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My dying wish is for an owl/camel hybrid, which I call camowl.

Waxing About Christmas Wish Books: 1985 Editon.

Wow, this one took forever to put together. I know the topic of Sears Wish Books came up a few threads ago, and I had to bite my virtual tongue to avoid mentioning that they were going to be the topic of the next full-length article. So, here we are: The newest article covers six things I had and six things I always wanted from the 1985 Sears Wish Book, only that's a lie, since the photos are actually from the '85 JCPenney catalog. Same difference, really.

I'm pretty certain that this will be a recurring feature, and I'm already chomping at the bit to dive into one of my catalogs from the early '90s. Will probably do at least one more of these before the season goes kaput.

One of the featured items in the '85 catalog review is the "Million Color Drawing Set" from Clowny, the second most awesome crayon company in history. I didn't get one back in 1985, but the set is important proof that no amount of time can end our chances of finally snatching the toys that "got away." Thanks to good timing at a church fair sometime back, I now stand before you as the proud owner of what simply must be the last remaining Clowny "Million Color Drawing Set" in existence.


For those who don't recall (or who weren't alive), the basic gimmick with Clowny crayons was that most of them weren't a single color, but rather a messy soup of dozens of colors. When you used the crayons, your line might've started off red before changing into yellow and finishing green. This didn't make them practical for use with coloring books, but with crayons this wild, who wanted to paint within the lines?

The "Million Color Drawing Set" included three different types of Clowny crayons and a gigantic drawing pad. Now that I've seen the set, I can confirm that the drawing pad was only gigantic so they'd be able to justifiably use a box that made the set appear to be much larger than it actually was. Take away the pad, and they could've fit the remaining contents into even the smallest Ziploc.


The main stars of the show were the Million Color Stick and the Million Color Block. The former works like lipstick tube, while the latter is kind of neanderthalic and simple, but in a good way. I haven't held a Clowny crayon in my hand for over twenty years, and what's really hitting me most is the smell. Oh, that wonderful smell! Like stale clay mixed with construction paper, it's just behind gasoline and coconuts as my favorite smell ever.

Also included with the set were ten Color Finger Tips, which let you doodle in crayon much in the same way that you would fingerpaint. I prefer the other versions, since Clowny crayons don't feel like rightful Clowny crayons if they don't look like the remnants of a Crayola 64-count box set ablaze.

My personal triumph in finally finding Clowny again notwithstanding, the years I spent praying for that triumph seems like a good segue into a survey. I'm sure we've done this survey before, but there must be some kind of reasonable statute of limitations when it comes to online surveys. In the comments, talk about some of the toys and other childhood items you always wanted, but never got.

Posted by Matt on 11/13/2007. E-mail me!



Discussion Thread: 273 comments

Well, I recall that a long time ago, I wanted a Tuneyville Choo-Choo after seeing my cousin playing with one, but I never got one.

A few months ago, memories of the toy suddenly resurfaced in my mind. So I went crazy and binged on eBay instead.

Chestnuts roasted by RAMChYLD @ 11/15/2007 8:55 PM


Ah, Sears Wishbooks. Their arrival used to be the official start of the Christmas season, before they started shipping in August.

My toy-that-never-was was actually not a toy. I hardly ever asked for specific toy, content with whatever pink and Barbiefied objects my parents decided to foist on me. Except Lion King merchandise. I was a frickin’ fiend for Lion King merchandise.

But the thing I wanted the most, the thing I asked for year upon year, was a loft bed – basically, a bed on stilts. I was completely obsessed with the idea making a fort beneath the bed, and being able to sleep on TOP of the fort at night. High class stuff. Unfortunately, loft beds retail for about $500, so Mom told me Santa couldn’t such a bulky item in his sleigh. I still kind of want one – more for the space-saving opportunities it would provide, but still.

Chestnuts roasted by Stella Gold @ 11/15/2007 9:30 PM


Crazy_mainer, my youngest sister had the keyboard/stage set for years – it was her first tape player!

We had tons of Jem stuff. The keyboard/stage was the only set we had, but I had Pizazz and Kimber, the baby sister had Gitter n’ Gold Jem and Roxy, and my other sister (who was a huge fan) had Aja, Dance, Stormer, Synergy, and the original non-glitter Jem/Jerrica. (But we never DID get the Roadster…)

I do have an American Girl, Samantha, but her clothes are either home-made or bought from eBay because my folks would spring for her and one dress, and that was it…and that after I spent years of drooling, including desperately trying to win one in a school contest.

Poseid, we never got Paradise Estates, either, but we did have some other My Little Pony sets. A friend of my mom’s gave us the ORIGINAL pony house set, a white-and-purple stable, that was around for ages. We also had this really nifty cloud-shaped shower that, when it stopped working after a few months, made a lovely stage for our creatively-inclined ponies. And my baby sister had a few jewel-eyed ponies – she was the only one into them.

Oooh, Wuzzles! My sisters and I all had Wuzzles. Baby sister had the moose/seal; middle sis had the butterfly/bear; I had the lion/bee and, my eternal favorite, the Miss Piggy-esque hippo/bunny. The only one I wanted that no one could find was the sweet elephant/kangaroo, though I think we did have a figure of him at one time.

My “baby” sister begged and begged for a Lite Brite so much one year, my folks finally caved in and bought it for her. The capper? She was sixteen at the time. I guess these things are timeless.

Oh, and we not only had Clowny crayons for years, but when our crayons would be colored into unusable stubs, craft-inclined Mom would take the stubs and melt them into Clowny-like crayons in different shapes, like hearts and trees.

Chestnuts roasted by starwenn @ 11/16/2007 1:03 AM


Another AWESOME post, Matt! I love the SEARS Christmas catalog and I used ot circle each thing that I wanted for Christmas. Yes, I also wanted the Omnibot 2000 and begged my parents for it only to receive the same resounding “NO!” form them. While I never had the GI JOe Aircraft Carrier, a friend of mine DID! He got it for Christmas one year and claimed that it was one of only 3 presents that he had received that particular year because it was so expensive and massive. It truly was an awesome sight! I don’t even know where I’d be able to put it in my house if I had one. My brothers and I would have destroyed it within weeks, I’m sure.

Chestnuts roasted by Mike D. @ 11/16/2007 4:17 AM


GREAT ARTICLE!!! I just realized how spoiled I was as a child. I had the Pound Puppy, Transformers, Star Wars, Voltron and most importantly the FLAGG and if you click on the full page scan, all of the other GI Joes toys on the page. My “toy room” in the basement center piece was the Flagg. I used to sleep on it. Man I freaking loved that thing. I still have all of my Star Wars and Transformers (BOXES of them!) but sold most of my GI Joes when in a garage sale when I got a bit older…sorry my parents made me do it.

A quick side note, I go to a black tie Christmas charity ball every year. It is an invite only free event but you have to bring a toy, over $20. The ball is on a Saturday night and Sunday morning the Directors of the ball give away all of the toys to less fortunate children. And let me say going shopping for that toy every year is one of my favorite things to do. It’s like I’m a kid all over again. This year it will be Transformers! Here are a couple picture from last year…

http://i56.photobucket.com/albums/g163/rlwasson/IMG_3091.jpg

http://i56.photobucket.com/albums/g163/rlwasson/IMG_3129.jpg

Chestnuts roasted by ryan @ 11/16/2007 11:34 AM


ryan, Holy crap, that’s a spread!

Chestnuts roasted by DJ D @ 11/16/2007 2:20 PM


So its nice to know that I’m not the only child of the 80′s who had a cruel, cruel mother who bought a Pound Puppy for a cousin that I only saw maybe once a year, and hid it, but not so well that I couldn’t find it and cry over it and the fact that the cute polyester toy with droopy plastic eyes would be going to a cousin who, somehow, never managed to bring over a gift for me!!! I’m not kidding! I remember it to this day.

Chestnuts roasted by Jessica @ 11/16/2007 6:54 PM


The front of your Sears catalog said something about “The Great American…”. I remember at that time that their radio advertisements used to refer to themselves as , “The Great American More Store”. Apparantly that referred to Sears when it had something to sell that was manufactured in the U.S.

Chestnuts roasted by Jimmyjet @ 11/16/2007 11:36 PM


I never got to play with the USS FLAGG until two years ago. I was drinking at a friend’s house and mentioned that I needed some industrial-looking terrain for the 54mm wargame I was running in two weeks. My friend suggested I use the conning tower of the FLAGG which he still had-in pieces-in a storage closet.

I looked at him with widening eyes and roughly 11 seconds later we were out in his backyard trying to fit together a 15 year-old toy with half the pieces missing. It was stripped to its superstructure, with all the decals gone and reminded me strongly of war wrecks I’d dove on in Saipan.

And no one has mentioned the best part… THE BASTARD FLOATS.

Or more properly said: the bastard floats for awhile.

Place a 7 foot floating aircraft carrier in a pool with two 20 somethings who have just watched “Midway” and I guarantee that sucker’s going down.

My old GI-Joe Hovercraft floated a hell of a lot better.

Chestnuts roasted by Robert @ 11/17/2007 8:07 PM


So many great memories involving the sears wishbook! the 83 and 84 wishbook got me all my Return of the jedi stuff! I had the curtains with all the aliens on it my crush on Si snoodles! My r2d2 rolling toybox and the hours my mom spent putting it together and myself learning the many swear words she used putting it together!
As far as the “toy” i never got was an atari! i got the INTELIVISION befor Atari really hit
my cousins had atari and i was always green with envy when nintendo became popular i still wanted an atari…I STILL WANT AN ATARI! “whaaaaaaaa”
i think i may go to ebay and finally get my atari!
they had an awsome array of the chrsitmas blowmolds! i begged my mom for the 45 inch “frosty” the snowman blowmold that was in 87s wishbook getting that giant box with that snowman in it was one of my fondest memories!thinking about that its almost time to get him down from my moms attic for his 20th christmas season! to respond to Crazy_miner from last saterdays blog about my working at swiss colony
“cool insider knowledge”
it really is a nice place to work weve gotten some really awsome gifts and some really crappy junk….this year for “founders day” we got a plastic cheese with removable clock……mine already broke! we get comission for selling you the comsumer our sale items!! makes for nice checks!we get to try many things in the catalog to eat the truffles are orgasmic the peti fours suck!oh and we get awsome discounts except its all stuff that have been returned! some times angry customers feel it nessasary to take a poop in things they didnt like and package it up! and i am not kidding!
Goob! thanks for the reply as well from last saterday!i really do think our prices are reasonable for what you get in the gift boxes!
Matt you have the taste buds intriqued over the Sierra mist cranberry splash but ive got to get it in the diet form due to the fact im big boned

Chestnuts roasted by Jay B @ 11/18/2007 2:40 AM


The robots, those damn robots. Every year i wished for a robot to be my best friend. Bring me food, do my bidding…. The worst was knowing that there wasn’t even a chance of ever getting it. On the bright side however, I got the Cobra Moray hydrofoil on the page with USS FLAGG. Thinking back I’m pretty sure I got it that year, perhaps out of this same catalog. This made me sit there entranced for a moment as if I was touching my own past. I was Dennis Quad talking to Johnny in the future.

Chestnuts roasted by thejyav @ 11/18/2007 12:31 PM


Love your site, long time reader. I know exactly what you mean about the Flagg. Long about 1987, my neighbors got a divorce and as the local G.I. Joe Junkie, I was offered their kids’ Flagg as they were moving and would not have any more room for it. My mom refused to take it and it remains a sore spot between us to this day. I mean the cost is one thing, but a free one? I don’t care how many pieces might be missing, not taking it was unthinkable to my young mind.

Chestnuts roasted by Andy J @ 11/18/2007 3:36 PM


Been meaning to post this sooner, but…

Anyway, the toy I always wanted was one of those Power Wheels jeeps. I dunno if I asked or not, but I never got it… I also wanted an NES, but the year I finally played it was the year the SNES came out. I got one of them instead :)

Chestnuts roasted by DocDragon @ 11/18/2007 9:25 PM


Wow, I’m sort of in shock after reading this article. I’ve been reading it for hours because every post I read, I sit and daydream about that time and place.

To the people who mentioned socrates… lol. That system was fun, and yeah I was a nerd but you have to admit that robot was scary. Or maybe it was just me but younger I was creeped out by

1) The socrates robot (even though I’d play the games)
2) E.T. (eeeuughhh)
3) The scene from superman III where the chick turns into a robot, I just watched that scene yesterday as a matter of fact on youtube and laughed my ass off on how corny it was.

I guess I was spoiled, cause I don’t remember not getting something that I wanted, oh, except the lego castle.. I got the lego fort instead, what was it… fort legoredo, it was pretty flippin sweet though. You had the guy’s playing cards.. and when you’d turn the table, the floor where the chair is on will drop down and one of your lego dudes will fall into the jail. That was so awesome….

damn.

I’m only 22 but reading this makes me feel like I’m way older.

O.K, I’m done posting but I have one question for you guys:
1) Does anyone remember the teenage ninja turtle pie from hostess?

Chestnuts roasted by MrPeanut @ 11/19/2007 10:01 AM


Ok there is just one more thing I have to add:
The two people who mentioned Socrates (the only people who mentioned socrates on this whole board) mentioned the 3 in one table tennis hockey pool set.

I had that too, and it was sweet. DAMN! the goals lit up and everything. O.K, I’m done

Chestnuts roasted by MrPEanut @ 11/19/2007 10:05 AM


Awesome, I had that He-Man creep #3 (with the googly eyes) in my toy collection for some reason. In my poor-but-warm-hearted youth, we mostly ended up with assorted toys from anywhere. :o

Chestnuts roasted by z-reserve @ 11/19/2007 12:45 PM


Mr. Peanut, Matt wrote a whole article about those pies. Check it out here:

http://www.x-entertainment.com/articles/0898/

Chestnuts roasted by Chris @ 11/19/2007 12:46 PM


After I read this post, I added a rock tumbler to my Amazon wish list. I’m 31, but I like to think of it as a science experiment, not a toy.

Chestnuts roasted by AJ @ 11/19/2007 5:48 PM


“As a child, it seemed almost instinctual to grab the nearest couch pillows and bedsheets to create a fort.”

Funny, I was just talking to my brother about that last night. We were reminiscing about riding the laundry basket down the stairs long before Kevin took a toboggan into the house and then we talked about the forts we used to construct using blankets, bedsheets, pillows and dinning room chairs. Great article Matt, really takes me back.

Chestnuts roasted by Double G @ 11/19/2007 7:05 PM


Hmmm, maybe I will cave and get jelly shoes . . .

Mr.Peanut — heck yeah I remember TMNT hostess pies. Actually I remember the commercial because I never got to eat the pies. (But I remember thinking that per box there should’ve been a chocolate one for Splinter. Why should the turtles get all the glory?) Splinter says: “Turtles cannot live on pizza alone.” “*something something* center is filled with mutagen ooze!” then Mikey reassures us “That’s vanilla pudding, dudes!” “Teenage Mutant Ninja Turtle pies — fresh from the sewers to you!”

Double G: A year or two before “Home Alone” came out my friends and I discovered the joys of slippery nylon sleeping bags combined with traction-free carpeted stairs. Fortunately my front door was directly in front of the foot of the stairs. My brother and I used to make the blanket forts but we used tilted-over chairs more than sofa cushions. Cushions fell over too easily.

Oooh, that reminds me of another something I wanted as a kid that I never got: one of those bed canopies things. A friend had one and i was so jealous of her — her bed looked like it came out of some medeival castle.

Chestnuts roasted by Poseid @ 11/20/2007 12:36 PM


I don’t know what I ever did to convince my parents (and maybe it was the fact I didn’t try to convince them — unintentional reverse psychology?), but they did get me the Flagg one year. Thing didn’t even fit under the tree, the BOX was as tall as I was. And yes, as everyone else has said, it was EVERYTHING you could hope it would be. I could _stand_ on it, and it wouldn’t even blink. The deck was larger than my desk. That thing brought me years of enjoyment. Awesome, awesome, awesome toy.

Chestnuts roasted by Kannik @ 11/20/2007 3:16 PM


A friend of mine had the Flagg, and everytime I went over to his house I used to pester him to put it in the swimming pool to see if it floated. He never did. Wuss.

Chestnuts roasted by Hellpop! @ 11/20/2007 8:16 PM


I wanted and still want to this day the G.I.Joe USS Flagg. I live in Australia and the Flagg was never sold in Australia but I saw it in a Toys R Us in Hawaii on holiday when I was about 9. My folks did not want to lug it home so they purchased me the Space Shuttle when we got home. I must of spent over $100 worth of change being wasted in wishing wells (I thought this was a sure fire way of getting it) and every Birthday wish for about 5 years on the hope of getting the Flagg.

A few years ago when I had more money backing me than I do now I decieded to buy a Flagg off Ebay but could not find someone willing to post it to Australia. If I ever get to the States again you know this will be my hand lugage. It will be mine, oh yes, it will be mine.

I also got a Tandy Robby the Robot 2000 that same year for christmas and it was the best toy I ever got, very very similar to the robot in that sears wish book.

Chestnuts roasted by Greg. @ 11/21/2007 1:19 PM


Hey matt,

i too have checked your site out for year because it brings me back to a time i remeber as magical and fun. i just finished the 85 wish book story and it remeinded me of my youth. one christmas (85-86) i asked for and received the USS Flagg, my parents told me that if i wanted it i could only have it from santa, a hard decision, only one present for a whole christmas. but i agreed and sure enough it was there on christmas morn. i have to tell you it was indeed unbeleavable, the aircraft carrier was increadable and i have tons of memories of playing with it i think it was set up in our basement till i was about 16, i sold it to some kids on my street years ago but i will never forget the awesomeness of that christmas morning. one memory i have to this day is when my dad was puttting it together for what seemed like hours, i played in the box that it came in, basically like a fort, even the box was awesome.
thank you so much for reminding me of a great childhood memory, what a spoiled brat i was as a kid. hahaha

Chestnuts roasted by aaron @ 11/23/2007 6:12 PM


After months of daily begging i finally Got the GI Joe The U.S.S. Flag that Christmas. It was the only gift my mother and father gave me that Christmas because of the price.
What can I say, it was very big ( 7 feet long and took up our whole dinning room table) and looked really cool. after Christmas it was moved to the basement where it really never got played with much. But for a short while I was the Envy of all the kids I knew.

Chestnuts roasted by Jamaroo @ 11/25/2007 9:13 AM


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