Since I get to work from home more often now, one of my newfound responsibilities is picking up the still-commuting woman from the bus stop when she gets home from work. Afterwards, we usually stop at Dunkin' Donuts to get two of those really gigantic coffees that turn you into a blithering idiot for a few hours before you finally wind down and collapse onto concrete. Skipping backward a bit, I lied: She goes in, and I stay in the car. She would prefer that I come in to help carry these very large coffees out, but I circumvent such desires by driving to get her without any shoes on. Can't go into Dunkin' Donuts without shoes.
Anyway, we park, and I finally pull the trigger and ask her to pick up something that's been promoted on one of the store's window posters for the past several weeks: The Sobe Coolata.
I've never been much into energy drinks, frankly, as I don't need much octane to sit at a computer. But I had to try this thing, and I think it's pretty obvious why. It's the greenest motherfucking drink I've ever seen. I live by few tenets, but I've got this one tattooed on the small of my back in Japanese: "One should never squander the opportunity to drink bioluminescent beverages."
The Sobe brand is run by Pepsi, but it's marketed so well that many people may not realize that. The brand's campaigns run like a more chill and sophisticated version of all of those "extreme sports" soda commercials, and beyond that, Sobe's even done weird-and-neat things like creating an energy drink based on Superman. I'm no regular consumer, but I dig the house they've built.
As for the drink, I was surprised to find that I actually quite liked it. I honestly have no idea what it's "supposed" to taste like, but if you mashed up about fifteen green Fla-Vor-Ices in a big cup, you'd have a Sobe Coolata.
I've decided to classify the Sobe Coolata as a bona fide Summer 2007 "holiday" drink. I appreciated the fact that Pepsi did that Pepsi Summer Mix thing, but I dunno...it just seems a little forced and obvious to throw the word "SUMMER" on a can. This is a little more subtle, and somehow, a lot more summery.
Enjoy your evening. The combination of a giant Sobe Coolata and a giant Dunkin' Donuts coffee (black, natch) has turned my brain into a nuclear-powered tilt-a-whirl. Think I'll go breathe into a paper bag for a few hours.
PS: Congrats to all-around good guy and frequent X-E bloggerite "Manimal" and his wife on their new baby girl!
Posted by Matt on 07/20/2007. E-mail me!
Chestnuts roasted by 
Though I’ll agree that the donuts have definately gone down in quality. They used to be better, but now they’re only pseudo “freshly baked”, as in half-baked…I’m picturing Dave Chapelle, nvm… in larger bakeries, then shipped everywhere else. Something like that.
I third the Krispy Kreme = gross. I never got the appeal. They’re oily and eleventy billion times too sweet. Give me a non-glazed Dunkin Donut cake donut any day.