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Fruit Roll-Ups: Renaissance.

Sorry for the lack of updates the past few days -- as one might surmise from the tone of the two previous entries, it's been a week from hell. I can't even enjoy the fact that it's Friday night, because we're pretty close to Sunday night, which starts off another work week, which could spell DOOOOM.

But, I'll try. After several days of Tatooine-like heat, the gods have finally smiled upon my fair town with what's essentially perfect Halloween weather: It's cold and wet, with a barely illuminating purplish gray sky signaling a night best spent watching Halloween: H20 and laughing at the part where Michael Myers holds that Andy Garcia lookalike up in the air by a knife.

That's a little gloomy, and since I spent most of my X-E time this week being gloomy, let's mix things up with the boisterous good times of Betty Crocker's Fruit Roll-Ups.


We went grocery shopping the other night, which is another way of saying "beer and popcorn run." I couldn't believe how many different types of Fruit Roll-Ups were on sale. There's always been a ton of flavors and even a ton of specialized gimmicks, but I'm referring to wholly different "species" of Roll-Ups. Different box shapes, different Roll-Up shapes, different everything. I think the two shown above best represent this renaissance period of the Fruit Roll-Up, but even if they don't, I'm eighteen Fruit Roll-Ups richer for trying to portray them as such. Go me.

First up, it's "Crazy Pix: Wild Ones" Fruit Roll-Ups, with each snack featuring one of a number of multicolored patterns, ranging from tiger stripes to gator skin to army fatigues. Printing weird shit on Fruit Roll-Ups is nothing new, but these take it to a five star level. There isn't really much point in the effort since the snacks as most often seen rolled up or crunched into little fruity boulders, but I can at least appreciate my newfound ability to fantasize about a bedroom fully wallpapered with Fruit Roll-Ups.

There's a girlier variety out, too -- "Crazy Pix: Cool Chix." It's not really that girly, but it's indeed the cooler of the two varieties, featuring plaid patterns, bejeweled patterns and another pattern which is hard to decipher but looks something like the trail of superpowered idiocy left behind by fallen Marvel Comics icon, "Speedball."


Even more outside the box are new Fruit Roll-Ups "Stackerz," which may have been partly inspired by those old school candy buttons. Instead of getting a sheet, the fruit snacks are divided by color and flavor into neat little rolls of stackable discs. While I dig the effort in reinventing of the Fruit Roll-Up, I'm not sure I understand the point of these. Maybe it's because I'm trying to view them through the eyes of a fifth grader, when I really should be viewing them through the eyes of a preschooler. Fifth graders aren't going to sit around making little sandwiches out of fruit discs, but preschoolers might.

Then again, the discs are quite sticky and, if you gather up enough red ones, you can poorly fake the measles just like every dumb sitcom kid in television history did. That's fun for all ages. Also of note: The revised texture and thickness has done wonders for Fruit Roll-Ups -- the Stackerz are by far the best tasting I've ever had. They're as close to Slush Puppie fruit snacks as we've ever been.

That about covers it for the Fruit Roll-Ups. I'm off to build some kind of super mutant freeze ray with which I will end the world's rotation and let it remain Friday night forevermore. If I'm unsuccessful, see you in the SNT.

Posted by Matt on 08/10/2007. E-mail me!



Discussion Thread: 76 comments

Nigel: No, I absolutely despise summer. I live in Oklahoma and I don’t do heat well, so summers are miserable. Some of the X-E regulars might remember that last year I decorated for Halloween on August 15th just because I was so depressed from the heat–that’s about the only thing that would cheer me up. lol

Chestnuts roasted by Special K @ 08/11/2007 12:39 AM


kb I swear, you people are getting me even more and more excited about Halloween than I usually am, and that’s saying something. I haven’t seen jack around here in the ways of Halloween decorations or…well, Halloween anything, really. I’m not one to rush holidays cuase I HATE the way you start seeing Christmas stuff before Halloween’s even hit, but seeing as Halloween’s my all time fave anyway, I guess I’m a little hypocritical with it. Can’t start early enough as far as I’m concerned.

Knegative Giant Ape Juice?? Photog?? I’m going to have to start taking notes. Who knew it took so much research to be and X-E’er. I thought all you had to do was log on, make a few sarcastic and witty comments while doing some severe reminicing about back in the day. Turns out there’s all kinds of abbreviations and crap you gotta keep up with. Lordy!

Oh, and this is kind of funny. I’ve noticed a few people apologizing when they double post. Is this considered rude? I’m actually being serious here for once. Maybe I’m just not up on my chat room etiquite, but I don’t have a problem with it and probably do it all the time. Maybe I’ve been kind of rude and didn’t know it. Does it really warrant an apology? Am I completely over-analyzing this at 12:43 on a Friday night?….I’m going to go with that last one.

Chestnuts roasted by DJ D @ 08/11/2007 12:47 AM


Generally speaking, it’s good to wait for a few others to post before posting again. :)

Chestnuts roasted by Matt @ 08/11/2007 12:55 AM


Special K I hear ya! I’ve always hated summers. It was 104 today in SC and this crap’s for the birds. I can’t wait till I can get out of the south for good and see some snow. I literally haven’t seen snow in 6 years. At this point, I’ll settle for a good solid breeze.

Chestnuts roasted by DJ D @ 08/11/2007 12:57 AM


A bit of news to cheer you up: The Bloom County Christmas special “A Wish for Wings That Work” will be released on DVD on November 6.

Where’d you hear this?

I could have had a post in the top 10 this time, but the comments section was out of order the last time I was here. Bah humbug.

This is what I typed then:
Congratulations on finding a piece of processed food in the supermarket that didn’t have the “High School Musical” logo on it. I was there today, looking for something that DIDN’T have a small photo of Efron jumping on it, but no…Disney cross-promoted every single thing you can buy. It’s now like trying to avoid Rachael Ray. It simply can’t be done. :P

Chestnuts roasted by Mars @ 08/11/2007 12:57 AM


That smiley was not meant to look so happy. I should use the “preview” button more.

Chestnuts roasted by Mars @ 08/11/2007 12:58 AM


Ah, Photog. That’s so Bitner. Be prepared to spend a lot of time on that one, DJ D!

Chestnuts roasted by Rainbowfeet @ 08/11/2007 1:05 AM


I just got back from my business trip to New Jersey. As soon as we completed our training, we went to Atlantic City! It was my first time there, and I was doubly (doubely?) excited about going because of all the articles Matt’s written about it. We stayed at Resorts (one of the people I was with had a comp room), and also went to Borgata for a few hours. So much fun!

On topic: I haven’t had a Fruit Roll-Up in years. Now I want one!

Chestnuts roasted by heeree @ 08/11/2007 1:27 AM


Mars: God, how right you are. And I just hate musicals with a passion. Oh, and you can’t deny the power of the all smiling all perky li’l Italian powerhouse that is the Ray. Don’t even try it.

Chestnuts roasted by DJ D @ 08/11/2007 1:29 AM


I’ve been lurking for a long time around here and decided it was finally time to join in, especially with all of the Halloween talk. I am very glad to know I am not the only one waiting with bated breath for fall and Halloween. Time to go back and read the older Halloween countdowns again while listening to Matt’s Halloween jukebox

Chestnuts roasted by Nick Aconite @ 08/11/2007 1:29 AM


Hey.. I was only kidding, Matt..

Chestnuts roasted by Nigel Chaos @ 08/11/2007 1:38 AM


DJ D

You might also want to research about chicken and doritos and how we cannot think about one when consuming the other.

Chestnuts roasted by Cameron T. @ 08/11/2007 1:47 AM


Will this be on the final?

Chestnuts roasted by DJ D @ 08/11/2007 1:48 AM


I think the final will be a written essay question. Fitting since we have some many English majors here (or did at one time, anyway!)

Chestnuts roasted by Cameron T. @ 08/11/2007 1:59 AM


Looks like I’ll be pulling another all-nighter. Oop! Too late!

I flirted with being an English major for a while, but ended up settling with film instead. You know, cause majoring in film is so much more practical…Hope you can sense the sarcasm there.

Oh, and I meant to say welcome to Nick Aconite. Nice to have another newbie. Going back and reading the old Halloween Countdowns sounds like a good idea. I might get on that myself.

Chestnuts roasted by DJ D @ 08/11/2007 2:05 AM


All this talk of Halloween stuff showing up already just makes it more likely that the Summer Megaparty and the Halloween Countdown ill be combined somehow… Summeroween Partydown!

Chestnuts roasted by DocDragon @ 08/11/2007 2:20 AM


I recall getting officially licensed Slush Puppie Gum from a Family Dollar store when I was a kid. All I remember about it is the blue raspberry flavor tasted identical to the syrup from the drink, so it was amazing.

I tried to find information about it online, but couldn’t uncover much; although, I did get affirmation that it did exist, via this website. I know you’re good at finding obscure stuff, maybe one day you’ll be able to score a pack.

Chestnuts roasted by Review the World @ 08/11/2007 3:15 AM


Sorry you had one of those weeks, Matt. There’s no worse feeling than knowing that you’re as far from the new work week as conceivable possible, but you can still feeling the Monday looming over you.
I couldn’t believe the Wikipedia page didn’t say anything about Giant Ape Juice, so I had to dig up some info and throw it on there. It’s my first try wikipeedeeing so hopefully it’s not awful. I did manage to wipe out my previously typed post in the process, so assume this was heartbreaking in it’s eloquency before that all happened ;) .

Chestnuts roasted by squee4242 @ 08/11/2007 4:40 AM


I enjoy the odd Fruit Roll-Up now and again. Orange was my preference, but I have learned to love more kinds. Although, I can’t eat it the same way I once did; I tend to eat it in a mature way in the modern day. I roll the Roll-Up into a pipe and smoke it while wearing a robe and two monocles.

Chestnuts roasted by Dr. Acula @ 08/11/2007 5:42 AM


You were blessed with Halloween? All we got was a tornado that worsened our already bridge-hindered traffic and tore the bricks from a downtown apartment bedroom.
You get all the fun.

I’m going to Maine now, where it’s apparently in the 70s. Suckas.

Chestnuts roasted by Jessica Marie @ 08/11/2007 7:31 AM


MATT! An entry that doesn’t mention poop?! What the hell? For a minute there I thought you were turing this site into excrement-entertainment.com

Chestnuts roasted by Lammy742 @ 08/11/2007 10:42 AM


This weather is so unpredictable – Nineties last week, now it’s 68 in August in New Jersey! And no “how’s the toxic waste?” or “What exit do you live at?” jokes, either! ;-)

Chestnuts roasted by Old Jim @ 08/11/2007 10:47 AM


Those sitcom kids can enjoy their Measles with a can of Sprit.

Chestnuts roasted by Paul @ 08/11/2007 10:51 AM


MUFU: I was at the Dollar Store yesterday and was shocked to see Christmas wreaths, ornaments, snow globes and wrapping paper. I know the Christmas season is a huge rush – but this is getting ridiculous. I think there needs to be some unwritten rule about no Christmas stuff before Labor Day!

Chestnuts roasted by jjwspider @ 08/11/2007 11:22 AM


Hiya guys! And hiya newbies, from an infrequent poster!

Been in the 70′s here finally. I hope it doesn’t mean early and long winter…we literally get 2 feet of snow on average.

Regarding Fruit Rollups – I’ve gotten into the habit of not eating stuff with clearly many possibly radioactive chemicals coloring and flavoring it. ;) Not that I ever ate them regularly when they looked like actual fruit mush, either…

Chestnuts roasted by Moony @ 08/11/2007 11:33 AM


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