…they were really easy to lose pieces to.

Chestnuts roasted by mandy_Reeves @ 11/13/2007 2:44 PM


Emily: I had a Socrates! I loved that thing! I was kind of a nerd kid, though, and enjoyed word games more than anything in the whole wide world.

I also wanted the 3-in-1 table, but I was an only child with no other kids living in my neighborhood that were my age, so there was no one to play it with.

I had the original Teddy Ruxpin, but no Grubb as well. My parents only bought me two tapes/books, so the novelty of Teddy wore off pretty quickly. And he was really heavy for a four-year-old to cart around all over the place. I think I still have mine.

Chestnuts roasted by Special K @ 11/13/2007 2:48 PM


Chaomancer Omega: I still have an Omega Supreme in really great condition in the original box, and I love it still.

For those who’ve always wanted the Omnibot 2000 experience, and like Star Wars, I saw an R2D2 at Books A Milllion the other day that looked really cool. It carries a drink, the dome on top moves around, it responds to voice commands and will follow you around.

I got a Star Wars: Phantom Menace edition of Monopoly for Christmas the year that movie came out. I stuck it in my closet and have never played it. It’s still got the plastic shrink wrap on it. I’ve never been much of a Monopoly player, honestly. I’m more of a Risk man.

JLAJRC: Yes! Lazer Tag! I never had one, but my cousin did and we used to have death matches out in the back yard. It’s like paintball but without the seering pain of getting nailed at close range in the back of the head (something I’ve experienced personally). I’d love to get some Lazer Tag going again one of these days.

Terror Claws Cole: You bastard.

Chestnuts roasted by DJ D @ 11/13/2007 2:52 PM


The U.S.S. Flag. There’s one o thems stuck to the ceiling of a near by Comic shop with G.I. Joe guys battling on it. All upside down, mind you. I never wanted one for two reasons: 1) I was a little too young to care about something gray. 2) I didn’t really like millitary stuff.
The Fright Zone though? That I wanted. I had all the figures featured in the picture, I had Castle Grayskull, I had Snake Mountain, and I had Spydor! The Fright Zone seemed like the next step for my parents or grandparents to get me but it just never happened.
I also had a Pound Puppy. A tan one. One night when my dad put my brother and I to bed he foolishly put the tan one in my brother’s bed and the *ich* brown one in my bed. I threw a tantrum and tossed the poor puppy on the hard wood floor and manged to break one of the only non-plush parts of the dog, his nose. That ate me up inside for weeks after. Had I been older I could have easily asked my dad to hot glue the nose back on but I didn’t know such a glue existed at that age. The nose got lost somewhere, never to be put back on. After that I claimed the puppy as my own and my brother took the tan one. I felt like I owed it to the neglected plush pup. I still feel terrible about that.
I’m going to go now.
I need to be alone.

Chestnuts roasted by Lucky @ 11/13/2007 2:58 PM


Excellent trip in the “wayback machine” Matt. I was 9 years old in 1985, this was my hayday for childrens toys. I got the Frightzone and all of the Horde figures that year and Im proud to say that they are still sitting in my parents basement. When my son and daughter are old enough we will have a great time digging out all of the stuff I played with as a kid. Thx for the memories buddy!

Chestnuts roasted by Greg @ 11/13/2007 3:07 PM


I actually received a metal detector for my birthday one year. It was 2nd hand, and so old I think it ran off of vacuum tubes, but it was way cool. We lived on about 3 acres of property that was at one time a farm, and I found a ton of old farm implements and horseshoes, and even an old coin or two. Lugging that thing and a shovel around was about the most exercise this chubby 12 year old got at that time.

Chestnuts roasted by Dawg @ 11/13/2007 3:17 PM


mandy_Reeves: I always wondered what Cricket was. I had a Cricket cooking set with cookie cutters and bowls and all and a cook book, but I never knew who Cricket was. My parents were notorious for buying me accessories for toys I didn’t have.

Chestnuts roasted by Special K @ 11/13/2007 3:22 PM


Great article Matt. I always loved getting the new Christmas Catalogs every year. Does anyone happen to know anything about the other figures that are shown at the bottom of the full page scan of Hordak’s Fright Zone page? The pic that has the yellow and blue snake man type figure. The figures look familiar and I cannot remember what they were called.

Chestnuts roasted by Brent @ 11/13/2007 3:33 PM


The biggest toy I always wanted was one of those real jeep car things for kids to drive around. Of course they were like $500 dollars when I was a kid so I got nothing but amused chuckles from my parents when I’d ask for one.

and! I also very much wanted The Blank figure! I had all the other Dick Tracy figures (who all looked like they had a case of roid rage next to all my other action figures) but we could just never find The Blank. I think I wanted it so much because it was Madonna, but I had to make due with a little plastic Breathless figure that was all figure and no action. Her arms were permanently fixed to her sides and I remember my Grandmother not wanting to buy her for me because of all the cleavage.

Chestnuts roasted by cb @ 11/13/2007 3:45 PM


We have a couple of VHS tapes from Christmasses around 86-89, and all of the commercials were:
Pound Puppies
Gum
That ice-skating McDonald’s commercial

I had a Pound Purry. I think I might still have it somewhere. We also had a video of Pound Puppies, and some Colorforms.

The story about your brother made me melt into a puddle of goo.

Chestnuts roasted by Bluejay @ 11/13/2007 3:47 PM


Toys I always wanted but never got… Well, I guess the main one would have to be Snake Mountain.
I loved Masters of the Universe as a kid, and unashamedly still do to this day (a daily vistor of the He-Man.org forums, and numerous MOTU figures surrounding me as I type). Although they bought me a few figures, my parents were generally of the school of making me save up for the toys I really wanted.

That said, one Christmas when I was abot 6 or 7, I hit the jackpot when they got me Castle Grayskull for Christmas. Everyone whos anyone knows that it’s the greatest playset EVER bar none. I loved it. So naturally, next Christmas, I wanted a home for Skeletor and his crew.

Christmas was the only time I was ever gonna get lucky for such a ‘big’ toy, but my Mom was trying to ween me off of MOTU by that point, insisting that I was too old of them. Even though I still watched the cartoon, played it with my friends, and got so much out of my figures. I never did get my Snake Mountain.

Until about five years ago. I finished collecting a whole set of the vintage toys, Snake Mountain and all. With that finally done, I needed a new goal in my life. I’m still searching for one…

Chestnuts roasted by Jay Firestorm @ 11/13/2007 3:49 PM


Every time I visit the family up at the Jersey Shore I always see some dude with a metal detector on the beach. I too was envious.

I remember flipping through the Sears catalog many many moons ago and there was a picture of a couple of kids sitting in a wooden helicopter that was obviously just a yard play-thing. But I thought it was a real helicopter and damn it, I needed it. I had dreams about flying around the neighborhood and parking it on the school’s roof. Man, I was a dumb kid.

Chestnuts roasted by Bill @ 11/13/2007 3:58 PM


I always wanted Hasbro and/or their Japanese life companion Takara, to try and make some kind of TransFormer the size of the USS Flagg. It wouldn’t have to be all that complicated to change, look at the GoBots Command Center. Ok, so 90% of the GoBots were about the size of a Hot Wheels car, but they had transforming bases for both factions. Anyways….

Among the various toys I really wanted, but never got? Mego Star Trek figures, and the Enterprise Bridge playset.
The present I got, but didn’t want? Long-time posters know this one. Toilet Paper.

Chestnuts roasted by kingklash @ 11/13/2007 4:03 PM


Lexi I totally remember that add for the Sweet Pickles books that you could send away for. It was very similar to those zoo card things you could send away for and collect in this green container, it always reminded me of a recipie box, but with educational animal cards instead of recipies. Also, do you remember the ads for ZooBooks??? Sweet Pickles rocked BTW.

Matt AWESOME ARTICLE! Thats a lot of energy and time represented right there. Hopefully you enjoy putting this massive article together as much as we are enjoying reading, and re-reading it!!!

James Thank you so much for posting that link to those Wish Book pages. My gosh, the hours I am going to spend on there is just going to be sad!

I always wanted that Barbie dream house, that looked so freaking 1970′s, with its 70s colors, and weird angled roof tops. I had the generic Barbie dream house, which still rocked. I had NO idea how expensive all these toys were!!! My gosh!!! Its insane how much all these huge plastic play sets were!!! All the doll houses, and fortresses, and kitchen sets. Upwards of $100. Why were they so expensive??? It almost seems like you get more for your money now, toy wise!!!

Chestnuts roasted by crazy_mainer @ 11/13/2007 4:13 PM


I’ve got my Christmas list now. Great article Matt. I remember sitting in the living room floor for hours circling what I wanted, debating to myself the strengths and weaknesses of each choice, trying to come up with an argument for each one if it was shot down. Great times.

Chestnuts roasted by Fox @ 11/13/2007 4:19 PM


I’m finally supposed to be getting my Wii back this week. I wasn’t planning on getting Mario Galaxy but a $25 freebie sounds good…I called the closest TRU and they said they weren’t selling UNTIL 5:00 and that they’ve had a lot of calls about it already, so by the time I could get there it would probably already be sold out. Oh well, thanks for the tip anyway, fistpittingnork :)

Chestnuts roasted by squee4242 @ 11/13/2007 4:30 PM


I finally got around to reading your Wish Book article, and that anecdote about the rock tumbler had me busting a gut laughing! I remember having a similar motivation after receiving a science lab kit for Christmas that included a whole bunch of chemicals. I was tempted to just mix a bunch of chemicals at random, to see what would happen, but fortunately I did not. I actually took the time to read the manual, and made some neat chemicals, like fingerprint ink and a “water to wine” experiment where you mixed two clear solutions, and when they combined, they turned a pink color.

Chestnuts roasted by Old Jim @ 11/13/2007 4:32 PM


The Holiday Wish Book… brings back great memories. One of the things that I really wanted was Teddy Ruxbin and the Barbie Dream House. One thing I didn’t ask for but got, was a Cabbage Patch Kid. My mother stood in line for hours waiting to get me one on the day they first came out. I was only 2 at the time so I am sure I had no idea what a Cabbage Patch Kid was, but it was a great doll and I still have it to this day.

What was the best gift you got, but you never even asked for?

Chestnuts roasted by Alyssa @ 11/13/2007 4:41 PM


There’s a vintage toystore in BC Canada called Toy Traders that has THREE of those aircraft carriers on display, along with hundreds of GI Joes and vehicles in an enormous diorama. If you’re ever up here you should check it out!

Chestnuts roasted by Russ @ 11/13/2007 4:42 PM


YO MATT

I’m sure you’re already aware, but the new Jones Soda holiday packs are out- there’s even one for Hannukah! Are you going to conduct a taste testing this year?

On a different note, I’d personally prefer a giant plush Wuzzle to a Pound Puppy.

Chestnuts roasted by Cheetara @ 11/13/2007 4:42 PM


Best gift I got but never asked for was my Nintendo. I never asked for it because I assumed if we were steady enough financially to have such a luxorious item that we would have had one when by the time everyone else did. Still, it was a couple years till SNES.

Chestnuts roasted by dohopoki @ 11/13/2007 4:45 PM


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