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My dying wish is for an owl/camel hybrid, which I call camowl.

Mountain Dew “Game Fuel” Super Soda.

Okay, I think I'm finally starting to feel Halloweeny. Work has been nuts, but I'm over the hump, and I can finally start dedicating every facet of my being to the continued search for fun-sized Snickers in bat-adorned bags and other things that go bump in the night. In a way, I'm almost happy that August was as lifesucking and horrible as it was, as at least I didn't get to blow my Halloween wad early like I usually do.

A few trips to various department stores tonight confirms that I haven't missed too much. We're still riding the cusp of all the impromptu "back to school" setups, which over the course of the next few weeks will transform into shrines to ghouls and goblins and sound-activated dancing Draculas. Most of the stores around here have started putting out a few things, but the real loot is yet to come.

I guess now is as good of a time as any to make my annual plea for X-E Halloween Countdown donations. If you think you have something I might be able to use for this year's feature, drop me a line. Old Halloween-themed commercials or taped-from-television sitcom episodes are always a plus. Pretty much everything is fair game so long as it seems like something I can write an entire Countdown entry around. (If it isn't something I think I can write about, I won't make you waste your time sending it!) Thanks in advance.

Now, onto soda!

Despite innumerable television commercials featuring extremist athletes cooling off with Mountain Dew, the beverage could be more correctly pointed to as a "gamer's drink." I haven't been a terribly enthusiastic video game player since my early teens, but if the stories are to be believed, Mountain Dew is gobbled up by the gallon by millions of mouse-sliding maniacs pulling all-nighters with their MMORPG buddies. Essentially, it's used as cold, fruity coffee.

Also, "MMORPG" sounds like something Bossk would say if he felt cheeky.


New Mountain Dew "Game Fuel" exploits this phenomenon. It's a new (and limited edition) flavor in celebration of Halo 3, which takes all the caffeine and ambiance of original Mountain Dew and makes it taste like something closer to a 7-11 Slurpee. The label sums up the flavor: It's Mountain Dew with a splash of cherry.

I can't come up with too firm of a critique, but I think I like it. The cherry isn't as overpowering as the drink's color suggests, meaning that you can down a 20-ounce bottle without getting that terrible stomach ache that usually comes with drinking cherry stuff. The price we pay for that red berry. Well, not this time my friends.

Actually, you know those little plastic juice jugs? The ones that are sometimes shaped like semi-clear barrels? We called them "quarter drinks" around these parts. "Game Fuel" is kind of like a carbonated version of the red ones.

I've read a couple of reviews from the drink's target audience, and a few were penned by annoyed gamers who didn't want to be "told" what to drink or pigeonholed as freaky deaky Mountain Dew-obsessed wackos. Ah, shaddup, ya snoots. You do realize that things like "Game Fuel" are what keeps the rest of us from getting a third rendition of Mountain Dew Pitch Black, right? If you can't handle the label, pass the poi Muhallo.

Posted by Matt on 09/01/2007. E-mail me!



Discussion Thread: 179 comments

Doc,

Eh…

Summer and Halloween just really don’t mix for me. Maybe a faint little blue in between, but I like to keep my festive mindsets separate. Except for Thanksgiving and Christmas. Those two were MADE for each other (I want Dairy Queen).

Chestnuts roasted by Cotter @ 09/03/2007 3:12 AM


We found a pack of the new Dew at the store; so far it’s decent.

I’m sure the vodka helps….

Chestnuts roasted by Shaunfu @ 09/03/2007 3:26 AM


My lady threw me a surprise birthday party earlier tonight! I was under the impression I was going to her parent’s house for a “September Birthday(s) Party” that would celebrate my 30th, her birthday (9/15), her younger brother’s birthday(9/2), and her sister-in-law’s (9/err, not sure) as well. It has been sort of a tradition for the past five years to combine b-day parties since so many of us (her family and mine) have September dates. So usually two parties… one at her parent’s house and another at my parents, since our families live hours apart.

So as we pull up I was expecting a small gathering, about 10-12 people, entirely from her family. It turns out she had my entire immediate family, her family (of course), most of my college friends, and other family members from as far as 200 miles away all waiting for me when we pulled up to her parent’s house. So no… it wasn’t a party for four people, somehow this was all in my honor.

It took me twenty minutes to be able to form a coherent sentence. I was pretty much in shock upon arrival.

Tonight was one of those rare nights where you stop and really appreciate the things you have and the people in your life. Far too often I concentrate on the negative aspects of my life (currently being out of work for example) and you lose sight of just how good you may have it. This is the happiest I have been in months and I owe it all to the wonderful girl sleeping upstairs who I really should have married long ago.

I’m sorry everyone had such a bad August. My life has been pretty frustrating lately as well. Here is a toast to new beginnings, putting the negative behind us (as much as we can), making the best out of what we have, and never losing sight of all the greatness that is around us, even when we struggle to see it.

Sorry to be sappy… it is just that kind of a night.

Chestnuts roasted by Magic Toy @ 09/03/2007 3:31 AM


The red takes away from it a bit, I mean you could drink it from a clear glass without anybody accusing you of drinking urine!

Chestnuts roasted by Kaori @ 09/03/2007 3:51 AM


Kaori: Radioactive chihuahua urine, as a lady friend of mine once delicately put it.

Annette: Channel 34 being USA? I haven’t noticed anything wrong with it. I’m in Norman using Cox Digital, so maybe it’s just your provider.

Chestnuts roasted by Jedoc @ 09/03/2007 7:35 AM


Magic Toy: I’ve discovered that life is a rollercoaster with a whole bunch of really crazy twists and turns, linked together and made wonderful by little moments of sheer happiness; like your moment this weekend. It’s always good to be reminded that someone -anyone- cares for you. And as someone wo knows a thing or two about being out of work, it will always fall into place eventually. Another great fact of life I’ve learned -and said here before- is that everything we experience is getting us ready for the next chapter in our lives; even things like being out of work or struggling with a shitty month. It all adds to your life experience points that helps you fight the big monster later in the game…

Like how I tied it back to the original topic? ;)

Chestnuts roasted by Shuanfu @ 09/03/2007 10:11 AM


Magic Toy: that was really nice of them… had my 30th last year and was suprised by my wife and close friends as well. Funny to see another September family out there… out of the 4 of us in this house, my wife is 9-11 (i know i know), mine is 9-18 and my son is 9-25.. my daughter has the audacity to be 2-24 lol… another friend of ours is turning 30 on 9-13 so its going to be a busy month..

Atomic i’ll add u later on today, got the Cap and Toy on there now…

and for anyone interested in fireworks, I took some pics at our atlantic national exibition and made a few 1280×1024 backgrounds out of em.. feel free http://www.mactavishland.ca/blog/index.php/?p=113

Chestnuts roasted by Primus @ 09/03/2007 11:51 AM


Here I thought it just the cable system here in ‘Darko that suddenly flaked out on 34. It’s happening up your way too, Annette? Cuts into my Saturday mornings and made me miss Batman and Legion. Maybe we ought to poke about KOCB’s website or just Google the question and see what pops up.

Chestnuts roasted by kingklash would marry his Television @ 09/03/2007 12:02 PM


Happy Birthday Magic Toy! I’m glad you had a good one. Sometimes girlfriends are a good thing.

Chestnuts roasted by Bill @ 09/03/2007 12:03 PM


Count your blessings. Here in Canada, Mountain Dew is caffeine-free. Boo!

Chestnuts roasted by A-wel Cruiz @ 09/03/2007 12:06 PM


I just noticed the smilies talking at the top of the comments section here. That is the funniest and cutest thing I’ve seen on the Internet in a while.

Chestnuts roasted by Brandon @ 09/03/2007 12:50 PM


Who else has to work today? I’m stuck in the office but it has been a complete waste of my time to be here. No mail/banks==no work for me…

Chestnuts roasted by Cameron T. @ 09/03/2007 3:27 PM


Why dont we ever get cool stuff like this in the UK?

Chestnuts roasted by Matt @ 09/03/2007 4:35 PM


Magic Toy: Happy Birthday man! Glad that you had an enjoyable one. I will dirnk a Game Fuel in honour of your birthday.

Matt: Just enjoy the good things that the UK does have – like Yorkies and all-new episodes of Doctor Who.

Gotta love the new pumpkin icons.

Chestnuts roasted by jjwspider @ 09/03/2007 8:28 PM


Hmmm have to pass on the HALO3 Dew something about them 25 cent juicey being carbonated just doesnt float my boat. Man I miss that Pitch Black though. But anywayz any X- Box 360ers out there wouldnt mind building up my gamer buddylist with some good ol’ folks from XE. My Gamertag is Wolf2K4Ever.

Chestnuts roasted by Wolf2K4Ever @ 09/03/2007 11:01 PM


I think it tastes like a carbonated fruit punch type of drink with a bit of the caffeine kick. I love the case design my best friend and I are getting one for display. So we can have master chief soda next to our buzz cola and our krusty O’s.

Chestnuts roasted by Goob @ 09/04/2007 3:53 AM


What great timing! I had just come back to the office and logged on to XE. Oddly enough, I had 2 20-ounce bottles of the Gamer Fuel junk in my possession. I figured I should try it at least once. If I hated it, I would leave the other bottle in the work fridge for one of our gullible co-workers to slug down. I decided to keep the second bottle since this stuff isn’t horrible enough not to drink at another time. It tastes sort of like LiveWire with some Code Red mixed in. I didn’t see any additional ingredients (like taurine or ginseng), so I’m wondering why this stuff is called “Gamer Fuel” when regular Dew would have the same effect. Not like this stuff has any herbal enhancers in it, like Diet Pepsi Max. It’s just a mash-up of two other Dew varieties with some snazzy new packaging to appeal to the gaming crowd…..of which I am proudly one!

Just having Master Chief on the and the Halo 3 logo on the package is going to make this a big seller. Halo 3 is already being uber-hyped. Sadly, I do not own a 360 and will probably never play Halo in any form. I have my PS2, PS3 and my Wii….and that’s about all I need (or can afford right now). :p Looking forward to WWE SmackDown VS RAW 2008, Devil May Cry 4 and Heavenly Sword (even though IGN gave it a 7/10).

For all you Wii number collectors…..I have no clue what mine is. LOL Sorry.

Chestnuts roasted by The Sarge @ 09/04/2007 12:39 PM


I’ve been trying to find it since I saw the commerical for it. I’m starting to turn out like you matt, collecting Sodas I mean. I’ve got Pepsi summer mix, Jolt Cola ( The New Kind) & really gross Jone’s Soda Christmas Cokes. And Game Fuel would make a perfect addition.

Chestnuts roasted by Dmc Autobot @ 09/04/2007 4:47 PM


Game Fuel was mentioned in the latest issue of EGM. They weren’t too fond of it.

Chestnuts roasted by TB Tabby @ 09/04/2007 5:25 PM


I’ve become addicted to “the fuel” and have madly stocked up on the stuff before it’s never to be seen again. I learned my lesson from the pitch black fiasco, I will not make that mistake again!

Chestnuts roasted by Ach @ 09/06/2007 5:31 AM


ill say it again =) I have emailed you an odl elvira’s comemrcial form the 80s. its short but sweet.

its only been in your inbox probably 6 months.

im nto sure where to send anything to you since you have never answered me, ever lol.

plus in it is a bonus kool-aid song comemrcial, well anyways, hope ya read this and check yer email.

anyways, the fuel is an awesome drink, that I have been now addicted too for 2 weeks.

Chestnuts roasted by the80sruled @ 09/06/2007 10:15 PM


… I don’t understand why people are comparing this to Code Red. It’s not even vaguely similar.

Code Red has that craptacular “Cherry flavoring” flavor. Like Red Koolaid. (I don’t care; that stuff isn’t cherry. it’s.. red) And this stuff has CHERRY FLAVOR.

There’s a huge difference there. Also: I only notice an aftertaste that some people complain of in the bottled version. The canned stuff is, for once, the better version.

…too bad Halo 3 is only released once. Then this stuff will go away. I never understood the attraction to Halo. Singleplayer, it’s far below average. Online it’s ummm… well… it’s…. yeah. Deathmatch. Yay. Plays about the same as Unreal Torunament and Quake 2 did.

…wait that is SO far off topic. Anyway, the stuff is great; and not a thing like Code Red. In fact, if the label hadn’t told me so there is no way I woulda guessed there was any Mountain Dew involved in this wonderful tasting concotion.

Chestnuts roasted by Sohei Fox @ 09/07/2007 12:48 AM


Holy Crap, this stuff is GOOD. Tastes like Bubble Yum. Got a Big bottle, too.

Chestnuts roasted by Sonicfeet @ 09/08/2007 10:17 AM


its just regular dew and code red mixed together for a rush of total bs. They should give us a new flavor….not something i can make at my house.

Chestnuts roasted by Frank @ 09/08/2007 1:42 PM


Personally I love Mt dew and code red, but that new mt dew is absolutely disgusting. I shared it with some people at work and we all agree it tastes like spoiled ass.

Chestnuts roasted by Sheila @ 09/08/2007 8:00 PM


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