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Waxing About Christmas Wish Books: 1985 Editon.

Wow, this one took forever to put together. I know the topic of Sears Wish Books came up a few threads ago, and I had to bite my virtual tongue to avoid mentioning that they were going to be the topic of the next full-length article. So, here we are: The newest article covers six things I had and six things I always wanted from the 1985 Sears Wish Book, only that's a lie, since the photos are actually from the '85 JCPenney catalog. Same difference, really.

I'm pretty certain that this will be a recurring feature, and I'm already chomping at the bit to dive into one of my catalogs from the early '90s. Will probably do at least one more of these before the season goes kaput.

One of the featured items in the '85 catalog review is the "Million Color Drawing Set" from Clowny, the second most awesome crayon company in history. I didn't get one back in 1985, but the set is important proof that no amount of time can end our chances of finally snatching the toys that "got away." Thanks to good timing at a church fair sometime back, I now stand before you as the proud owner of what simply must be the last remaining Clowny "Million Color Drawing Set" in existence.


For those who don't recall (or who weren't alive), the basic gimmick with Clowny crayons was that most of them weren't a single color, but rather a messy soup of dozens of colors. When you used the crayons, your line might've started off red before changing into yellow and finishing green. This didn't make them practical for use with coloring books, but with crayons this wild, who wanted to paint within the lines?

The "Million Color Drawing Set" included three different types of Clowny crayons and a gigantic drawing pad. Now that I've seen the set, I can confirm that the drawing pad was only gigantic so they'd be able to justifiably use a box that made the set appear to be much larger than it actually was. Take away the pad, and they could've fit the remaining contents into even the smallest Ziploc.


The main stars of the show were the Million Color Stick and the Million Color Block. The former works like lipstick tube, while the latter is kind of neanderthalic and simple, but in a good way. I haven't held a Clowny crayon in my hand for over twenty years, and what's really hitting me most is the smell. Oh, that wonderful smell! Like stale clay mixed with construction paper, it's just behind gasoline and coconuts as my favorite smell ever.

Also included with the set were ten Color Finger Tips, which let you doodle in crayon much in the same way that you would fingerpaint. I prefer the other versions, since Clowny crayons don't feel like rightful Clowny crayons if they don't look like the remnants of a Crayola 64-count box set ablaze.

My personal triumph in finally finding Clowny again notwithstanding, the years I spent praying for that triumph seems like a good segue into a survey. I'm sure we've done this survey before, but there must be some kind of reasonable statute of limitations when it comes to online surveys. In the comments, talk about some of the toys and other childhood items you always wanted, but never got.

Posted by Matt on 11/13/2007. E-mail me!



Discussion Thread: 273 comments

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I didn’t mention this in the article, but I strongly suggest clicking the “item description” photo in the Dinobots section. It’s hilariously incorrect.

Chestnuts roasted by Matt @ 11/13/2007 2:00 AM


i always wanted the huge Voltron and no matter how much i begged and begged it seemed to never appear under the tree or magically gifted to me on my date of birth…

Chestnuts roasted by Peter @ 11/13/2007 2:14 AM


The metal detector is one of those things every boy wanted but wouldve just ended up in the corner by December 26th. I know that now that I’m older and wiser.

Chestnuts roasted by Eddie Lightning Frog @ 11/13/2007 2:19 AM


I always wanted a Teddy Ruxpin, but never got one. I just thought he was adorable and talking toys were rare and expensive back then, so I never got one.

I also wanted to try Electronic Talking Battleship, but never have. I’ve played the regular version, of course.

Chestnuts roasted by JLAJRC @ 11/13/2007 2:21 AM


Just thought of a another one. A chemistry set. I guess I just wanted to play mad scientist and see what would happen if I mixed various chemicals together. Would a explosion occur or turn green like the Hulk, etc? Which is why I never got one.

Chestnuts roasted by JLAJRC @ 11/13/2007 2:25 AM


Well, I always wanted to be a regular and witness history with a great article. So here I am.

Goddamn it, Matt. I got nothin’. Too great to put words to I guess.

Chestnuts roasted by Bill @ 11/13/2007 2:27 AM


So i’ve come to a revelation while reading the 1985 Sears wish book article. I was born in 89 as the only child, yet I remember playing with everyone of these toys. Conclusion, my family must have been poor.

Chestnuts roasted by Josh St. @ 11/13/2007 2:29 AM


Holy Schnikes!

The Sears Wish Books were frickin heaven on earth. My gf bought ones from 1985-1988. One of them actually has an ad for children’s furniture (toybox, table, etc) and has a big sign with the universal circle with a strike through it (aka the “NO” sign) and NERDS in the middle.

Maybe we’ve become more P.C. since the early 1980s, maybe Revenge of the Nerds actually worked in creating Nerd Empathy, but I could never see such a thing advertised today.

I miss the Wish Books. J.C. Penney has catalogs you can pay for (boo to that!) but they aren’t even close to the same level of magic.

Rp

Chestnuts roasted by MessiahRp @ 11/13/2007 2:31 AM


Oooh the wish book! I used to circle just about… everything in it.

And I had Clowny!! It was so much fun to use! Nothing like a rainbow orgy at your fingertips!

Chestnuts roasted by Cat the Vampire Slayer @ 11/13/2007 2:32 AM


JLAJRC:
They actually sell Teddy Ruxpins again. I bought one for my gf’s niece last year. They’re a little smaller in size now and thusfar there is no Grubby or connecting cable (maybe they are testing out the sales on a renewed Teddy) but after doing research on this last Christmas the new one (no longer owned and made by Worlds of Wonder) is somewhat cheaper and available online. I bought the one I got through Target.com for about $50.

The old ones can be had on eBay but with Grubby and accessories they can run $100-200 depending on what you want.

Chestnuts roasted by MessiahRp @ 11/13/2007 2:35 AM


Josh St.: I felt that way earlier tonight when I found a Flickr photo set featuring the 1979 Sears wish book, and recognized several of the toys and appliances as ones we had. I wasn’t born until ’85. Then again, my family has always been a little behind the times; we still own a TV and a microwave that feature that weird woodgrain veneer.

Most of the toys I remember wanting and not getting were things more boy-oriented: Legos, Ninja Turtles, and race car sets. My mom was very girly as a kid and loved baby dolls and Barbies, and assumed I was the same. So I had a huge collection of every kind of dolls and all kinds of pink stuff, despite not being very girly myself. I didn’t really get anything “boyish”. She wouldn’t even get me a set of building blocks.

Oh well, I turned out to be a lesbian, so joke’s on her I suppose :D

Chestnuts roasted by jazzy @ 11/13/2007 2:37 AM


Haha, I’m not surprised my first two comments got bounced. Someday… Anyway, this is going to come stream of conscious style. You have the coolest brother EVER. Five hundred smackers for a robot that tends bar? The allure is… overpowering… *drool* Star Wars figures had toys that allowed the to be propped up? My childhood now seems incomplete… Voltron looks friggin’ sweet! Anybody that has watched Pete & Pete knows a metal detector. It’s how the family got their car. =P

…And suddenly, my heart and jaw drop as a shiver finds its way down my spine. My eyes begin to swell with tears, yet my stomach is trying to return its contents. I am amazed, impressed, scared, nauseous, and confused, all at the same time… How could ANY playset be as cool as the freaking G.I. Joe Aircraft Carrier!?

As for toys that I always wanted but never received, there were three. The first was a little RC car that could jump on its own. I don’t know why, but it always seemed awesome. The car I got could drive upside down or right side up, but that wasn’t nearly as cool as a free-jumping car. The second was a 3-in-1 table thing that had pool, air hockey, and an arcade basketball game in one. It was about $300, go figure. The last thing was a Lego castle. I’ve always been a sucker for knights and castles, and the prospect of owning one that I could build and customize was too much to handle. Eventually I did get my hands on a witch’s castle, but it was nowhere near as cool as the bright gray and blue castle.

Chestnuts roasted by Ben @ 11/13/2007 2:45 AM


My buddy, Rowdy, in elementary school had the USS Flag. I used to go over to his house for that and he knew where his dad hid the Playboys. The razor was used differently back in ’85.

Chestnuts roasted by Bill @ 11/13/2007 2:53 AM


Hey long time no comment from me!
One of the toys I always wanted (and Hell, lets be realistic, still want to this day) was the My Little Pony Waterfall playset. I always did like activities that involved dunking my toys in water, especially if they didn’t belong there in the first place!

Chestnuts roasted by Skywalking @ 11/13/2007 2:55 AM


Currently making some edit tweaks/fixing typos, so if you get a blank page, just hit refresh. :)

Chestnuts roasted by Matt @ 11/13/2007 3:00 AM


Matt, I’m the same age as you and have been reading your site for years because you always seem to relate to the way I feel about all these “artifacts” of our youth. I’ve never posted before, but after all these years, this is by far the article I’ve enjoyed the most, and the first one to inspire me to say “Thank You!”

So, Thanks Matt.

Chestnuts roasted by Thomas Smith @ 11/13/2007 3:04 AM


I always wanted the Power Wheels. And no, not the girlie pink (pleh!) Barbie version- I wanted the boy one. The boy kind was cooler, and even today I want one. Still. And I can drive a real car!

*sigh* Nothing on that list really calls out to me, except the pound puppies. But I was born in 1984, so these aren’t the toys of my youth. Although I didn’t want the Barbie car, I did want a My Size Barbie when those came out…

Chestnuts roasted by BethanytheMartian @ 11/13/2007 3:10 AM


We got a Sears and JC Penny wish book today and if I were to stack them together they wouldn’t be as big as an old fashion 1980s Sears wishbook. Maybe this is why I’m so humbug.

Chestnuts roasted by dohopoki @ 11/13/2007 3:11 AM


Always wanted the GI Joe Defiant complex. Sometime around the mid-90s a kid around the corner from us was selling his astonishingly complete set for something like 75 bucks at a garage sale. I still think he was insane. Oh well…missed my chance.

However, I did get Fortress Maximus instead, so I guess I really won out after all…

Chestnuts roasted by Jerrod @ 11/13/2007 3:27 AM


I guess I’m the only person in the world who would take Vehicle Voltron over Lion Voltron.

Chestnuts roasted by dohopoki @ 11/13/2007 3:41 AM


After reading the ’85 cataloge review I had to hit up E-Bay to see how much a U.S.S. Flagg was going for these days. There are several lots where you can get random pieces of it for cheap, but one company has a complete, 100% deal for 850 damn dollars. 850 bucks! Holy shit! That’s how much your biggest dreams of childhood costs you folks. Just so you know.

As for the one that got away, I’m still pining away for a proper Optimus Prime. I never got one. I don’t mean one of these shitty new versions either. I’m talking about the original, small square shaped deal, with grey trailer attached. GOT to have the grey trailer. A few years ago they reissued it and it looked exactly the same as the original. I would settle for that, but even those are going for over $100 on E-Bay. I always wanted a good Soundwave too. Luckily, he’s not quite as hard to find.

Hey, my roommate did the coolest thing today. She made me a birthday cake! And it’s my favorite kind! My birthday was over a week ago, but hey whatever. It’s free cake. I ain’t complaining.

Chestnuts roasted by DJ D @ 11/13/2007 3:42 AM


Vehicle Voltron is cool and all, but yeah, dohopoki, you’re high or something. I don’t know what that’s all about.

Chestnuts roasted by DJ D @ 11/13/2007 3:51 AM


DJ D:

I just recently acquired what you refer to as a proper Optimus Prime. Its a Japanese reissue called “Encore Optimus Prime.” I paid 75 bucks or so for one in the package from an online shop. Forever shall it remain in its box…

My best friend had the USS Flagg. It was every bit as awesome as it looks. His dad had mounted it on a rolling wooden platform so it could travel around the garage to suit whatever adventure we were having with it. Good times.

Chestnuts roasted by Jerrod @ 11/13/2007 3:51 AM


Slag! Warrior Dog! Someone find me a warrior dog with horns hips that pull out and we’ll make a deal of some sort.

I swear i had some crayons similar to this, although I could just be confusing it with throwing all my Crayolas in a big ziploc bag and the colors rubbing off on each other.

Chestnuts roasted by Brian @ 11/13/2007 3:54 AM


15 Vehicles of 3 different themes VS 5 Lions that don’t even have that hairy neck fur. What’s the point of being a lion with out that? They might as well be tigers. 5 bad tigers.

Chestnuts roasted by dohopoki @ 11/13/2007 4:03 AM


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