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07/02/2007: Summer Megaparty: X-E Goes To The Kwik-E-Mart!

I made a promise that X-E’s Summer Megaparty would include new blog content everyday from 6/20 through 8/1…


…but I think I can get off on a technicality if I write a new article. It’s been a wild day. I’m at home slumped in my chair, and one phone call later, I’m crashing into eighty cars as I zip to New York City for the privilege to go inside a real, live Kwik-E-Mart. Click here for the huge report!

Yes, promoting The Simpsons Movie, eleven 7-Eleven stores (get it?) from all over the country have turned themselves in Kwik-E-Marts, each with real, live Kwik-E-Mart foodstuffs and enough Simpsons crap to make anyone who still can’t hear “Rock Me Amadeus” without thinking of Dr. Zaius happy.

The article is a photo journey through the store, but I had a bunch of pics leftover. Check ‘em out, after the jump. Jump jump.









That’s just the tip of the iceberg…make sure you check out the full review!


Posted by Matt. E-mail me!

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Discussion Thread: 140 comments

I wish they had one down here! That is too cool!

Posted by Ladytink_534 @ 07/03/2007 2:45 PM EDT

I’d be all over Duff beer.

Posted by Jeff Mack @ 07/03/2007 2:59 PM EDT

YAYYYY! I was sad cause I’m in Canada and now I’m doing a happy dance since it’s in Coquitlam, less than an hour away! But how do I find out which store in the town is it? I am SO going there now!

Posted by Lea @ 07/03/2007 3:27 PM EDT

Were the floors all Stik-E-Mart?

Posted by kingklash @ 07/03/2007 3:39 PM EDT

Let’s hurl a brick-e-mart!

Sorry, I had to.

Posted by fistpittingnork @ 07/03/2007 3:43 PM EDT

No 7-11’s in Iowa. :(

Saw Ratatooie yesterday and it is the best Pixar film to date. I loved every moment of it.

Posted by JLAJRC @ 07/03/2007 4:05 PM EDT

Freaking sweet. I am going to look up the closest Kwik-E-Mart and go there. The Simpsons were a huge part of my childhood. I got in trouble in 6th grade for making the bart simpson overbite in my class picture. I won a slap braclet for having the funniest pic.

Posted by Empare @ 07/03/2007 5:14 PM EDT

Hoverbored, eBay, DUH!!!!

Sure you’re going to pay the eBay “surcharge” but that is always worth it. eBay isn’t some magical land of free things, it’s like a skypirate’s den where, if you’ve got the money, you can get anything you want.

I bought my DS and my Wii off of eBay. I wanted a DS during the drought of Christmas 06, and I paid the price for it.

I figured it out, Shaun. The reticle moves the camera. Sure I’m being a little more active with the Wiimote than usual, but you can brings things into focus. I played the Jazz chapter and OMG it was amazing. Had to do it about 30 times before I cleared it, but I enjoyed every second of it. Now I have to finish the Ironhide stuff so I can replay Jazz :D

Posted by Knegative @ 07/03/2007 7:35 PM EDT

I just came from watching the TRANSFORMERS and I firmly believe that, along with the Simpsons, they will be the best movies of the year.

Posted by Mufu @ 07/03/2007 7:39 PM EDT

It’s at 1198 Landsdowne Street in Coquitlam. I’m 4 hours away but am enough of a Simpsons mark to think about making the trip this weekend. The woman would be quite suprised if I told her we were going for a shopping trip, and even more so when all it included was a 7-11.

Posted by Tterb @ 07/03/2007 7:49 PM EDT

No Kwik-E-Mart in Albuquerque (Home of the Isotopes)?!?! What the hell….?!

Posted by underdog! @ 07/03/2007 8:02 PM EDT

No one has done spoilers yet, but be advised that I will bringing them with me early tomorrow morning. I’ll tag them of course.

Basically, I’m just reminding people to please, make with the SPOILER tags. They’re being a little inconsiderate over at Shrine right now. I’m not sure why, they’re usually on top of that.

Posted by Knegative @ 07/03/2007 8:06 PM EDT

http://www.youtube.com/watch?v=WiKW0MS88xI

Check out my Kwik-E-Mart video tour! Complete with a Donut taste test!

Posted by TheRobotWhoKills @ 07/03/2007 10:21 PM EDT

i just gotta say i love your website and i love everything you do ive been reading for about 2 years and it great thank you you have save me from boredom to death

Posted by joe nuts @ 07/04/2007 2:08 AM EDT

I went there today and all they had was buzz cola, a few key chains and squishees. No cereal :(

Posted by Alexis @ 07/04/2007 2:40 AM EDT

Just a quick note to those not living near one of the “converted” stores. I went into a regular 7-11 today and even they had a few of the Kwik-E-Mart gimmicks.

It had the “Squishee” machine going in full-force and they also had one last PINK DONUT! I didn’t buy it as it didn’t look particularly fresh. This was around 3 in the afternoon. I think I may stop by there today and see what else they may have in stock. Yes, I do regret not buying the one last donut, just in case I never see it again.

I so would have bought a case of BUZZ COLA even at 89 cents a pop.

Posted by Magic Toe @ 07/04/2007 3:55 AM EDT

I am so looking forward to watching the Simpsons movie…watching it tank that is.

I will admit though that this looks like a really cool ad campaign they have going. I don’t have any 7-11 locations in the Raleigh area though, we have Kangaroo stops instead. I don’t think there’s any 7-11s in the Carolinas (Charlotte and Myrtle Beach included)

Posted by mjf7583 @ 07/04/2007 12:57 PM EDT

Fuck yeah!

Posted by John Yingling @ 07/04/2007 4:13 PM EDT

I so went there on the first day. I was in Nirvana, and I don’t mean Kurt Cobain’s band. Matt, you forgot to take pictures of the Krusty for charity bin at the counter (”With up to 7% going to actual kids!”) and of the $4 Radioactive Man origin comic book in a mylar bag. High-larious.

Posted by Tuff Daddy Cool @ 07/04/2007 4:43 PM EDT

IT’S THE EARLY 90S AGAIN!!
I love it! I wish my near by 7 eleven got turned into one -_- Hopefully i’ll still be able to snag a box of Krustyos XD

Posted by Dragonrider @ 07/04/2007 5:43 PM EDT

A pack of Pall Malls is $5.75?? Good god…

Posted by The Bear Trap Killer @ 07/05/2007 4:13 AM EDT

Matt, you may want to check out this link:
http://moviesblog.mtv.com/2007/07/02/my-adventures-into-the-mouth-of-the-7-eleven-kwik-e-mart/
It looks like it’s pretty much ripping off some of your pictures and text.

Posted by concerned reader @ 07/05/2007 12:22 PM EDT

He isn’t; he was there. We shared a camera. :)

Posted by Matt @ 07/05/2007 1:03 PM EDT

“See Ratatouille instead of Transformers, or greedy Disney execs will decide John Lasseter doesn’t deserve to be in charge and replace him with another bean-counter and the video sequels will start all over again!”

If I say that on this site, will it fall on deaf ears?

Posted by Mars @ 07/05/2007 3:01 PM EDT

Kevin said

I doubt there is, but does anyone know if theres one of these in Pittsburgh!? I need a case of Duff beer pronto!

I remember that once upon a time there was at least one 7-11 in Pittsburgh, but that was…longer than I care to think about.

Of course, even if there is, even if it’s Kwik-E-Mart’ed, and even if there was a Duff beer tie-in, you wouldn’t be able to get Duff (or any beer) there due to Pennsylvania’s alcohol laws.

Posted by Bernhard @ 07/05/2007 8:26 PM EDT

Christ…How did I know YOU would cover this?

The movie’s going to suck, but all that promotional junk is a nolstagia fanatic’s wet dream.

Too bad I don’t live near a 7-11 :(

Posted by ShameOnPretzel @ 07/06/2007 9:44 AM EDT

Awesome. I wish the 7-11’s here in Japan would do that. Oh yeah, forgot to mention, I’m in Japan now…

Click on my name to see a YouTube vid.

Posted by Nate @ 07/07/2007 1:36 AM EDT

I wrote a pretty extensive feature on the Chicago Kwik-E-Mart based on a 4-hour visit Tuesday. THEY had plenty of KrustyO’s in stock. You won’t believe how much money they were making over there.

I’ve also got audio of the store’s owner telling customers “Thank you, come again” with an Indian accent, arguing that the Simpsons are bigger than Star Wars and saying that Apu’s character inspired him to buy his first 7-Eleven.

Five reasons to visit the Chicago Kwik-E-Mart
http://www.methodsreporter.com/2007/07/05/kwik-e-mart-chicago-simpsons-movie-7-eleven/

Chicago Kwik-E-Mart photo gallery:
http://www.methodsreporter.com/chicago-kwik-e-mart-photos/

Posted by Brad Flora @ 07/07/2007 11:37 AM EDT

“apparently” one of the real KWIK_E_MART employees is randomly posting stuff on various blog sites and discussion boards.

but I personally don’t believe it’s true.

thank you,

COME AGAIN!

thank you,

COME AGAIN!

thank you,

COME AGAIN!

thank you,

COME AGAIN!

thank you,

COME AGAIN!

(somebody might wanna get a net.)

Posted by Shaunpu @ 07/07/2007 2:58 PM EDT

Apparently here in Oz, we’re just getting some of the cinema lolly bars converted in Kwik-E-Marts and Westfield shopping centres will take on a Springfield theme. LAME!

Posted by Cleavy @ 07/07/2007 8:01 PM EDT

wow this is totally fucking retarded

Posted by jordan @ 07/07/2007 8:14 PM EDT

hey~ went to the Henderson Nv kwike-e-mart! it was great! got boxes and boxes of krusty os!

Posted by chris black @ 07/08/2007 12:08 AM EDT

Kowabunga Dudes, I Live in Las Vegas, Nv and I have to tell you a few cool things I’ve Seen, How about THE SIMPSONS REAL HOUSE, ’bout 11 years ago I had the privledge of touring the not too famous Simpsons Replica House which was truly amazing, you just don’t feel there home on TV like you do Litterally walking through it! The house was a giveaway for somethin’ or other But you can do a search for it it’s on 712 Red Bark Lane, is part of Kaufman and Broad’s Springfield Community,South Valley Ranch!if on g**gle maps in Henderson find Boulder Hwy & Broadbent then past the center of the park Find Red Bark Ln. count down to the 9th house on the North side of the street,however when I saw it, it was in full Technicolor, but they have since repainted! And for some wierd reason there actually is a Quickie Mart in this town on the corner of Flamingo and Cameron in a strip mall! Oh Yea if you check a U.S. Map try northwestern Kentucky, I’m almost certain the Simpsons are modeled after a little town called Simpsonville it’s right next to Shelbyville, Ky. I could Be Wrong!

Posted by Mike @ 07/08/2007 2:00 PM EDT

Fuck! georgia didn’t get one. atleast there’s eBay.

Posted by psycho jack @ 07/08/2007 10:54 PM EDT

There’s two 7-11’s within a couple blocks of me here in Denver (only one got the Kwik-e-Mart makeoever, though). They’ve both been COMPLETELY sold out of Simpsons stuff every time I go by. ::sigh:: Oh how I pine for a box of Krusty O’s and a six pack of Buzz Cola…

Posted by tanta07 @ 07/11/2007 8:57 AM EDT

WAHHHHH!!!! I HATE THIS! i’ve waited like my whole life for this movie, and i can’t believe it *sob* we don’t have 7-11’s in houston. They won’t have simpson themed conoco’s, thats for damn sure! how dare they do this to me! damn you, fox, damn you!

Posted by Dolores Napierkowski @ 07/16/2007 5:44 AM EDT

I got my Squishi cup!The blue one was rather tasty.

Our 7-11 only has the squishis, and a 12 dollar homer hat….

Posted by Trace @ 07/17/2007 10:54 AM EDT

the donald duck balloon video oh yes its cool.

Posted by kenneth @ 04/13/2009 4:19 PM EDT

Unbelievable that they didn’t do more with Duff beer. That’s been such an iconic staple of Simpsons lore since practically its inception. Maybe the marketers thought that the theft rates would be too high. What they really need to do is have a permanent 24/7 fully-operating Kwik-E-Mart that sells all this glorious garbage. They could even reenact scenes from the show on occasion.

Posted by Aaron C. Wade @ 09/21/2009 9:00 AM EDT

That’s awesome!

I am envious now i want one!

Posted by Richard Metcalfe @ 01/09/2010 11:43 AM EST

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