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08/10/2007: Fruit Roll-Ups: Renaissance.

Sorry for the lack of updates the past few days — as one might surmise from the tone of the two previous entries, it’s been a week from hell. I can’t even enjoy the fact that it’s Friday night, because we’re pretty close to Sunday night, which starts off another work week, which could spell DOOOOM.

But, I’ll try. After several days of Tatooine-like heat, the gods have finally smiled upon my fair town with what’s essentially perfect Halloween weather: It’s cold and wet, with a barely illuminating purplish gray sky signaling a night best spent watching Halloween: H20 and laughing at the part where Michael Myers holds that Andy Garcia lookalike up in the air by a knife.

That’s a little gloomy, and since I spent most of my X-E time this week being gloomy, let’s mix things up with the boisterous good times of Betty Crocker’s Fruit Roll-Ups.


We went grocery shopping the other night, which is another way of saying “beer and popcorn run.” I couldn’t believe how many different types of Fruit Roll-Ups were on sale. There’s always been a ton of flavors and even a ton of specialized gimmicks, but I’m referring to wholly different “species” of Roll-Ups. Different box shapes, different Roll-Up shapes, different everything. I think the two shown above best represent this renaissance period of the Fruit Roll-Up, but even if they don’t, I’m eighteen Fruit Roll-Ups richer for trying to portray them as such. Go me.

First up, it’s “Crazy Pix: Wild Ones” Fruit Roll-Ups, with each snack featuring one of a number of multicolored patterns, ranging from tiger stripes to gator skin to army fatigues. Printing weird shit on Fruit Roll-Ups is nothing new, but these take it to a five star level. There isn’t really much point in the effort since the snacks as most often seen rolled up or crunched into little fruity boulders, but I can at least appreciate my newfound ability to fantasize about a bedroom fully wallpapered with Fruit Roll-Ups.

There’s a girlier variety out, too — “Crazy Pix: Cool Chix.” It’s not really that girly, but it’s indeed the cooler of the two varieties, featuring plaid patterns, bejeweled patterns and another pattern which is hard to decipher but looks something like the trail of superpowered idiocy left behind by fallen Marvel Comics icon, “Speedball.”


Even more outside the box are new Fruit Roll-Ups “Stackerz,” which may have been partly inspired by those old school candy buttons. Instead of getting a sheet, the fruit snacks are divided by color and flavor into neat little rolls of stackable discs. While I dig the effort in reinventing of the Fruit Roll-Up, I’m not sure I understand the point of these. Maybe it’s because I’m trying to view them through the eyes of a fifth grader, when I really should be viewing them through the eyes of a preschooler. Fifth graders aren’t going to sit around making little sandwiches out of fruit discs, but preschoolers might.

Then again, the discs are quite sticky and, if you gather up enough red ones, you can poorly fake the measles just like every dumb sitcom kid in television history did. That’s fun for all ages. Also of note: The revised texture and thickness has done wonders for Fruit Roll-Ups — the Stackerz are by far the best tasting I’ve ever had. They’re as close to Slush Puppie fruit snacks as we’ve ever been.

That about covers it for the Fruit Roll-Ups. I’m off to build some kind of super mutant freeze ray with which I will end the world’s rotation and let it remain Friday night forevermore. If I’m unsuccessful, see you in the SNT.


Posted by Matt. E-mail me!

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Discussion Thread: 76 comments

I also recommend the Spoiler Thread, and the time Matt asked us to tell him a story. Great ways to really get the general vibe of the typical X-E poster.
We also subsist on old commercials, ChocoDiles, defunct soda flavors, and foot-long Broodwiches.

Ghosted by kingklash @ 08/11/2007 12:18 PM EDT


Long time reader, first time poster.

I’ve been feasting on stackers for about a week, and they certainly are the best tasting fruit roll up product out there today.

However, there is no real renaissance without the old school plain, no frills flavors like grape, cherry, and the rare apple which always seemed to harden and crack into little pieces.

Ghosted by sevenbelow @ 08/11/2007 12:27 PM EDT


Yes, Rob Zombie has remade Halloween, and here’s the website for it: http://www.halloween-themovie.com/

Ghosted by Monte @ 08/11/2007 12:28 PM EDT


I hate High School Musical…The fact that they pimped it out so very much that the upcoming sequel seems to be a fresh sigh of relief…until that starts getting pimped out to the point where everyone gets tired of it.

HOW many DVD versions of HSM have been put out so far? I counted 4. There’s also a stage show, and a parade at Disney MGM.

The fact that it’s not even good bothers me even more. I wouldn’t mind it if it was slightly good, but it’s simply terrible.

Why it didn’t sink into obscurity like the other Disney Channel movies is beyond me…

As for X-E 101, I also suggest looking up the Spoiler Thread (we need another one of those) and the 2 Friday The 13th riffing threads from last month.

Ghosted by Invader Norbert @ 08/11/2007 12:41 PM EDT


Clearly I haven’t bought Fruit Roll-Ups in a while. When I was a kid, there were all sorts of flavors, but then it seemed they scaled back. I’m thinking by the last years of high school, I had to choose between strawberry and some fruit mix flavor. Am I to understand that there are still multiple flavors of Roll-Ups? If I find out I can still get a grape Fruit Roll-Up, I may just start crying.

I found the Stackers packaging misleading. The picture made me think they were going to be the love child of Roll-Ups and Pringles. I could get excited about that.

Ghosted by Lori @ 08/11/2007 1:01 PM EDT


Considering they couldn’t even come up with an actual *title* for a title, it wouldn’t surprise me at all that its terrible.

Ghosted by Moony @ 08/11/2007 1:01 PM EDT


We also subsist on old commercials, ChocoDiles, defunct soda flavors, and foot-long Broodwiches.

You call them sandwiches? They don’t even have bacon!

Ghosted by Knegative @ 08/11/2007 1:13 PM EDT


I would have sold my soul for grape fruit roll-ups when I was a kid. Does memory serve me right or did the strawberry ones have little seeds?

Ghosted by Bill @ 08/11/2007 1:22 PM EDT


Tonight are auditions at the House of Torment, our sweet, sweet, Austin commercial haunt. I’m crazy pumped. Halloween is upon us.

Ghosted by Eddie Lightning Frog @ 08/11/2007 1:41 PM EDT


Those stackers make me think you are getting less fruit roll up because of the empty space on the paper between the dots. I bet if you were to melt them and spread it around you would probably come out about even.

You think it is hot in your neck of the woods? It was still 110 last night at 9:00. Arizona is known for being a little warm though so I really can’t and don’t complain. It is just a little rough when it is still 80-90 in December and you are trying to get into the Christmas spirit. It was like that last year so I found myself fighting to be merry about the holidays. My only saving grace was the Advent Calendar so Thanks Matt!

I think I am going to have to head over to Walmart or Toys R Us to see if we have anything Halloweeny going on yet. It is all about back to school shopping right now so I am not sure if the transition has happened yet. Oh Jebus I hope so! ;-)

Ghosted by Cricket @ 08/11/2007 1:54 PM EDT


Invader Norbert,
you don’t know the pain, the fervent annoyance of High School Musical until you have a nine year old daughter who constantly croons the soundtrack, wallpapers her bedroom in HSM posters, and passes out at the mere mention of a sequel. My daughter used to be cool. I don’t know when this crap stole her brain, but make no mistakes. It’s stronger than everyone

Ghosted by bloodybrilliantme @ 08/11/2007 2:12 PM EDT


Bill: I’m pretty sure you’re right about the seeds in the old rollups, unless it was from anoher brand that did it.

Didn’t Fruit-Rollup use to do a fruit bar too? I distinctly remember one of fruit snacks companies doing something like that. It was basically what it sounded like, a fruit-rollup in bar form that was thicker than usual. I got a vhs tape somewhere that has a commercial for something like that.

Ghosted by JLAJRC @ 08/11/2007 2:16 PM EDT


I don’t know the first thing about High School Musical.

Willfull obliviousness is bliss.

Ghosted by Knegative @ 08/11/2007 2:23 PM EDT


Bacon is extra.

Ghosted by kingklash @ 08/11/2007 2:47 PM EDT


JLAJRC, I’m down with the Fruit Corner’s Fruit Bars. I think dentists knew if you ate one because no amount of flossing could help you.

I saw chacolate Honeycombs in the grocery this morning. I’m not sure what to think about that.

Ghosted by Bill @ 08/11/2007 2:51 PM EDT


My Diamond Update (if anyone cares): I’m supposed to be heading to Jubilife City, but instead I’m grinding for levels, because it’s what I do :D

I’ve caught everything around, but my main party is Chimchar (lvl 10), Starly (8), and Shinx (8). I was so excited when Chimchar learned a Dark move :twisted:

Ghosted by Knegative @ 08/11/2007 3:02 PM EDT


Bill: Thanks. I knew it was from somewhere. I even found a commercial for them on Youtube.

http://www.youtube.com/watch?v=_kOo63L8xyI

I think Sunkist currently makes something similar, only they call them Fruit Gems.

Ghosted by JLAJRC @ 08/11/2007 3:47 PM EDT


The Spoiler Thread was one of the greats. Now that HP7 has been out long enough for anyone who cares we should definitely have another one.
LOL, bloodybrilliantme, that sounds rough. I can’t judge the kiddies and their HSM/Drake and Josh-y obsessions too harshly in light of some of my own preteen and not-so-preteen obsessions, but I don’t have to deal with any on a daily basis either ;)
Speaking of silly high school movies, damn Comedy Central for showing Drive Me Crazy (hosted by the Superbad guys, no less) when I have shit I need to be doing. I can never resist the combined draw of Clarissa Darling and Vinnie Chase together in one movie.

Ghosted by squee4242 @ 08/11/2007 4:30 PM EDT


Mars: http://www.digitalbits.com Scroll down. It’s mentioned after the Blade Runner DVD blurb.

Ghosted by Luap @ 08/11/2007 7:51 PM EDT


I firmly believe that Halloween IS slowly being wiped out by X-mas… I mean look at Thanksgiving…it pretty much doesn’t EXIST, well, in the eyes of the retail stores. I pretty sure Hobby Lobby pettles a bunch of TG crap. But being that Halloween is my favorite Holoday, Please…PLEASE…Matt, don’t give in to the massacre of a great holoday and continue the fight with your annual Halo Feast. Don’t give in to that Fat Jolly Chump.

Ghosted by Mufu @ 08/11/2007 8:06 PM EDT


I see I’m not the only one annoyed by the entertainment industry’s focus on tweens. American Idol seems like a good idea in theory (giving anyone who wants to sing a chance to do so), but then, so was Communism. (I’ve had this quote floating around in my head for a few weeks now, and have been waiting to use it.)

As for High School Musical, I’m glad I don’t know anything about it. If we’re talking lesser Disney movies, why not The Journey of Natty Gann?

Ghosted by Andrew @ 08/11/2007 8:15 PM EDT


Yet another reason I love this website and its faithful readers. Finally I am not alone in firmly placing Halloween in my top-two when it comes to my favorite holidays.

In my opinion Christmas does have to claim the number one spot. It is that excuse we need to get together with our family and for whatever reason (magic of the season?) we all have a great time. I guess I can’t really explain it. A part of it is the memories you have from childhood, another part of it is time off work, and, perhaps my favorite now, the idea that I can create those great memories for my kids (when I actually have a few).

Halloween on the other hand has candy (and checking for the razor blades within), costumes, horror movies, and doing your best to gross out little kids with ghastly displays on Oct. 31st.

Yeah, Christmas is number one… but Halloween is not far behind.

Ghosted by Magic Toy @ 08/11/2007 8:30 PM EDT


My favorite live-action Disney movies have to be the Kurt Russell (Dexter Riley) movies of the late sixties (Computer Wore Tennis Shoes, Invisible Kid, etc.) I’m sure the adults of the time found them a little annoying… And I am one of the only people I know who actually liked Parent Trap III. (I think it was the only movie to actually star teenage triplets, the Kreel triplets – though for some reason only Monica Kreel ever went on to do any further acting – as a replacement character on Saved By The Bell.)

Ghosted by Old Joe @ 08/11/2007 8:39 PM EDT


First of all, I have yet to see Halloween stuff anywhere, which makes me very happy. Though it’s much cooler here than it was earlier in the week (thank god, no more humidity!), it’s still fairly warm. It’ll be another month before I start feeling “Halloween-y.”

Like DJ D, I’ve never been a fan of Fruit Roll-Ups. I ate them occasionally as a kid, but they always get stuck between my teeth. Working at a grocery store, I’m familiar with most of the 15,000 versions they have out now. I’ve seen (and sold) the Crazy Pixs, but the Stackers are either unavailable in this area, or I’ve just never paid attention to them before.

I’ve never seen “High School Musical,” but I love musicals, so anything that gets teens into them gets a hall pass from me.

Ghosted by starwenn @ 08/11/2007 10:31 PM EDT


Not too much going on this Saturday night…

Don’t get me wrong, I love Christmas and all the displays-but not until at least mid-November. The stores have every right to push toys and greeting cards and red and green, but don’t candy and orange and black bring in enough cash?

And yeah, I’d just as well wait another month to get into the evil Halloween spirit.

Ghosted by Andrew @ 08/12/2007 3:58 AM EDT


dude what is the name of that older kind of fruit by the foot candy that came in longer strands like string but laid down in a white trough and when looked at made shapes?

Ghosted by Ryan @ 11/11/2008 11:28 PM EST


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