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07/01/2007: Summer Megaparty: Micro Magic French Fries!

It’s July! We still have a month of Megapartying to go! Let’s start with potatoes.

As a kid, any excuse to use that wonderful thing called a “microwave” was a good one, but even without the thrill of cooking my own food like a superstar, I still would’ve adored “Micro Magic” fries.


There was a whole line of Micro Magic microwaveable foods available in the ’80s, but the fries…there was nothing on the planet like those fries. They were kind of like the fries you’d get on the hot lunch line at school, assuming you took them home in a napkin, chilled them, and nuked them back to the appropriate level of hot, oily fun. After opening the boxes, you zapped ‘em right inside the package, which served the dual purpose of making the fries taste something like cardboard and making the cardboard smell something like fries. They were crude, disgusting and absolutely delicious.

I went on a little Internet hunt that took me to the poorly translated webpages of Japan, where the Micro Magic line has evidently lived on for all of these years. I’ve never had much of an interest in world travel, but for these fries, I think I’d do it. From what I could gather, they’re pretty common over there.

I really should credit the blog I found the picture above on, but I totally lost it. Had like fifteen tabs open in Firefox, all in Japanese, and I just got overwhelmed. Sorry, mystery blog. I owe you one.

What are some of the foods you wish you could eat one more time? Answer in the comments!


Posted by Matt. E-mail me!

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Discussion Thread: 263 comments

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What I’d kill for would either be carbonated Mystic soda, which I remember being awesome and hard to find when I was a kid, and Mountain Dew Livewire. I’ve heard it’s in constant circulation now, but I haven’t seen any for sale since Revenge of the Sith preimered

Ghosted by Evan @ 07/19/2007 10:12 PM EDT


how about Tostitos in their original flavors (’original’ and ‘nacho cheese’)

Ghosted by e @ 10/05/2008 9:57 PM EDT


When I was little I remember having yogurt with a compartment at the top with shape-shaped gummies (like pyramids, cubes, spheres) that you could dump into the yogurt…  I forget what it’s called, though.

I also miss hershey’s strawberries and cream bar (play off of cookies and cream)

Ghosted by ichi @ 10/12/2008 8:29 PM EDT


to Hoverboard:
Check out Keebler Frosted Animal Cookies. I think that’s what you’re describing, and they’re still available.

Ghosted by Muse @ 01/07/2009 2:06 PM EST


Micro magic fries were the best thing that ever happened to me, and I WILL trave the world to eat these again!

Ghosted by lisa @ 03/25/2009 1:50 PM EST


Marathon candy bar
Choco Lite candy bar (with air bubbles)
Arch deluxe at McDonalds
Monterey Chicken Ranch at Wendy’s

Ghosted by kim @ 06/03/2009 4:10 PM EDT


CANDY LIPSTICK (THE RED ONE WITH A FOIL BOTTOM)
PIZZA ROLL (KMART USE TO SELL AT SNACK BAR)
CHERRY BOMB (CHERRY ICE CREAM ON A STICK COVERED IN CHOCOLATE)

I ALSO REMEMBER A CEREAL I USE TO EAT VERY YOUNG THAT HAD SWEET HAPPY FACE’S AND PEOPE ALL OVER THE BOX. HAVE NO IDEA WHAT IT WAS CALLED

Ghosted by kim @ 06/04/2009 6:06 PM EDT


I miss these Vanilla Cookies. I forget which company made these but it was not like the ones you see today. they were thicker and they had a sort of more buttery taste to them. Nothing like oreo

Ghosted by Dave @ 06/15/2009 4:27 PM EDT


Ah yes the brand of these vanilla cookies were Keeblar Vanilla cookies. I used to eat a ton of those. Keebler does not make them anymore as far as I know.

Ghosted by Dave @ 06/15/2009 4:34 PM EDT


OMG I loved MicroMagic fries! I remember that cardboardy/potatoey smell. Jeez, I’m hungry just thinking about it!

Ghosted by Shaunna @ 08/23/2009 4:52 AM EDT


Ore Ida makes a sort of Micromagic-type fry, they sell it here in the Bay Area in flat boxes that you microwave in. Fast Fries, I think they are called.

Ghosted by DarkDP @ 10/17/2009 4:28 AM EDT


come back micro magic fries…

Ghosted by missy @ 01/14/2010 7:13 PM EST


“cardboardy/potatoey smell” sums it up lol! I loved these things. I’d munch on them with Heinz ketchup & a glass bottle of pepsi. All the while while pealing off the styrofoam coating from the bottle. Ah memories…….

Ghosted by Jrod @ 01/31/2010 6:27 PM EST


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