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09/17/2006: New Pitch Black & Old Shocktober Ads!


Welcome to the second week of X-E’s Halloween Countdown. Oh, the times we’ll have. Let’s kick it. You’ve heard the rumors, and the rumors are true: Mountain Dew Pitch Black IS BACK. Sort of. It’s back in ICEE Freeze form. This isn’t as big of a cause for celebration as a legit Mountain Dew Pitch Black III in cans & bottles would’ve been, but it’s something, and it’s allll good. Read all about it!

It got really hot this weekend. If the sun doesn’t knock it off and let the leaves do their orange thing, I’m going to beat it up.

Oh, remember my tribute to former NY television station WPIX’s old Shocktober events? If not, and you don’t feel like reading a two-year-old article, I’ll summarize: What later became the WB Network in New York was formerly WPIX, a mostly identity-less station that managed to stay relevant with its weekday afternoon airing of Teenage Mutant Ninja Turtles and reruns Saved By The Bell. The station also ran popular-but-obsolete movies on a regular basis, but nothing was as cool as their “Shocktober” events, where horror/slasher/spooky films were broadcast with all the good parts and dirty lines cut out almost nightly.

If you want to know more about Shocktober, read the old article, but new for today’s post are two of the movie-specific promos that fell under Shocktober’s umbrella. In the original article, I talked about the Shocktober kickoff ad. Here are some of that ad’s children…


A lot of people like The Gate, and they should, because the movie holds up with equal levels of nostalgic and horror appeal, kind of like the less good-looking cousin of The Lost Boys. The Wraith was more of a science fiction film, and a pretty poorly received one at that. Both movies came off looking aces in their Shocktober promos, because Shocktober promos were AWESOME. They used WPIX’s standard voice-over guy, but that guy had range, and knew how to make something sound creepy even if it really wasn’t.

I have such fond memories of those long ago Shocktober months. Sometimes I’d watch ‘em alone, sometimes a few friends and I would feel all privileged by being able to both stay up late and watch scary movies. Some of the movies were better than others, obviously, but as every commercial break was littered with Hallmark Halloween commercials and promos for other Shocktober movies, who cared?

Click here to download the Shocktober promo for The Gate.
…or here for The Wraith.


Posted by Matt. E-mail me!

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Discussion Thread: 92 comments

Heh, those of us on the West Coast are just getting ready for work, actually.
I just saw Anchorman for the first time. It was funny, but not THAT funny. Wedding Crashers and 40 Year Old Virgin were both funnier, IMHO. On the subject of movies you’ve slept on, I’m halfway through watching The Graduate for the first time. Just watched Freaks for the first time as well, and I thought it was pretty amazing, though it made me nostalgic for Carnivale. As far as other horror goes, I’ve missed out on basically all the major franchises, even F13. I CAN highly recommend Shaun of the Dead to anybody that’s missed it so far.
Could I use the word “just” any more times in this post? Ooh, I just did!

Ghosted by squee4242 @ 09/18/2006 11:26 AM EDT


HBO plays Career Opportunities frequently. It’s ok, but nothing to write home about.

You’ve guys mentioned the two best things about Anchorman, the fight scene and Afternoon Delight. Otherwise, it’s just an ok film. Talladega Nights was better.

My survey was just on horror/sci-fi films. If we just added movies in general (movies like It’s A Wonderful Life, Casablanca, Gone with the Wind, Tron, Raging Bull, Scarface, etc.) my list would be astronomical.

What’s the difference between a Icee and a Slurpee? We don’t have 7-11’s here. We just have Icee’s and the generic slushie drinks.

Ghosted by JLAJRC @ 09/18/2006 11:42 AM EDT


When did they stop making PB2 in cans? It was out way past Halloween last year.

I liked the first version better, but the food coloring they used discouraged me from drinking it too often. It was too unsettling.

I’ve already gone to Target for Jones Soda but now I’ll have to go for the PB Icee. And because Target is my favorite store. If only they were open 24 hours.

Ghosted by devi @ 09/18/2006 12:09 PM EDT


You never write, you never call, of course we miss you, Mars. Now, did you bring us anything?

Ghosted by kingklash @ 09/18/2006 12:25 PM EDT


Man, my Target lied to me. I saw the new flavors in the ICEE machine (well actually Atric Blast at my Target but it’s the same brand) and they weren’t labeled as Mountain Dew, Pitch Black or Live Wire, just some generic halloween names for Orange and Grape.

I so would have bought one. Guess I’m freaking heading backout to try ‘em.

Ghosted by Smurfwreck @ 09/18/2006 12:39 PM EDT


Like Invader Norbert, I also was at Target TODAY and didn’t pay any attention to the ICEE machine. And I was likewise disappointed that they only had Candy Corn and Berried Alive Jones Sodas (but I bought them anyway.)

I also bought The Office 2007 calendar, some cute baby clothes for a friend’s baby, and assorted other stuff. Somehow I managed to spend $49.49 on random stuff, when all I really needed was the baby present. But who can resist Halloween M&M’s?

Ghosted by Lilly @ 09/18/2006 12:43 PM EDT


Man, I was just searching for Pitch Black all weekend, what a damn let down…..my favorite Halloween beverage was Pitch Black mixed with Capt. Morgan Tattoo!!!! Now I’ll have to make a rum Icee.

Ghosted by Funky BooBerry the 70's Ghost @ 09/18/2006 1:05 PM EDT


When I get out of class today, I’m totally going to Target! My trek for frozen Pitch Black begins NOW.

Ghosted by Review the World @ 09/18/2006 1:22 PM EDT


I LOVE Target! My boyfriend got a $5 giftcard for buying Lego Starwars there, which he kindly gave to me to spend on halloween stuff. I bought a little pack of the Gourmet Flavored Candy corn (it was on sale), a bag of ‘limited edition’ vanilla tootsie rolls (which have actually been around forever, just not on their own and are BEYOND phenomenal)some Russel Stover stuff (the BEST candy is RS!) Oddly, it seems that my posts keep getting edited. If I mention my blog at all, the line gets edited out, but other people mention theirs and nothing happens! :’( As a side note, I stopped in at Claire’s (UG!, but for halloween stuff, I will go anywhere!)and they had some cute earrings, and some AMAZINGLY GOOD lipgloss, in Frankenberry and Boo Berry (they had count chocula, too) and betty crocker frosting… also popcorn and cheetos. Lipgloss is awesome.

Ghosted by c0rp0rate z0mb1e @ 09/18/2006 1:36 PM EDT


I loved CAREER OPPORTUNITIES! It’s one hilarious movie.

Ghosted by Frank Whaley @ 09/18/2006 2:06 PM EDT


Boo no PB-III!
Hooray PB Icee!

Ghosted by kingklash @ 09/18/2006 3:53 PM EDT


Ryane,

I am assuming you were respnding to my 3d Freddy’s Dead post in the 3D Friday the 13th thread. It was definitely in 3d and I would be interested to know if it was ever released that way on DVD or VHS.

Ghosted by Old E @ 09/18/2006 3:56 PM EDT


ICEE’s are everywhere down here, sadly though, slurpees are no where to be found.

Ghosted by Fox @ 09/18/2006 4:12 PM EDT


UPDATE: Went to the other Target near me, and all all 7 Jones Flavors!! Didn’t buy em yet because I’m poor.

And I did pay attention to the Icee mahine and they only had Pitch Black in only 1 of the dispensers, and only the purple flavor.

Ghosted by Invader Norbert @ 09/18/2006 4:28 PM EDT


Sonofabitch, I was at Target TWICE yesterday…even looked over at the food court, contemplating greasy Target lunch, and passed.

Damn.

Ghosted by Rev @ 09/18/2006 4:35 PM EDT


Old E: If you buy the Nightmare On Elm Street boxed set, it comes with a pair of 3d glasses and the original 3d ending to Freddy’s Dead.

Ghosted by Deuce @ 09/18/2006 4:50 PM EDT


Old E: :o I forgot we were even talking about Freddy’s Dead, earlier. My bad! I honestly can’t even remember going to see it, though I do love Freddy, and I think I really would’ve remembered, if I had 3D glasses for it. Hmm…

So, Target ICEE’s… do you get them before you pay – or pay, then go get them? I’ve never been in the food court and don’t wanna look like a doofus. :oops:

Ghosted by Ryane @ 09/18/2006 5:46 PM EDT


Jesse-

You’re thinking of “Oops!” Or “Woops!” which was about survivors of an atomic blast. One guy survived cause he was in a Volvo. They joked about it the whole show through. “Wow, it is the safest car on the road!”

Ghosted by Terror Claws Cole @ 09/18/2006 5:57 PM EDT


The Wraith : 80s Gearheads :: The Crow : 90s Goth Crowd

(Oh my goth, that’th a lotta vampireth!)

Ghosted by kintgklash @ 09/18/2006 6:05 PM EDT


I had forgotten about The Crow…will have to watch it now…

Ghosted by kittycatgirl @ 09/18/2006 6:22 PM EDT


I went to Target today and got one of the Pitch Blacks. It was a depressing afair overall. Target reminds me of Tom Goes to the Mayor, and the whole vibe of the store reeked of lame.
The Icee was decent though.

Ghosted by Joker @ 09/18/2006 6:25 PM EDT


JLAJRC

Maybe I can enlighten you about the difference. It’s like an icee but coarser. It’s like a cross between a snow cone and an icee. When it goes into your mouth it doesn’t fall down it maintains a little bit of it’s shape (the shape of the straw of course) until you start moving it around in your mouth. I hope I helped answer your question :D

Ghosted by Goob @ 09/18/2006 7:03 PM EDT


cross between a snow cone and an icee
Damn it, there shouldn’t be so many things you can do with smashed up ice.

Ghosted by dohopoki @ 09/18/2006 7:21 PM EDT


hey jesse,
“they’re baaaa-aaaaack”
the movie you’re thinking of makes me wonder if its Poltergeist, i could be wrong though
and after a 2 month or so hiatus, IM BAAAAA-AAAAACK!!!!!

Ghosted by JoshC @ 09/18/2006 8:00 PM EDT


Love the new stickers. Especially the heart Dracullas. Awww like Im looking at my own childhood sticker book.

Ghosted by Add A New Comment @ 09/18/2006 8:44 PM EDT


Annnnnnnd…. Just listened to the new hallo’jukebox and im daaamn glad to hear that halloween by the misfits is on it, my all time favourite band, now im officially gettin in the fiend-club spirit!!
And Matt: The countdown is awesome so far, cant wait to see what other crazy shit you have for us this year!

Ghosted by JoshC @ 09/18/2006 8:47 PM EDT


Hey damn you matt..

I offered to give you the Gate 2 for a movie review.. and now here I see something about the Gate. ja heez

I wanted a pitch black icee today at work. Alls I got was a cherry one at BK. Shit.

Ghosted by Don @ 09/18/2006 9:51 PM EDT


There’s a small “mom & pop” 99 cent store that opened near my house and they have cases of last year’s Pitch Black II. Of course it’s way past it’s best by date, but how bad could it taste after a year? Should I buy it?

Ghosted by Tim X Sinclair @ 09/19/2006 12:24 PM EDT


They’re at the Target in Eureka, for anyone on the North Coast.

Ghosted by chris @ 09/19/2006 1:23 PM EDT


Deuce
As soon as I read that I bought it off of Amazon. My 3D Freddy deliciousness arrives overnight mail tomorrow. 44.95 is a small price to pay to see that ending again. I just wish there were multiple pairs of glasses.

Ghosted by Old E @ 09/19/2006 3:16 PM EDT


Dear Matt:
Once again, by reading your words of wisdom, I have learned that I am not alone in the world. Sure, an abnormal affection for Stinkor and a firm conviction that no leader will ever replace Optimus Prime are traits that many people likely share across this country. Today, however, we sync’d on a whole new level…
You are the first person I’ve heard confirm my theory that the Taco Bell’s in stores or gas stations give you a lot more food for your money!!! Thank you for confirming that it wasn’t just the gas fumes at that Speedway station that made my burrito supreme feel massive in my hands.

Ghosted by John @ 09/20/2006 9:45 AM EDT


I happened across the Pitch Black Icee totally by accident as well… I was in Target planning to get a cherry Icee (which they did not have) when I saw the Pitch Black and hear a choir of angels singing…or should that be devils? Anyway, it tastes heavenly. Or the opposite of heavenly. Whatever, it’s awesome. The best part is it tastes like the ORIGINAL Pitch Black with none of that disgusting sour aftertaste that Pitch Black II had.
Also, if you let the Pitch Black Icee melt, it tastes just like the soda (except less fizzy…)

Ghosted by Lizzi @ 09/20/2006 5:55 PM EDT


Hey Matt, the PB ICEE reaches all the way over to Phoenix, so you’re not alone in your glory…

Ghosted by Drew @ 09/21/2006 2:39 AM EDT


I wish Pepsi Blue would come back. Sigh…

Ghosted by Draca @ 09/21/2006 3:53 AM EDT


Pepsi Blue was the devil. And it sucked. I actually worked at Pepsi when it came out, and the sales bombed. And it sucked, too.

It’s funny, the first thing I thought when the Halloween season approached was if/when PBIII would be coming in. Fond memories will they be now when I’d come into the office and line up my three daily bottles of sweet grapey delight to the grimaces of my coworkers. Living in Vermont, the closest Target would probably be the one Matt went to. *sighs* So sad am I…

Ghosted by Sodee Pop McD @ 09/21/2006 11:49 AM EDT


Do you think if enough people begged Pepsi, they’d bring back the Pitch Black soda next year? I mean, that was the ONLY Pepsi product I bought so they’ve completely lost my business by not selling it anymore :P (ok except for the Icee version…)

HEY EVERYONE- Write to Pepsi:
http://www.pepsiworld.com/help/index.php

I am drinking a Mountain Dew Pitch Black Icee right now. I can’t believe how good they are! I’m really glad they taste like the “original” Pitch Black drink and not like the “improved” Pitch Black II– I did not like that “sour bite” AT ALL.

Ghosted by BK @ 09/21/2006 5:22 PM EDT


The Gate is in my top 20 horror films of all time!

Ghosted by DanDan @ 09/24/2006 5:47 PM EDT


Just to let you know, I went to Target (a thing that I, sadly, hardly ever do because it’s no-freakin-where near where I live)…

but I went in there JUST to check out their halloween goodness (because of YOUR recommendations – they should PAY you dammit).

I saw MANY sections of the store done up as Halloween special spaces:
- a dollar zone when you first enter the store
- a special candy selection area
- and a HUGE arena of so many wonderful Halloween items that I swear I almost wept for the sheer beauty of it all.

After buying some stuff (housewares mostly) I stopped at the food “court” (not sure WHAT it was. Not Taco Bell, Not Pizza-”anything”, but just a spot to eat hot dogs, kids meals, sammiches and generic pizza slices) and Lo! There was an ICEE machine!

I quickly bought a cup and filled it to the rim with ICEE PITCH BLACK.

Not being a fan of grape flavored ANYTHING (usually) this had a slightly deeper flavor that comforted my mouth like licking Vamerella’s breastesses (well… if they were ice freakin’ cold enough to give me a mild brain freeze, which, seeing as how she’s supposed to be “dead” or “undead” or something, they SHOULD be cold, but still comfortingly soft and intoxicating).

Anyway, I’m telling you that I really liked it!

The wife… not so much.
Which only increased it’s halloween-authenticness with me.

ThanX!
~P~
P-TOR

Ghosted by P-TOR @ 09/26/2006 1:54 PM EDT


Sorry.
I didn’t mean Vamperella.

I had Vampira and Elvira both goin’ on at once.

Hmmmm… that doesn’t sound bad at all.

;-)

~P~
P-TOR

Ghosted by P-TOR @ 09/26/2006 2:04 PM EDT


When pitch black first came out two years ago, the 7-elevens around here had pitch black slurpees as well. They also had lime wire and code blue ones during the summer time. The one pictured above almost looks like a grape misty freeze from dairy queen.

Ghosted by Byrd man @ 09/27/2006 9:42 PM EDT


The Wraith is my favorite movie ever! Clint Howard.. Charlie Shean. Magic. As I sit in my cube eating pumpkin seeds.. Im picturing going home and busting out the vhs.

Ghosted by Veronica @ 10/20/2006 6:26 PM EDT


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