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11/13/2007: Waxing About Christmas Wish Books: 1985 Editon.

Wow, this one took forever to put together. I know the topic of Sears Wish Books came up a few threads ago, and I had to bite my virtual tongue to avoid mentioning that they were going to be the topic of the next full-length article. So, here we are: The newest article covers six things I had and six things I always wanted from the 1985 Sears Wish Book, only that’s a lie, since the photos are actually from the ‘85 JCPenney catalog. Same difference, really.

I’m pretty certain that this will be a recurring feature, and I’m already chomping at the bit to dive into one of my catalogs from the early ’90s. Will probably do at least one more of these before the season goes kaput.

One of the featured items in the ‘85 catalog review is the “Million Color Drawing Set” from Clowny, the second most awesome crayon company in history. I didn’t get one back in 1985, but the set is important proof that no amount of time can end our chances of finally snatching the toys that “got away.” Thanks to good timing at a church fair sometime back, I now stand before you as the proud owner of what simply must be the last remaining Clowny “Million Color Drawing Set” in existence.


For those who don’t recall (or who weren’t alive), the basic gimmick with Clowny crayons was that most of them weren’t a single color, but rather a messy soup of dozens of colors. When you used the crayons, your line might’ve started off red before changing into yellow and finishing green. This didn’t make them practical for use with coloring books, but with crayons this wild, who wanted to paint within the lines?

The “Million Color Drawing Set” included three different types of Clowny crayons and a gigantic drawing pad. Now that I’ve seen the set, I can confirm that the drawing pad was only gigantic so they’d be able to justifiably use a box that made the set appear to be much larger than it actually was. Take away the pad, and they could’ve fit the remaining contents into even the smallest Ziploc.


The main stars of the show were the Million Color Stick and the Million Color Block. The former works like lipstick tube, while the latter is kind of neanderthalic and simple, but in a good way. I haven’t held a Clowny crayon in my hand for over twenty years, and what’s really hitting me most is the smell. Oh, that wonderful smell! Like stale clay mixed with construction paper, it’s just behind gasoline and coconuts as my favorite smell ever.

Also included with the set were ten Color Finger Tips, which let you doodle in crayon much in the same way that you would fingerpaint. I prefer the other versions, since Clowny crayons don’t feel like rightful Clowny crayons if they don’t look like the remnants of a Crayola 64-count box set ablaze.

My personal triumph in finally finding Clowny again notwithstanding, the years I spent praying for that triumph seems like a good segue into a survey. I’m sure we’ve done this survey before, but there must be some kind of reasonable statute of limitations when it comes to online surveys. In the comments, talk about some of the toys and other childhood items you always wanted, but never got.


Posted by Matt. E-mail me!

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Discussion Thread: 269 comments

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I didn’t mention this in the article, but I strongly suggest clicking the “item description” photo in the Dinobots section. It’s hilariously incorrect.

Ghosted by Matt @ 11/13/2007 2:00 AM EST


i always wanted the huge Voltron and no matter how much i begged and begged it seemed to never appear under the tree or magically gifted to me on my date of birth…

Ghosted by Peter @ 11/13/2007 2:14 AM EST


The metal detector is one of those things every boy wanted but wouldve just ended up in the corner by December 26th. I know that now that I’m older and wiser.

Ghosted by Eddie Lightning Frog @ 11/13/2007 2:19 AM EST


I always wanted a Teddy Ruxpin, but never got one. I just thought he was adorable and talking toys were rare and expensive back then, so I never got one.

I also wanted to try Electronic Talking Battleship, but never have. I’ve played the regular version, of course.

Ghosted by JLAJRC @ 11/13/2007 2:21 AM EST


Just thought of a another one. A chemistry set. I guess I just wanted to play mad scientist and see what would happen if I mixed various chemicals together. Would a explosion occur or turn green like the Hulk, etc? Which is why I never got one.

Ghosted by JLAJRC @ 11/13/2007 2:25 AM EST


Well, I always wanted to be a regular and witness history with a great article. So here I am.

Goddamn it, Matt. I got nothin’. Too great to put words to I guess.

Ghosted by Bill @ 11/13/2007 2:27 AM EST


So i’ve come to a revelation while reading the 1985 Sears wish book article. I was born in 89 as the only child, yet I remember playing with everyone of these toys. Conclusion, my family must have been poor.

Ghosted by Josh St. @ 11/13/2007 2:29 AM EST


Holy Schnikes!

The Sears Wish Books were frickin heaven on earth. My gf bought ones from 1985-1988. One of them actually has an ad for children’s furniture (toybox, table, etc) and has a big sign with the universal circle with a strike through it (aka the “NO” sign) and NERDS in the middle.

Maybe we’ve become more P.C. since the early 1980s, maybe Revenge of the Nerds actually worked in creating Nerd Empathy, but I could never see such a thing advertised today.

I miss the Wish Books. J.C. Penney has catalogs you can pay for (boo to that!) but they aren’t even close to the same level of magic.

Rp

Ghosted by MessiahRp @ 11/13/2007 2:31 AM EST


Oooh the wish book! I used to circle just about… everything in it.

And I had Clowny!! It was so much fun to use! Nothing like a rainbow orgy at your fingertips!

Ghosted by Cat the Vampire Slayer @ 11/13/2007 2:32 AM EST


JLAJRC:
They actually sell Teddy Ruxpins again. I bought one for my gf’s niece last year. They’re a little smaller in size now and thusfar there is no Grubby or connecting cable (maybe they are testing out the sales on a renewed Teddy) but after doing research on this last Christmas the new one (no longer owned and made by Worlds of Wonder) is somewhat cheaper and available online. I bought the one I got through Target.com for about $50.

The old ones can be had on eBay but with Grubby and accessories they can run $100-200 depending on what you want.

Ghosted by MessiahRp @ 11/13/2007 2:35 AM EST


Josh St.: I felt that way earlier tonight when I found a Flickr photo set featuring the 1979 Sears wish book, and recognized several of the toys and appliances as ones we had. I wasn’t born until ‘85. Then again, my family has always been a little behind the times; we still own a TV and a microwave that feature that weird woodgrain veneer.

Most of the toys I remember wanting and not getting were things more boy-oriented: Legos, Ninja Turtles, and race car sets. My mom was very girly as a kid and loved baby dolls and Barbies, and assumed I was the same. So I had a huge collection of every kind of dolls and all kinds of pink stuff, despite not being very girly myself. I didn’t really get anything “boyish”. She wouldn’t even get me a set of building blocks.

Oh well, I turned out to be a lesbian, so joke’s on her I suppose :D

Ghosted by jazzy @ 11/13/2007 2:37 AM EST


Haha, I’m not surprised my first two comments got bounced. Someday… Anyway, this is going to come stream of conscious style. You have the coolest brother EVER. Five hundred smackers for a robot that tends bar? The allure is… overpowering… *drool* Star Wars figures had toys that allowed the to be propped up? My childhood now seems incomplete… Voltron looks friggin’ sweet! Anybody that has watched Pete & Pete knows a metal detector. It’s how the family got their car. =P

…And suddenly, my heart and jaw drop as a shiver finds its way down my spine. My eyes begin to swell with tears, yet my stomach is trying to return its contents. I am amazed, impressed, scared, nauseous, and confused, all at the same time… How could ANY playset be as cool as the freaking G.I. Joe Aircraft Carrier!?

As for toys that I always wanted but never received, there were three. The first was a little RC car that could jump on its own. I don’t know why, but it always seemed awesome. The car I got could drive upside down or right side up, but that wasn’t nearly as cool as a free-jumping car. The second was a 3-in-1 table thing that had pool, air hockey, and an arcade basketball game in one. It was about $300, go figure. The last thing was a Lego castle. I’ve always been a sucker for knights and castles, and the prospect of owning one that I could build and customize was too much to handle. Eventually I did get my hands on a witch’s castle, but it was nowhere near as cool as the bright gray and blue castle.

Ghosted by Ben @ 11/13/2007 2:45 AM EST


My buddy, Rowdy, in elementary school had the USS Flag. I used to go over to his house for that and he knew where his dad hid the Playboys. The razor was used differently back in ‘85.

Ghosted by Bill @ 11/13/2007 2:53 AM EST


Hey long time no comment from me!
One of the toys I always wanted (and Hell, lets be realistic, still want to this day) was the My Little Pony Waterfall playset. I always did like activities that involved dunking my toys in water, especially if they didn’t belong there in the first place!

Ghosted by Skywalking @ 11/13/2007 2:55 AM EST


Currently making some edit tweaks/fixing typos, so if you get a blank page, just hit refresh. :)

Ghosted by Matt @ 11/13/2007 3:00 AM EST


Matt, I’m the same age as you and have been reading your site for years because you always seem to relate to the way I feel about all these “artifacts” of our youth. I’ve never posted before, but after all these years, this is by far the article I’ve enjoyed the most, and the first one to inspire me to say “Thank You!”

So, Thanks Matt.

Ghosted by Thomas Smith @ 11/13/2007 3:04 AM EST


I always wanted the Power Wheels. And no, not the girlie pink (pleh!) Barbie version- I wanted the boy one. The boy kind was cooler, and even today I want one. Still. And I can drive a real car!

*sigh* Nothing on that list really calls out to me, except the pound puppies. But I was born in 1984, so these aren’t the toys of my youth. Although I didn’t want the Barbie car, I did want a My Size Barbie when those came out…

Ghosted by BethanytheMartian @ 11/13/2007 3:10 AM EST


We got a Sears and JC Penny wish book today and if I were to stack them together they wouldn’t be as big as an old fashion 1980s Sears wishbook. Maybe this is why I’m so humbug.

Ghosted by dohopoki @ 11/13/2007 3:11 AM EST


Always wanted the GI Joe Defiant complex. Sometime around the mid-90s a kid around the corner from us was selling his astonishingly complete set for something like 75 bucks at a garage sale. I still think he was insane. Oh well…missed my chance.

However, I did get Fortress Maximus instead, so I guess I really won out after all…

Ghosted by Jerrod @ 11/13/2007 3:27 AM EST


I guess I’m the only person in the world who would take Vehicle Voltron over Lion Voltron.

Ghosted by dohopoki @ 11/13/2007 3:41 AM EST


After reading the ‘85 cataloge review I had to hit up E-Bay to see how much a U.S.S. Flagg was going for these days. There are several lots where you can get random pieces of it for cheap, but one company has a complete, 100% deal for 850 damn dollars. 850 bucks! Holy shit! That’s how much your biggest dreams of childhood costs you folks. Just so you know.

As for the one that got away, I’m still pining away for a proper Optimus Prime. I never got one. I don’t mean one of these shitty new versions either. I’m talking about the original, small square shaped deal, with grey trailer attached. GOT to have the grey trailer. A few years ago they reissued it and it looked exactly the same as the original. I would settle for that, but even those are going for over $100 on E-Bay. I always wanted a good Soundwave too. Luckily, he’s not quite as hard to find.

Hey, my roommate did the coolest thing today. She made me a birthday cake! And it’s my favorite kind! My birthday was over a week ago, but hey whatever. It’s free cake. I ain’t complaining.

Ghosted by DJ D @ 11/13/2007 3:42 AM EST


Vehicle Voltron is cool and all, but yeah, dohopoki, you’re high or something. I don’t know what that’s all about.

Ghosted by DJ D @ 11/13/2007 3:51 AM EST


DJ D:

I just recently acquired what you refer to as a proper Optimus Prime. Its a Japanese reissue called “Encore Optimus Prime.” I paid 75 bucks or so for one in the package from an online shop. Forever shall it remain in its box…

My best friend had the USS Flagg. It was every bit as awesome as it looks. His dad had mounted it on a rolling wooden platform so it could travel around the garage to suit whatever adventure we were having with it. Good times.

Ghosted by Jerrod @ 11/13/2007 3:51 AM EST


Slag! Warrior Dog! Someone find me a warrior dog with horns hips that pull out and we’ll make a deal of some sort.

I swear i had some crayons similar to this, although I could just be confusing it with throwing all my Crayolas in a big ziploc bag and the colors rubbing off on each other.

Ghosted by Brian @ 11/13/2007 3:54 AM EST


15 Vehicles of 3 different themes VS 5 Lions that don’t even have that hairy neck fur. What’s the point of being a lion with out that? They might as well be tigers. 5 bad tigers.

Ghosted by dohopoki @ 11/13/2007 4:03 AM EST


I never could find The Blank from Playmates Dick Tracey line. I had every other figure but The Blank was always the one I wanted the most, even after I found out he was actually Maddonna. I don’t know to this day if the figure only exsisted on the back of the box.

Ghosted by T.J. @ 11/13/2007 4:09 AM EST


Man, after reading that article I feel totally gypped for having been a girl in the 80s/90s and not a boy, especially due to my mother’s aforementioned boy-phobia. Those toys are totally freaking awesome. My pile of dolls could never stand up to dinosaur Transformers.

I want a Voltron. Now.

Ghosted by jazzy @ 11/13/2007 4:13 AM EST


I actually had The Blank. I remember stumbling upon it in a clearance at a random KB Toys for $2.98. Pretty sure I still have it lingering around somewhere…

Ghosted by Peter @ 11/13/2007 4:14 AM EST


I remember that tragic December in 1982 … the start of my inferiority complex … 3 out of my 4 best friends called me Christmas morning to brag about their new treasure: The Kenner Star Wars AT-AT.

As I tried to hold back the tears, I knew that my really crappy cardboard version of the snow walker (the one that was just a re-purposed sandcrawler playset) had finally seen the last nail in it’s coffin. And even though I hadn’t finished opening presents yet, I searched my feelings and knew it to be true — Santa had indeed passed over our house when it came time to dole out the Snow Walkers that year.

Bastards. To all of you. Who had it. Cuz i didn’t.

Here’s a sweet scan of the glorious AT-AT as advertised in a 1982 Sears Christmas Catalog:

http://www.flickr.com/photo_zoom.gne?id=327584751&context=set-72157594229749541&size=o

For any who are interested, this guy has a TON of hi-res catalog scans on his flickr page. I got caught there for a few hours when I started looking at all that goodness. = )

Ghosted by James @ 11/13/2007 4:17 AM EST


I also spent many months hunting down The Blank. If I remember correctly, the figure was only produced in tiny amounts, and those tiny amounts were only available in Canada. Something about Madonna having a fit because it was technically her character and she hadn’t been set up for royalties.

James: I got the AT-AT for Christmas probably a year after that, when it was repackaged for ROTJ purposes. It was quite a moment.

Ghosted by Matt @ 11/13/2007 4:20 AM EST


@James:

I was totally about to post a link to Wishbook’s Flickr page. I love that guy and salute him at least once a week. It is really cool when he posts a catalog from pre-1950.

Ghosted by Will @ 11/13/2007 4:28 AM EST


Aw man, I never knew about the Optimus play tent, but I did have an A-team one which lasted about a week.

Ghosted by Dude McGuy @ 11/13/2007 4:42 AM EST


The article puts me in mind of the great British tradition; in Primary School, as Christmas loomed (so, October), the teacher would shirk her duties for a couple of afternoons by giving us a cut out Christmas stocking each and a big pile of catalogues. Our task: to go through the catalogues and choose what we wanted for Christmas, cut out the pictures and stick them onto the stocking. Fights would break out if all the Ghostbusters figures had been clipped, or if someone had to ask for that dopey Beetle car gag over the Ghostbusters tower. Because, of course, if you didn’t get your favourite toy onto the stocking, it was the end of the universe. That, or you had to draw it, and Santa would have thought you were a massive nerd.

MB x

Ghosted by Michael Bush @ 11/13/2007 4:42 AM EST


dohopki: I see your point and all, but…but they’re lions! Freakin’ lions that come together to form a bigass robot!

Lions!

Jerrod Well, good deal. I’m still determined to score one somewhere, but I gotta take it out and mess with it at least a couple of times. Last year I went back and bought up a bunch of recent versions of all the old guys that I always wanted but never got. I got a Bumblebee, Starscream, Hot Rod, and a couple of others I don’t remember right now. Occasionally I’ll take them all out and transform them and line them up and marvel at their presence. And most of them come with some sort of projectile that they can shoot so I always have a little war. Then I transform them all back in to vehicle mode and put them back in the bubble pack all tied down with those plastic S&M bonds that they come with. One day, the proper Optimus will stand front and center. That shall be a glorious day, my friends.

Just got through having some of that above mentioned birthday cake, and not to seem ungrateful or anything, but she burnt the shit out of that thing. I mean, not that I could do any better. Just sayin’. I washed it down with my third can of Sierra Mist Cranberry Splash of the night. I took a gamble and bought a 12-pack tonight. I had to try it out after reading the article. It paid off well.

Lions!

Ghosted by DJ D @ 11/13/2007 4:52 AM EST


I’ll tell you the best one, one of my last toy sets right before I became more interested in heavy metal t-shirts and 4000 dollar shoes was of the Power Rangers. The second interation of their Zwords (SP?) was based on mythalogical beast. By far the best designs of all the Sentai style shows and the toy totally justified them. Each of the 5 figures was worthy of being a toy itself, particularly the Dragon Man, the Pheonix and whatever mythical thing the bear was. In fact the Dragon Man was sold seperately, basically a transformer that was a badass flying dragon and then a cool warrior guy with a staff. Then the rest of the pieces ingeniously transformed into convincing armor for the man. It was the one design of all these types of robots that really made sense, they didn’t become legs or a head, they became boots and a helmet. It was pretty big put together (bigger than future toy zwords from what I have seen) and they came with tiny to scale peg versions of the power rangers that you could put inside the chest where they operated from. Even the the Dragon Man’s staff connected to the Pheonix’s detachable tail to become a trident style weapon. You didn’t have to be a fan or a kid to appreciate the design, as evident by the christmas I got them all, even the parents seemed a bit jealous.

Ghosted by dohopoki @ 11/13/2007 5:12 AM EST


I always wanted the actual Ninja Turtles action figures. My dad bought me obscure characters like Leatherhead and that duck with the grenades, but refused to get Donatello, Raphael et al. To this day, I don’t understand why.

Ghosted by GloomyJack @ 11/13/2007 5:16 AM EST


Yes! 1985! The year of my birth!

Ghosted by Tommy @ 11/13/2007 5:17 AM EST


Dang. I’ve always written The Power Rangers off as a sorry Voltron ripoff, but that sounds really cool.

Ghosted by DJ D @ 11/13/2007 5:20 AM EST


They’re both based on Super Sentai series in Japan.

Ghosted by dohopoki @ 11/13/2007 5:28 AM EST


A friend of mine currently has the USS Flagg, and it is indeed every bit as impressive as it sounds.

Toys that I remember wanting but not having… Optimus Prime and Megatron. Transformers were good in that there was a nice spread of low-price major characters (Bumblebee, the Insecticons, the casettes), but of course, everybody wanted Prime and Megs, and they were more expensive. I also remember particularly wanting Omega Supreme. I now have a reissue Prime, but I’m still waiting on Megatron and Omega Supreme.

I also remember wanting Thundercats figures, and not having any but Monkian (who was technically my sister’s figure.) Strangely, every family of kids I knew had Monkian but no other Thundercats figure, except one kid who had Mumm-Ra. I have since acquired many of the figures, but, ironically, do not yet have Monkian.

Ghosted by Chaomancer Omega @ 11/13/2007 5:35 AM EST


Any of the action figure playsets would have been great for me. Growing up, my family wasn’t particularly blessed with money, so I had various action figures but never any of the more expensive playsets to put them in. It was cardboard boxes and paper towel tubes for me.

Of all of them, I probably wanted the Ghostbusters fire station the most. Although Ninja Turtles was the crowning obsession of my youth, they lived, to be fair, in a hole in the ground. You can call it a sewer den all you like, but it’s a hole, and as such a hole is all you need. But the Ghostbusters needed a fire station, dammit. Ray says we’ve gotta try this pole, and who am I to argue with Ray? But I was never able to try any poles at all. It makes me weep.

I could probably pick this and many other toys I wanted up on eBay now, but I don’t think I want to. Some of these toys will be even better if they forever remain as awesome as I imagined they’d be.

Ghosted by Laradsh P. Wellbottom @ 11/13/2007 6:14 AM EST


My cousin had the U.S.S. Flagg. That thing was like the most mindblowing toy of all time to a kid. It was downright mythical to me. In my mind I remember it being no less than twenty feet long and five feet wide. Obviously it wasn’t, but that didn’t matter. In my mind, it was as good as a toy could get. It might as well had been an honest to god aircraft carrier.

Sadly, I never got one. But I speny many a day and many a sleepover at his house being a coveting it. Just starting at it and wishing it was mine.

Ghosted by Wukong @ 11/13/2007 6:27 AM EST


Optimus Prime. Never got the most badass Transformer.

I loved the Wish Book. Even though the prices were jacked up on just about everything, it was awesome to look through.

Ghosted by Jeff Mack @ 11/13/2007 8:21 AM EST


Ooh, I like this article because I can read-along.

Ghosted by Mystie @ 11/13/2007 8:38 AM EST


Jazzy: It cracks me up that you mention the woodgrain veneer because my parents just got rid of their 1970s microwave about six months ago. And there was nothing wrong with it, I had just finally convinced them to update a little. They still have shag carpet.

I’m with BethanytheMartian, I always wanted a My Size Barbie, but I was a little too old by the time those came out. My cousin had one and I remember telling her “Barbie doesn’t like you anymore, she’s my friend now.”

I think I mentioned it last year, but I asked for a Lite Brite every year from the time I was four until I was 21. I finally got it the year I turned 21, played with it for 20 minutes and never touched it again.

Probably the coolest toy I ever had was the Rainbow Brite Color Cottage Playset, which I was very excited to find pictures of just now. The only thing that bummed me out was the fact that my parents bought me the initial playset and then refused to get me any of the cool gear that went with it. Rainbow Brite needed a second bed for when Barbie came over for a slumber party! But she never got one, so Barbie picked on her and called her “Weird Head Girl.” That’s right… “Weird Head Girl.” Poor Rainbow Brite.

By the way, I’m with you Matt, I always wanted one of those character play tents, but never got one. So I resorted to reading in a washing machine box, which was equally as fun. In fact, I’d give just about anything to have a huge cardboard box to read in to this very day. I would cut windows and a door out of it, hang up curtains and make people knock before they came in. Having an actual house is nowhere near as fun as having a cardboard house, apparently.

Ghosted by Special K @ 11/13/2007 8:42 AM EST


I also wanted the K’NEX set that made a ferris wheel, but nooooo, my cousin got that one. And to this day I hate him for it.

Ghosted by Special K @ 11/13/2007 8:46 AM EST


Man, how do you have such a good memory? I can only remember a few Christmases, and certainly can’t match years to presents. Oh my god, I’ve just realized that the best I can remember of Christmas is waking up in the middle of the night and watching the blinking tree. I can’t remember opening presents at all, except one time when I got a Swarovski crystal figure. What the hell is up with my memory blanking???? Oh wait, I can also remember some Bill Nye the Science Guy VHS’s and mini television from a few years ago (the TV, not Bill Nye).

Absolutely CANNOT remember anything from any Christmas lists that I made. :(

On a completely different note, I just watched Psycho for the first time and totally fell in love with Norman Bates.

Ghosted by Frakkyfire @ 11/13/2007 8:48 AM EST


fantastic article, took me back…

Ghosted by adamlaa @ 11/13/2007 8:52 AM EST


Matt’s on a holiday roll. Thanks to X-E, my boyfriend and I have been ablaze in SierraMist Cranberry and Vodka for a week, I’ve spent $200 in Xmas lights to make my house look like the holiday blog background and there’s literaly a pile of stocking stufferes in my bedroom… everything from holiday pez to a set of Transformers ZipZaps for me and my bf to terrorize our kitties with Xmas morning.

I’d just like to say – Thank You X-E – I love you!

I’m now going to my parents attic to drag out my CareBears Fun Hut (found on pg. 252 of the 1985 wishbook). I’m camping out to be first in line for Waiterbot’s Vlog vol. 3.

Ghosted by Carri @ 11/13/2007 9:11 AM EST


I secretly fumed at my parents for years because they never got me a Carebear when I was a kid. (I was born in 1983, wasn’t there some kind of law requiring me to have one????) But a couple of years ago, I realized just why I had been denied that particular toy.

It was because I never asked. God I was a stupid kid.

Ghosted by Brilliantpants @ 11/13/2007 10:08 AM EST


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