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Why am I at Chuck E. Cheese’s?

Earlier tonight, I had to attend a birthday party for a five-year-old on the woman's side of the family. Usually, I'd come up with some form of faux flu to get out of going to such a thing, but tonight was special: His birthday party was being held at Chuck E. Cheese's.

This Chuck E. Cheese's has stood tall in my city for over a decade, but I'd never gone into it until tonight. Actually, I don't think I've ever been to Chuck E. Cheese's before tonight. The closest I came was this place called "Razzmatazz" over in Jersey, which had the same kind of audio-animatronic stageshow, but with a far larger arcade and an all-around surreal floorplan. (Picture a well-lit Lazer Tag arena filled with pizza and video games -- that was Razzmatazz.) So, while I wasn't unwise to the ways of such places, I admit to being pretty excited to see Chuck in action for the very first time. Despite this probably being one of the smaller establishments in the chain, the rat did not disappoint.


The stageshow was creepy and hilarious, and just about completely ignored by every kid in the place. I spent an hour or so reading various Chuck E. Cheese's fansites (they exist!) when I got home, and from what I'm gathering, the animatronic bands are being phased out of many of the restaurants, because they are CREEPY, and because kids are just 100% more interested in playing various games of chance than watching electronic nightmares sing showtune spoofs.

Tonight, Chuck and friends were all singing Christmas songs, complete with corresponding videos playing on old, grainy televisions mounted on nearby walls. Regardless of the kids' apathy, I couldn't help but appreciate the sights I was seeing, because if nothing else, these were not sights a person gets to see everyday. I was particularly interested in the purple dude in the middle, at least in part because his "instrument" looked like a spaceship. I took him as nothing more than a McDonald's Grimace ripoff at first, but now that I've done my homework, I know that he's in fact "Mr. Munch," a storied showman who's gone through seventeen names, roles and voice levels before settling in as the band's resident jive soul bro.


Pizza is the standard at all Chuck E. Cheese's, but it's not the kind of pizza you'd order on a Friday night from Uncle Tom's down the street. Hell, it's not even like the pizza you'd get from a Domino's or Pizza Hut. I'm hesitant to call it "bad," but calling it "good" is contingent on liking Chef Boyardee-esque tomato sauce mixed with cheese that seems to serve a purpose more along the lines of Thompson's Water Seal than a flavorful additive. This isn't to say that it's not edible pizza, because it is. In fact, because the pie slices are cut so small, you can eat about twenty of them before feeling like you've done anything wrong at all. There was also a salad bar, but for me, salad bars and rooms swelling with sneezing children rarely mix. I stuck with the pizza, and now the pizza is stuck in me.


This place was pretty small for a Chuck E. Cheese's, so there weren't a lot of great arcade games or anything. Since the chain caters more towards young kids than older ones, what's left is a bunch of ticket-bearing "casino" games that depend more on luck than skill. The tickets, worth a point each, can be redeemed for a bunch of really rotten prizes -- and some not-so-rotten prizes, assuming you can amass thousands of them.

We started playing a few games just for the hell of it, but stopped once we were informed that you can actually buy points for a penny a pop. It didn't take long for me to do the math: We spent ten bucks on tokens to play games, and we got around a hundred tickets for our efforts. I realize that a 90% loss is par for the course in casino arcades, but I really hated having the plain facts right there in front of me. Especially when the best prize in the damn place was a plush doll in the shape of a Tootsie Roll.

More positively, I was extremely fond of the mirrored pizza slice wall art seen in the picture above. If someone had cast Donatello instead of Tom Hanks in Big, that so would've been on the loft wall.


Getting back to the stageshow, we spent most of the night in awe of Pasquale, one of the animatronic band members who looked like a cross between Super Mario and Cap'n Lou Albano, which was even more incredible when you realize that he looked nothing at all like Lou Albano as Super Mario. The reason? His mustache had come unglued and was completely sideways. Pasquale lacked the chutzpah to fix it himself, so later in the evening, one of the workers had the unfortunate task of hopping onstage to try to right a wrong mustache. I'm not kidding when I tell you that it took the poor woman a solid five minutes to do this, and even at that, she couldn't get it completely straight. I hope this doesn't mean that Pasquale's gonna get axed from the show, because the only thing better than a band starring a rat, duck and purple monster is a band starring a rat, duck, purple monster and a dude who looks like Cap'n Lou Albano. I'm pulling for you, Pasquale.


In the surprise of the night if not the entire century, a costumed character version of Chuck E. Cheese burst forth from the backstage area to sing, dance and take pictures with all of the kids. Some cried, but most went wild. Me? I was a little confused. Didn't the children care that there was already a "real" Chuck E. Cheese onstage? Did they believe that there were two Chuck E. Cheeses? Did they comprehend the concept of breaking the fourth wall?

I thought I was going to give the woman a lot of shit for making me go to this, but since I'm a two-year-old, I left smiling. I can't help believing that what I saw tonight is a dying fad, and that like-styled establishments that pop up in the future will probably do away with the dated stageshow entirely. I'm not saying that I don't understand why that would happen, but I'm not sure I like it. Everyone needs to be creeped out by ginormous dolls that occasionally come alive to sing and crash cymbals once in their life.

Posted by Matt on 12/29/2006. E-mail me!



Discussion Thread: 177 comments

I went to a handful of psuedo-Chuck E. places as a kid like Major Magic’s and shit. I don’t think I ever went to the real thing until my one artist friend was having her 16th birthday there, which would have made me 20 at the time. I remember they had one of those ride-on machines (a fire engine, I think) that would take a photo of you while riding so we made her cram her ass inside and all stood around while it took our picture. Good times. We also went to see Rocky Horror together, which we hadn’t done since she was 10 and I was 14. I paid a transvestite to give her a lap dance. She still says it was the best present she ever got.

Chestnuts roasted by Mystie @ 12/29/2006 10:01 AM


My first job was at Chuck E Cheese. Good God what hell that was. Fun fact: The “E” in Chuck E Cheese stands for “Entertainment.” Chuck Entertainment Cheese. Yes, I to wore the suit. Numerous times.

Chestnuts roasted by jhnnywalkr @ 12/29/2006 10:18 AM


Ah Razzmatazz… Matt are you upset that they finally knocked down the building? Even though its been gone for years, I could never help but stare lovingly at that crazy looking building as I drove over the raritan- then i’d slam into the back of some dude car cause I wasnt be paying attention to the road.

The only thing I remember besides disjointed animatronic memories, were MINI video games meant for kids not tall enough for thier adult-sized counterparts. They had a Berinstien Bears themed game.

Chestnuts roasted by Lou @ 12/29/2006 10:29 AM


The only time I ever entered one of those places was after a trip to the science center. I remember being less impressed by Chuck than by science, and totally creeped out.

Chestnuts roasted by Jessica Marie @ 12/29/2006 10:33 AM


cheeky

I believe all Showbizszsz were re-named Chuck E Cheese.

We used to have Showbiz Pizza in St. Louis. I think their main character there was some sort of bear? I remember going out to Utah during the summers and we’d always go to Chuck E Cheese, and my family there had no clue what Showbiz was.

I’ve been to a CEC within the last couple months. I took my kids there just for grins. It was wayyy smaller than others I’ve been in before.

Chestnuts roasted by bad karma @ 12/29/2006 10:45 AM


Does anyone remember Major Magic’s? Same concept that had several locations in Western NY, but now appears to only be in a Toledo suburb.

I think at one point, in Buffalo there were CEC, Showbiz, and Major Magic’s. And I used to want to go to all of them, because there’s nothing better than pizza AND video games.

Chestnuts roasted by Yet Another Matt @ 12/29/2006 10:58 AM


Ahhh..Chuck E. Cheese, I had a b-day party there when I was young… i remember I got lots of Rainbow Brite dolls that year – - awesome.
I remember under the actual stage show thing, there was this dark and creepy tunnel that you could crawl through, it was great. So when you were bored with the show (which i think every kid was eventually), we had our secret hideout to hang in.

Invader Norbert..I used to work at that Discovery Zone where the chinese buffet is now. Interesting job… I remember the nite we all had to come in and do a heavy sanitizing/cleaning of the entire playground thing….yea, that was fun.

Happy New Year everybody!!!!

Chestnuts roasted by m1928mouse @ 12/29/2006 11:20 AM


When I was growing up in Lubbock, we had a local place called 50th Street Caboose (complete with LGB train around the bar) that was my favourite place for games + Food. The food was actually really good–burgers, chicken strips, and even chicken fried steak and a few more fancy dishes for the adults.

The arcade was the obvious draw when I was a kid. they had all the good ones: TMNT, X-Men, the Simpsons, a few recent fighting games, etc. Later, they would get really cool stuff like that Jurrassic Park game you sat in or the Star Wars game by Sega (not to mention Alpine Racer, which was awesome). I spent most of my tokens on Ski-Ball and other skill games that gave you tickets, however. That’s where the real fun was.

The best part was that 50th Street Caboose had this tokens-for-grades policy. Every 6 weeks, when you got your report card in the mail, they would give you something like 5 tokens for every A, four for every B, etc. Well, not to brag, but save my 6th grade year, I got straight A’s in everything. So that would be 45 free tokens. Remember, this was back when arcade games/skill games consumed, at most, 2 tokens per play. So it was a goldmine.

I used to buy stupid trinkets every time, but I started saving them up one year and amassed several thousand tickets/token. Bought a huge stuffed bear (That my Dad had to air out outside because it smelled of cigarette smoke from sitting in the bar so long).

When I was older, I still had a huge collection of leftover tickets, but the thrill was gone. One day I took all my tickets, walked up to some random 6 year old that was with his family and said “here, take these” man, that kid’s face lit up like a light. :)

Thanks for bringing up these memories, Matt…I hadn’t thought about that part of my childhood in a long, long time. I’m going to Dave and Busters tonight for a friend’s Bachelor party, and now having remembered all this, I’m really excited about going now and hopefully reliving my youth.

Wow..sorry for the long post. Boredom at work will do that to you! :)

Chestnuts roasted by Cameron T. @ 12/29/2006 11:29 AM


I have some videos of the stage show, and me… as a 2 year old, dancing. I hated the games… I hated the toys… I hated the Chuck E. Cheese who walked around… I LOVED THE STAGE SHOW.

Chestnuts roasted by Sara Jane @ 12/29/2006 11:36 AM


I believe I’m still under a lifetime ban from all CEC’s in the Johnstown-Altoona-State College PA area after an unfortunate incident in which a six-year-old girl got in the way of our game of “Peg Your Buddy in the Ass” in the ball pit. I guess it wouldn’t have been so aggregious if we hadn’t been there the week before and decided to get on stage and rock out with the band. The CEC in Johnstown still had the animatronics when I was there. I recall it being rather small, but most of the ones I’d been to were rather small when compared to the one on Roosevelt Blvd in Philadelphia, which has been some regional joint and had a roller rink in it too. Or at least it had been. I dunno if it’s still in that location. I have a vague recollection of Chuck skating with us, but I don’t know if it’s real or it’s some sort of wishful thinking that I’ve converted into a memory.

As for the double Chuck phenomena, I applied the Mall Santa Rule — he’s they were Chuck helpers because the Real Chuck was super busy he couldn’t be everywhere at once.

Chestnuts roasted by LemurCat @ 12/29/2006 11:40 AM


I’m kind of indifferent when it comes to Chuck E Cheese. For kids, it’s probably a lot of fun. Most kids I’ve observed there are generally not enthused until the cake comes around. Kids + sugar = parental nightmare, but funny to watch when the kids aren’t yours!

I imagine Chuck E Cheese is very similar to what Hell must be like, but even more so for the poor souls who have to work there since they deal with the kids and the mess and the high-maintenance robotic devil spawn that is supposed to provide the much ignored “entertainment” for the ADHD-ridden, sugared-up bi-polar messes some people call their kids. Most of the precious little moppets I see running all over Chuck E Cheese shouldn’t be allowed to run loose in public!
But, that’s just me. I see the cup as half empty…..until some dork kid knock it over into my lap. Then, it’s ON LIKE DONKEY KONG!! >:(

Chestnuts roasted by Sarge @ 12/29/2006 11:45 AM


Growing up in the 80s, Chuck E Cheese was THE place to birthday. My favoritest memory? My best friend (we’re still good friends actually, crashed at his place while I was in Manhattan) had his bday there and to keep us quiet until the pizza arrived, his mom gave us some tokens.

We of course played the arcade TMNT game. Well, this bigger kid was so hell-bent on beating the thing that he fed all of us an endless supply of tokens. And we beat it. Being a kid with like a dollar a week allowance, seeing Shredder in that game was like rarer than seeing Santa on Christmas Eve.

Chestnuts roasted by Jeff Mack @ 12/29/2006 11:46 AM


Our Chuck E. Cheese was built in the early 80′s. It started as a Chuck E. Cheese, became a Showbiz shortly thereafter, and then became Chuck E. Cheese again. I remember it mostly as Showbiz. I always felt that their characters were a little less…um…bizarre. My two favorites were the big ape in the gold jacket and the cheerleader, who was some animal too nondescript for my memory to name. A dog maybe? My sister had a high school birthday party at CEC, possibly her 16th, which would mean it’s been 8 years since I’ve been in one, but they still had the show. I know it’s not the best, but I can’t believe that kids have now become so unimpressed with having an animatronic show while they’re eating that they’re being eliminated (I blame the fact that every restaurant is filled with TVs now.) It wasn’t the quality, it was the novelty. That breaks my heart. As for the pizza, yeah it was mediocre, but it was the taste of Chuck E. Cheese. It was all part of the experience. When that taste hit your tongue, you knew you were mere bites away from tokens, bright lights, and buzzers. The best part about Chuck E. Cheese for me is that it was the only time I wanted to play video games that my dad didn’t respond with, “No, it’s just a waste of money.” Instead I got, “Here’s your tokens.” Oh man! Chuck E. Cheese!

Chestnuts roasted by Lori @ 12/29/2006 11:49 AM


We used to have both Showbiz and C.E.C here in Springfield,IL now we just have C.E.C. I remember playing Firefox (the movie game) and Tron. I have also been to our state fair and the carnies bring an animatronic show on a trailer. I happened to look over and it was old C.E.C characters and boy was it sad. It included the Big gorilla even

Chestnuts roasted by DocNoyes @ 12/29/2006 11:52 AM


Ya know what would be really fun? A Chuck E Cheese that was built over an Indian burial ground!

Chestnuts roasted by Sarge @ 12/29/2006 11:53 AM


Reading through all the posts, it seems that there are a disproportionate amount of us X-E people that are native NYers…

Chestnuts roasted by Jeff Mack @ 12/29/2006 12:02 PM


My man got in a sh!t-load of trouble for throwing a skiball at the back of Chuck E Cheese’s head once ;P

Chestnuts roasted by Fox @ 12/29/2006 12:06 PM


LOL @ Fox. I’d love to try that sometime!

Jeff Mack, I’m sorry more of us aren’t from NY. What matters is that we are all human beings, after all. Right? Well…except for Chuck E Cheese……and Ronald McDonald……and that Burger King guy with the huge noggin! He creeps me out, too. Never trust an entity which has no soul!

Chestnuts roasted by Sarge @ 12/29/2006 12:10 PM


I grew up in the suburbs. There were no sidewalks, and most all of the fun came from establishments like Chuck E. Cheese. I went there all the time as a boy, for birthdays. Never once had a proper party there, though. We would just get a regular table. There was a time when I was absolutely GOLDEN at Skeeball. I would get that ball into the 100,000 Point hole so often the machine shut down and started flashing “TILT.” Ours used to have a Teenage Mutant Ninja Turtles arcade unit, too, and that seriously rocked.

Chestnuts roasted by Der Super @ 12/29/2006 12:22 PM


I went to a CEC for a friend’s child’s birthday party a few years ago. I grew up with Showbiz and had never seen the Rat before. I think it disturbed me that they stamped our hands with invisible ink type stamp that had the same number for the entire group. That way, when you left, they checked to see if your number was the same as the kid’s number you were leaving with. I guess it is a good security plan but something must have happened for it to be instituted.

BTW – the best way to get tickets is to master one of the chance games, wait for the little kids to pump money into it to build up the grand prize total and then swoop in and profit. I think I scored about 500 tickets that way which I gave to the birthday girl. I am not that much of a jerk.

Chestnuts roasted by stonetumbler @ 12/29/2006 12:27 PM


Where I live in MI; in the mid 80′s, having a birthday party at Chuck E. Cheese was HUGE. Getting to eat pizza and watching a light-up musical show was was cool when your 5 years old. Actually, I still have some old 80′s tokens too, wonder if they are worth something?! While I never had a Chuck E. Cheese b-day party, I had a McDonalds one. Which was also the big thing for kids parties at that time too, I think I probably went to one almost once a month. Around here there is also a place called Caesarland that’s owned by Little Caesars. I haven’t been there and I don’t even know how long it’s been there, but I am assuming that it’s like Chuck, but maybe with better pizza.

Chestnuts roasted by Alyssa @ 12/29/2006 12:30 PM


Man ohh man…The last time I was at the Chuckster’s
for a Birthday I recall opening the Land of The lost
River raider/boat vehicle. That was great, but the one here had the first Turtles arcade game. Needless to say I didn’t play much ski ball.

Chestnuts roasted by Harmans_Se7en @ 12/29/2006 12:37 PM


I, too, grew up with Showbiz Pizza in Milwaukee. Here’s a site that has more than you’ll ever want to know about the chain.
http://rock_afire.tripod.com/index.html

And here is a creepy institutional video directing chain managers how to change a Showbiz into a Chuck E. Cheese.
http://www.youtube.com/watch?v=GXCrVNEwGxM

Enjoy!

Chestnuts roasted by Thorzul @ 12/29/2006 12:47 PM


Alyssa,

Little Caesar’s pizza is WAAAAYYYYY better than Chuck E Cheese’s. Would you agree?

Chestnuts roasted by Sarge @ 12/29/2006 12:56 PM


I was turned away from our local Chuck E. Cheese on my 22nd birthday :-( Lousy, agist bastards said we weren’t allowed in with out a kid under the age of five. And I was so looking forward to rolling around in that ball pit encrusted in fecal matter.

Oh, well. our local den of animatronic monstrosities in the eighties was Bulwinkle’s, where the stage show was made up of, you guessed it, characters from the Rocky and Bulwinkle show. Unfortunatly, it closed around 88 or 89, and after I saved all those free pizza passes. Why Bulwinkle…why?

Chestnuts roasted by dysalizar @ 12/29/2006 1:01 PM


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