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Summer Megaparty: Chief Pensive Vs. Pollution!

Woodsy Owl has fought against pollution ever since the early '70s, but the war on litter is not a battle one owl can win alone. There have been innumerable public service ads reminding folks to put their trash in the proper receptacles, and for what amounts to a pretty simple and direct message, such PSAs sometimes took a pretty surreal approach in delivering it.


This one is a downright weird (and oft parodied) example. In it, a Native American in full traditional garb walks the busy streets of a bustling city, and he's in no mood to impress you with tomahawk pantomimes or rain dance tutorials. Instead, Chief Pensive walks with purpose, dumbstruck by the total disregard we filthy Americans have for our own land.

After filling a burlap sack with discarded trash, our friend approaches the freeway to reflect upon the state of the nation as cars zip by. Then, in one of the most unintentionally hilarious moments in public service announcement history, a passenger in a speeding car throws what appears to be an entire bag of trash out the side window, which manages to fly all the way over to Chief Pensive and explode at his feet. And just to make sure the line between "fairly humorous" to "hysterical" is crossed, the Native American stares a hole through the camera lens, as we zoom in to reveal what would become television's most dramatic teardrop from that point all the way up to when Sinéad O'Connor would not and could not compare anything to you.

The PSA is obviously well-meaning, but looking at it through today's PC eyes, you can't help but wait for it to cut away from the crying Indian to the logo and 800 number for Geico. Click here to give it a look.

Posted by Matt on 07/16/2007. E-mail me!



Discussion Thread: 127 comments

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So then you are telling me that a person who’s family has been here since before the Revolutionary War, who is as white and southern as they come, waving their little Confederate battle flag, they should just be like, “well, I’m English” because thats where they came from before they landed here and this nation is too young for them to call themselves American? I dont think so.

Chestnuts roasted by meepy @ 07/18/2007 10:05 AM


I’m throwing my hat into the 1/16th Cherokee circle. My great grandmother really looked the part and I’ve been told her father was some kind of medecine man but I’m blonde with pale skin so I don’t know what the hell happened there. The surname’s Scottish, and there’s some German in there too so it’s anybody’s guess.

Oh, btw, long time reader, first time poster and all that….Hey, Matt…(or anyone reading this who isn’t Matt) Do/does you/he read or respond to all your/his e-mails? I wrote ya/him for the first time last week and asked a few questions..never got a reply. Didn’t really expect to…just wondering. I know you/he pop(s) up on the comments from time to time.

Chestnuts roasted by DJ D @ 07/21/2007 3:37 AM


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