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New Transformers and gum-related updates.

As a child, I spent a lot of time at my best friend's house across the street -- seemingly as much time as I spent in my own house. As such, I grew to know his family almost as an extension of mine...his uncles were my uncles and his cousins were my cousins.

At the tender age of five, and I swear I remember this, my "in" with his family worked wonders. One early afternoon, I pranced across the street onto his property as I so often did, and caught a glimpse of one of his aunts giving my friend and his two brothers each a Transformers "mini-car" -- the smallest of the original figures, like Bumblebee and Cliffjumper and what have you. Jealousy burned my soul as I approached the porch, but unbelievably, his aunt got me one, too! I always wondered why I bothered to call his aunt Rose "Aunt Rose" when she really wasn't my aunt...now it was all clear.

The figure she got me (or at least, the last figure left after everyone else called dibs) was named Huffer. Huffer wasn't an incredibly important character on the cartoon, but he was free, so who gave a fuck. Easy to transform and perfectly pocket-sized, Huffer would go on to become one of my favorite action figures ever. He came with me everywhere, even after losing a few limbs. I mention this only because some of the new Transformers toys totally recapture the magic of the "small and simple" Autobot, and I'm glad that a new generation of kids will know what it feels like to have a robot close to their groin even when they're being forced to tagalong on Home Depot lumber runs. Meet "Spy Shot 6," one of the new "Real Gear Robots!"


(click here to see the packaged version in camera mode)

Transforming from a simple digital camera into a simple robot, Spy Shot 6 is the kind of toy that I can easily see kids carrying around forever and ever. The robot looks almost generic, and that lends itself to play sessions that went far beyond the mere struggle between Autobots and Decepticons. In effect, this kind of toy becomes a kid's new little robot friend -- a mechanical imp, meant less to engage in war and more to help get those pestilent little straws into Capri Sun pouches on the power of animism and hand support.

Some of the "Real Gear Robots" are bigger and more intricate, but the best ones aren't. My favorite action figures never forced me to adhere to loyalties and personas set by a cartoon or movie. Instead, they were the ones with origins I got to completely make up on my own. I honestly don't know if Spy Shot 6 is an "official" character or something they made up just for the toy collection, but it doesn't matter. If you've got him in your pocket, he's not concerned with energon cubes or Megatron's master plan. He just wants to come to the zoo with you and pretend to photograph zebras even though he really can't.

While I'm on the topic, I've been really blown away by all of the new Transformers movie toys. They have a distinct flavor about them -- Hasbro is definitely positioning them more as "standard action figures" than traditional Transformers, even though they share the intricacies and gimmicks. Example being the new Starscream figure, which in size and shape is an absolutely perfect third wheel for any dinner dates between Donatello and Spirit World Aang. I've never been into the Tranny toys that felt more like puzzles than figures, so these new ones are aces.

Spy Shot 6 ran me seven bucks, which is the primary reason for this online petition.

In other news, remember that Big Red gum scandal I posted about a while back? You know, the one where a hundred people called me stupid for not realizing that the money shot of a white-striped piece of holy gum in all of those old Big Red commercials was actually meant to represent a stick of Dentyne? Click here for a refresher.

It just so happens that I own a pack of both the original Big Red and the original Dentyne gum, if for no other reason than to be the only person on the planet who does. With these artifacts, we can draw a few conclusions.

First, a screengrab from one of the old ads:


And below...chewable evidence!


Yup, it's pretty clear that the "tiny" gum was meant to represent Dentyne, which couldn't hold a candle to Big Red's ENORMOUS size. The curveball is that the gum shown in the commercial wasn't based on an actual stick of Dentyne, but rather, its packaging. And while the world weeps with the knowledge that there has never existed a gum with the white stripe as shown in the ads, it's good to finally reach a catharsis on this issue.

Interestingly, the particular pack of old Dentyne I have boasts its new "bigger sticks," which is almost certainly in direct response to all of the bad press they received from the Big Red people. I'd feel stupid for covering something so trivial, but I just turned on CNN and learned that Paris Hilton took a shit shaped like the leg lamp from A Christmas Story. I can drone on about gum if I want.

Posted by Matt on 06/11/2007. E-mail me!



Discussion Thread: 94 comments

I never was much into the Transformers but I remember a bunch of kids carried them around while I was in elementary school. And they were “prizes” for reading or other things.

Chestnuts roasted by Jen @ 06/11/2007 2:57 PM


First off, why would the petition be to make the Spy Shot 6 get a name change to Spy Shot 7, when you could petition it to be six bucks instead of seven? Wouldn’t it be nicer to have something that is already pretty cheap cheeper?

I said this last time, but I also thought that Big Red was supposed to have a white stripe on it, but I thought that’s how it was sold in the States. I’m glad to see things have been cleared up once and for all!

Chestnuts roasted by IHAQ @ 06/11/2007 2:57 PM


I too longed for the “other gum” I used to attempt to recreate it by smearing used up mint down the center of fresh sticks of gum, but I never was able to perfect the technique.

Chestnuts roasted by Al @ 06/11/2007 2:59 PM


So far all I have is the Optimash Prime. The only figure I really want is Barricade. Somehow this makes me sad. I guess the movie figures do nothing for me. Then again there is that advanced Bumblebee that transforms into the camaro concept…

Chestnuts roasted by 9Line @ 06/11/2007 3:03 PM


Nice detective work done on the gum issue, Matt. Keep up the diligence. =)

Chestnuts roasted by eyeless @ 06/11/2007 3:04 PM


I remember having candy cane bubble tape once. It had large, alternating pink and white stripes going lengthwise across the gum as I recall. Might be worth finding…

Chestnuts roasted by RewolfJ @ 06/11/2007 3:15 PM


I love the new Transformers movie figures, but alas…I don’t have the money for them.

Chestnuts roasted by Invader Norbert @ 06/11/2007 3:16 PM


If it makes you feel any better, I also coveted the coolest piece of gum in the world that had the awesome white stripe.

Of course, I got the whole Dentyne vs. Big Red thing but that’s what made it worse–I KNEW Dentyne didn’t look like that either and that somehwere out there, there must be a gum that looks that cool.

Chestnuts roasted by evilbeth @ 06/11/2007 3:20 PM


Oh, and one more thing–I signed your petition. Viva la Spy Shot 7!

Chestnuts roasted by eyeless @ 06/11/2007 3:22 PM


You talk about gum as much as you want. You’ve got chewable evidence for goodness sake.
Poor Nathan Bitner better be getting a check in the mail.

Chestnuts roasted by squee4242 @ 06/11/2007 3:39 PM


Transformers make no sense.
Gum makes sense.

Chestnuts roasted by Jessica Marie @ 06/11/2007 3:41 PM


I’d feel stupid for covering something so trivial, but I just turned on CNN and learned that Paris Hilton took a shit shaped like the leg lamp from A Christmas Story. I can drone on about gum if I want.

Lmao! Sad but true.. in this day and age X-e is probably about as close to hard hitting journalism as we’re gonna get!

Chestnuts roasted by dallasmovie @ 06/11/2007 3:53 PM


I had Huffer and I loved him! It was the simple design man.

I say we make a petition to change 9Line’s name to 8Line and Squee4242 to Squee4141.

Chestnuts roasted by meepy @ 06/11/2007 3:54 PM


This just in: There’s a new transformer that transforms into a white striped gum.

Chestnuts roasted by meepy @ 06/11/2007 3:56 PM


I have always had a love/hate relationship with Transformers. It’s probably because I broke Megatrons leg off while transforming him on Christmas morning. This led to Dad’s life lesson #651, “Don’t force it.” This was preceded by lesson #650, “Once a rock leaves your hand, you have no control over it.”

Chestnuts roasted by Bill @ 06/11/2007 3:56 PM


Hmm, when you say it cost 6 bucks, was it 6.99 or 5.99?

Chestnuts roasted by Wenthral @ 06/11/2007 4:21 PM


The awesomeness of last weekend -winning a gift card to a shopping center that includes a Toys R’ Us- and the greatness of good friends have led me into having a small army of the new toys currently guard my living room. At first I was hesitant, as they felt so complicated at first, but now they have grown to become some of my favorite TF in my collection. Ironhide and Ratchet are my favorites, and Optimus is no joke either. Even the chicken-legged Starcream has grown on me. But 9Line: Barricade is my least favorite of the group. While he looks good in car mode, he doesn’t hold a candle to the weapons of mass destruction that are the rest of the Decepticons. And he has the least articulation of the group -his head doesn’t even turn!- which is inexcusable in a line that has another robot that goes form a solid toy truck into a super articulated god of awesome with a few clicks and turns.

And Matt: my friend’s son ‘bought’- meaning he picked it out and mommy paid for it- the little guy Longview (binoculars) and he has already gone on a trip or two. The best that night was to dinner and the pet store, where he videotaped everyone (he got the video camera guy) and I saw lions and alligators in the far back of the store. Nothing like putting a 6 year old and a 6 year old at heart together for good times to be had by all…

Chestnuts roasted by Shuanfu @ 06/11/2007 4:30 PM


Honestly, I thought they were comparing Big Red with Trident Gum. It’s interesting to be proven wrong.

Not to sure what to think about the Transformer movie. On one hand, I started watching cartoons after the Transformer fad and never really got into the later cartoon incarnations. Heck, never even owned a Transformer toy (other than the Splinter that could transform into the Turtle Van, and I was a big Turtles fan, which is why I had no problem seeing the new TMNT movie).

On the other hand, it does look kinda cool.

Chestnuts roasted by JLAJRC @ 06/11/2007 4:31 PM


But…but my name rhymes. And speaking of breaking toys right when you get them, I totallytore copper kids arms right off after trying to get him to “wing it”. I promptly got chewed out as my newest toy was promptly thrown away. I did the same thing to my cousins only to find out years later that it happened to all copper kids. Stupid parents not knowing how to fix “broken” toys.

Chestnuts roasted by 9Line @ 06/11/2007 4:38 PM


Transformers, Aunt Rose, gum, yeah great, now where can I find photoblogs of this Christmas Story Leg Lamp log?

My favorite action figures as a young lad were Red Sun from Inhumanoids and Leech from Masters of the Universe, but it was the old 1980′s Leech figurine, not this new modernized scary Leech, it was the one with the button on his back and the sucky face.

Chestnuts roasted by fistpittingnork @ 06/11/2007 4:51 PM


You have fine taste, fistpittingnork. But Granite beats Red Sun any day. :)

Chestnuts roasted by Matt @ 06/11/2007 4:55 PM


The toy makers really missed out when they could’ve have combined the Transformer’s cassette player guy with Pocket Rockers to make a changing robot who could actually play bad songs like the HORRIBLE CCR rip-off rendition in the commercial. Then they could’ve raised the creativity bar even higher and combined Transformers with Heart-to-Heart Bears and have loving robots with beating hearts

Chestnuts roasted by the politically correct concerned citizen Josh Ednoff @ 06/11/2007 5:05 PM


I remember when my parents bought me a transformer. He was pretty simple; arms pulled out from the sides of the car, the hood of the car flipped down to form legs, and his head came out of where the car’s ass would be if car’s had asses. I didn’t like him much then, but honeslty, he held up so much better than Rat Trap whom I bought myself and fell apart from playing with him.

I still have bits of rat trap around here someplace, I’m sure of it.

Chestnuts roasted by RandomInsano @ 06/11/2007 5:11 PM


My introduction to Transformers was similar to yours. I, too, was given one of the littler figures. It was a Bumblebee, and I got it long before I knew anything about Transformers at all. When I got to know more about the series, toyline, etc., I was very confused to find out that Bumblebee was yellow. My toy of him was red. I recently looked it up to see if this was some kind of super-rare variant. It’s not all that uncommon, it turns out. Oh well, Transformers never really caught my fancy anyway.

Chestnuts roasted by Thorzul @ 06/11/2007 5:18 PM


It’s not super rare but the red Bumblebees (and yellow Cliffjumpers) were still decent to have. Why did I sell all my Transformers? :(

Chestnuts roasted by Matt @ 06/11/2007 5:26 PM


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