Uh, wow. The soda article clocked over 75,000 unique readers today, and that’s…uh, wow. Pretty sure it’s never happened before, and we’re close to 200,000 unique readers landing at that one article in under four days. I can’t explain it. Sometimes, stuff just hits. It’s luck and chance and stars aligned, but it feels damned good, and even being stuck in Camden, NJ right now can’t steal the deliciousness that is this week. Thanks to all the sites that’ve linked in, and if you’re a new reader, picture me saying “hello” like Mrs. Doubtfire five times in a row.

Actually, I’m not in Camden — I’m just working there by day, at the Tweeter Center. We’re shooting stuff for some “Go, Diego, Go!” live show. Diego = Dora’s cousin, for the uninformed. I was warned that Camden was something like Beirut, but the area we’re working in isn’t so bad. You’re not going to invite too many drive-by shootings at a place that hosts live shows where audiences are asked to hold up little paper jaguar masks and make meowing sounds.

I’m at a hotel in Philly now, happily drinking overpriced liquor from the room’s mini-bar and waiting to see if the soda article manages to clock an additional forty-million unique visitors in the next hour. I haven’t been writing articles too often lately. Maybe this was God’s way of saying, “Hey asshole, stop not doing that.” Or maybe people just like pictures of Surge.

PS, I don’t know if anyone caught Joanie Laurer’s appearance on Larry King tonight, “mourning” Anna Nicole and being called out on being a big phony idiot, but seeing that was almost as satisfying as the soda triumph.

Posted by Matt. E-mail me!