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Why am I at Chuck E. Cheese’s?

Earlier tonight, I had to attend a birthday party for a five-year-old on the woman's side of the family. Usually, I'd come up with some form of faux flu to get out of going to such a thing, but tonight was special: His birthday party was being held at Chuck E. Cheese's.

This Chuck E. Cheese's has stood tall in my city for over a decade, but I'd never gone into it until tonight. Actually, I don't think I've ever been to Chuck E. Cheese's before tonight. The closest I came was this place called "Razzmatazz" over in Jersey, which had the same kind of audio-animatronic stageshow, but with a far larger arcade and an all-around surreal floorplan. (Picture a well-lit Lazer Tag arena filled with pizza and video games -- that was Razzmatazz.) So, while I wasn't unwise to the ways of such places, I admit to being pretty excited to see Chuck in action for the very first time. Despite this probably being one of the smaller establishments in the chain, the rat did not disappoint.


The stageshow was creepy and hilarious, and just about completely ignored by every kid in the place. I spent an hour or so reading various Chuck E. Cheese's fansites (they exist!) when I got home, and from what I'm gathering, the animatronic bands are being phased out of many of the restaurants, because they are CREEPY, and because kids are just 100% more interested in playing various games of chance than watching electronic nightmares sing showtune spoofs.

Tonight, Chuck and friends were all singing Christmas songs, complete with corresponding videos playing on old, grainy televisions mounted on nearby walls. Regardless of the kids' apathy, I couldn't help but appreciate the sights I was seeing, because if nothing else, these were not sights a person gets to see everyday. I was particularly interested in the purple dude in the middle, at least in part because his "instrument" looked like a spaceship. I took him as nothing more than a McDonald's Grimace ripoff at first, but now that I've done my homework, I know that he's in fact "Mr. Munch," a storied showman who's gone through seventeen names, roles and voice levels before settling in as the band's resident jive soul bro.


Pizza is the standard at all Chuck E. Cheese's, but it's not the kind of pizza you'd order on a Friday night from Uncle Tom's down the street. Hell, it's not even like the pizza you'd get from a Domino's or Pizza Hut. I'm hesitant to call it "bad," but calling it "good" is contingent on liking Chef Boyardee-esque tomato sauce mixed with cheese that seems to serve a purpose more along the lines of Thompson's Water Seal than a flavorful additive. This isn't to say that it's not edible pizza, because it is. In fact, because the pie slices are cut so small, you can eat about twenty of them before feeling like you've done anything wrong at all. There was also a salad bar, but for me, salad bars and rooms swelling with sneezing children rarely mix. I stuck with the pizza, and now the pizza is stuck in me.


This place was pretty small for a Chuck E. Cheese's, so there weren't a lot of great arcade games or anything. Since the chain caters more towards young kids than older ones, what's left is a bunch of ticket-bearing "casino" games that depend more on luck than skill. The tickets, worth a point each, can be redeemed for a bunch of really rotten prizes -- and some not-so-rotten prizes, assuming you can amass thousands of them.

We started playing a few games just for the hell of it, but stopped once we were informed that you can actually buy points for a penny a pop. It didn't take long for me to do the math: We spent ten bucks on tokens to play games, and we got around a hundred tickets for our efforts. I realize that a 90% loss is par for the course in casino arcades, but I really hated having the plain facts right there in front of me. Especially when the best prize in the damn place was a plush doll in the shape of a Tootsie Roll.

More positively, I was extremely fond of the mirrored pizza slice wall art seen in the picture above. If someone had cast Donatello instead of Tom Hanks in Big, that so would've been on the loft wall.


Getting back to the stageshow, we spent most of the night in awe of Pasquale, one of the animatronic band members who looked like a cross between Super Mario and Cap'n Lou Albano, which was even more incredible when you realize that he looked nothing at all like Lou Albano as Super Mario. The reason? His mustache had come unglued and was completely sideways. Pasquale lacked the chutzpah to fix it himself, so later in the evening, one of the workers had the unfortunate task of hopping onstage to try to right a wrong mustache. I'm not kidding when I tell you that it took the poor woman a solid five minutes to do this, and even at that, she couldn't get it completely straight. I hope this doesn't mean that Pasquale's gonna get axed from the show, because the only thing better than a band starring a rat, duck and purple monster is a band starring a rat, duck, purple monster and a dude who looks like Cap'n Lou Albano. I'm pulling for you, Pasquale.


In the surprise of the night if not the entire century, a costumed character version of Chuck E. Cheese burst forth from the backstage area to sing, dance and take pictures with all of the kids. Some cried, but most went wild. Me? I was a little confused. Didn't the children care that there was already a "real" Chuck E. Cheese onstage? Did they believe that there were two Chuck E. Cheeses? Did they comprehend the concept of breaking the fourth wall?

I thought I was going to give the woman a lot of shit for making me go to this, but since I'm a two-year-old, I left smiling. I can't help believing that what I saw tonight is a dying fad, and that like-styled establishments that pop up in the future will probably do away with the dated stageshow entirely. I'm not saying that I don't understand why that would happen, but I'm not sure I like it. Everyone needs to be creeped out by ginormous dolls that occasionally come alive to sing and crash cymbals once in their life.

Posted by Matt on 12/29/2006. E-mail me!



Discussion Thread: 177 comments

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When I was a kid in southern California we had Showbiz Pizza instead of Chucky Cheese but it was exactly the same. I think they ended up getting bought out by CC. I remember peeking under the curtains in between shows and seeing all of the characters just sitting there smiling in the darkness. Man that really was creepy…

Chestnuts roasted by casey @ 12/29/2006 2:47 AM


Ah, Chuck E. Cheese. Nolan Bushnell’s other business success. Whose mascot is a RAT. A RAT. Who came up with that.

Fun story: I got banned by my parents from going to Chuck E. Cheese as a child because one time I had a shit fit when my Mom decided it was time to leave the Birthday party and I decided it wasn’t. I guess I must have been 4 or 5 at the time. I think my Mom still resents me a little for that. :)

Chestnuts roasted by Cameron T. @ 12/29/2006 2:51 AM


casey

Interestingly enough, according to Wikipedia, Chuck E. Cheese (I.e. Pizza Time Theatre) filed for Chapter 11 in 1984 and got bought out BY Showbizz Pizza. they just took over the more widespread name for future use.

Chestnuts roasted by Cameron T. @ 12/29/2006 2:54 AM


When I lived in Santa Clara, CA, they had a place called Bullwinkle’s that was pretty similar to Chuck E. Cheese’s but was themed after Rocky and Bullwinkle, Underdog, and George of the Jungle (all from the same animation studio, I believe). I was only three when we moved away, but we have a picture of my sister’s birthday party there.

My point is I agree that this was a fad, but I think it died off long ago.

PS I’ve never been to a Chuck E. Cheese’s either. We weren’t big on birthday “parties” at my house. Just opened presents with the family at home.

Chestnuts roasted by RageTreb @ 12/29/2006 2:56 AM


Cameron T.

Ha that’s funny I just went to Wikipedia too and learned that the guy who voiced Pasquale and Jasper T. Jowls from 1988-1998 also did the voice for Barney.

Chestnuts roasted by casey @ 12/29/2006 3:00 AM


I went to one of these when I was five or six. I don’t think I cried… I think set the example for how I would behave at parties until I was sixteen or so– go, eat the horrible food, sit alone in a corner either afraid to or not wishing to join any activities. I was no fool, even then.

Chestnuts roasted by Katherine @ 12/29/2006 3:07 AM


I’m in SoCal also, but we always had the Cheese. I remember peeking under the curtain too, and I swear I remember justifying the double Chuck E. by thinking the guy walking around was the “real” Chuck E. and the one on stage was just…a robot? A stand-in? Who knows. I haven’t thought of those secondary characters in years (why don’t they have them getting all extreem with Chuck in the commercials?) but I loved those playbill style posters they had of everybody that I’m willing to bet they still have.
I also remember the two versions of the Chuck E. Cheese birthday party…the official one some kids had where Chuck brought out the cake for ya and everyone got some specified amount of tokens, and the one the rest of us had, where you smuggle your cake and maybe even better pizza in and just set the kids loose with like two bucks worth of tokens and let them bug their parents for the rest.

Chestnuts roasted by squee4242 @ 12/29/2006 3:11 AM


Thanks for the info in the last thread, Cameron and Timbo. That kinda sucks, I’m a lefty and that always added another layer of appeal to Zelda for me.

Chuck E Cheese is just one of those great repositories of memories for me. I’ve been there a million times, and had one of my favorite birthdays as a kid there. It was at the height of my Ghostbusters fandom and I got a shit-ton of toys, most notably the Firehouse.

I remember playing Ghosts ‘n Goblins over and over, cause as we all know, it’s a beast. Don’t think I ever got past the first level. Hey, I was young, sue me.

I also remember going there a couple years ago with a group of friends. One of the most memorable nights of my life. Can’t begin to tell you how much fun we had. If you find 20-somethings going to Chuck E Cheese disturbing just know that another friend of ours got kicked out one night for drinking there ALONE :P

Chestnuts roasted by K- @ 12/29/2006 3:13 AM


I’ve done two birthday parties at Chuck E.’s place over the years. When my now-24 year old son turned 3, I had his party there since the house we lived in was so tiny we could barely turn around, much less fit any extra people in….plus his birthday is December 11th and I wanted to do something non-Christmassy for him. Part of the party package included a picture with Chuck E., and the pic is priceless – my son is pulling as far away from the big rat as he possibly can, with a look of sheer terror on his face. Poor kid.

The other party was just last February. My daughter wanted her 16th birthday party there, complete with the cake and hats and everything. She actually started a trend at the high school by doing that…lol. I guess compared to the spoiled brats I see on “My Sweet 16″, I’m very, very lucky to have a kid who didn’t expect a mega-blowout with a giftwrapped BMW at the end of the evening.

Chestnuts roasted by Trish @ 12/29/2006 3:17 AM


Damn son, you really missed out if you’ve never seen the Rockafire Express in their heyday…..that was some quality, Disneyland level shit right there…….anamatronics that good were rare in the 80s, but Showbiz Pizza (later bought, and gutted by Fuck E Sleaze) was one of those great memories of the 80s, for me, right up there with Children’s Palace……

Chestnuts roasted by Justin @ 12/29/2006 3:26 AM


One time our Mario broke and the mechanic had to fiddle around with a hand up his ass for about 2 hours. It was creeeeepy. But I think the reason kids weren’t bothered by the two Chuck E.’s was that they don’t really take the one on stage to be real, which is also why they’re not overly interested in him. When we were little we just thought that the stage version was a robot that came to life at night when the curtain was closed and everyone had left. I guess he was kind of the “dark, mysterious, evil” Chuck E. whereas the one that hangs out with you in person is the real shebang. Anyway, here I am up on stage kicking back with the Chuckster:
http://photos-163.facebook.com/ip007/v16/154/81/7950583/n7950583_30821163_5390.jpg

Chestnuts roasted by Eddie Lightning Frog @ 12/29/2006 3:32 AM


Never been to a Chuck E. Cheese’s.
The local frozen pizza/cabinet arcade games joint was a dive called Sideshow Pizza.
Had a creepy-as-fuck animatronic fox.

Chestnuts roasted by Somethin' Funny @ 12/29/2006 3:37 AM


I feel like I’ve mentioned this before, but it seems appropriate to re-mention on this particular thread…

For my cousin’s 4th birthday, her parents treated her to a Chuck E. Cheese party with practically the whole family and all her little daycare friends. She asked me to take her to the bathroom (I was 9 at the time), so we started to head that way, but then the Chuck E. Cheese mascot came walking out of a back room to greet the kids. She got really excited and ran over to meet him. About that time he spotted his hot waitress friend and, in what he must have thought would be a too-smooth move, snuck up behind her and hoisted her into the air…

…and lost his balance…

…and fell on my 4-year-old cousin…

…with the waitress still in his arms…

To this day she is terrified of rats and people is mascot costumes. And possibly waitresses.

Chestnuts roasted by Special K @ 12/29/2006 3:47 AM


You know, Chef Boyardee-esque tomato sauce is actually my favorite.

Chestnuts roasted by dohopoki @ 12/29/2006 3:56 AM


Wow, I had no idea the animatronics were still in a few Chuck E Cheeses places. The last time I was in the one in my city, the robot animals and their stage were gone. That was in 1993.

Anyone remember the old Pizza Time Theatre setup that had several different rooms with other animatronic characters in them, and faux movie posters by the pizza retrieval area for films like “Crocodile Chuckee” and “Munch”(in place of “Jaws”)?

RageTreb: Bullwinkle’s Restraunt lives. It’s the main attraction of a place called “Family Fun Center” in Wilsonville, OR.

Chestnuts roasted by Mars @ 12/29/2006 4:01 AM


I was reading the Disney Articles before stumbling upon this one, and this put me in a great mood for nostalgia goodness at 3AM.

For one thing, a few years ago I had the exact same experience as you. I was a good 6 years older than the Bday boy, and it was also my first and only time in a Chuck E Cheese. The pizza, the crappy games, the Grimace Clone (I wanted that guy to come out instead of Chuck. They said that the others sometimes come out), and I definately remember Pasquale, just not the name.

BUT There’s a place by me that I’ve been to dozens of times that’s in the LI area, Farmingdale to be exact. Yes, for the 3 other LI XE-ers here, you know what I’m talking about: Fun Zone. I’ve had many a birthday there (my own or otherwise), and there are similar ripoffs of the ripoffs (my favorite being the Leprechaun, because he rarely came out). Kickass arcade games out the wazoo, I still have dozens of points from it, and I haven’t gone back there in a few years. And a Nathan’s right in front.

I also remember Discovery Zone and also going in exactly once. The one I went to is now a Chinese Buffet (that I’ve gone to several times)

Chestnuts roasted by Invader Norbert @ 12/29/2006 4:17 AM


RageTreb- I’ve been to Bullwinkle’s. A friend of mine had a birthday party there when I was a kid- it was the only time I ever went there as we lived in Concord and I think that’s a bit of a haul (I think, I don’t really remember). I had a plastic mug from Bullwinkle’s that I used well into my teens. My mom eventually made me throw it away.

I remember they had these weird tokens that had this zig-zag shape to them. I should have had the foresight to pocket one. I also remember a colored water fountain type show that was set to “Sailing” by Christopher Cross (I think that’s who it was).

Chestnuts roasted by X @ 12/29/2006 6:33 AM


I only got to go to Chuck E. Cheese’s once, when I was too little to enjoy anything except the pizza. When I got older I DESPERATELY wanted to go to Discovery Zone but we never did. I remember I stopped being friends with one girl in second grade because she had a birthday party there and didn’t invite me. (She grew up to be a snob anyway, so no great loss there)

Lousy traumatic childhood.

Chestnuts roasted by jazzy @ 12/29/2006 6:36 AM


Double post because I forgot to talk about non-Bullwinkle’s related things-

I had several (and attended several) birthday parties at whichever Chuck E. Cheese’s is closest to Concord, and I remember it being this huge, amazing place. I live in Maryland now, and when I was working with kids I was invited to a birthday party and the CEC nearby, and was very underwhelmed as it was MUCH smaller. People have said “you’re older now, it won’t have the same impact.” but it’s not just that, the CEC nearby really is much lower in quality.

We also have this place in Maryland called “Jeepers” which is similar, I think. I’m not convinced that I’ve ever actually been in there, but I do have this vague memory of going there with my cousins once. They have some kind of dimimutive roller coaster there, I think.

That’s all. I should probably just go to bed.

Chestnuts roasted by X @ 12/29/2006 6:39 AM


True story: I worked at Chuckie Cheese for 2 days, and yes I wore the Chuckie suit.

Chestnuts roasted by clamshell @ 12/29/2006 6:52 AM


aw man i’d pay good money to see the animatronics, at chuck e cheese or especially if it was at one of the showbiz’s (do those even still exist in any form?)

i remember both places fondly from my childhood, especially showbiz.. from what i remember the one i used to go to had several different rooms, one main room with the robot show then several different rooms that might be showing a care bears movie in one, or another with the arcade in it.. good times

there’s a chuck e cheese down the road, i went a couple years back for a girlfriend’s kid’s birthday, but from what i remember the “show” was on a movie screen, i don’t think they had the robots anymore.. and this one didn’t have all the seperated rooms, just 3 foot high walls seperating the dining area from the gaming area. man the 80s seemed like so much more fun for a kid

Chestnuts roasted by cheeky @ 12/29/2006 7:19 AM


The double Chuck thing certainly donned on me as stupid, but it never actually bothered me because I knew both Chucks were fake.

In fact, I don’t think I ever did believe in the existance of a fictional character.

Meh.

Chestnuts roasted by JDavis @ 12/29/2006 7:57 AM


Hah. I’ve been to Razzmatazz. Matt’s not lying about the floor. Most of the kids spent more time staring at that than at the Not Chuck E. Cheese Band.

There’s also a Confederate Jersey Edition, Captain Good Times. The arcade selection was shitty; I think the game that raked in the most quarters was Rampage, and no offense to Rampage, but it was 1990. They should’ve had Ninja Turtles. But if I remember correctly, it made up for that with more impressive in-building rides for the younger kids. I do remember getting stuck on a “Dumbos” type ride except with sparkly-painted rocket ships while everyone else was singing happy birthday to my friend. I just kind of screamed WOOO YEAH every time I flew past their table.

Chestnuts roasted by M.Fireball @ 12/29/2006 8:11 AM


Thanks for this article, Matt! However, I have to disagree with you about the pizza. It’s a wonderful, blissful experience that includes a person dressed up as a rat. When my time on this planet is nearing its end and the heavily armed mob is closing in on me, I will think of nothing other than the pizza at Chuck E. Cheese.

Chestnuts roasted by John Y. @ 12/29/2006 8:43 AM


I never had the fortune of having my birthday party at CC’s, but all my friends did. And I was a genuine ski ball addict. Everyone else was playing street fighter and x-men, but I wanted to play the games that gave me tickets. I mean come on…their tickets. You can play that game anywhere for a quarter, but this place gives you 1/1000th of a radio each time you win.
Sad but true… I still have about 900 CC tickets in my closet. They are in about 5 different styles which I don’t know if thats because of time or being in different states, but I want to be buried with them.

Chestnuts roasted by RacheSempai @ 12/29/2006 9:40 AM


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