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Hickory Dickory Dock.

We hit Target last night to pick up all of the little things that help make life cleaner, and I couldn't help browsing through the holiday section, partly because I secretly want it to be December, but mostly because it's impossible to resist a series of twenty fully illuminated seven foot Christmas trees, especially when they're placed on display tables that make them look more like ten foot Christmas trees.

On the stroll there, we passed by the Halloween clearance section, where everything was marked down to 50% of its original cost. There is nothing more depressing than seeing decorations for a holiday that's already passed. It just sucks the wind out of me. I know so many people who love to go ornament shopping on December 26th when the prices get slashed, but I'm the complete opposite. Once a holiday passes, I can't even hear its name without wanting to throw up.


Speaking of nausea, it's that time of year again: Hickory Farms gift boxes are back in style! I know everyone thinks they're gross, but I've been forever fascinated with the mysteriously indestructible cheeses and random sausage loafs found in each set. It's kind of like Christmas astronaut food. Nobody would buy a package of Cracker Barrel cheese that's been sitting out on an unrefrigerated shelf for three months, but with Hickory Farms, it's par for the course.


I've never been able to grasp the concept. It's not like the food in these boxes is so good that people need to have them, so I can only imagine that they're primarily used as gifts. Gifts by mail, for the most part. I don't think you'd bring this over to a friend's house and insist that he or she crack it open while you're sitting there, because it forces them to eat alien sausage while trying to fake a happy face.

At the same time, I love having a Hickory Farms box at my disposal during the holidays. Since they can apparently exist peacefully without any chill factor, the boxes serve as much for decorative use as they do for edible use. And let's face it...even if you think the contents are gross, the day will come when you're jussst hungry, drunk or depressed enough to grab a butterknife and swab warm, nondescript cheese over a cracked wheat wafer. It might take several weeks or even a few months, but eventually, "Beef Summer Sausage" will mean more to your personal lexicon than the assumed name of a gay porn flick.


I already did a ditty on a Hickory Farms gift box during the 2003 Advent Calendar, but the contents in this box are different enough for me to feel okay with rinsing and repeating. I've gone through tremendous trouble to assign numeric values to each ingredient in the photo above, which magically correlate to the descriptions below. See? I told you that X-E's Christmas season was going to rock. I'm already assigning numeric values!

1) I'm assuming this to be spreadable cheese, but the official title on the plastic tube is Smoked Flavor (Chub). I've only ever heard the word "chub" used to define a series of freshwater fish or a fat kid in middle school, but apparently, it also defines cheese. It isn't terrible. Tastes kind of like an upscale EZ Cheeze.

2) Ahhh, it's the Smokey Bar, my longtime favorite Hickory Farms foodstuff. A smoked blend of cheddar and Swiss cheeses, it's got a great two-tone color and a nice, subtle kick. Despite its actuality as a cheddar/Swiss mutt, it's more like gouda without the fun wax. You can spell gouda without good, but you can't say it without it.

3) You get a little box with three Cracked Wheat Wafers, which taste not unlike the crackers one might buy to feed a gregarious goat at the petting zoo. They're pretty awful, and what's worse, you don't even get an even number of them. If you're sharing this with your beloved, who gets the last cracker? When a freakin' cracker inspires the need for Solomon's wisdom, shit ain't right.

4) It looks like cheddar, but it's not -- it's Chedam, an orangey blend of cheddar and Edam cheeses. All of these "mixed cheeses" give me the impression that Hickory Farms is fronted by a series of really competitive mad doctors who refuse to provide cheese that hasn't been tweaked by some unscrupulous lab experiment.

5) Generally the largest and worst offering in any Hickory Farms gift box, the Beef Stick (subtitled "Beef Summer Sausage") is an all-too-thick, soaking, speckled meat log that is more suited to driving nails in hard pavement than eating. It's really, really gross.

6) A little jar of Sweet-Hot Mustard, which I couldn't bring myself to taste because the color was a little too mayonnaise-esque. I assume the mustard is meant to compliment the Beef Stick, making it even more useless for someone of my disposition. On the plus side, the jar of evil provides me with at least one way to make a play for the last Cracked Wheat Wafer. "If you give me the third cracker, you can have the entire tub of Sweet-Hot Mustard." Not since the Dutch bought NYC for a rosary necklace has a better deal laid in wait.

Posted by Matt on 11/02/2007. E-mail me!



Discussion Thread: 136 comments

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Living in Canada I have never seen this wonderous box of goodness. I’m stocking up next time I cross the border and hosting a Hickory Farms Holiday Party… Eat and drink ’til you puke – shouldn’t take more than 7 minutes following the beef stick injection (innuendo intended).

Chestnuts roasted by Nizz @ 11/02/2007 10:59 AM


Second? You should never eat too much of that smoked cheese… it starts to taste strange after a while.

Chestnuts roasted by DarthPez @ 11/02/2007 11:02 AM


Nizz: I had no idea they were US-only. You can buy them from Hickory Farms’ website, if you’re really curious.

Chestnuts roasted by Matt @ 11/02/2007 11:02 AM


Are we getting another Macy’s Thanksgiving Day parade article this year? Which year???

Chestnuts roasted by Rob @ 11/02/2007 11:05 AM


Yes, but not sure which year yet. Have to look through them. The problem is, the parades that fell on years adjacent to the ones I’ve already reviewed are too similar to be worth covering.

Chestnuts roasted by Matt @ 11/02/2007 11:13 AM


I had one of these left for me in my office a couple of years ago. I regifted it to my neighbors. I know it’s cheap but that’s what you get when you have three poodles that bark their ass off every time I come or go.

Chestnuts roasted by Bill @ 11/02/2007 11:14 AM


When I saw Chedam in that first picture I thought it was a combo of Cheddar and Ham, which would have been awsome!

Chestnuts roasted by Rob @ 11/02/2007 11:28 AM


Good review on the snacks. I also find it stomach churning to see Halloween decorations still on my neighbors house (I tore mine down before the sun came up Nov. 1st)

I give my Dad a Hickory Farms Gift box every Christmas, different ones of course, but still filled with smoky goodness. He’s the only person I know that actually craves this stuff

Chestnuts roasted by MulanLang @ 11/02/2007 11:30 AM


That seems like an awfully big box to only contain 3 crackers…

Chestnuts roasted by B-Dawg @ 11/02/2007 11:32 AM


I have always been strangely fascinated with these things. Not to the point of buying one, but I can’t pass them by without stopping and reading off all the ingredients. I keep hoping someone will hate me enough to give me one for Christmas, just so I can see what it’s like…

Chestnuts roasted by Dr Sketch @ 11/02/2007 11:32 AM


first time post, long time reader. weird meat/cheese combos are not uncommon in this part of the world (meaning England), although to see them delivered together in such a hefty blow prompted me into commenting action. i like your website, by the way, it makes me feel better when i’m blowing my pitiful wages on action figures. although today i did get a Masters of The Universe box set for FREE. my post has already begun to wander…
rock on!

Chestnuts roasted by Robbie @ 11/02/2007 11:32 AM


Heh Bill I was going to say, they’re good for gifts, but not people you particularly care for. It’s a shame they’re so blah-to-nasty, because crackers, cheese and sausage done right is a beautiful thing. I always wanted to try one of the ones from the catalog with the mouse (Swiss something?). I spent more time looking through that thing than the Wishbook as a kid.

Chestnuts roasted by squee4242 @ 11/02/2007 11:35 AM


Ok, so I’ve been really bad about visiting X-E this year. However, with the holiday season being kinda here, I’ll try to do better.

In other news, I e-mailed Matt about my work on a coffee-table book involving a certain infamous blog post. Still no word back. (Not even a nasty one.) I hope you’ve all been well. I’ll try to be a regular around here again.

Chestnuts roasted by Rhino @ 11/02/2007 11:35 AM


Hi Rhino, could you try sending me that again? It’s possible it’s in my Spam folder, which is now over 10000 e-mails big, and I haven’t had time to sift through that.

Aside from sausage/cheese platters, I’ve already wanted to try one of those fully-cooked turkeys-by-mail.

Chestnuts roasted by Matt @ 11/02/2007 11:37 AM


you can get a fully-cooked turkey posted to you?

Chestnuts roasted by Robbie @ 11/02/2007 11:46 AM


Sorry for the few mins of downtime there; we were tweaking something on the server side.

Robbie: Yes, you get ‘em mailed fully cooked, normally in sealed foil bags. All you gotta do is heat them up.

Chestnuts roasted by Matt @ 11/02/2007 12:23 PM


I think we need to share recipes for Thanksgiving. I am cooking this year and I really don’t want to kill people. I need some creative ideas like stuffed things and nibble stuff.

Chestnuts roasted by Bill @ 11/02/2007 12:29 PM


That’s absolutely amazing. The only food I’ve ever received in the post was a tin of Napoleon Dynamite mints. They’re not a turkey!

Chestnuts roasted by Robbie @ 11/02/2007 12:39 PM


NizzIm pretty sure the website that Matt posted will deliver to you Nizz. I live in the great white north as well and although I’ve never seen a Hickory Farms Gift Box at a store, I have seen pleanty around my office at Xmas time.

Chestnuts roasted by Greg @ 11/02/2007 12:39 PM


I’ve only ever been interested in these if they’re the ones that have little cleavers and/or tiny bottles of sparkling cider in them.

Chestnuts roasted by Somethin' Funny @ 11/02/2007 12:42 PM


Huh, I must be the odd man out here. I like the beef stick, and though I usually love all kinds of cheese have issues with there versions.

Still I buy these things to have around, and actually like getting them as presents.

Chestnuts roasted by Wenthral @ 11/02/2007 12:43 PM


I LOVE Hickory Farms beef sticks. I worked there one year for Christmas, and it doesn’t feel like the holidays until the storefront goes up in our local mall. The Sweet-Hot Mustard I actually buy to use year-round on sandwiches and stuff; it makes a great pretzel dip, too. Yummm…

Chestnuts roasted by Candace @ 11/02/2007 12:48 PM


only 3 crackers in that whole box! lol wtf.. i have to admit i’ve enjoyed these a bit in the past, mostly when i was a kid.. crackers, sausage and cheese isn’t such a bad combo, although i do seem to remember their variety being a bit nasty. sausage is pretty nasty by default though

Chestnuts roasted by Mr Funky @ 11/02/2007 12:51 PM


as far as gay porns go, “Beef Summer Sausage” is not nearly as good as “Beef Summer Sausage 2: The Beefening” but it is way better than “Beef Summer Sausage 3: The Return Home.”

Chestnuts roasted by cb @ 11/02/2007 1:03 PM


Like Matt and MulanLang, I’m also not a big fan of seeing holiday stuff around after the fact. I took my Halloween decorations down and put up what very little I have for Thanksgiving this morning.

Squee4242, I believe you refer to the Swiss Colony catalog. Swiss Colony is basically a better version of Hickory Farms, selling everything from the cheese-and-meat trays to baskets of fruit to mile-high pies, cakes, and tortes. My mother still gets the catalog every year, despite not having ordered anything from them in over a decade…and yes, I also looked at them more than the Wishbook. Having gotten some items from them before, I can vouch they’re not bad, better than Hickory Farms, anyway. (I can at least vouch for the cheese, jelly, mustard, candy, and their heavenly Petit Fours in every color and style imaginable. I’m not a big carnivore, so for meat, you’re on your own.)

Chestnuts roasted by starwenn @ 11/02/2007 1:06 PM


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